Zheng Jianhua sat in the co-pilot seat, and at first he just silently listened to the complaints of the driver's eldest brother, with a slightly embarrassed expression.

But as the driver's eldest brother became more and more excited, and finally the spittle stars flew all over the sky, and he completely entered the rampage mode, and he suddenly found that his blood pressure was a little high!

Originally, I wanted to be alone and relax, but I didn't expect that the distraction was not dissipated, and my blood pressure was much higher.

"Dude, what's wrong with you? Is there something wrong with your body? The driver's eldest brother was scolding, and when he turned his head, the elegant and easy-going eldest brother on the co-pilot seemed to have something wrong with his expression, and hurriedly asked with concern.

Zheng Jianhua:

"It's fine!" Zheng Jianhua waved his hand aggrievedly, "It's just a little motion sickness!" ”

He didn't have the same level of knowledge as a driver, but he was still a little depressed.

Zheng Jianhua sighed and looked out the car window with a somewhat gloomy gaze.

The night view of the ice city was beautiful, but at the moment he felt a little desolate in his heart.

······

On the other side, Xiao Ran and Carambola sat in the back seat, witnessing the driver's eldest brother's "passionate speech" expression, they couldn't hold back, but they didn't expect this to be an irritable old brother!

"I didn't expect this driver's eldest brother to spray the director of his own bureau of culture and tourism, and it was not ambiguous at all." Carambola covered her mouth and laughed wildly.

Xiao Ran couldn't help but smile and said casually: "In fact, it can't be all blamed on people, the development of a city's tourism industry cannot be done by one person, it requires the joint efforts of the government, enterprises, citizens and other aspects." ”

Zheng Jianhua was stunned for a moment when he heard this, and couldn't help but look back at Xiao Ran, he didn't expect his family to scold himself, and Xiao Ran, an outsider, would actually speak for him.

couldn't help but smile bitterly, "In the final analysis, the Bureau of Culture and Tourism has not set an example. It's hard to get away with it. ”

"I can't say that." Xiao Ran casually answered: "To be honest, in fact, Bingcheng still has a lot of potential, but I haven't found the right way to publicize it." ”

"The right way to advertise?"

"It's very simple, create IP, set up Internet celebrity check-in points, promote the whole network matrix, then create memes, and finally review and optimize, so that these four points are enough, and it is enough to attract tourists."

Zheng Jianhua was stunned again, chewed carefully for a moment, and his eyes lit up: "Can you tell me more specifically?" ”

"Manufacturing IP and Internet celebrity check-in points, which is easy to understand, is based on existing resources, plus creative packaging into works, images, brands, etc., which have a certain influence or popularity. Red Street Morning Market, Sofitel Cathedral, Taoxue Penguin, etc. are all popular IPs, which can be focused on publicity and check-in locations around these IPs. ”

"If I were the Cultural and Tourism Bureau of Bingcheng, I would invite some popular video bloggers and Internet celebrities to go to various tourist attractions in Bingcheng to shoot and upload videos, which is what everyone often calls "check-in" This is done to build momentum and warm up for the promotion of Bingcheng.

Video bloggers and Internet celebrities themselves have their own traffic and fans, and after uploading their videos of Bingcheng tourism to major websites, they will maintain and guide the comments, arousing the desire of people watching videos to travel to Bingcheng, and there is only one core idea, that is, how to reduce the cost and let people from all walks of life spontaneously promote Bingcheng. ”

"In fact, it is not difficult to do this, as long as the Internet celebrity video of visiting Bingcheng to check in has a high number of views and popularity, then naturally some people will want to take advantage of this popularity and take the initiative to travel to Bingcheng to check in and promote Bingcheng."

"As for memes, it's about creating new, interesting topics or elements in the media or social networks so that more people can participate in them, so that participants can share ideas happily, and one of the easiest ways to do this is to label a group or an event and then hype up the topic."

"At present, China's economy in the south is generally higher than in the north, which also means that the south has the ability to travel to the consumption of more groups than the north, if you want to expand tourism income, attracting them to come to play is undoubtedly the best way, ice city as the capital of ice sculptures, whether it is the snow scene here, or ice sculptures, or food culture, bathing culture, the attraction of southerners is not small at all.

Don't underestimate a southerner's thirst for snow!

After the tourism check-in activities advertised on major video websites, there must be many southerners who are willing to travel to Bingcheng, and at this time you can put a cordial label on them in order to play with memes, and this label is best to highlight the characteristics of some southerners, so as to increase their sense of identity with this label.

For example, girls in the south are generally petite and cute, and their voices are soft and sweet, so you can think of a cute name for them for this, and let them spontaneously play and interact."

