Two days later, Huadu TV and Xingcan Entertainment Co., Ltd. jointly held a press conference, officially announcing that the two sides had reached a new variety show cooperation intention, and until this time, the name of this variety show appeared in front of the audience's eyes for the first time.

"The Masked Singer"!

"The Masked Singer? What the hell is this??? ”

"As the name suggests, the king of singers, this is another variety show of song competition! But what the hell is this masked?"

"That's right! Is that what it means to sing with your face covered?" In the midst of all the different opinions, Canniangle Company explained to the masked master of K.

"In this era of eating by face, there are many singing competition programs that abandon their roots, rely on sensationalism and competition to attract attention, ignoring the essence of music, and "The Masked Singer" returns to its original intention, not looking at the face, only listening to the song. If "I Am a Singer" represents our pursuit of real music, then "The Masked Singer" represents our further attitude towards music, seeking only the most primitive sound of music! ”

"Throughout the show, all the singers will compete in masks, no one knows who they are, only the losers will unmask on the spot, and the winners will wear masks to enter the next show!"

Xingcan Entertainment's explanation of "The Masked Singer" instantly aroused the enthusiasm of netizens for this variety show!

"I'll go! It's really masked singing! What a special thing about this! ”

"Haha! His Royal Highness Ming deserves to be His Royal Highness Ming! This is a brainstorm! ”

"I'll just say that His Royal Highness Ming will definitely refresh our perception of variety shows!"

"Upstairs, I remember you said last time that this third variety show can't be a singing variety show!!"

"Oh yes? You must have read it wrong! How could I possibly say that? Well! You must be reading it wrong!! ”

“……”

Compared with the cheers of netizens, the production companies and TV stations of Nikkei followed the trend of "I Am a Singer" are all pale! They never dreamed that Xingcan Entertainment would come up with such a masked gimmick! "Humph! Whether it can be popular or not is not certain! Someone comforted.

"Isn't the highlight of celebrity reality shows to be able to see celebrities? As a result, they are doing it now, and the faces of those stars can't be seen, how can fans still like to watch it

"That's right! We have invited several small fresh meat from the music scene to come over this time, and we will definitely attract a large number of young fans! ”

"That's right! Who's afraid of whom! What the essence of music! What a primitive sound, it's all! In the end, whoever has the highest ratings will be the winner! ”

In the face of the unexpected attack of "The Masked Singer", the major production companies and TV stations were depressed, but they also devoted themselves to the production of their own variety shows. Since the collision with "The Masked Singer" is inevitable, then I have to work hard to improve the show to the best!

Even if you lose, you have to lose decently, right?

Wrong...... Why did I think about losing before I even started?

Grass! Isn't it some kind of bullshit "The Masked Singer"! I don't believe it can be better than "I Am a Singer"!

So, under the anxiety of a group of production companies and the corresponding cooperative TV stations, and under the expectations of a group of people who eat melons, [Li Can Niangle Company, Huadu TV Xiangluan Kaiding's "The Masked Singer" advertising bidding is tired of doctors.

According to the past practice, whether it is a movie, a TV series, or a variety show, the advertisers present will be introduced to their programs and casts at the bidding meeting, so that advertisers can throw money out with peace of mind.

However, at today's advertising bidding meeting for "The Masked Singer", Xingcan Entertainment Company did not mean to introduce the cast at all, but only announced the start of the bidding after a little introduction of the program competition system.

Faced with this situation, some advertisers have expressed their opinions.

"Mr. Ye, have you forgotten something!" A well-known advertiser of jelly products in the empire expressed his dissatisfaction, "Isn't it a bit too anxious to let us bid without even inviting any celebrities?"

"Yes, yes!" Other advertisers chimed in.

"I'm sorry," in the face of the dissatisfaction and doubts of these advertisers, Ye Ming said unhurriedly, "According to the confidentiality agreement signed by our crew, in order to ensure the biggest suspense and highlight of the show, no one can reveal the identities of these masked singers before the show is officially broadcast!" ”

Ha?!

As soon as I heard this, many advertisers were angry!

One advertiser put it bluntly: "Can't reveal the identity of the singer? Then how can you let us throw money in with confidence! ”

"If you want to attract the audience in today's shows, don't you rely on star effect? You don't tell us which stars we've invited, how do we estimate the ratings we might get? And how can we bid with confidence?"

"That's it!"

Driven by some advertisers, advertisers who originally had no ideas also showed a hint of hesitation.

Faced with this situation, Ye Ming still said unhurriedly: "There have been many TV stations that have the same worries and doubts as you, so they finally missed two national variety shows and record advertising revenue!" ”

"If you are worried about the ratings of our show, then you can not participate in the auction, according to our previous practice, we can wait until the first episode of the program is broadcast before bidding, I believe that when the time comes, you will be willing to pay more to buy the same advertising space!"

Hearing Ye Ming's words, many advertisers were silent.

They seem to have just remembered that this variety show is produced by Xingcan Entertainment Company!

With the two national variety shows "I Am a Singer" and "Where Are You Going, Dad" in front, no one will doubt where their third variety show will go! However, although you can't pounce, it's hard to achieve better results!

After all, the variety show "I Am a Singer" co-produced by several other TV stations and production companies has already held an advertising bidding conference, and the advertisers participating in the bidding have already known the program guests, which is called a star-studded show!

Compared with those variety shows, this "The Masked Singer" looks a little bleak and out of shape! After all, you covered the faces of the stars, so what did a group of viewers see? Could it be that it is really like what your promotional slogan on official Weibo says, which is for the essence of music? Pull it down!