He pinched Di Didi's fleshy chin and said, "Girl, if you continue to eat like this, you will become like Sister Dudu!" ”

There is already a little chubby girl in the family, and there must be no second one.

Yu Tong is also more concerned about his daughter's weight.

She and Zhong Xiaosha are both dancers, if they raise two chubby girls, then they will have fun.

"Grandma's movie is about to be released, don't go to Grandpa Wang's recently. I'll take you to see a movie from my grandmother! Yu Tong added, "Our fat and fat two and Dith's are also on the camera, do you want to go to the cinema to see it?" ”

Di Di heard the name of his little friend, and hurriedly put down the toy and asked, "When are you going?" ”

"This Sunday."

This time it was Disko's turn to be surprised: "Can your movie really be released?" Does anyone buy the premiere rights? ”

Because of the desire to auction off the premiere rights of the film in Beijing, the release time of the film was delayed from the Spring Festival to the beginning of the school year.

Now it's almost May, and there is finally news of the finalization.

"Yes!" Yu Tong's voice was full of joy.

"Wow, why do you keep hiding such a big thing?" Disco hurriedly asked, "How much did it cost?" Which cinema was it sold to? ”

"290,07, Capital Cinema."

"So much!" Disko exclaimed, "Doesn't it mean that this year's film market is sluggish? How dare a movie theater spend so much money on premiere rights? ”

Yu Tong had a smile on the corners of his eyes and eyebrows: "There are also benefits to postponing the release, in addition to the sketches of the Spring Festival Gala, I contacted Chen Qingshan several performance opportunities, including TV stations in other provinces and cities, didn't you find that he has been very active in TV recently?" ”

"Well, I saw an interview about him on TV two days ago, and the host seemed to ask him about Star School. ”

"That's right, his own popularity has risen, and there is a gimmick of a star school that has just opened, which has the basis for carrying the box office. And before we auctioned the premiere rights, we organized the heads of major movie theaters to try out the sample films of "Congratulations". As long as these old rivers and lakes have seen the sample film, they can basically know the box office of the movie. ”

Disco said sourly: "Making movies is really profitable!" This is much faster than our industry, bitter haha sales, our new shampoo sales are not very good, the factory leaders are worried. You're just auctioning off the premiere rights, and you'll be able to get half of the cost back! ”

"The production cost of the film is 600,000 yuan, and there is also advertising expenses. That's half the money? And the 290,007 will be divided equally with the film company and the Cultural Bureau, and each family will receive less than 100,000. ”

"It's just the premiere rights in Beijing, and if cinemas in other cities see the benefits of the premiere, they will compete for it." ”

Although Yu Tong's premiere rights auction has only changed the distribution rules of the film in a little corner, the fundamental problem of film sharing has not been solved, but at least it has given the investor another way to return to the original cost.

If she can sell the movie premiere rights in five cities, she will basically be able to recoup her capital.

After that, the movie copies are shared, and they are all earned.

However, if you want to replicate Beijing's gameplay in other cities, you must make "Congratulations" a box office hit in Beijing.

Of course, Yu Tong knew this in his heart.

Therefore, a few days before the official premiere of the movie, she teamed up with the Capital Cinema to spend a lot of money, using a three-dimensional cross-style propaganda offensive to bombard newspapers, radio, and television without dead ends.

In less than a week, more than 200,000 yuan was spent on advertising alone.

They released the news early on that a number of stars would come to the premiere of "Congratulations".

Not only did the actor Chen Qingshan attend the scene, but also comedian Cai Min, sweet song queen Jin Xueqian, popular singers Qin Mian, Huang Wei, Shen Jingying and others attended.

Raising soldiers for a thousand days and using soldiers for a while, regardless of his fame, Yu Tong plans to pull out all his actors and singers.

"Manager Wu, you better think carefully about my suggestion," Yu Tong proposed again when he met with the movie theater manager the day before the premiere, "Three days before the movie is released, at least on the first day, all screening halls should not be open to the public. ”

"Oh, my big manager Yu! Our cinema spent nearly 300,000 yuan to win the premiere of the movie, just waiting for the opening to make money, why wait if you don't sell tickets in a hurry at this time? ”

A few days before the release is the time when the attendance rate is the highest, and if you miss these days, I don't know how much box office you will lose.

Coupled with the cost of advertising, the movie has not been officially released yet, and they have already invested 400,000.

He spent such a big price to buy the premiere rights under great pressure.

In case of loss, he is not easy to explain to everyone.

Du Jinjin sighed and said, "Manager Wu, we didn't make this suggestion to harm you!" We sell you the premiere rights, even if it's over, it doesn't matter how much you sell at the box office or how little you sell at the box office, and you won't give us a share if you sell more. If it weren't for the sake of setting an example for other cities, why would we keep wasting words with you! ”

Manager Wu said sharply: "Interlaced lines are like mountains, just shoot the movie well, you have to listen to me about the movie ticket sales!" ”

"In terms of selling tickets, we always do this," Du Jinjin gave a thumbs up, "When Fang Fei came to Beijing for a concert, we sold 50,000 tickets for 1.5 million. If you want to make movie tickets a big hit, you should be right. ”

Du Jinjin gave a detailed introduction to Mr. Yu's brilliant achievements in selling tickets over the years, and Manager Wu was stunned when he heard it.

Rubbing his neck, he said, "Then I can only try it at the premiere tomorrow, and only open a small screening hall with 500 people." After that, all the theaters will be opened. ”

Yu Tong was noncommittal about this, only smiled and said, "You should talk about the situation after you have seen it." ”

The next day was the Beijing premiere of "Congratulations", and after the previous bombardment of publicity, all the tickets for the day were sold out before the official premiere.

The celebrities and celebrities reported in the previous promotion also attended the premiere, and the atmosphere was very enthusiastic.

One of the episodes was that when the main creator of the crew entered, enthusiastic fans crowded forward, and someone took advantage of the chaos to snatch the hat from Chen Qingshan's head.

There was a commotion in a small area.

And this event was soon broadcast on the radio and television of the day.

On the entertainment page of the newspaper on the second day, it was also reported that Chen Qingshan was surrounded by fans, and crazy fans took advantage of the chaos to take off their hats as a souvenir.

At the same time, several newspapers appeared in similar news reports.

"Chen Qingshan with comedy