Xiao Ran talked eloquently, he paused when he said this, felt a little thirsty, and was about to take out a water cup to drink saliva, but through the endoscope, he found that Zheng Jianhua was holding a notebook and remembering something there, and that posture was no different from that of a primary school student who obediently listened to the teacher's lecture when he went to school.

Xiao Ran was shocked instantly, are the people of this ice city so studious, and they still take notes when chatting with others!

It is worthy of being the capital of music, look at the consciousness of others!

Hearing the sound stop, he hurriedly turned to look at Xiao Ran, and his tone was very urgent: "What else?" ”

People have such a good attitude, Xiao Ran is not good at hiding his secrets, and immediately continued: "The last is to review and optimize, this link is very critical, doing so much in front is just a means to attract tourists to come and play, but whether you can stay tourists and give tourists a good experience is the key to whether the ice city can take off."

In order to achieve this, it is necessary to put tourists first and make them feel the warmth and sincerity of the ice city.

Take southern tourists as an example, how to make southern tourists feel the enthusiasm and sincerity of the ice city, in a word, think about what people think, be anxious about what people are anxious about, and arrange what southern tourists need. ”

Zheng Jianhua took the pen and fell into deep thought: "How do we know what southern tourists need?" ”

Xiao Ran replied casually: "Tourists come to travel just to eat, drink and have fun, they just need to work this." ”

Saying that, Xiao Ran gave an example: "For example, southern tourists are not accustomed to the difference in food in the north? No problem, as long as you are willing to come, everything is easy to say, I don't know how to eat frozen pears authentically? Never mind! You come and eat authentic how you want, it's really not good, put it on the plate! ”

"No, wait a minute!" Zheng Jianhua stopped Xiao Ran with a messy face: "Can frozen pears still be plated?" ”

"How fresh! As long as it can attract tourists from the south, not to mention the frozen pear plating, it is frozen pear sashimi, frozen pear carving, and frozen pear coffee are no problem! ”

"Ahh Zheng Jianhua held back for a long time before whispering: "Wouldn't it be a bit exaggerated to do this?"

Xiao Ran said disapprerovingly: "Make money, don't chill!" ”

Zheng Jianhua thought for a moment and nodded violently, "Okay!" Do as you say! ”

Xiao Ran glanced at him speechlessly, as if you could call the shots!

"What else?" After making up his mind, Zheng Jianhua became excited, and couldn't wait to continue to ask: "In addition to the pear-plating, what changes do we have to make?" ”

"Next, follow the taste of the southerners, the southerners are used to drinking bagged milk with straws, then give them a match, eat roasted sweet potatoes and it is inconvenient to eat them in your hands, then give them a spoon, southerners like to eat tofu brain and put sugar, then give them sugar!"

As he was talking, suddenly the car jolted violently, and when he raised his head, he found that the driver's eldest brother was looking at Xiao Ran with an expression of disbelief, and his eyes revealed a trace of confusion and doubt about life.

You said that I will put up with the frozen pears! What is a bag of milk with a straw? Isn't it just biting with your teeth and then pouring it into your mouth?

And what is roasted sweet potato with a spoon? Aren't they all just holding and gnawing?

Yes! Forget about these, tofu brain with sugar??!!

"What else?" Zheng Jianhua seemed to have been opened up to the second vein of Ren Du, not only did he not feel surprised, but became more and more excited.

Looking at Zheng Jianhua's extremely excited face, the driver's eldest brother suddenly felt a little chilly for some reason, and his left and right eyelids beat wildly!

"In terms of fun, there's nothing to talk about, add more plays, and strive to achieve a level that no locals have ever seen, and that's pretty much it."

In the end, Xiao Ran concluded: "In the final analysis, it is through the above details that southern tourists feel comfortable and respected, so that tourists are in a state of extremely satisfied positive feedback, and in the Internet era, they will naturally share this emotional value through the short video platform, and through online interaction, they will get more happiness of travel, and the emotional value will rise again, and this mutual influence has formed a superimposed effect."

In this case, it is difficult for Bingcheng not to explode. ”

"Got it!" Zheng Jianhua endured his excitement with a look of sudden realization.

"Uh" Xiao Ran was about to continue, but at this moment, the driver's eldest brother stopped the car with a brake, "Big brother, the ice and snow world has arrived!" ”

"Thank you, big brother, driver!" Xiao Ran paid, opened the door of the back seat, and said to Zheng Jianhua as he got out of the car: "Brother, I'm sorry, let's get out of the car first, let's talk next time we meet." ”

"Hey, wait! Little brother, don't be in a hurry to leave, let's talk for a while! Zheng Jianhua said that he was about to chase after him when he hurriedly unbuckled his seat belt.

