Chapter 172: The first strike is the strongest

What does it mean to spend a lot of money? It's called throwing a lot of money!

At this moment, Wang Ye, who was sitting there, was no different from the God of Wealth in the eyes of these three directors.

Director Huang Yihe remembered that in the past month or so, he begged his grandfather to sue his grandmother for sponsorship in various units, and he was so tired of his eyes and rejection again and again that his eye sockets were hot and he almost didn't cry, so when he heard Wang Ye say this, he slapped the table directly and said:

"Director Wang, what do you want, just mention it!"

"As long as I don't violate the principles and don't let Lao Huang make mistakes, I definitely don't have a second word!"

Bang, the two next to him were startled, and thought that Lao Huang was suddenly crazy, and then the two of them understood, Lao Huang was born in music, he was originally more introverted, not an unrestrained person, and it was a very difficult thing for him to pull sponsorship.

"Ha, you're scaring me enough right now."

"As soon as I was excited, I thought that I had said too little, and you were about to be furious, so I was ready to quickly change my words and say two million!"

As soon as these words came out, the scene was full of laughter, and Director Huang hurriedly waved his hand and said:

"Enough! Enough is enough! One million is enough! ”

"Director Yang and they originally filmed Journey to the West, and they only had a total of 3 million funds, we just held a party, and we can get 1 million, to be honest, I don't know how to spend this money!"

"Director Wang, if you have any requirements, don't be polite!"

Under the gaze of the three directors, Wang Ye smiled and said:

"Actually, my request is also very simple, just like Director Yang just now, a total of three points."

"First of all, I want the naming rights of our Spring Festival Gala."

"To put it simply, the Spring Festival is a festival that alternates between two years, and at 24 o'clock in the evening, I hope to have a countdown mode to tell the audience in front of the TV that we have a few seconds to go before the New Year's Eve!"

"Here, the host wants to voice broadcast, Red Star Machinery Consortium with Red Star brand for you to time, nineteen, eight, seven, six, five, four, three, two, ringing the bell to celebrate the New Year's Eve, and then all the employees of Red Star Machinery Consortium to the people of the whole country to greet the New Year, wishing the people of the whole country good health and all the best, etc."

Hearing this, the faces of the three directors present in an instant all appeared with expressions of surprise, because they just thought about it and understood that what Wang Ye said was definitely a golden idea!

And the countdown will not appear until next year in normal history, and then Mr. Li Guyi will sing an unforgettable tonight, a classic of the Spring Festival Gala, but now, it was taken out in advance by Wang Ye despicably.

"Director Wang, my Lao Huang is not a person who likes to slap horses, but today I still have to say that he is really a famous man and a real young talent! Awesome, really awesome! ”

"You have this idea, admire! I really admire! ”

"But since you gave it to us, then we're welcome, and we'll do as you say! Hahaha! ”

Hearing Director Huang Yihe's slightly excited voice, everyone present couldn't help laughing again, especially the group of people in the machinery factory, represented by the old factory director, with a red face, for the current old factory director, praising Wang Ye, the factory director, is much happier than praising him!

"I went on to say ha! This naming right, we want ten years! ”

"In the future, as long as our Huaxia TV station continues to hold this Spring Festival Gala, we will sponsor money for this show, and considering a series of reasons such as rising prices, we will increase by 500,000 every year!"

"In other words, by the time the party comes in 10 years, we'll be sponsoring 5.5 million!"

"Of course, you can communicate with the station about this issue, and we only need the naming rights and a few opportunities to broadcast advertisements between them, and we can also negotiate other sponsorships for the Spring Festival Gala in the future, after all, there are several hours of programs, and advertisements can also be broadcast for several rounds."

At that moment, the joy on Director Huang Yihe's face could no longer be suppressed, what he hated most was to solicit sponsorship, but now Wang Ye directly solved it for ten years at one time, and it is estimated that after ten years, he will retire!

"Good, good! Director Wang, I will communicate with Taili! ”

"Give you a satisfactory answer as soon as possible!"

In the next second, he quickly agreed, as if he was afraid that Wang Ye would regret it.

And Wang Ye also took a sip of tea from the teacup with satisfaction, in fact, the price given by Wang Ye was still kind in the early and middle periods, but it was less in the last three or two years, after all, in normal history, there was no sponsorship this year, and the sponsorship of Combas Clocks next year was 3,000 quartz clocks, and the sponsorship in the next few years gradually increased from tens of thousands to millions, until millions, and it was the end of the eighties.

