Disko said embarrassedly: "Everything is going well in the preparatory team, there are no problems. ”

"And what did you come here for?" Director Xia was relieved.

"It is for the industrial brand project to be organized in our city."

Director Xia put away his kind smile and said solemnly: "Famous brands are won by their own quality and strength, but it is not a matter of walking around and finding a way." ”

Since the launch of this brand-name project, several directors of the committee have been receiving various phone calls every day.

The purpose is nothing more than to let them go and give them a famous brand.

There are too many people to intercede, which makes several directors very embarrassed.

Disco hurriedly waved his hand and said: "Don't get me wrong, I'm not here to go through the back door, our Spark Agricultural Trade Company is still young, and we need to settle down to develop, and now we can't meet the standards of famous brands." I still have this self-knowledge. ”

Director Xia's face softened slightly, and he asked suspiciously, "Then what are you doing here today?" ”

"Don't forget, the farmer's trade company is just our side business, and my main business is the director of the District Economic Cooperation Office! Our economic cooperation office is also under the management of the Municipal Economic Commission. Disco joked, "Everyone says that the OECD is a child picked up by the Economic Commission, you won't recognize the child, right?" ”

Director Xia was successfully amused, "You hang out with those business CEOs all day long, and I subconsciously think that you are a business leader." ”

"Haha, it seems that I have to mess with you in the future and reverse the stereotype as soon as possible."

After a few simple jokes, Disco turned to the topic and said: "Director, our District Economic Cooperation Office also wants to join the project of 'Industrial Famous Brand Project'!" Can the city give us a chance? ”

Director Xia didn't immediately refuse, but asked, "Why do you suddenly want to join?" ”

"It's not sudden, when I first heard the news, I wanted to get involved." Disco quietly put a high hat on the leader, "I think the city is now proposing to select famous brands, and the timing is right." ”

Director Xia bowed slightly, motioning for him to continue.

"I have been working in the corporate industry for a long time and have been focusing on the international market for a long time. Since we applied for the resumption of customs, the boundary between the domestic and international markets has become less and less clear, and a large number of foreign famous brands have poured into the mainland market, which has caused a great impact on local brands. We can't use tariff barriers and the method of closing the country to crack down on foreign goods, so we can only create a domestic famous brand as soon as possible and improve our international competitiveness. ”

Director Xia smiled: "Indeed, the purpose of the city's implementation of this brand-name project is to improve the competitiveness and economic strength of products. ”

"However, according to my observations in the past two days, some companies in the city have not paid attention to this project. Nowadays, there are too many well-known trademarks and various high-quality products, and many people feel that this project is also a project that can be won by dredging relationships. ”

Director Xia didn't say anything, this is the reality, she has received several calls in the morning.

"If everyone thinks that this is a certification that can be obtained by dredging the relationship, once everyone reaches a consensus, it will virtually reduce the gold content of our certification project. Enterprises don't recognize it, and consumers don't recognize it, so what's the point of engaging in this project in the city? In the end, it's just a tiger's tail. ”

The female secretary who came in to pour water took a cautious look at Director Xia's face when she heard this.

Secretly in his heart, Director Di really dared to speak.

When this kind of thing is said, it will offend the leader by accident.

Director Xia's face was as usual, and after taking a sip of water, he asked quietly: "Then how does Director Xiao Di think we can improve the gold content of this project?" ”

The secretary pricked up his ears as well.

She has seen a lot of people who make suggestions and find faults.

In order to be recognized by leaders, the key is to come up with effective solutions.

Disco has been laying the groundwork for so long, just waiting for the leader to ask.

At this moment, his spirit was lifted, and he immediately poured out the methods he had been thinking about in the past few days.

"I think we can divide it into three steps, first, let the company get the benefit from this certification, this benefit is not an intangible asset such as brand image, but real money. The selected brand can get bonuses or policy support from the city, such as giving priority to the allocation of export orders and promoting the brand to the international market. ”

"The second is to let the city's certification interchange with the relevant certification of the Ministry of Commerce and the Trademark Office. For example, in the recognition of time-honored brands and well-known trademarks, the 88 famous brands selected by the city can be recognized by relevant units and automatically become candidates. This is equivalent to indirectly recognizing the authority of the selection results of our economic committee. ”

"Thirdly, of course, it is to ensure the fairness and impartiality of the selection results. As long as everyone thinks that our certification is fair, then the reputation of our certification will be established. ”

Director Xia tasted the product carefully and felt that Director Xiao Di still had some ideas.

