"Are you sure it's exactly the same as ours, not like Wan Yan?" Disco asked.

"Yes, it's exactly the same as our take-off."

"The same goes for shape and noise shaping?" Disco reconfirmed.

"The shape has been adjusted, but the button position and color are different, and the noise shaping technology is exactly the same."

It's also easy to understand that since people want to imitate, of course they have to imitate the most advanced products.

Although Tengfei's VCD player is also copied from Wan Yan, it is better than Wan Yan in terms of sound processing.

Disco asked: "We have applied for a patent for noise shaping technology, but they have not been authorized by us, right?" ”

It is impossible to authorize, and this technology is their exclusive advantage.

With exclusive patents, funds can be quickly recouped at a high price.

Wang Dahai said: "There is no way, domestic patent protection is just a decoration, and the protection effect that can be played is very limited." Even if we apply for a patent, people can still use it if they want to. ”

He has not been very optimistic about applying for patents.

After applying for a patent, you have to pay a large annual fee every year.

Moreover, there is no protective effect, and most infringement cases have to go through legal procedures.

Litigation is a time-consuming, laborious and costly process, and many patentees are afraid of trouble, so they can only choose to forget it in the end.

However, Disco is obviously not a person who is afraid of trouble, and said: "Send a letter to 'Leyou' first, ordering them to stop the infringement immediately, if it doesn't work, let's go directly to the legal process and sue them!" ”

Chief Engineer Sun was not very optimistic about this matter, and hesitated: "If you go through the legal process, it may drag on for a year and a half, even if we win, Leyou's side will not be affected, and this period of time will not affect their sales, at most, after the judgment comes down, we will pay us an infringement fee." ”

With this time, it is better to focus on production research and development.

In fact, Leyou is not the only company that uses Tengfei noise shaping technology.

If they sue people one by one, the cost of legal affairs will be too high.

Disco did not have their worries, "Although the lawsuit is time-consuming, we can at least get some financial compensation." Let's find a few infringing brands that have become bigger, and fight a few lawsuits in a targeted manner, which can also improve the popularity of our Tengfei brand and Tengfei VCD player, so you can treat the lawsuit as an advertisement! ”

Everyone: "......"

If you think about it differently, it doesn't seem impossible.

"Don't worry about lawsuits, doing a good job in R&D, production and sales is a great achievement. Professional things are left to professional people, and I will arrange a legal counsel for Tengfei in the near future. ”

DISCO personally took over the patent infringement case and formally issued a cease and desist notice to those companies that infringed on Tengfei's patent rights.

Of the six companies, only one stopped using Takeoff's noise shaping technology.

The remaining five are still doing their own thing, producing and selling, and they are not affected at all.

As a result, Tengfei filed a lawsuit directly against the five companies led by Leyou, and published an article in a local daily newspaper about its determination to defend intellectual property rights.

The report was like a signal of war, and Leyou quickly hit back in local newspapers in Guangdong.

Roughly speaking, the inventor of the VCD DVD player is Wan Yan, and you Tengfei is also a plagiarist, and you still have the face to jump out and sue others for infringement!

And Disco continued to fight back in the local newspaper -

If Wanyan applies for a patent, Tengfei will produce a VCD player after obtaining Wanyan's authorization and paying the patent fee.

Tengfei is a state-owned enterprise and has always acted in accordance with the law.

The lawsuit filed against Leyou and other five companies is not an infringement lawsuit against VCD players, but a lawsuit against Tengfei's patented noise shaping technology.

I hope that the operators of Leyu can read more, learn more about the law, and go outside more, even if it is to the town!

Of course, he can only think about the latter sentence in his heart.

stole other people's things, and dared to blatantly publish a newspaper response, Disco always felt that the other party's vision was limited.

It didn't take a few days for Leyu to respond.

This time it's a personal introduction about the boss of Leyou.

The other party is a fisherman, the whole family is fishing for a living, although he only has a junior high school education, but by the baptism of the spring breeze of reform, dare to think and dare to fight, fully practice the "Shenzhen spirit", self-taught VCD assembly technology, and took out all the savings to set up an electronics factory. The purpose is to produce a domestic VCD player that ordinary people can afford.

Leyou will continue to take the low-price route, never forget the original intention, and bring down the price of VCD for the majority of customers.

After the publication of this report, it won the favor and support of many ordinary people.

That's it, a machine is four or five thousand, who can use it!

Disco continued to respond in the air-

Allowing people all over the country to use domestic VCD players is also Tengfei's mission and long-term vision.

But just like radios and tape recorders, the reduction in the price of products is associated with the iteration of production technology.

With the current state of the art, the price will not be reduced to the point where most customers can afford it.

