Logically speaking, this should be a good thing.

Brother Jiu knocked down the price of the mattress, from more than 20,000 to 4999.

But even so, merchants still have to make money.

And customers have also benefited, and Jiuge has also earned traffic.

No matter how you look at it, it is a win-win situation for all three parties and a good thing for everyone.

But how did something happen?

After continuing to look behind, Xu Xin understood......

[Brother Jiu's live broadcast helped the manufacturer earn 1.5 billion turnover]

[This matter was on the hot search the next day]

[But no one expected that two days later, this incident would cause an uproar]

[It turned out that after the live broadcast, the manufacturer did not ship the goods as agreed]

[And the consumers who placed orders in the Jiuge live broadcast room don't do it]

[They all found Brother Jiu to ask for an explanation, and Brother Jiu contacted the manufacturer]

[But the manufacturer has adopted delaying tactics and has not given a clear statement]

[It wasn't until a few days ago that it suddenly broke out, and the manufacturer suddenly announced that it refused to ship]

[The reason they gave was that dealers across the country did not agree with Jiuge's bargaining behavior]

[Think he's disrupting the market, so in order to maintain the brand image]

[The manufacturer refuses to ship ......]

[As soon as this news was exposed, the entire public opinion was in an uproar]

Seeing this, Xu Xin understood.

It turned out that Brother Jiu's dragon slaying knife was too hard.

The physical franchise dealers of this brand have been cut off.

So the manufacturer repented!

As I said before, this brand is a brand that is very good at hype.

After years of hype marketing.

Their mattresses have always been positioned as high-end products, and the price has always been high.

And they have thousands of franchisees all over the country.

And this mattress, their unified price for dealers around the country is 20,000 yuan a mattress.

Now Brother Jiu has sold it for 4999, and he has sold more than 300,000 pieces at once.

How is this acceptable to those brick-and-mortar dealers? It makes them look like wrongdoers.

What's more, this means that many customers have been snatched away by this wave of Jiuge.

You must know that a mattress is not a consumable, but one will last for many years.

And Brother Jiu sold more than 300,000 copies at once, which means that many dealers may have lost their performance in a year.

The most important thing is that he still sells it so cheaply, so who will go to the physical store to buy mattresses in the future?

So the brick-and-mortar dealers naturally collectively turned back.

And the manufacturer pushed the boat down the river and threw the pot directly to Brother Jiu......

But it stands to reason that I really can't complain about Brother Jiu in this matter?

After all, when your brand signed a contract with Jiuge, you should have expected this.

Why do you want to dump the pot when something happens?

And both parties have signed contracts before.

No matter how you shake the pot, can you still refuse to execute the contract?

So Xu Xin is also puzzled, why did he say that the ninth brother was cheated?

[At the beginning of the incident, Brother Jiu had a chance to win this matter]

[He even opened a long live broadcast to explain this matter]

[It also publicly shouted that the brand must deliver the goods to consumers within the specified time]

[Otherwise, he will take legal measures against the brand......]

[It can be seen that by this time, the situation is still favorable to Brother Jiu]

[But no one expected that the whole situation would be reversed the next day]

[The brand blatantly turned its face, and even publicly responded to Brother Jiu, they will not send mattresses to consumers]

[All losses will be borne by Brother Jiu, and even they won't even give the live pit fee]

[Because, they responded publicly, Brother Jiu failed to execute the contract]

[The contract was signed by a vice president of their company, and the vice president has already resigned]

[And Brother Jiu only remembered to read the contract at this time, but it was too late]

[He forgot a very important point, this contract was prepared by Xu Zhen]

[Although before, I had told him to be careful of this woman]

[But because of this woman's low-key performance in the previous period, it still made Brother Jiu relax his vigilance against her]

[Plus this project, which she also found]

[At that time, Brother Jiu was also very satisfied that she could find such a big brand]

[So it was negligent in terms of contract review]

[Or that their company's legal department is likely to be bought by this woman]

[Failure to do so at the time of contract review]

[Therefore, a loophole was left in the contract, and it was caught by other brands]

[The problem is that there is an attachment to the end of this contract]

[The above clearly stipulates that when any network marketing]

[The price given by the carrier should not be less than half of the normal market price]

[In other words, when Brother Jiu is live broadcasting, the price cannot be lower than half of the market price]

[If there is a breach of contract, the brand can refuse to execute the contract]

[This is clearly a pit deliberately dug by someone, and now Brother Jiu is sitting on wax......]

After reading this paragraph, Xu Xin was already sweating profusely.

Brother Jiu's heel this time also gave him a wake-up call.

In the future, any contract should be carefully reviewed.

Otherwise, the contract will not be known.

Brother Jiu is miserable now.

More than 300,000 mattresses, more than 100 million sales?

If consumers are more serious, they really have to go through legal procedures to sue Jiuge for commercial fraud.

The ninth brother has to return one and lose three......

If he loses it all, then Brother Jiu may have to lose his family.

Even if you don't pay all of it, only part of it, it's enough for Brother Jiu to drink a pot.

If Brother Jiu doesn't pay compensation, then his signboard will be smashed.

may even be criticized by the people of the whole country, and don't want to mix in this circle in the future.

It may even have to be turned over old accounts......

Xu Zhen, a woman, thought that after Brother Jiu beat her, she would be more honest.

But who would have thought that she was a poisonous snake and would launch a fatal blow at this time.

And this time it's biting on the door of Brother Jiu's life!

Thinking of this, Xu Xin hurriedly opened the calendar on his mobile phone and looked at the time.

Fortunately, today is the fourteenth day of the first lunar month, and it is still too late......

Xu Xin couldn't help but breathe a sigh of relief.

Early the next morning, Xu Xin came to Brother Jiu's selection company early.

The company has now moved into his commercial building.

Since negotiating cooperation with Brother Jiu, he handed over the apartment building to Brother Jiu.

After that, he didn't care much at all.

After all, he also has a lot of things on his own side, and he has to guard against Wang Chao's sisters and brothers every day.

At the same time, I have to calculate, how can I get the money back from this sister.

So he really hasn't managed this e-commerce company much.

However, he didn't care much about this company, though.

But I have been here twice before, once when the company was renovated, and Brother Jiu asked him to come and visit.

Because of his special status, Brother Jiu gave him the status of an executive director.

Then he also arranged an office for him on the top floor, next door to the office of President Jiu.

The second time, when the selection company moved in, he was invited to cut the ribbon.

After cutting the ribbon in the company that day, he was still in the company for a long time.

Because it was noon, Brother Jiu and the bigwigs finished their meeting, and then had lunch together.

After all, he is not the only one who selects the shareholders of the company, and there are many old friends of Brother Jiu.

So that day, he also spent half a day in that office......

After that, he really didn't come to this company much.

Today is the third time he has come, and this time he has come, but he has found that the appearance of this piece is very different from before.