Chapter 98: The Son Teaches His Father to Do Business
"Son, you are so smart, you guessed right, let me tell you......" Gu Dahai excitedly told Gu Xu about his experience last night.
Gu Dahai went to the sales manager of the publishing house yesterday to talk about the tutoring materials.
The sales manager didn't see him at first, and he waited until the afternoon when he left work, and the sales manager wouldn't see him.
Although, when he was at home, Gu Xu told him some information, but he was very unfamiliar with this field.
The sales manager refused on the grounds that he was not familiar with the product, not to mention that Gu Dahai didn't look like he was literate at all, how could he sell high school review materials, and even college entrance examination questions from previous sessions and provinces and cities.
Gu Dahai suddenly thought of what his son said, sales is a matter of products and markets.
Even the best products must have a market, and only when there is a market can there be a market.
What he does best is open up markets.
As for the unfamiliar with the product, he can familiarize himself with the product in the shortest possible time.
The sales manager said, how short.
He said one night.
The sales manager said, then give him a night's time.
Last night, he spent the night looking at the study materials in the janitor room of the publishing house, and the next day, as soon as the sales manager went to work, he went to report on yesterday's results.
The sales manager didn't listen.
However, he did not give up and looked for opportunities on his own.
Finally, while the sales manager was having lunch at noon, he stood next to the sales manager and told him the results of his research yesterday.
The sales manager was surprised, although his familiarity with the product was not up to the sales manager's requirements, but his spirit touched the sales manager.
The sales manager decided to give him high school and college entrance examination materials, as well as the authorization of books.
"Son, let me tell you, your father and I were not so serious when I was studying, and I sat in the duty room all night to read all the information and make comparisons.
The sales manager originally refused, so I did as you said, even when he was eating, and took the opportunity.
Also, son, he said, what you said is very correct, good products need to be marketed, and sales need people to get through, and roads are built by people. ”
Gu Dahai said and recalled what his son said the night before, he didn't pay attention to it at the time, and felt that many words were said casually.
Now that I think about it, he said very maturely, sophisticatedly, and seemed to want to master everything.
"Son, how do I feel, you speak at a very high level now, like a person who is dozens of years old. It's not like a teenager. ”
"Ahem!" Gu Xu smiled silently in his heart, I have lived for a lifetime.
At school, I deliberately pretended to be tender, anyway, no one could see that I was an old cucumber with green paint.
In front of you, if I pretend to be tender again, will our two still be like in their previous lives?
Besides, now you need money for everything!
I don't want to live like that poor life again.
"But, Dad, didn't you do it at noon? Why didn't you come back until now? Gu Xu was puzzled.
"Alas!" Gu Dahai sighed, "Son, although I got the authorization, I ......"
"Dad, what's wrong with you?"
Gu Dahai hung his head frustratedly: "When I came out of the publishing house, I went to the market." I almost ran all the bookstores in the city, and they were all directly connected with the publishing house, so I didn't have a chance. ”
"Dad, don't be discouraged, it's normal. If you want to open up the market, you have to go the way that no one else has taken. ”
"What do you mean?" Gu Dahai was puzzled.
"You don't have to run to the provincial city and Binhai City, since they are directly linked to the sales manager, there will definitely be no market.
Only those county-level cities close to the provincial capital, or even to the farther county seats, have a market. It's just that in this way, my father has to run a lot of places and carry a lot of heavy materials. ”
Gu Xu felt a little sorry for Gu Dahai, the job he found would definitely make money, but it was also very hard.
"Son, your father is not the kind of person who can't endure hardship."
Gu Xu nodded, took out the geographical information and flipped to Dongjiang Province.
"Dad, come and see."
Gu Dahai approached Gu Xu.
Gu Xu pointed to the map of Dong Giang Province and said, "This is Binhai City, and our family lives here." You first take a bus from here to Qiongkou, there are more than 20 middle schools in Qiongkou, including Qiongkou No. 1 Middle School, No. 7 Middle School, and No. 13 Middle School, you see, these middle schools are connected together, so that you can finish in one morning.
When you arrive at the school, you go directly to the head teacher of the high school, and they have the right to order materials. ”
"Son, I don't know anyone, go there to find the head teacher." Gu Dahai was a little unable to grasp the point.
"It's simple. You bring some instant noodles that you sell first, go to the school doorman first, you ask for water, make some instant noodles to eat, and pretend to be poor. However, you are already poor, so you don't have to pretend.
You make instant noodles while pulling with the doorman, at this time, you have to give the doorman two packs of cigarettes. ”
"Your dad will do this." Gu Dahai said.
"Then, you ask them how many senior classes there are in the school and how many students there are in high school."
"Uh-huh." Gu Dahai listened, and felt more and more that Gu Xu was not his son, but their sales manager training employees, "Son, why are you so many at once?" ”
"Dad, your son has to grow up. Otherwise, you're working too hard. Also, Bai Jie's family is also very difficult, we not only have to make more money, but also let children like Bai Jie live a better life. ”
Gu Xu was still thinking about Lan Ruosi in her heart, and her family was also very poor.
"By the way, Dad, how much discount did the publisher promise to give you?" Gu Xu has to get this crucial issue right.
"The sales manager said to give me three discounts, but he asked me to give him two discounts, which is equivalent to five discounts."
"That's it!" Gu Xu gritted his teeth, the discount was a little high, but now that people are soft-spoken, there is no way, so he admitted it first.
Gu Xu slowly: "If this is the case, you have to sell it at a 7% discount, at least 7% off, otherwise, the profit we get will be too small." If the head teacher wants to give you a discount, you have to sell it to him at a discount of 80%.
Dad, there's another situation, I have to tell you about it first. If the school's dean wants a discount, you'll have to sell it at a 10% discount.
Alas! Although there is a market for selling high school materials, it is also difficult to grind. ”
"Son, if we do this, we won't have much profit."
"Hah! Your brain is spinning fast enough. Gu Xu smiled secretly in his heart: Gu Dahai is too honest, and he has to teach him a few tricks.
"Dad, what I just talked about is just an approximation, and there is a lot of trickery in the middle of how much money you can make.
I'll give you another plan.
After you go down to sell it, you can invite the head teacher to dinner, and secretly promise that the head teacher you connect with will have a discounted profit, and the other head teachers will only invite them to dinner, not to mention the discount, you can take the discount of other class teachers as your own.
In addition, the director of teaching is not the head teacher, you should give some benefits, don't give him a discount in every class!
As for the sales manager, you bring him back some mountain goods, let him give you more information, and you can give him another information, so that he can cry poor, so that he can take less commission.
Analyze specific things on a case-by-case basis. Sales, sales, sales are products, sales are brains. ”
"Yo, son, you're really good!" Gu Dahai was shocked, he really felt from the bottom of his heart that Gu Xu had grown up.