Chapter 38 The school district is full of good people
Doon officially signed a contract with Nike, and $1.1 million was quickly credited to his account, along with $9.9 million worth of Nike stock.
For the next six years, Doon received at least $1.1 million in cash and $9.9 million worth of Nike stock every summer.
Although, in addition to the sneaker contract, Doon also signed a supplemental agreement with Nike regarding stock.
Under the agreement, Doon will not be able to liquidate the shares for the next 10 years.
However, Doon was originally interested in holding Nike's stock for the long term.
On the one hand, it is to keep a close distance from Nike, and on the other hand, it is also to make investments and pay less taxes.
The sneaker contract is directly taken in cash, and the personal income tax is paid at that time.
However, if you exchange it for shares and sell the shares you have held for a long time in the future, then you will pay capital gains tax.
Los Angeles has a relatively high state tax, federal tax California tax, personal income tax is almost 50%, and capital gains tax is only 20%.
Holding stocks and making profits through them has become the most common tax avoidance method for the wealthy.
In other words, James' 7-year big contract of 93 million, even if he does not pay the agent's commission, he will get 50 million after tax.
Doon's 87 million contract, even if you don't count the 12 million bonus and the appreciation of the stock, the money earned at that time will inevitably be 59 million, at least 9 million more than James.
What's more, as a small shareholder who has given Nike a charcoal in the snow and is willing to stay and fight side by side.
Doon's position in the minds of Nike executives is undoubtedly heavier than James, who is currently a stranger to the relationship.
After becoming a shareholder of Nike, Doon's NBA career will undoubtedly go more smoothly.
In other words, he just finished signing at the Staples Center in the morning, and Doon came to the Staples Center in the afternoon, dressed in a suit and leather shoes, and dressed up to attend the sneaker signing press conference jointly held by the Lakers and Nike.
This is not a small movement, not only ESPN sent people over, but also ABC and TNT came with people and equipment.
In addition, Sports Illustrated, the pioneer who advocated James, also sent a commissioner to come, and intentionally made an appointment with Doon for a one-man interview afterwards.
Originally, Doon was just a shooting star, because of the amazing performance of the Long Beach Summer League, which shocked North American fans for a while.
However, after this battle, not only fans on the east and west coasts remembered Doon's name, but fans across the United States also knew that Doon became the popular fried chicken in the 03 draft.
At the press conference, although Nike did not announce the specific amount of the contract, it also revealed that this is an unexpected sky-high contract.
When asked by reporters, Doon also revealed that he not only joined the Nike family as a spokesperson, but also had personal confidence in Nike, exchanged some Nike shares, and became a minority shareholder of Nike.
After the news broke, Nike's stock price continued to rise, and its market value rose by as much as 80 million in one day.
It can be seen that American investors are optimistic about the Chinese market!
Even though Nike's stock price continued to fall due to the Kobe scandal before, it was still signed by Doon, which directly pulled the stock price back.
……
In other words, after the press conference, Doon thought that there was nothing to do with him.
I thought that I had a huge amount of money in my hand and should buy a mansion.
But with the help of the Lakers' connections, I inquired about the price of the Beverly Hills mansion, and in the end I could only look away.
Doon moved to a small cottage in Irvine, a recently emerging white neighborhood.
Although Irvine is still 70% white and 30% Asian, the proportion of Chinese is rising.
In the past, Koreans accounted for the majority of Asians in Irvine, and in recent years, Chinese latecomers have come first, and then Indians.
And because Irvine is a dream place for new immigrants, the Chinese community will not have so many compatriots from Hong Kong, Macao and Taiwan and remnants of the previous dynasty, so they basically speak Mandarin.
There is no pressure for Doon to speak English at work, but if he can hear Mandarin in his life, he will naturally feel more comfortable.
Especially when I go to a Chinese restaurant in the community to eat, even the dishes are sold for petty bourgeoisie such as the old courtyard house, immigrate, and then maintain the yearning for a better life every day, which will make Doon feel a sense of accomplishment.
In order to have a relaxed and happy good heart every day, Doon finally spent 420,000 US dollars to buy a six-room and six-bathroom school district house located in a Chinese community with good teaching resources nearby.
Who would have thought that the brothers haven't played basketball yet, and the school district has played basketball first. However, Doon doesn't even have a regular girlfriend, let alone a father and son playing in the NBA.
After buying the house, Doon has no money left, after all, he still has to pay taxes.
Just when Doon was about to ask the Lakers to withdraw some salary in advance, the Lakers took advantage of Doon's signing with Nike, took the opportunity to pull a group of sponsors, and then brought Doon to find a few endorsements by the way.
So, Doon is not short of money again!
Every offseason, it is a time for the team to attract investment and sign contracts with sponsors.
Therefore, usually the team signs a long-term contract with the star of the house, which also affects the market value of the team and the team's sponsorship revenue in the next few years.
Warriors owner Lacob is generous to Curry and competes for the championship with the super luxury tax every year, and that is also because Curry can really make money.
Not to mention the market value of the team, the sponsors alone have two or three billion yuan every year.
The dollar is still relatively valuable this year, and the Lakers' annual sponsorship income is only thirty or forty million.
The ticket revenue is only 50 million or 60 million in the playoffs, and the total operating expenses of the team are about 100 million.
Because of O'Neal and Kobe's big contracts, the team's operating costs are rising.
In order to fill this hole, the Bass family naturally wanted to start with sponsorship and tickets.
Originally, building the Lakers' F4 lineup could effectively attract the favor of sponsors and also help increase ticket prices for the new season.
Who knows, before the Lakers signed Payton and Malone, something happened to Kobe.
Now that the Eagle County prosecutor has appealed, Kobe Bryant is at risk of being jailed, and the Lakers have suffered a lot of losses.
Luckily, Doon popped up.
Old Bass originally intended to use Chinese players to attract Chinese sponsors.
However, this time it is a crooked play, Doon's outstanding performance, and Nike's continuous boost, so that Doon has gained a lot of fame and commercial value as soon as he entered the NBA.
The sponsors, who were originally deterred by Kobe Bryant from the Lakers, are back at the negotiating table again.
It's just that this time there is one more requirement, in addition to signing with the Lakers, I also want to sign with Doane alone.
Obviously, many local American brands also want to be like Nike, either using the gimmicks of Chinese players to raise their stock prices, or trying to enter the Chinese market to make money.
Doon previously signed with the Lakers and handed over the agency of commercial endorsements to the Bath family.
Although it will take Doon's consent in the end, it will always be possible to call someone over and make an appointment at a table to talk together.
Doon receives a call from Bass Jr., saying that someone is asking him to endorse him.
Knowing that the brand has been screened by the Lakers and is ready to sponsor the Los Angeles Lakers, I don't think there will be much of a problem.
Of course, for the sake of conservatism, it is still the same as signing a contract with Nike, adding a unilateral termination clause.
And because the endorsement contract is not big, basically just a million a year, Doon directly took the cash and did not ask for shares.
In short, Doon, who had just run out of money, suddenly became rich again.
"Huang Bo is right, when you become famous, you are surrounded by good people!"
Lying in the garage in the new house with a new car parked, Doon was quite emotional.