When she was on the set on Hong Kong Island, Guo Meifeng found that many actresses of her age commuted to work by car.

Since then, she has wanted to save more money and go back to Beijing to buy a car to have a good time.

However, after returning home, I first failed the college entrance examination for the fourth child, and then my daughter-in-law gave birth to a child and went to confinement, and the idea of buying a car had long faded.

It wasn't until she was mentioned by the little girl at this moment that her heart that wanted to be chic was ready to move again.

"Mom, if you want to drive, take it and drive it, what kind of money do you give!"

Disco was a little surprised by his mother's fashionability for a moment, and then easily accepted.

People have seen the world Guo Meifeng, no matter what decisions are made, it is not new.

Guo Meifeng glanced at it and said: "That's not good, my brother will settle the account, and you can give as much as you want!" ”

"Brothers have to settle accounts, but mother and son don't have to count." Disko waved his hand and said, "If I take your money, my brother will have to arrange for me."

Yu Tong also immediately expressed his support for Ergouzi's decision.

Her two babies were taken care of by Guo Meifeng from before birth to after birth.

I heard that the children of the eldest brother and the second brother's family do not have this treatment.

Take a small potato to thank her mother-in-law, Yu Tong has no opinion at all.

Seeing that she was still about to excuse herself, Disco said solemnly: "You should keep the money for refueling, the car will be driven for you, but I am not responsible for the refueling money!" If you drive to the countryside all day, it won't take you a few days to lose your salary! ”

Guo Meifeng said: "If you can afford it, you can afford it!" When I have my driver's license, I'll take you for a ride! ”

"Then you have to hurry, don't wait until your grandchildren are in elementary school, and you haven't got your driver's license yet!"

Disco found a vacant lot that night and took his mother to the car.

"That's what it feels like to drive!" Guo Meifeng held the steering wheel and said excitedly, "It's so good to drive, why don't you drive now?" I see you've been riding your bike to work lately. ”

"I can't always drive, I have to exercise."

His daughter-in-law saw that it was time to go out of confinement, and if she found that his abdominal muscles had shrunk, she would definitely have to dislike him again.

So, he's been commuting by bike lately.

From his house to the joint venture, even if he accelerates at full speed, he has to ride for an hour and a half, which is definitely enough.

This morning, when he was riding to work, he turned into two newly opened self-selected shopping malls, and by the time he successfully rode to the unit, it was almost ten o'clock.

As soon as I entered the office area on the second floor, I found that the atmosphere was not quite right.

After inquiring with my colleagues in the sales department, I learned that the general manager sent by the Bollywood headquarters had arrived at his post.

In the morning, Chairman Xu Shuyang personally sent the company.

When the new leader comes, it won't be that the whole company is silent, right?

Hu Lina secretly revealed: "The new manager went to inspect the workshop as soon as he came, and he was very dissatisfied with their production efficiency, and criticized Director Qiao in public. ”

George is a young factory director, no leader, although he was sent by a foreign party, but after a few months of getting along, he has already gotten along with the company, and his popularity is very high.

As soon as the new manager Clara arrived, she took George under the knife, giving everyone a dismissal, which made the atmosphere tense all of a sudden.

Now that the new leader has come, Disco must meet with others, and after listening to Hu Lina's introduction of the morning, he took the initiative to go to the general manager's office to say hello.

Clara is a Frenchman who previously worked on Hong Kong Island and Australia and speaks English and Cantonese.

The combination of meticulous blonde hair and white professional skirt makes people judge her status as an elite female in the European and American workplace at a glance.

Disco intuitively felt that the other party was not a person who liked to greet each other, so he went straight to the point and introduced the progress of sales work.