Although some ideas are not yet mature, some take it for granted, such as the second one, which is interoperable with other units.

This is tantamount to endorsing each other's certifications, putting other organizations at risk, and most organizations will not do this.

However, Director Xia still recognized his thinking.

"You're right, it's very important to be fair and just," Director Xia pointed to the phone and smiled, "I answered four calls in one morning. ”

Disco immediately recommended himself, "That's why I said that the city needs the help of our Economic Cooperation Office!" So many enterprises in the city have submitted their applications to the Municipal Economic Commission, which will consume a lot of manpower and material resources of the Economic Commission, and will also have to face those who intercede and go through the back door. ”

"It is better to delegate this task to the districts, and let the relevant departments in the districts first mobilize the enterprises in the districts to actively sign up for certification, conduct the first round of primary elections in the districts, and brush down some enterprises that are indiscriminate. Then let each district recommend 15-20 famous brand candidates, which will be reviewed by the city, and economists and well-known entrepreneurs will be organized to participate in the selection, and the best of the best will be selected. ”

Disco patted his chest and promised: "You can take our district as a pilot, we are not afraid of offending people, and we are willing to be the first line of defense for this certification. ”

Director Xia smiled: "Director Xiao Di's tone is not small. ”

"Haha, no diamond no porcelain work, since I dare to make a military order with you, of course I have to do what I say!" Disco said seriously, "I don't think the famous brand can be engaged in a lifelong system, and our famous brand project cannot be only engaged in one year." ”

Director Xia let out an "oh", and his heart moved slightly.

"The market economy is changing, it can be said that it is a year a year, I used to work in a daily chemical factory, there are four or five brands in the factory are old brands with a history of more than 30 years, and they are also national famous brands back then. However, after the reform and opening up, because there was no technological upgrade all year round, those products were eliminated from the market within a few years. ”

"Therefore, I think that the certification of brand engineering should implement dynamic management of the brand, and review it once a year or every two years, so as to allow new excellent brands to enter the ranks of famous brands.

Director Xia thought to himself, "industrial brand project" is just a task this year, if according to what Disco said, the new brand should be certified regularly and the old brand should be reviewed, then the work of this famous brand certification may become a regular work of the Municipal Economic Commission to make a reputation.

Disco sat in Director Xia's office for two hours, rubbed Director Xia's meal ticket at noon, and had lunch in the canteen of the Economic Commission before returning to the preparatory team.

He went back to work while waiting for news from Director Xia.

If you can assist the Municipal Economic Commission to complete the brand certification, it can be regarded as finding a fixed project for the OECD.

After the Economic Cooperation Office opened the Agricultural Trade Company, it is no longer as idle as it used to be, but after all, it is a sideline business, and when the Agricultural Trade Company is on the right track, it will be necessary to separate the government from the enterprise and become independent from the Economic Cooperation Office.

If the OECD wants to carry out economic cooperation work, it needs a legitimate opportunity to reach out to major enterprises in the region.

And participating in the certification of famous brands is the opportunity he is waiting for.

*

A week later, the Municipal Economic Commission officially notified that the "Industrial Famous Brand Project" would be the normal work of the city, and the declaration and preliminary examination work would be organized and completed by each district itself.

The district where Disco is located has been jointly organized, bypassing the district economic committee of the family's own son, and obtained the preliminary examination authority for the famous brand certification.

He ignored the discussion in the compound, and after receiving the notice, he was really relieved.

Although he came up with the idea, the leadership did not guarantee that the project would be given to the OECD.

If people want to give the project to the District Economic Commission, he can only stare dryly.

Fortunately, his intuition was not wrong, and Director Xia was a decent person.

With a heart in place, Disko hummed a little song and went home.

After entering the gate, he first ran into the 3P (Panda/Panner/Pai) family running crazy in the yard, bypassed 3.14, who pounced on his legs, and rubbed the heads of three dogs before he was able to enter the house.

As a result, as soon as I entered the door, I saw Guo Meifeng wearing full makeup and singing in the living room.

