"It's even crazier."

Lin Zhizhi angrily knocked down a few big exclamation marks in the chat group.

This time, even Hu Yu was a little swaying, and even he, who had never been good at expressing himself, forwarded several failure cases to Chen Nian one after another, and solemnly asked him to think about it again.

Although the company is owned by his family, after all, there are so many employees below, and it is at the time of survival, Chen Nian rashly uses his ideas in this business war, from his point of view, it is not wise.

It is undeniable that the idea of wanting to be a national brand is good.

But—

"If you look at these companies, they are all because they say they want to be national brands, but because they can't do good results, they are even spurned by everyone because they are nondescript, and finally quit."

"Also, you don't have much time, it's really difficult to create so many themes now, and to promote national brands."

"It's not that it can't be, it's that the risk is too great."

"You have to take risks in business, but you can't be too aggressive."

"Oh yes, let me add, we say these things out of friendship, it's all our heart, not preaching or accusating."

"She hopes that you and Xie Yi can think more and communicate more with the company."

The words are not rough.

Seeing that Hu Yu and Lin Zhizhi sent so many words, Chen Nian could imagine their anxious and fiery appearances, he smiled and showed the information to thank him.

"It's really nice to have this kind of friend." "And they have a point." ”

From the perspective of entrepreneurship and management, this idea is more like empty talk.

It has not yet settled in China, and the company has not laid a good foundation, let alone to achieve such a height and depth.

Xie Yizai carefully read Hu Yu's words, nodded approvingly: "After all, they are much more experienced than us." ”

She thought about it and decided to call Lin Zhizhi directly.

It was quickly connected: "Hey? ”

Lin Zhizhi knew that Xie Xiang must have an idea to call him: "What is the opinion of our designer?" ”

Hearing this, he smiled thankfully, but his eyes unconsciously stayed on a photo he had just seen.

The photo shows a plainly dressed old man sitting at a broken wooden table with a piece of jade porcelain in his hand.

The old man is an old friend of the Xie couple before his death, and he is in his seventies this year, but he still insists on making the most primitive curium porcelain process.

A few years ago, they met in a grand cultural relics restoration activity, the old man's hands were rough and thick, and the restoration work of curium porcelain was steady on weekdays.

But when he picked up the brittle porcelain that was still stained with soil, his hands trembled.

Under his skillful hands, several cultural relics were able to be rediscovered in the dim underground, and they were also able to be displayed in the most perfect posture in front of the world.

Xie Yi looked away, but the hand holding the phone unconsciously used some force.

She paused, and her tone became serious and serious: "Actually, what Chen Nian said about being a national brand, I think it's a bit broad. ”

Afraid that Lin Zhizhi still didn't quite understand, Xie Yi continued to patiently explain to her: "You know, I've been doing tie-dye before. ”

"Oh! So the meaning of aging is actually, you want to do ......."

"Intangible Cultural Heritage."

"I have searched with Chen Nian and inquired, and now the intangible cultural heritage is quite popular, and the intangible cultural heritage itself is particularly historical and artistic."

"But it's too hard, isn't it...... Intangible cultural heritage is all handicraft work, and they are all traditional craftsmen, if you want to integrate these into the product, not only to collect style, to learn, but also to have your own creativity. ”

"Intangible cultural heritage is actually very rich in connotation, and there are many types."

What Lin Zhizhi said, thank you and Chen Nian and the team of Ri'an Company have discussed.

Without exaggerating these processes too much, it is not difficult to properly blend tradition and innovation into a new fashion, and then improve and update them through later improvements.

But learning is definitely needed.

"Actually, it's like when I used to tie-dye clothes, I would only use simple needlework to sew buttons and some small patterns, but if we can add the buckle technique......"

Then for this already charming dress, it is simply the icing on the cake.

Lin Zhizhi thought about it for a while, and inexplicably felt that she was quite reasonable.

She paused, and began to waver a little.

"And there are still a lot of things to learn from in the intangible cultural heritage," thanked him for continuing the offensive, "such as Miao ribbons, embroidery, and wood carving...... These traditional skills originally came from our life culture, and now, we just use them as the carrier and reflection of culture, and return to life. ”

If it can really be made, then-

Lin Zhizhi didn't dare to think that the Ri'an company would not only be a simple home furnishing brand, but also that the reputation and benefits would definitely rise to the top of the market.

But—

"I still think it's too difficult."

The idea of gratitude and aging is of course very good, but it is really difficult to achieve in such a short period of time.

"I know it's hard to do it well." Xie Yi agreed with her idea, "But it is difficult, just because it can't be done." ”

If they can do it, it means that they still have a chance.

Lin Zhiyi was a little dumbfounded for a while.

But she knew in her heart that Chen Nian and Xie Yi had already made a decision, and they wanted to do it, and they had to be the best one.

It's just that she sighed, but her tone was inexplicably low: "Cat." ”

"Hmm."

"Cat," she cried again, "you ......"

After all, they have been friends for more than ten years, and Xie Yi instantly understood what she hesitated to say.

She was a little moved, and her voice gradually calmed down: "Zhizhi, thank you." ”

"Thank you really, really."

This thank you is not only for Schelling's help.

Thank you even more for her for so many years, always accompanying and supporting herself, no matter what she wants to do, no matter what she is, Lin Zhidu has always been the same.

Sincere, friendly, and fiery, she doesn't say too many nice words, but what she says and does, she never stops being attached to warmth.

Gratitude is always the first priority of Lin Zhizhi.

"Hi ......" Lin Zhizhi, who thanked him inexplicably, was shy, "Say these ......"

"Do we need to talk about this between the two of us?" Her mouth was stiff, but her face turned red unconsciously.

God knows how hard it is to get gratitude to say those words.

She was satisfied, and turned her head to look at Hu Yu: "I have been successfully convinced, what about you?" ”

Hu Yu shrugged: "I support it with all my might." ”

But after hanging up the phone, Xie Xiang couldn't come back to his senses.

She knew that Lin Zhizhi's unspoken words were to ask her, was it worth it?

Is it worth it?

She looked at the old man.