"Sanitary napkins are still a new product in the mainland, and although there are already other brands of sanitary napkins on the market, most women are not aware of this product. Therefore, the sales department has been distributing trial packs during this time. ”

Hearing this, Clara raised one side of her eyebrows and asked, "For more than a month, you've been distributing trial packs?" This kind of work can be done by just a few people on the road. ”

"This work was previously in charge of Manager Jiao, and in fact, when I first took over, I had the same questions as you. However, after a few days of comprehensive investigation, I felt that the plan to distribute the samples first was the right one. ”

"We need to supply customers while expanding sales channels, and now the sanitary napkins in the Beijing factory have not yet been put into production, and looking for customers in the case of insufficient publicity and inability to supply is doing useless work."

Therefore, Disco felt that it was not wrong for George to be criticized early in the morning, and the production department was already dragging other departments back.

"We did market research during the project negotiations, and when the price and efficacy are similar, most women will use the same brand of hygiene products all year round, and daughters will even follow their mother's choice. Therefore, the first impression of a new product on consumers is very important. By taking the time to distribute trial packs, we are the first to seize the impression of Shuerbao sanitary napkins as the first sanitary napkin in the minds of female consumers. ”

Clara pondered for a while and asked, "According to the number of trial packs you distribute, how many percent of women of childbearing age have been covered so far?" ”

"About halfway. I have changed the door-to-door distribution method to one in the light factory area, and the light industry system is a gathering place for female users, and the distribution will be twice the result with half the effort. ”

At the end of the sentence, Disco explained the difficulties of the sales department.

"Either give us the spot, or put the ad out as soon as possible. At the very least, let people understand what Shulbao sanitary napkins are all about. Otherwise, it will be difficult for the salesperson to receive the customer's order. ”

Feminine hygiene products, unlike food and other daily necessities, can be tasted or demonstrated on the spot.

The salesman can only let people look at the outer packaging, and if they open a piece on the spot to display, they are likely to be blasted out as a hooligan.

Clara nodded understandingly and said, "The planning department has come up with two advertising plans, let's have a meeting together in the afternoon to discuss them." ”

*

Clara is definitely the most productive leader that Disco has ever come into contact with.

After taking office, even formal speeches were omitted.

With only her whirlwind work efficiency, she drove the employees of the whole company.

At noon, I had a working meal in the cafeteria, and after getting acquainted with several vice presidents and supervisors, I went directly to the conference room for a meeting in the afternoon.

The manager of the planning department played two semi-finished commercials.

The first is to ask a well-known actress in the mainland to introduce Shuerbao sanitary napkins, and then say an advertising slogan such as "Shuerbao is your best choice".

In the second case, three working women appeared on the camera, and one of them introduced the leak-proof, clean and dry characteristics of sanitary napkins to the other two. And as she spoke, a straight strip of sanitary napkins appeared on the screen, and after a glass of water was poured on it, it did not leak at all.

There were more than a dozen people sitting in the conference room, most of whom were foreigners, and only Disco, Ge Liping, and the deputy manager of the finance department were Chinese.

Several foreigners thought the second ad was very good, similar to the TV ad they had seen in their hometown.

Finding that none of the three Chinese sides took a stand, Clara asked the eldest Ge Liping by name.

"What does Mr. Ge think of these two advertisements? Any revisions? ”

The cadres sent to the joint venture company all spoke English, and Ge Liping had been on a business trip to Africa for half a year in the 70s, but in the face of Clara's fast English, he didn't understand what people were asking.

This all-English meeting made him feel too difficult.

He took a sip from his teacup, then shook his head with a deep expression.

Everyone's feelings should be similar, let the people behind him speak for him.

When it was Disko's turn, he took out the videotape that had just arrived yesterday and asked the staff to help play it.

"This is what I asked my colleagues on Hong Kong Island to help collect, and Shuerbao sanitary napkins are advertised in other countries and regions."

The first two ads are from Japan and the Philippines, followed by Australia, Hong Kong Island, Europe and the United States.

After the first three ads were played, Disco pressed the pause button.

