"You're missing the most important point."

Lin Dong's words opened the door to renewal for Alyssa.

"Nike, Reebok and other brands are aimed at all consumer classes in the United States, and adult stars in the NBA are obviously more appealing in that group."

"Under Armour's current consumer group is mainly high school students and college students, and in this field, the NSAA is undoubtedly more appealing."

"And Under Armour is small, but it is in an upward period, and in this short period of 2 years, if I bring value to them as a high school student and an NBA rookie, their growth will not be a few percentage points, but dozens of percentage points, or even multiplication......

"Small size also has the advantage of small size." Lin Dong said with a smile: "Because it can highlight your importance more, can infinitely amplify your value, and become the most shining business card and the best bargaining chip at the future negotiation table." ”

Alyssa suddenly realized when she heard this.

I couldn't help but have a hint of admiration for Lin Dong in my eyes.

What he cares about is neither a two-year contract to fill the gap nor a 15% stake in Under Armour, but to use Under Armour's two years of growth to wrap himself...... He's creating business value for himself.

This guy hasn't even graduated from high school yet!

Some talents are innate, and they really deserve to be mothers and sons.

If you think about it in the best direction, this is indeed a lucrative deal, and its value is far above the 90 million that Nike and Reebok almost bought out of you.

Stand tall and see far, and always look at the next two moves, or even five or six moves...... This is how the mother and son of the Lin family feel to Elisa.

But......

All of this must be based on a premise, that is, Lin Dong must maintain enough topicality and popularity in the past two years, and his performance must be excellent enough.

The latter, Alyssa is not worried, now in the NSAA game in Washington state, Lin Dong has become an absolute god, and if you want to say that she is worried, she is worried about her rookie season after entering the NBA next year.

But the words of the former......

As far as the inertia of the Internet is concerned, the popularity of this thing comes and goes quickly, and the NSAA is just an interstate competition, and if Lin Dong can only maintain the popularity in Washington State with the competition, it will not be able to meet his and Under Armour's expectations to expand the national market.

The popularity is not enough, the circle is too small.

And if all the hopes of national fame are put on next year, even if Lin Dong performed well enough in his rookie season, it will be too late to wait for him to ferment his popularity and convert this popularity into Under Armour's sales.

This is also the reason why companies such as Nike only sign long-term contracts, because in the first two years, they are trying their best to support you, and at this time, they are basically just investing, and the company can't make money.

From fame to making money, you need time.

At that time, Under Armour's sales have just started to rise, and your 2-year contract has ended.

Alyssa had raised this point to Lin Dong, and although Lin Dong told her not to worry and said that she had her own way, Alyssa still couldn't think of any way for Lin Dong to solve this problem.

But soon, Alyssa saw Lin Dong's methods.

…………

Throughout the mid-season in December, in addition to the team's continued winning streak and the praise he received from various local media outlets in Washington State.

There are three things that are worth mentioning around Lin Dong.

One is that on December 1, after Lin Dong sought a 2-year $25 million contract from Nike and Reebok at the same time and was rejected - of course Lin Dong knew that they would refuse, to put it bluntly, it was a notice, give a step, and everyone would not turn their faces, this is to leave them a place at the future negotiation table.

On the afternoon of the same day, Lin Dong signed a contract with Under Armour's president, Mr. Plank, at its headquarters in Baltimore.

$7 million for 2 years, plus 15% equity.

The contract was clearly a bit of a surprise to all parties.

Don't want 95 million, want 7 million? Even if it is calculated on an annual basis, it is nearly 1,400 a year, and it is actually a contract of 3.5 million, which is not enough for a fraction!

As for the 15% stake, it is even more ridiculous.

Under Armour, as an emerging sports brand, has only one factory in Baltimore, and its customers are only college students and high school students, with an annual turnover of less than 100 million yuan and an annual net profit of only about 10 million.

I don't know if the 15% equity can be cashed out, but if the factory goes bankrupt one day, the 15% trouble will find you soon!

This...... The Internet across the United States was stunned.

Are Asians stupid?

However, the words 'Asians are fools' are unexpectedly quite popular, bringing a lot of popularity to Under Armour, which has just signed a contract and just paid $3 million, and its sales have increased slightly.

Nike, Reebok, etc. all died down, but they did not find the media to criticize Lin Dong's choice, but had an attitude of waiting and seeing.

This is actually an outcome that they would also like to see.

After all, it is impossible for them to give Lin Dong the short-term contract he wants, and it is better to let a small company with no reputation take it than to be taken by his own opponent.

You can also pay two years less, slowly watch whether the Asian grows up or is lonely, and wait until the contract expires in two years, and then make a decision based on his value.

After all, there are many more things that a player has to go through before he becomes famous, such as higher-level targeting, such as injuries, and so on.

Maybe you need to spend a lot of money to sign him at that time, but maybe you will directly save yourself a sum of money at that time?

As for the so-called Under Armour, it has the right of first refusal to renew the contract after two years...... Sports brands at the level of Nike and Reebok aren't worried at all, because they don't have Under Armour in their eyes at all.

A small company with an annual turnover of less than one percent of its own company, competition? He also deserves it?

The second event is that on December 11, the Dragon Kingdom finally officially joined the World Trade Organization.