In the nineties, this number began to explode, because with the development of commerce, more manufacturers realized the role of advertising, coupled with the depreciation of the currency, the increase in the overall income of enterprises, and gradually began to move towards the level of 10 million.

In ninety-five years, the naming rights in the cross-year annual report reached 66.66 million, and in ninety-six years, it directly reached an astonishing 320 million!

In the past two years, the title of the king of the title belongs to a small winery at the county level in Luqi Province, with the two years of Spring Festival Gala advertising, the annual sales reached an astonishing 1.5 billion yuan, and as a result, after some investigation and secret visits, they sold blended wine, and then rapidly declined, which led to the collapse of the reputation of the liquor in the entire Luqi Province, and then the liquor in Sichuan and Shu Province and Guiqian Province gradually became hot, what Wuliangye Jiannanchun National Cellar and Moutai, and finally became a financial product.

All in all, if this plan can be achieved, Wang Ye will make a small profit, and Huaxia TV will not lose money, after all, it is said that it is easy to put the icing on the cake and it is difficult to send charcoal in the snow, and Wang Ye did not take advantage of them, otherwise it would not look good, and it would not be good.

Subsequently, under the gaze of everyone, Wang Ye continued:

"The second point, of course, is the interstitial advertising."

"Our requirements are not high, just five times, and this number will be every year in the future, and the length of each segment will be less than a minute, and we will shoot a few clips and send them to you for review, how to play it, you can call the shots."

Director Huang Yihe has no opinion on this point, everyone has paid one million, and they don't broadcast an advertisement to others, which is not authentic, and after five commercials, it is indeed not much for dozens of seconds each time, and it can even be called very little.

"Thirdly, I hope that this party can have an outdoor branch venue."

"That's how I think about it, since we're having a party with the people, how many people can sit in the venue alone? When I see it, I can find a big square directly, or go directly to the workers' stadium, and then set up a branch venue, and the branch venue will perform some big projects, such as large-scale dances, large-scale choruses, large-scale motorcycle stunt performances, acrobatics, Wuqiao is said to be very famous, and the fireworks and Liuyang are also a must, right? ”

"When the time comes, from all over the country, invite some model workers, model teachers, model workers, good people, outstanding farmers, etc., people from all walks of life, directly invite to Yanjing, let's watch the excitement in the square!"

At that moment, when communicating with Director Yang Jie just now, and the three directors who were shocked by Wang Ye's "Cultural Plan", they were shocked again this time, and they suddenly found that they couldn't understand this young man a little, his ideas were extremely grandiose, and his consciousness was outrageous!

Without waiting for them to say anything, Wang Ye said with a smile:

"And, in order to make sure that our outdoor role models can also see the indoor program, I'm going to build a big TV!"

Hearing this, Director Huang Yihe was stunned for a moment, and then couldn't help but say:

"Director Wang, I'm afraid this won't work, at present, our largest TV set seems to be only twenty-two inches, and the number is very small, for the scale you said, there are at least a few thousand people, I can't see it at all!"

In this regard, Wang Ye explained with a smile:

"You're right, normal TV is definitely not good, and the TV I'm going to build is not a normal TV."

"At present, our Red Star Consortium already has the ability to independently produce 12-inch black-and-white TVs, and we are ready to invest 10,000 such TVs to build a 100 by 100 combined super-large TVs!"

"Finally, after the end of the party, our TVs will be engraved with special nameplates for limited sales, because they record our first Spring Festival Gala in China!"

"And the fact that a TV set can play for five or six hours in the cold is enough to show the quality of our products."

Wang Ye's voice echoed in the air, and the three directors on the opposite side were completely dumbfounded, they couldn't help but fantasize about that picture, and suddenly felt that if this thing could really be done, Red Star TV would definitely become the most famous and best-beeping TV in the whole of China!

After all, imagine that 10,000 TVs are stacked one after another, each playing a small part of the picture, and finally forming a super large picture, how shocking it is!

"However, this solution may not be feasible, the time is tight and the task is heavy, we have to carry out technical research, special processing of the source signal, and then we can make a large picture into 10,000 small pictures."

"In addition, our TV sets have just been mass-produced, and there are still almost three months to go, so I don't know if it's enough."

"But in the end, if you have no problem with the TV station, we will do our best!"

