"It's already going to war with great fanfare, and I'm afraid of a hammer!" Peng Hu's tone was excited, "Let's go, let's go to the counter and take a look, why are there so many people around?" ”

"Tengfei VCD price reduction of 540 yuan, of course, they are all here to buy VCD."

However, some people are shopping for goods, but many more people are gathered there to watch the excitement.

Surrounded by the crowd in the middle, a young man with an inch head was holding a voucher to buy a Tengfei pager, demanding compensation from the mall salesperson for the fake.

The salesman rolled his eyes, folded his arms and said, "We are a state-run shopping mall, and we never sell fakes!" If you want to deceive people, you can also see the place clearly! ”

"What's wrong with the state-run mall? State-run shopping malls also sell counterfeit ones! The young man did not back down and put the pager he bought on the counter, "This Hanxian pager is obviously different from the one I bought last month, you can see for yourself how it works!" ”

The crowd of onlookers craned their necks to observe the fake pager, and if you only look at the appearance, there is no difference from the Tengfei pager.

The appearance is exactly the same as the trademark, and you can't really see any difference if you don't look closely.

The young man took down the pager on his waist and let a lady next to him touch it, "Auntie, do you feel the feel of the two machines?" ”

The eldest lady touched it according to her words, and the shells of the two machines seemed to be really different.

The newly bought one, the workmanship is a little rough, and there are a little burrs where the shell closes.

Even so, the attitude of the salesperson is still very tough, saying that the goods in the counter are all purchased by the mall, and it is impossible to sell fake goods.

Young people argue and demand that the salesperson compensate for the counterfeit goods in accordance with the provisions of the Consumer Rights Protection Law.

Hearing that he opened and closed his mouth was a protective law, the salesperson carefully recognized his face a few times, then gave his colleague a look, asked the other party to help look at the counter, and she went to the mall manager to deal with the problem.

The salesman ran up to the third floor, and just halfway there, he met the manager who rushed to hear the news, and hurriedly described the situation in front of the counter, "Manager, I suspect that kid is here to fight fakes!" I think he's a little familiar, I've probably seen him in the newspapers or on TV. ”

The manager hummed and walked briskly to the counter on the second floor.

More and more people gathered around the counter to watch the excitement, and the manager squeezed in and said to the young man who claimed the claim: "This comrade, let's go to the office to talk about any problems, don't affect everyone's purchase of goods." ”

"Let's make it clear in front of everyone, and save more people from buying fakes like me."

The manager was much more experienced in dealing with this situation than the salesperson, and he smiled and said, "Comrade, you can't just give us a fake hat with white teeth, right?" If you say that we sell counterfeit goods, you must first go to the relevant department to check the authenticity and show a written certificate. ”

The young man said calmly: "This kind of electronic product, just looking at the appearance is indeed easy to bluff, but when you disassemble the shell and look at the circuits and chips inside, you will know whether it is true or false." If you need a written proof, then I'll go through the process. ”

Hearing this, the manager's eyes looked back and forth on the other party's face a few times.

There are indeed a lot of counterfeit and shoddy products on the market now, and even in state-run shopping malls, fakes are rampant.

Since the introduction of the "Consumer Rights Protection Law" last year, many consumers feel that they have relied on it, thinking that the goods are not the right version and running to the mall to claim compensation.

Especially at the beginning of this year, the news of professional anti-counterfeiters was in a uproar, and many consumers got inspiration from it, and more and more people came to the mall to claim compensation and make trouble.

However, shopping malls are not completely helpless, most consumers are troublesome, do not know which department to go to defend their rights, once they are asked to provide a written proof of authenticity, they themselves will back down first.

It's really rare to see someone as tough as the young man opposite.

Different people are dealt with differently.

The manager quickly put on a helpless smile and said: "We are such a big shopping mall, the appearance of fakes can be ruined, comrade, if you are not satisfied with the product, we can handle the return and refund for you......"

"Returns and refunds are certain, but the compensation for fakes cannot be less!" The young man still insisted.

As long as it is confirmed that the pager is a fake, he can be compensated twice the price of the product, according to the law introduced just last year.

