"Mr. Xu, here are a few shops near Sanlitun, you can take a look first."

A beautiful intermediary with amazing peaks handed Xu Xin a booklet.

Xu Xin took it and didn't look at it immediately, but said to the woman.

"Manager Song, thank you."

How smart the beautiful woman is, she immediately said as soon as she saw Xu Xin's expression.

"Mr. Xu, you've been running around for a day, it's too late today, I'll go back first."

"Those materials, you read them first, if you like them, you can call me."

"I'll take you over at a time."

Xu Xin smiled and nodded: "Okay." ”

The beauty turned around and walked out of the room, and Xu Xin returned to the floor-to-ceiling window.

He arrived in Beijing this afternoon, and the hotel was set at the Intercontinental Hotel.

It is separated from Sanlitun, the core trend area of the capital, by a road.

Standing in front of the hotel's floor-to-ceiling windows, you can just overlook the entire Sanlitun streetscape.

It is now more than eight o'clock in the evening, and the whole Sanlitun is full of lights and people.

The streets are a little deserted during the day, and at night, a large crowd of people comes in out of nowhere.

Crowding the entire street......

Looking at the crowd of people, Xu Xin's thoughts became more and more determined.

He came to the capital this time to select a site for the flagship store.

originally wanted to open stores in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, but he followed a principle.

It's about keeping up with the big names!

Since their brand image is to be benchmarked against international brands such as Golden Arches and Kaifeng Cuisine.

Then the location should be the same, just open next to these big cards.

But when he inspected the stores of Golden Arches in the capital, he found that he had thought things too simply.

Nowadays, many new brands will face a very important problem when opening a store.

That's the location!

What is the right place to open a store?

Is it in a shopping mall? Or is it on a pedestrian street with a lot of traffic?

Or is it open at the entrance of a high-end community with a high occupancy rate?

Many merchants have made various attempts, but most of them have failed.

And after many businesses paid a painful substitute driver, they found out.

It turns out that the location of the store can be very simple.

There is a company that has done a very good job in this regard.

And he is the well-known Golden Arches!!

Originally, everyone thought that Golden Arches was a fast food restaurant, but in fact they were real estate developers!

That's right, their profit model is not just about selling fast food.

They have another model of profitability.

That is by buying commercial real estate and then waiting for the real estate to appreciate.

And Golden Arches has been firmly on the throne of the world's number one fast food chain by relying on this hidden profit method!

When they entered the country, they adopted the same strategy.

That's why in terms of the number of stores, it is far behind Kaifeng cuisine.

It is because they chose not to open the franchise, and each store is its own self-operated model.

And in order to accurately select the location, they even invited experts to make a special system for screening store sites.

Before choosing a new location to open a store, people will be sent to the potential location to observe the flow of people.

As well as investigating the transaction volume of nearby shops, as well as the unit price of customers, the spending power of local customers and other factors.

Finally, in combination with the local future appreciation space and other factors, comprehensive consideration.

before deciding whether to open a store here.

It is also because of this that when Kaifeng Cai opened more than 6,000 branches across the country.

Golden Arches has opened more than 2,000 stores in China.

However, with only more than 2,000 branches, they are on a par with Kaifeng Cai in terms of profitability.

And when this unique set of cheats of the Golden Arches was discovered, everyone was red-eyed.

Everyone wants to learn his system, but they can't wait until it actually works.

If you want to learn how to make a system like this, the cost of investment is really high.

But there is no home system, so what should we do if we choose the site ourselves?

Finally someone figured it out, since there is no system of golden arches.

Then let's follow the Golden Arches to open a store.

Wherever he opened the shop, we will open the shop in front of him.

What's the difference between this and a system that uses the Golden Arches directly?

Therefore, where there is a golden arch, there will be Kaifeng vegetables.

Later, even a castle king was added......

This has the strategy of opening a store and choosing a location and following the competition.

Several rivals did this, but the Golden Arches were angry, and even seriously affected their business.

So much so that the Golden Arches, which was originally not open to joining, has also begun to open up to join in recent years.

And Xu Xin originally wanted to use this strategy.

But during this time, after visiting the capital many times to inspect the stores of the Golden Arches.

He found that he was thinking too simply.

Golden Arches has opened hundreds of stores in the capital, but now if you want to follow them to open a store, it is really not easy.

For example, the flagship store of Golden Arches in Beijing is in the Gongmei Building in Wangfujing.

This is the first Golden Arch in the capital and the largest Golden Arch in area.

But now this store is almost finished.

Because the current Wangfujing Street is far worse than in the past.

Since the popularity of Internet shopping, the flow of people in Wangfujing Pedestrian Street has been declining.

Especially after the Qianmen Commercial Street was renovated.

The commercial center of the inner city was transferred from Wangfujing to the commercial street of Qianmen.

After all, you can not only eat there, but also stroll, because there are so many buildings with characteristics and cultural heritage there.

Therefore, following the Golden Arches to open a store in Wangfujing is naturally self-defeating.

After thinking about it for a while, Xu Xin decided not to follow the Golden Arches this time, but to go with SS Burger.

After all, their flagship store in the capital is located in Sanlitun.

So he chose the location of Dr. Turkey's flagship store in the capital in Sanlitun.

This is because it is the center of the trend in the capital and the center where young people gather.

However, it is not so easy to choose a location here.

Because the shops here are basically ownerless.

Some shops are only rented but not sold.

Xu Xin chose a night in the hotel, and finally chose so many.

The next day, Xu Xin followed Manager Song, who had amazing peaks, and went straight to the few stores he had selected yesterday.

"Mr. Xu, this store is just across the road from Taikoo Li Sanlitun."

"This store covers an area of 656 square meters, with three floors, and the current store will expire in another month."

"If you buy this store, the unit price is 23,000 square meters, and the total price is about 15 million."

"The price is negotiable."

"If you buy it, you can open your own store or rent it out, and the rent is about 1.5 million a year."

Manager Song introduced Xu Xin to the first store, which was located downstairs from the Intercontinental Hotel where he lived.

It is a ground floor merchant under the podium in the southwest corner, and now it is a coffee shop.

It is indeed separated from Sanlitun by a road.

Xu Xin stood at the door of the store and looked at it, and then looked across the road.

Today is Saturday, although it is now morning, but the Sanlitun commercial street has begun to be crowded.

In the café across the street, there are three or two kittens.

The world is so wonderful, although it is only across the road, but this popularity is very different.

He shook his head, and in his heart he had already passed the shop.

Manager Song was secretly happy in his heart.

"Then let's go and see the second store, this store is just across the street, let's go and have a look."

Xu Xin nodded and waited until he came to the door of the new store.

Xu Xin finally understood, why was this Manager Song secretly happy before.

This store is also very large, and the area is several times that of the store just now......