Finally, Wang Ye said, in fact, Wang Ye's plan is essentially the mode of the film and television large screen in later generations, but the film and television large screens in later generations are displayed by LED lamp beads, and the more advanced ones also have LCD screens, and now they have been replaced by CRT players.

As for the difficulty,It does exist,But it's not that difficult,After all, all the analog signals are used now,As long as the control system of these 10,000 TVs is summarized,And then it can be used as a set of system input signals。

"Director Wang, don't say anything!"

"You do Dong tonight, I have to have a drink with you!"

In the end, Director Huang Yihe stood up directly, walked over to Wang Ye quickly, and then shook Wang Ye's hand heavily, and Wang Ye hurriedly smiled:

"Don't say nothing! I still have one more request to finish! ”

As soon as these words came out, a light laugh sounded in the conference room, and after Director Huang Yihe sat down, Wang Ye's expression was a little sneering, as if he had done a few seconds of psychological construction, and then said with a smile:

"Actually, my request is very simple."

"I hope you can help coordinate a few tickets for our Spring Festival Gala, including tickets for our indoor venue and tickets for outdoor venues."

"To be honest, in the past six months, our Red Star Consortium, whether it is the leaders or the workers, is actually very, very fortunate, for many people, they need to work twelve or even fifteen hours a day."

"After all, there are few people in our factory, but there are a lot of orders, otherwise we won't be able to finish production at all."

"When I came to the Red Star Machinery Factory, I told the big guys, I want to take the big guys to live a good life, although now the big guys do have a little money in their hands, but everyone is actually busy and don't have time to spend, what I say is what, I let the overtime work overtime, gave me the highest trust, hard work is also enough to give me the face of the factory director, let me feel extraordinarily moved."

"So I thought, seeing that it's the end of the year, I have to express it to the big guys, not to mention the rewards, but also to let everyone relax and relax, have a good rest, originally I planned, we will have a small party to entertain ourselves, I didn't expect you to come!"

"I pondered that if the best performing workers could go to the scene to watch the Spring Festival Gala, it would be good, and it would play a good role in recognition and reward."

"It's just that I don't know how the TV station is going to distribute the tickets for the original infield of our Spring Festival Gala, but according to the rules we just said, it stands to reason that this second venue should be all kinds of models in addition to the staff."

"But for us, the problem is that the model evaluation process is quite complicated, whether it is at the municipal or provincial level, let alone at the national level, so we are too late now, so we can only ask you to coordinate it."

Hearing Wang Ye say this, Director Huang suddenly realized, and said with a smile:

"Director Wang, you really make me admire! Sure enough, if you want to become bigger and stronger, the rules are the most important! ”

"But what you said is really not a matter for us, isn't it just a matter of a few tickets? It's so easy! To be honest, not to mention the tens of thousands of people in the outfield and hundreds of tickets in the infield, we didn't give them away! ”

"Well said! Say! In this way, I will coordinate two tables and twenty-four tickets for you in the infield, and I will coordinate one hundred places for you in the outfield, as long as you can afford the fare, there is no problem at all! ”

Wang Ye was not too surprised by this result, after all, before the first Spring Festival Gala was broadcast, the degree of attention was actually very low, and the tickets for the infield were actually not a particularly popular existence, after all, everyone wanted to reunite during the New Year, what kind of party to watch at night? To be honest, not much interest!

"In that case, thank you so much!"

Then, Wang Ye stood up with a smile and took the initiative to shake hands with Director Huang again.

Next, the two sides carefully checked the terms of cooperation, after all, such a large-scale cooperation still has to sign an agreement, Wang Ye and Yang Jie directors are easy to say, but with Director Huang, it is a little troublesome, you need to coordinate the content first, and then Director Huang reports to the TV station, and the TV station fully reviews and passes before the agreement can be formally drafted and finally signed.

In the end, after about an hour, the two sides decided on the main points and prepared a memorandum.

Next, I waited for Director Huang to call the TV station with a memorandum to make the final decision, and Wang Ye also breathed a sigh of relief, as long as he can win the Spring Festival Gala, the advertising fee of millions of dollars a year is simply equivalent to no money, after all, there is a lack of entertainment life nowadays, TV programs are scarce, the ratings of the Spring Festival Gala are very high, and the influence is unimaginable!

After the publicity of the Spring Festival Gala, the originally unknown product will instantly become the hottest existence in the country!