"The cultural differences between countries and regions can be seen in these ads. Women in Europe and the United States are more open-minded, and they can talk about the freshness and leak-proof of sanitary napkins in their advertisements. This is not the case in the Asia-Pacific region, where Japanese women are very concerned about privacy, so Japanese sanitary napkin advertisements are advertised in a subtle and subtle way. Women in the Philippines are influenced by traditional culture, and hygiene knowledge is usually taught by mothers, so the advertisements are also the secrets of mothers introducing sanitary napkins to their daughters. ”

"We have been reforming and opening up for many years, and although mainland women are not as conservative as women in Japan and the Philippines, they have not yet opened up to the point where they can talk freely about the effect of sanitary napkins."

Maybe in the future, I will talk as generously as European and American women, but there is a gradual process in everything.

David, the manager of the planning department, said: "We have already shown these two advertisements to the female employees of the company in advance, and they don't think there is anything wrong with them. ”

"The fact that women who can work in joint ventures are highly educated and exposed to foreign cultures, and their acceptance of such advertisements does not mean that ordinary women can accept them."

Turning to Clara, who has been listening carefully, "We target the audience of sanitary napkins in the middle and high-end female group, but the advertising is nationwide. While we attract our target customers, we also need to consider the image of the brand in the minds of other people. ”

Clara was also simply, and immediately asked people to go to the workshop and logistics, and invited ten female production line workers and cleaning aunts to come to the conference room to watch these advertisements.

It was the first time for everyone to come across this kind of advertisement, and most of them thought that the plan given by the planning department was too explicit.

One of the female workers said that her son was at a young age of intellectual curiosity and would be embarrassed if he saw the ad and asked her about sanitary napkins.

Clara looked at David, "We have to take into account the cultural differences of different places in our advertising, and the advertising of the planning department needs to be reconsidered according to the actual situation in the mainland. ”

As for the first advertisement for a well-known actor, Clara doesn't plan to use it.

Their company rarely invites celebrities to shoot advertisements, after all, some people like this star, some people don't like it, the new product is still in the stage of developing the market, and it is safer to ask ordinary people to shoot advertisements than celebrities.

"Is there anything else that Manager Di needs to add?" Clara asked.

Disko shook his head.

He has a lot of ideas, but he is not specifically engaged in planning, so it is useless to talk about it.

*

The sanitary napkin advertisement was beaten back and redone, and it was temporarily not on TV.

But there was good news from the factory - the first sanitary napkins were about to roll off the production line.

George invited the managers to the workshop to witness this historic moment.

The equipment in the workshop is all imported from the headquarters of Bollywood, except for the feeding, packaging, and quality inspection, all other operations are completed by the machine in a sterile environment.

After visiting the workshop, Disco returned to the office and planned to arrange for the salespeople to go out to run the business.

However, before he could give everyone a meeting.

Ge Lei's kid came to the door.

And he also pulled his face, and he was not small.

"You don't work in the unit during the day, why are you running here?" Disko poured him a cup of coffee.

Ge Lei visited his new office with his hands behind his back, and said with emotion: "You kid is really good, you even have an independent office!" I knew I was following you at the time! ”

Disco smiled: "It's not too late for you to follow me now!" I'm short of salespeople here, the joint venture has a high salary, and there are opportunities to train on Hong Kong Island and Southeast Asia. ”

"I don't dare mess with you right now!" Ge Lei hehele, "Ordinary men don't have the courage of you!" The good section chief didn't do it, and he actually came to sell sanitary napkins! ”

"I'll be on for two months temporarily, and I'll go back after Jiao Hong recovers." Disco handed him the coffee and asked, "What's the matter with you coming all this way?" Don't say you stopped by to see me! It's not easy to go anywhere from the Economic Development Zone. ”

Ge Lei grabbed three sugar cubes and threw them into the coffee cup, and hummed: "I really came to see you!" ”

Disco: "......"

Seeing that he didn't agree, Ge Lei had no choice but to slump in the chair and say, "Okay, I was just criticized by Manager Xia, and he asked me to go home and reflect on myself." ”