Whether the goods are real or fake, in fact, the mall manager and the salesperson are very clear, and of course they dare not let the other party check the authenticity.

However, if you really compensate the other party for the price of 2,199 yuan in front of everyone, it is equivalent to indirectly admitting that they are selling fake goods.

That's not self-defeating.

So, the mall manager pretended to be helpless and said: "Whether the goods are real or fake is still determined by the authority." Since you say it's fake, prove it in writing. ”

The young man didn't seem to intend to continue pestering, nodded and said, "Then I'll wait until I have the results of the appraisal." ”

"You can leave me a contact information," the manager said, pulling the person down, "Our mall also wants to pay attention to the specific progress of the inspection." ”

The young man seemed to have guessed something, left his pager number to the other party and left.

In the eyes of the mall manager, the purpose of the counterfeiter was to make money by claiming compensation, so someone got in touch with the young man that night.

Returned the goods and refunded them, and gave him an extra 2,000 yuan.

Settle things out of the mall.

However, this young man named Yu Jiang is not an ordinary counterfeiter.

A few days after receiving the compensation from the mall, a reporter's interview with him appeared in the Youth Daily.

He introduced the recent anti-counterfeiting experience in more than a dozen shopping malls in Beijing, and mentioned the claim completed outside the mall in passing.

Ordinary consumers are encouraged to make good use of the Consumer Rights and Interests Protection Law to protect their legitimate rights and interests.

For anti-counterfeiters like Yu Jiang, the society has mixed reviews for them.

Some people think that he knows that he is not righteous, and some people think that he is the righteous party.

For such an anti-counterfeiting behavior, major manufacturers are happy to see it.

The target of the anti-counterfeiter claim is the shopping mall, and it has nothing to do with the manufacturer.

With the anti-counterfeiting person, it also protects the rights and interests of the manufacturer.

Of course, Disco is also supportive of this behavior.

However, Yu Jiang's crackdown on counterfeit pagers this time has caused a huge trouble for Tengfei!

He said in an interview that the fake Tengfei pager is more effective, because of the Tengfei pager, he has received three compensation from the merchant.

Such a sentence was taken out and exaggerated by people with a heart.

It didn't take long for there to be a rumor in the market, "There are too many fakes on the market, so don't buy Tengfei if you accidentally buy a fake." ”

When the Intelligence Bureau bolded this rumor and reported it in red, the management of Tengfei was all stunned!

If it gives consumers the impression that fakes are rampant, who would dare to risk buying a product that takes off?

Wouldn't it be completely doomed if they took off?

In a short period of time, the large-scale spread of rumors cannot be spontaneous by the masses, but must be organized and premeditated.

Which competitor came up with this lack of morality?

I can't really be a soldier without a fight.

"Why are there so many fakes in Tengfei?" Markham was so angry that he slapped the table, "Are there more fakes on pagers than fake wine?" Is it more than fake shoes? Why do you say that we have a lot of fakes? ”

Weng Peiyun said angrily: "People are comparing them with other brands of pagers, who let you compare them with fake wine and fake shoes!" ”

"Most of the second-hand pagers recycled are foreign brands, how can people who make and sell counterfeits let go of such a big market as foreign brands! There are many fakes that take off, but there are also a lot of them! ”

Fakes don't appear in a day or two, and Markham has long been troubled by fakes.

"I think this trademark infringement is more uncomfortable than patent infringement, and those people use our soaring trademark to make counterfeits, and the quality of the products is not up to par at all. In the past few months, the factory has received several pagers that have been returned to the factory for maintenance, and after the shell is disassembled, it is privately assembled at a glance, and the production technique is very rough, which affects the image of take-off too much! ”

Ma Yuanchao replied: "It is obviously unrealistic to expect other people's conscience to find out. Let's do a good job of anti-counterfeiting of products, and give others less opportunities to exploit loopholes than anything else. ”

He had already read the newspaper interview with Yu Jiang against counterfeiting.

The mall where Yu Jiang bought the pager was one of their dealers.

Even state-run shopping malls authorized by them dare to adulterate and sell, and other places can only be more rampant.

