Chapter 45: Employee No. 1 Asks for Immediate Employment!
"Let's give some opinions, the low-sugar version and the honey-added version of the two kinds of sour plum soup, in your opinion, is there anything that is not good enough or can be improved?"
Dandongmei was suddenly angry, and her eyes widened: "Wait a while!" Explanation?! ”
Bai Huitian followed: "That's right! Nuan Nuan has deceived you, why do you want to do this explanation? ”
“OK! OK! Speak right away. ”
Su Huai raised his hand in surrender, considered the wording, and spat out his thoughts slightly.
"It's actually quite simple, when we make two different extremes of the same product, and then clearly distinguish them with appropriate descriptions, then their value and efficacy are polarized at the same time.
Consumers will make their needs clear in the comparison - I want to replenish sugar, I want to relieve the heat, I am hungry but I don't want to gain weight......
Originally, this need was vague.
But now, through our guidance, or perhaps by our friends, in short, the need for clarity is suddenly clear.
Coupled with the boost of popularity, the question of 'whether to buy or not' naturally translates into 'which one to buy'.
The taste of the high-sugar and honey-added version is actually quite good, above the average level on the market, and consumer satisfaction will not be too low.
And what will be the reaction of people who drink the low-sugar version and find that they are not very adaptable?
Some of them may be completely disgusted with the sour plum soup product and will not try it again.
Some gave up drinking low-sugar and bought a high-sugar and honey-added version for a second attempt.
Then we'll have one more chance to keep her.
The last part is also uncomfortable, but when I saw the high-sugar version, I strengthened my belief: Of course, no sugar is not good enough, but I am not fat in order to clear the heat and relieve the heat!
Then at this time, the taste problem is effectively hidden.
The real benefit of hiding taste issues is to avoid comparing yourself to well-known brands on the market.
If someone complains: 'The taste is far worse than Xinyuanzhai.' ’
Then without our explanation, many people will spontaneously refute:
'Definitely, boiled now without sugar, how can it be compared! ’
'I'm afraid to get tired of drinking the low-sugar version, it's all herb-scented, and it's more original than any fasting. ’
Lo and behold, the power of contrast has been harnessed by our clever restraints.
If we only make a popular version that doesn't slip away, then we're not brilliant enough, right?
Now do the two extreme versions, and immediately it will be different.
Do not compete with big brands for taste, transform the two versions many times, guide internal confrontation, intensify the enthusiasm for discussion, and dilute the profit purpose with storytelling......
All of the above are the reasons for our success.
Even, I dare to assert that in the end, a considerable number of people will be born who feel bad in their hearts, but have a stubborn seed on their lips - delicious! Why doesn't it taste good? How fresh the taste is! It's because you don't know how to taste, right?
In this way, under the premise that the actual gap is not so large, it is impossible for our reputation to collapse.
After the end of military training, the popularity gradually declined, and the decline in reputation was inevitable, but as long as it did not collapse, it would still be sold next, and it would be earned next year.
It is not impossible that it will gradually become a tradition unique to our school.
Looking back now—
My move just now ostensibly took away your multiple choices, but in fact, I strengthened your choice intention.
When you do make a choice, you will stand firmly on one side or the other.
Chen Nuanhan, now I ask again: low sugar or high sugar? ”
"Huh?!"
Chen Nuanhan, who was suddenly named, was beating wildly, and it seemed that he was beating so fast for the first time in his life.
That feeling is like slipping out of class but being suddenly clicked by the teacher, so I inevitably fall into a panic, my mind can't focus on answering questions, the farther I drift, the more I think about it, the more panicked I become.
"Uh...... High, high sugar, right? ”
The roommates gave her a strange look, not understanding what there was to hesitate about.
As everyone knows, she is not struggling with the problem at all, but is disturbed by the impulse that flashes from the bottom of her heart at a certain moment.
Thankfully, her fanatical roommates didn't let her be eroded by those emotions anymore.
They exploded.
"Wow! Su Huai, what the hell are you doing at home?! ”
"The cow is beeping, her uncle!"
"Awesome! I can't even think of any words to compliment you, really, I don't think it's justified that you don't make money. ”
"Yes, yes, yes!"
Bai Huitian held her face exaggeratedly: "How did you think of that?" I'm stupid! ”
Wu Qizi shook his head and sighed: "Listening to your words is better than reading a book for ten years...... One of the most subtle is the grasp of human nature, wonderful, wonderful! ”
The only one who was qualified to speak but didn't praise Su Huai right away was Li Chengguo.
His fat face was covered with sweat, he kept rubbing his hands, his snort was groaning, and his eyes flashed with intense joy, excitement, hope, and panic.
You're done shooting all the sycophants, what am I going to do?!
It's stupid......
After opening his mouth and stammering for a long time, a sentence suddenly came out: "Xiao Su, brother doesn't understand those ways, you just say how to do it, I promise that there will be no mistakes!" ”
Su Huai smiled dumbly and casually arranged work for him.
"Get the logistics and production right first, it's what you're good at, and then make sure it's hygienic, it's best to do a big cleaning today.
Hurry up and make a banner tomorrow morning, remember to highlight the secret recipe of Jishengtang, sour plum soup, highlighting the century-old brand and pure handmade, but don't be in a hurry to hang it out, wait for me to arrange.
The rest is my job, and you just sit back and wait for the money to be paid. ”
In front of outsiders, Su Huai's politeness was impeccable, but Li Chengguo had already lowered his head willingly.
It's not because of a mouthpiece that sounds exciting, but because of a clear and workable line of thought sandwiched into it.
Whether a business can be done or not, the market potential is important, but the most important thing is always the fundamental logic that can fight out of the competition.
There's that thing,;
No, stupid people who cheat investments.
The way of thinking that Su Huai showed was a kind of real awesomeness that they couldn't understand all but were really shocked.
"Tell me the truth."
Li Chengguo, who was suddenly relaxed, touched the back of his head and smiled innocently.
"Even if I were asked to look up the information on my phone and repeat it as it was, I wouldn't be able to do it! How the hell did you grow this brain? ”
His words instantly resonated with the girls.
The five girls nodded their heads as if they were pecking rice, starting a new round of praise.
There is no way, at the current point in time when I have just entered the school, the most brilliant freshmen are just the freshman representatives who read the speech on stage.
The rest are either naturally rich or handsome and talented, all powerful, but not shocking enough.
Like Su Huai, who relies on his own ability, with meticulous business thinking, combined with various inconspicuous resources, to operate and promote a serious business project...... It's too out-of-class.
They'd never heard of it before.
This operation is not at all about how big it is, but whether it is spent or not.
The impact of that freshness even made Chen Nuanhan unable to control his excitement and excitement.
She brushed her hair vigorously and couldn't wait to ask, "Is it my turn?" What exactly does it require me to do? Employee No. 1 asks to be on duty immediately! ”