The playoffs are in full swing.

After the first round, Lin Dong was unanimously elected as the MVP of the 03-04 season with the attitude of expectation, and swept away the best team, best defensive team, dpoy, most valuable player and other important awards!

Coupled with the scoring king, assist king, and steal king, the historical record of 76 wins and 6 losses, it has become the first two consecutive championships of the dynasty!

The undisputed king, the undisputed ascent to the top, also made this season of the NBA known as Lin Dong Season and Lin Dong Nian by fans in the Dragon Country.

Strength is of course the indisputable foundation for this series of honors, but such a complete Grand Slam, frankly speaking, is still due to Nike's guidance and promotion in public opinion to a certain extent.

In the past few months of the alliance, Nike has completely squeezed Adidas out of the ranks of competitors in the U.S. market in an indisputable manner, forcing Adidas to completely shift its market focus to Europe.

Although Under Armour barely survived with Planck's broken arm, it has almost returned to the size of a year ago, and if it weren't for Planck's 78% stake in the shares and the full collection of those sold stocks, I am afraid that the entire brand would no longer exist.

Nike, which has no competitors, almost dominated the American market, and then signed Sakuragi Hanamichi and Yao Ming, based on these three people, began to seize the Asian market at an astonishing speed, and the "Dragon Series" in cooperation with Lin Dong also once equaled AJ's sales and became the most important sub-brand of Nike, with sales exceeding the 1 billion mark in just half a year.

As a result, Lin Dong has been rewarded with rich economic returns, as well as public opinion and honor, making both parties the biggest winners.

But Lin Dong can begin to feel that Nike, which has entered the stage of rapid development ahead of schedule because of himself, has been faintly inflated, and the price of Nike in Asia is nearly 120% higher than that of the national market.

A cheap brand in Europe and the United States, but in Asia wants to take the luxury route, the contempt for Asians in the bones has begun to appear.

This will trigger a series of reactions, which may not be noticed by consumers for the time being, but this reaction will only be late and will not disappear.

Perhaps the rupture he expected would come sooner...... However, Nike is different from Under Armour, pure capital is not mixed with any feelings, and everyone just uses each other.

The money has been earned, and some of the future plans that I have been envisioning since I set foot in the NBA have no financial worries and can be implemented, so if the day of breaking with Nike really comes early, then I will naturally not hesitate.

…………

The absolute king brought absolute topicality and heat, but it did not bring the best effect expected to the NBA.

Thanks to the fact that this year has the most dominant team in NBA history, the Internet buzz has increased significantly, but what makes Stern a headache is that the playoff ratings are not as good as last year.

There are a few reasons for this.

One is because of Jordan's retirement, many old fans will not like the new and hate the old because of the rise of the new king, which makes the NBA actually lose a large number of viewers, and it has happened three times in the history of the NBA.

The second is because the game lost suspense, starting with the SuperSonics defeating the Nuggets 4-0 in the first round, and then it was a sweep.

In the second round, they swept the disintegrating Lakers 4:0, and in the third round, they continued to sweep the Spurs 4:0.

Even in the finals, in the face of the Cavaliers, who were hyped by the NBA and wanted to use the LeBron and SuperSonics feuds to pull ratings, they were still swept 4:0.

There was no defeat during the entire playoffs, and Lin Dong continued to average 46.6 points per game, setting a new NBA playoff scoring record.

SuperSonics easily won the second championship, and the dynasty atmosphere was already there, even to the point that everyone thought that the next season dynasty would inevitably be born!

There is no suspense in the game, there is no strong opponent, no matter how hot it is, it is always difficult to capture the hearts of the audience.

Only the last game of the finals, in order to witness the unprecedented 16 consecutive wins of the Supersonic playoffs, the ratings have come to a strong boost, but it still failed to reach the height of more than 100 million global viewers last year.

In addition, there is another reason, that is, the 04 Athens Olympics is approaching, compared to the NBA's solo carnival, the Olympics with 1 billion viewers is the world's biggest sports event.

The Dragon Basketball Association obviously attaches great importance to this Olympics.

There are a total of 12 places for the men's basketball team at the Olympics, one for the host country, Greece, seven direct places, two each for Europe and the Americas, one each for Asia, Africa and Oceania, and the other four will be decided through the qualifiers.

The qualifying tournament for the Asian region ended as early as last year.

Due to the unification of the J-League and the B-League, Japan was ordered to rectify by FIBA and failed to obtain a place in the competition.

However, the integration of commercial and non-commercial leagues is clearly not just a matter of one sentence, and it involves the battle between many Japanese consortia and clubs, and even if the whole country has made up its mind, this year's Olympics are already doomed.

And in the absence of Japan, Ryukoku, who only sent a second-team lineup, still won the ticket with an indisputable attitude.

As for the teams such as South Korea and Iran that were beaten into the qualifying round, they were all divided into the fourth, fifth and even sixth brackets of the losing round, and they were powerless in the losing round in the face of the strong players in other regions.