"Mom, what day is it? You're grandiose enough for this job! ”

Di Di Di and Di sat at the dinner table, holding their little faces in both hands, staring at their grandmother incessantly, like two sunflowers.

Di Di kicked her calves and happily announced, "Grandma is going to perform in our kindergarten!" ”

"Why do you want to perform all of a sudden? Was it invited by the kindergarten? Disko asked.

The second aunt explained: "Their kindergarten will hold a theatrical performance next month, and in addition to the kindergarten children, parents will also perform on stage." ”

Disco was surprised: "What does the children's art show make parents mix?" When the time comes, will it be up to the parents, or the children? ”

There are too many tricks in this kindergarten, purely for parents, what should parents do if they have no literary and artistic expertise?

"What is this called?" The second aunt forgot how to say that word, and she still didn't remember it after thinking about it for a while.

Di Di Di Mari answered: "Parent-child interaction! Teacher Xiaobai said that the parents of the children in our class should participate. ”

Guo Meifeng took the initiative to say: "I plan to attend on behalf of our family, and when the time comes, I will perform a piece of Peking Opera on stage, so that the children can enjoy and appreciate the quintessence of the country." ”

Since he didn't have to make his own show, Disco didn't pick on it, and he hurriedly said yes.

"The veteran is a top two, and today's children basically have little opportunity to contact and understand Peking Opera, you put on makeup, put on your outfit, and give them a performance on stage, so that the little children can open their eyes!"

Guo Meifeng tidied up her cuffs and said, "Not only do I want to go on stage, but you and Tong Tong had better participate together." ”

Disco looked at his second aunt suspiciously and asked, "Do parents have to attend too?" ”

"The teacher didn't say anything," the second aunt shook her head, "and only asked each child's parents to prepare a program." ”

Without waiting for Disco to raise objections, Guo Meifeng threw another bombshell: "I recently plan to let our family participate in the selection of five good families." ”

"Huh?"

"Don't be surprised, I've wanted to participate in the selection for a long time, but I haven't had the chance." Guo Meifeng said happily, "Five good families want to carry out a variety of family cultural activities, this time to the kindergarten performance is an opportunity, our whole family together in battle, it can also be regarded as a family cultural activity, when the time can add a material to the evaluation materials." ”

Disco was speechless: "The families participating in the competition need to prepare for a long time in advance, and you only bring it up now, this is not a temporary cramming!" ”

"It's not temporary," Guo Meifeng patted her thigh and said, "However, what you said reminded me that tomorrow I have to take the time to go to the Lama Temple to worship and hug the Buddha's feet." ”

Disco cried and laughed: "The five good family members want to talk about science and break superstitions, and you will not pass the review first!" ”

Chapter 158

The glorious card of "five good families" has a special meaning for the older generation.

Disco remembers that when he was in elementary school, in the room of the five brothers, in addition to the New Year's picture, there was also a pictorial of "The whole family fights for the five good, and it will be good if it is good".

The family in the pictorial gathered around a square table and wrote the "Letter of Determination" on a large red piece of paper with a brush.

The pictorial was pasted on the wall for several years, until the faded curls were removed by Guo Meifeng, so that twenty years later, that picture is still engraved in Disco's memory.

Twenty or thirty years ago, being rated as a five-good family was equivalent to awarding an advanced collective award to a family, and the selected families were all popular and professional, with good backgrounds and good jobs.

Guo Meifeng has been playing since she was young, and she wanted to apply for a five-good family card for her family.

It's a pity that when Lao Di was alive, she had a bad relationship with her mother-in-law, which did not meet the item of "family harmony and good neighborhood unity".

She is not a good daughter-in-law who respects her in-laws, and an old lady is not a good mother-in-law who cares about her daughter-in-law.

Their mother-in-law and daughter-in-law relationship is a well-known secret, and it will inevitably fail to pass the democratic evaluation, and Guo Meifeng will not be bored with herself.

After Lao Di left, she became the head of the household, and she had no contact with the old lady, so she could have applied for a five-good family.

However, the second child of her family was a well-known thorn in the head at that time, and he did not quite meet the requirements of "abiding by the law and implementing policies well".

So, once again, she missed the chance to get the glory card.