"We have developed too fast this year, focusing on expanding the scale of production and expanding the market, and lack of attention to anti-counterfeiting and after-sales." Taking this opportunity, we just put the anti-counterfeiting work on the agenda, and we are ashamed and brave. ”

"I remember not mentioning KK anti-counterfeiting logo and telephone anti-counterfeiting before, no matter how much it costs, let's get the anti-counterfeiting up first." Ma Yuanchao gritted his teeth and said, "Otherwise, the little reputation we have accumulated with great difficulty will all be harmed by the imposters!" ”

Anti-counterfeiting marks need to be carried out, but the most critical issue at the moment is how to deal with rumors.

The rumors that there are many fakes in Tengfei's products have begun to bear fruit, which not only directly affects the sales of pagers, but also the sales of VCD players.

Disco didn't give the rumors time to continue fermenting.

Three days later, a press conference was held.

Tengfei announced that it decided to hire Yu Jiang and his team as Tengfei's professional anti-counterfeiting agents!

They will use Beijing as a starting point to launch a nationwide campaign against counterfeiting and shoddy!

Yu Jiang is this year's anti-counterfeiting celebrity, and has appeared on newspaper pages and TV shows several times because of anti-counterfeiting claims.

Although he doesn't often show his face, the name Yu Jiang is still thunderous in the press this year.

Therefore, when I learned that Tengfei Company had reached a cooperation with Yu Jiang, all the reporters who were invited were shocked by the news.

Can we cooperate in this case?

It's the first time I've heard that manufacturers play with dummies! How did you get in touch?

As a party concerned, Yu Jiang was also very surprised, he did make some money by fighting counterfeiting, but he never thought of doing it as a serious job.

However, since he received the money for Tengfei, he naturally had to behave well.

As Mr. Di said, if this job is made by him and becomes famous, maybe more companies will entrust him to fight counterfeiting in the future!

So, at the press conference, he expressed his determination.

Holding the letter of appointment sent to him by Tengfei, he said: "Everyone knows that compared with FMCG, counterfeits are not so rampant in the electronic communications industry due to the high entry threshold, and in the electronic communication industry, Tengfei does not have the most counterfeit products. It will be difficult to help take off and fight counterfeiting. ”

"But I'm a man who admits death, and in the past year, you've seen my determination to fight counterfeiting. In Tengfei, I also see a strong determination to fight counterfeiting. Here I would like to make a statement, I will do my best to help take off and fight counterfeiting, correct the unhealthy trend in the industry, and make the greatest contribution to safeguarding the legitimate rights and interests of consumers! ”

The media who attended the meeting that day were all invited by the Tengfei propaganda department, and the next day they all reported on the cross-border cooperation between Tengfei and Yujiang.

Some media also introduced how to distinguish the authenticity and how to make anti-counterfeiting calls when purchasing Tengfei products.

Many newspapers have published photos of Yu Jiang holding a letter of appointment and shaking hands with Disco.

However, Yu Jiang had to do a lot of work this time, and he was afraid of retaliation, so when he attended the press conference, he wore hats, masks, and sunglasses, and was fully armed.

Those who want to remember what he looks like can only sigh in disappointment.

For Disco, just having a press conference wasn't enough.

After the press conference, he accepted an exclusive interview with the "Quality Journey" column.

The original intention of hiring a professional anti-counterfeiter is introduced in detail.

The reporter asked: "Mr. Di, entrusting Yu Jiang to help Tengfei fight fakes, aren't you afraid that some people will say that Tengfei will be grandstanding?" ”

Disco smiled: "The people who say that we are grandstanding should be the group of people who make and sell counterfeits, right?" Tengfei and the interests and positions of the majority of consumers are consistent, in layman's terms, we are a group with consumers. Soaring to fight against counterfeit and shoddy products, for our customers, there is only good, not bad. ”

"I'm also a consumer, and I hate fakes on the market, and no one is in a good mood when they buy them. If the fight against counterfeiting is called grandstanding, then I hope that more and more companies can take the initiative to stand up and grandstand with us! ”