In this Olympics, there is only one participant in the Asian region, and that is the Dragon Kingdom.

It may seem like the weakest of the divisions, but it turns out that as long as you're really strong enough, it doesn't matter if the division is strong or not.

Now he has Lin Dong, who is invincible in the NBA, and also has the NBA's absolute first echelon of the inside giant Yao Ming, the existence of these two people alone is enough to make this Dragon Country men's basketball team dare not be despised lightly, plus Zhu Fangyu, Yi Jianlian and other young players have also grown up in the CBA, the strength of the Dragon Kingdom in this Olympic Games can be called unprecedentedly strong, not only has the Basketball Association formed an idea of wanting to win the championship, but also is considered by basketball fans around the world to be the only team that has a chance to beat the American Dream Team.

In the latest FIBA rankings, the dragon country has also set a record and risen to fourth place, ahead of the United States, Spain and Argentina.

On this ranking, fans all over the world, especially most NBA fans, are still unconvinced, thinking that if it is really based on strength, it should at least be ranked second, and even many people think that this Dragon National men's basketball team has the qualifications to compete with the American Dream Team.

However, FIBA's ranking is basically based on the results of the competition, and although the strength of the Dragon Country men's basketball team has been recognized by the world, there is no way to play too little in the current tournament and not enough points.

On June 27, Lin Dong, who ended the NBA finals early with a wave of 4:0, has returned to Yanjing and officially returned to the national team to start training with the team.

As early as the 15th of this month, the training roster of the Dragon Kingdom has been announced, and the training of the national team has begun on the 16th.

There are 26 people on the training list, including 19 athletes.

The team leader is Kuang Lubing, head coach Jiang Lao, technical advisor Zhang Gui, team doctor Du Wenliang, and the coaches are Adi Jiang, Min Lulei and Lin Dong are already familiar with the former Nike Summit coach Younas Kazlaus Cass, a management team of 7 people.

There are 19 teammates participating in the training, including Lin Dong, Yao Ming, Wang Zhizhi, Battle, Yi Jianlian, Mo Ke, Du Feng, Zhu Fangyu, Wang Shipeng, Sun Yue, Liu Wei, Tang Zhengdong, Hu Xuefeng, Li Nan, etc......

During this period, the Internet in Longguo has risen, the penetration rate of home computers has increased significantly, and the combination of Lin Dong and Yao Ming's 'Famous in the East' has also become a hot search on the whole network.

- The combination of Da Yao and Lin Huang, even if it is put in the NBA, it is definitely the championship!

- Da Yao's rookie contract for next season is expiring, and the supersonic hurry up to arrest people, so that Da Yao and Lin Dong can merge!

- Lin Dong, Yao Ming! This is called the famous combination of the East!

- Isn't this an Olympic forum? Why are you talking about the NBA?

- It's all on the same level! In the past, we were not in the stream, but this year is different, the sun rises in the east, and the name is undefeated!

- Famous in the East! Famous in the East!

- I'm going to Greece, my mother can't pay for it, I've been working for two years as a summer job, and I'm still a few thousand dollars, is there a good Samaritan to sponsor it? I can go to Greece without eating and sleeping in a bridge cave......

- Didn't the Dragon Kingdom broadcast it to you? Do what you can, kids!

- Damn, the basketball courts in our community are full every day, and there is no place to play.

- The point is that they all wear dark green No. 23, God, the basketball courts everywhere are all green now!

- It's not just about Lin Dong, in fact, this session is really strong, there are Sun Yue and Liu Wei in the guard line, and Wang Zhizhi, Zhu Fangyu, and Du Feng in the front line, and the performance in the Mavericks this year is also okay.

- Yes, we are really strong this year, the whole team is strong! I'm looking forward to it!

It's an unprecedented passion.

In previous years, the popular sports that Longguo sports fans paid attention to were table tennis, diving, and weightlifting, but this year, the whole country is unprecedentedly unified.

Three balls, a chance to compete for the championship!

This sentence alone is enough to make all sports lovers in a country boil crazy.

Of course, fans can shout the slogan of winning the championship, but for the basketball association, which has always paid attention to stability and low-key, the attitude of public relations statement is obviously not too much.

Lao Li's attitude in the press conference is to strive to break through the historical ranking of the Dragon Kingdom and break into the top four!

Taking the semi-finals as the threshold that will be impacted in this Olympic Games is also the safest threshold.

After Lin Dong returns to the team, the list of Olympic groups has also been determined.

The 12 teams were divided into two groups.

Group A, Dragons, New Zealand, Spain, Argentina, Serbia and Montenegro, Italy.

Group B, Australia, Lithuania, Puerto Rico, United States, Angola, Greece.

For the former Dragon Kingdom, this is a veritable group of death, with two world champions in the other five teams, and also the current second and third international rankings.

And for the current Dragon Kingdom, this is also divided into the group of death......

Nightmare group of death for the other teams in this group!

(End of chapter)