"Brother, why do you want to catch up?" The driver's eldest brother couldn't stand it anymore, "You said you're quite a big man!" Why are you so buried in things! The young couple came to our Gada tour, what are you doing to catch up! Why are you so blind! ”

"It's about the development of Ice City, I can't care so much about it!" After Zheng Jianhua dropped this sentence, he hurriedly got out of the car.

The driver's eldest brother looked at Zheng Jianhua's distant back and pouted, "It's also about the development of Bingcheng, this guy gave you a breath, why don't you say that it's about the development of the whole country!" ”

······

As soon as Zheng Jianhua got out of the car, his eyes searched anxiously everywhere, but because he was delayed by the driver for a while, in a blink of an eye, the streets in front of him were full of backs wearing thick down jackets, and he couldn't find who was who.

Seeing this, Zheng Jianhua could only sigh a pity, shook his head, and took out the phone.

"Xiao Zhou, come here to pick me up from the Ice and Snow World."

"Okay, leader." On the other end of the phone, Xiao Zhou answered and hung up the phone.

Zheng Jianhua stood in the cold wind, his exhaled breath condensed into a white mist in the air, he looked around, and saw the neon lights of the ice and snow world flickering in the night, like a dreamlike fairy tale world.

However, his mind was not on these beautiful scenery, but on the young man just now.

That young man, although he only met in Pingshui, left a deep impression on him, especially the suggestions he put forward on tourism promotion, which made Zheng Jianhua have a sense of enlightenment.

The most important thing is that the young man always feels familiar to him somewhere.

"I knew I had asked the young man what his name was." Zheng Jianhua regretfully had this thought in his mind.

Half an hour later, a black sedan slowly drove up and stopped in front of Zheng Jianhua, and the window was lowered, revealing Xiao Zhou's face.

"Leader, get in the car, it's cold outside." Xiao Zhou said.

Zheng Jianhua nodded, pulled the car door and sat in. The heating in the carriage was turned on sufficiently, which made him feel comfortable for a while.

"Go back." Zheng Jianhua said.

"Okay." Xiao Zhou answered and started the car.

The car was speeding past in the night, Zheng Jianhua sat in the back seat, closed his eyes and pondered, and the words that Xiao Ran said kept coming to his mind,

·······

On the other side, Xiao Ran took the hand of star fruit through the ticket gate, only to see a huge ice sculpture standing on the square, different shapes, beautiful, under the reflection of the light, these ice sculptures seem to be given life, flashing with charming light.

"Wow! It's so beautiful! Star fruit couldn't help but let out an exclamation.

"Are you happy?" Xiao Ran asked with a smile.

Hearing this, star fruit's face bloomed with a gorgeous smile like a spring peach blossom, she raised her face slightly, her bright eyes looked at Xiao Ran, and then nodded gently, her voice was full of unconcealable pleasure: "Hmm! ”

At the moment, the tip of her nose was slightly red from the cold, but it looked more and more cute.

The two held hands and walked around the ice and snow world. Every time you walk in front of an ice sculpture, you will stop to admire it and take pictures.

When encountering a particularly favorite ice sculpture, star fruit will also pull Xiao Ran to take a group photo together, and Xiao Ran is also happy to cooperate with her.

After walking around, both of them were shivering from the cold, although they wore a lot of clothes, they still couldn't stand it for a long time in this weather of dozens of degrees below zero.

"Let's find a place to warm up." Xiao Ran proposed.

"Okay." Star fruit nodded in agreement.

The two of them found a restaurant that looked pretty good and walked in, the heating in the restaurant was turned on sufficiently, and as soon as they entered the door, they felt a warm current rushing towards their faces.

The two sat down by the window, ordered some hot dishes and drinks, ate hot meals, drank hot drinks, and the chill on their bodies was gradually dispelled.

"Whew~ It's much more comfortable." Star fruit exhaled in satisfaction.

Xiao Ran looked at her red face and satisfied expression, and couldn't help but feel a warm current in her heart. He reached out and took her little hand, "Is it still cold?" ”

"It's not cold." Star fruit shook her head and stared at him with winkling eyes: "It's not cold if you're here." ”

The soft voice is like a trickle of spring water, flowing thinly, and like a tease between lovers, whispering.

A faint ambiguity fills the small space, and against the backdrop of warm yellow lights, tonight's star fruit looks particularly charming and moving.

Looking at the delicate and charming face of star fruit, Xiao Ran's heart suddenly beat faster.

"Ahem!" He took a sip of his teacup as if disguised, and his eyes inadvertently noticed a piano in the corner of the restaurant, and suddenly his mind moved.

"Wait for me here!" He said a word to the star fruit, and stood up and walked towards the piano in the corner

(End of chapter)