Tengfei people have been increasing R&D investment, continuously improving the level of production technology, and reducing production costs, in order to allow more consumers to experience VCD players as soon as possible.

Tengfei understands very well the original intention of Leyou for the sake of consumers.

However, it is hoped that more VCD manufacturers can join in the production and research and development of high-tech.

It's not just a finger-to-finger take-it-or-leave-it.

This will only disrupt the market and discourage the scientific research beliefs and enthusiasm of scientific research institutes, universities, and corporate researchers.

It is not conducive to the long-term development of China's science and technology enterprises.

The tenacious fighting spirit of the general manager of Leyou is very admirable, but the core of the "Shenzhen spirit" is "pioneering, innovation, unity and dedication", and I hope that Leyou VCD can join the team of scientific and technological innovation as soon as possible and stop the infringement of Tengfei.

Disco has never been afraid of quarrels.

If there is no movement on Leyou's side, he will have to take the initiative to tease twice.

The two sides went back and forth, spoke out in their respective local newspapers, and fought a war of words for half a month.

In order to take care of the reading experience of readers, newspapers in the two places also reprint each other's articles so that readers can figure out the ins and outs of the matter.

On the Tengfei side, the first reports were all written by reporters, but Disco felt that some of the words used by reporters could not accurately express their meaning.

Therefore, the subsequent articles were written by him himself.

There is still residual heat for take-off to become the king of the central station, and Disco declared war with other companies in a high-profile manner, which immediately attracted the attention of the media.

After all, Disco is not an ordinary business CEO, he has been a singer!

Among readers in the age group of 20-40, there are many former fans of him.

I get good feedback every time I report about him.

Therefore, in addition to local newspapers in Beijing and Guangdong, many foreign media have also joined this war of words.

Articles published in newspapers by the two companies were reprinted.

There is a foreign TV station, and even conducted a street interview, asking everyone what they think about the battle to defend intellectual property rights.

Disco has always felt that Tengfei is the party of justice, but they are infringed!

However, what he didn't expect was that there were many people who supported Leyou's infringement!

They don't care who the patented invention belongs to, as long as they can buy it cheaply.

Just like pop songs, everyone can sing them, and they are not exclusive to the original songs.

When he saw that interview on TV, Disco was speechless.

He has been engaged in a war of words for a while, but he is actually under a lot of pressure.

Many business CEOs called him and advised him to keep a low profile.

After all, Disco is the general manager of a 5,000-person state-owned enterprise, and he personally went into a verbal battle with a private boss who only had the initial level of Chinese, and blamed the price drop.

There are so many people in the company, let other people quarrel, where do you need him to end up in person!

Disco hummed on the phone and agreed, putting down the phone and still going his own way.

Publish a short essay every day.

His small essays can increase the sales of the newspaper, and the newspaper is willing to reserve space for him, and he even saves advertising costs.

Due to the increasing scope of the spread of the incident, at first only Tengfei quarreled with Leyou, and later even some well-known scholars came out to express their opinions.

That's what Disco was waiting for.

The more exposure, the higher the sales of Tengfei VCD, because of this infringement quarrel, their orders have been scheduled until November.

Wang Dahai is recently discussing with Jin Mingliang to occupy the site of the tape recorder workshop and expand the production scale of VCD.

Disco calculates when this farce will end, after all, arguing all day long will be suspected of not doing business.

When the goal is achieved, you can consider stopping it, and let the legal counsel handle the rest of the matter.

It would be better to put a break on this battle in a national newspaper.

However, on this day, Zhou Jian knocked on the door and came in, and said with some excitement: "Mr. Di, the reporter of the Central Station wants to make an appointment with you!" ”

"Which show is the reporter?"

"'Focus Interview'!"

"Did you hear me right?"

Zhou Jian said happily: "Absolutely, I confirmed it twice with others!" ”

"Interview me?" Disco rubbed his chin and asked, "About what?" What are they going to do? ”

"Where is the Road to Intellectual Property Protection?"

Disco is more than yes in his heart, although CCTV is not a national newspaper, but it is also a national TV station.

It's not bad to be able to attract the central station, maybe it's better than the publicity effect of the newspaper!

*

Disco has made such a big disturbance recently, and the rest of the family may not have paid attention to it, but Guo Meiyun has paid attention.

She has the habit of reading newspapers, and she buys local newspapers in Beijing every day, so she naturally saw the quarrel that was like a serial.

When Disco took his children to his grandmother's house in the countryside on the weekend, he was asked by Guo Meiyun alone, and he always quarreled in the newspaper, whether it would affect his image.

"What image do I have?" Disco said indifferently, "Auntie, don't worry, I'm fighting for justice!" Defend our intellectual property! ”