Yang Dong didn't say a word and immediately flew to Seattle to hug his son and kiss him fiercely, the opening of the Dragon Country market and the recovery of the domestic economy gave her the way and foundation for domestic import and export trade cooperation, and she would no longer be alone in the future, and it would not be so easy for her American counterparts to squeeze her to death.

And Alyssa, who was still a little skeptical about Lin Dong's choice, obviously knew about the young master's prediction of the Dragon Kingdom's accession to the WTO, and her eyes became a little admired.

This made her already look forward to what Lin Dong said, 'Keeping the heat is just a piece of cake'.

Admittedly, after entering the middle and late stages of the NSAA schedule, Lin Dong and the Japanese duo have played as consistently as ever, leading the team to a 25-game winning streak and firmly at the top of the rankings, but this is only Washington state-wide fame after all.

However, by the way, it brought a wave of fire to the local Seattle ball market, so that the school's stadium, which can only accommodate 2,000 people, is not enough to accommodate enthusiastic spectators at all.

So at Lin Dong's suggestion, the school negotiated with SuperSonics boss Schulz and borrowed the auxiliary hall they used to play the games of their subordinate teams as the home arena for the Space Needle team to face NSAA masters.

With the endorsement of the supersonic arena, the Space Needle team and Lin Dong have also successfully entered the attention of fans across the United States again, which has attracted a lot of attention due to a small wave of traffic and heat.

But just when Alyssa thought that this was the trick and finishing touch of what Lin Dong called 'keeping hot', the real operation of the eldest young master came.

The reason is a rather sharp gossip topic asked by a reporter when interviewing Lin Dong: "I heard that Ballmer's daughter Lola is crazy about you, and even once took a big screen in Seattle Square to show her love, the majority of readers are quite interested in this, can you share any interesting experiences with you?" ”

The daughter of a rich family pursues a high school sports star, and there are probably not many topics in this world that are more interesting to young people.

Many reporters have asked this question when they were in Seattle before, but Lin Dong remained silent and did not answer and did not cooperate.

But this time is different...... He was interviewed by a Warner reporter representing Sports Illustrated, a daily 23 million readership that was drawn to the supersonic arena for a nationwide audience.

What's more, now he's wearing Under Armour.

So Lin Dong laughed.

"She can't catch up with me." Lin Dong smiled and showed off the Under Armour sneakers he had just changed into: "Because I'm wearing Under Armour." ”

The reporter didn't even expect to interview a high school student, but he was forcibly poured a wave of advertisements.

"Just kidding." When he still didn't come back to his senses, Lin Dong had already said with a smile: "Lola is a very beautiful and outstanding girl, but unfortunately, I already have a girlfriend, I think, there should be no habit of supporting third parties in American culture, right?" It's like these Under Armour sneakers on my feet. ”

He motioned to the photographer again, and then forcibly flashed his sneakers in front of the camera once: "One left and one right, two are just right, if you want to come to the third one, where to wear it?" ”

“……”

The reporter was silent, he was a little afraid to take on this topic, after all, if he continued, he would be defining the daughter of Ballmer's boss as a third party.

Don't want a job?

But when the reporter brought out the content of these interviews as they were, young people across the United States were not silent, but went crazy.

Although Lin Dong said it very politely, everyone still understood it, and it can be summed up in one sentence, Ballmer's daughter chased after the Asian and was rejected by him!

Is that a rich daughter, or a super hot beauty, refused?

What the boys care about is not the result or the authenticity, what makes them excited and can't suppress their madness is that they can hold Lola's sexy photos and go crazy with lust, and before they are rejected, did these two people have a leg first? What will the process look like? Will such a sexy beauty give up on herself after being rejected, and can she take advantage of it at this time!

Is a guy in Under Armour so handsome, so cool, so dick?

This makes them can't help but have crazy discussions, and occasionally someone can't help but want to buy a pair to try it out......

And after a short fermentation, it was the woman who really pushed this matter to a climax.

Lin Dong's statement that a person can only wear two shoes made the women's rights in the United States orgasm collectively......

There has never been a young public figure who can describe the love of two people so beautifully and uniquely!

There has never been a young public figure who has expressed his hatred of third party intervention so resolutely and vividly!

Moreover, he is so white, so tall, and so handsome!

- Love cannot accept the intervention of a third party, just like a two-legged man can never put on a third shoe!

- What's more, it's still a broken shoe!

At this moment, the major Internet forums are crazy, and women are using their crazy enthusiasm to promote them with all their might.

Overnight, Under Armour sneakers went from being a serious sports brand to being given a symbol of loyalty to love, and were regarded as pure and beautiful!

If you are looking for a man, you must find someone who wears Under Armour!

Appointment? If you don't wear Under Armour, I won't go!

Under Armour's president Blank didn't expect that a high school student who had just signed could bring such heat to himself, and the new sneakers were out of stock in minutes, but even if the factory began to work overtime, he still couldn't imagine where the ceiling of the market was, and the factory's orders were almost scheduled for him next year by crazy dealers!

Alyssa was completely stunned.

Nike, Reebok, Converse and other companies were also stunned.

This, this...... Who said that this Nima can't make money as a rookie in the first two years of signing? How long has it been? It's been less than a month!

(End of chapter)