Chapter 16 Cigarette Sales Reduced by 10% Advertising!
"Isn't this Director Su?"
From time to time, someone greeted Su Yi.
To be honest, the director of the local TV station still feels a bit inferior when he comes here.
Unless you're particularly famous.
As long as you want to be safe and secure in the system, you will basically have this sense of oppression.
After all, it's CCTV.
"Just call me Xiao Su—"
The people who can greet Su Yi are almost all leaders, famous hosts and the like.
There are even those who have seen it on the news network, but they can't be named.
This internal audit took a little longer than expected.
However, Su Yi was not in a hurry, and after lunch, he returned to the arranged suite to rest.
"Director Su, I heard that you are doing a food show?"
Director Luo's assistant came over and greeted Su Yi, a little flattering.
"Yes, it's still in its infancy. Didn't start much. ”
"It's a pity, with Director Su participating, it must be a good show."
The assistant is already middle-aged, but he is very polite when he speaks.
"Assistant Wu, am I so famous now?"
Su Yi was a little surprised.
It's just an advertisement, I didn't expect to be so fond of myself.
"Of course, it's been a month since your ad first aired, right?"
Su Yi nodded.
Seeing Su Yi's puzzled look, Assistant Wu smiled.
"You are on the local TV station, and some of the data may not be visible, but we are connected to many departments here... After your quit smoking public service announcement aired, there was really no investment or anything like that - because it was originally a public service announcement, but it reduced cigarette sales by 10% last month! ”
10 percent?
Su Yi almost didn't burst into foul language.
What is this concept?
Even if it is 05 years now, the sales of tobacco in almost a year will be one trillion yuan!
Nearly 100 billion sales a month!
Ten percent down, that's 10 billion!
Seeing Su Yi's shocked look, Assistant Wu smiled.
"Now you know how good you are at advertising, right? 10% of sales... The creativity is very good, and the shooting technique is straightforward, and the most important thing is that the public welfare effect achieved far exceeds the above policy expectations. Exceeded the task. Let's just say that you probably won't have to shoot a quit smoking ad for decades. And because of this, the scale of public service announcement shooting has even been changed. ”
No wonder, it has to be treated cold.
Such an amazing effect, even in the world I crossed, did not have.
Of course, they made the 3D motion effects, and they went straight to the medical school for dissection.
But even if it was to be treated cold, it was not suppressed.
It's no wonder that their own schools invite themselves over.
Such an achievement is much greater than that of Yang Mi and Liu Yifei.
"And I heard the grapevine that your smoking cessation advertisement is going to be bought by foreign countries, and I heard that Thailand is very interested-"
Su Yi didn't know about this.
However, he is in the system, and the copyright is all TV stations.
And I guess Taili doesn't know.
"The news has just arrived at the State Administration of Culture and Entertainment, and it has not yet reached the Capital TV Station, if it is a sky-high copyright fee, it will be shared by you at that time."
Assistant Wu's words made Su Yi a lot happier.
At least it wasn't in vain.
10% of sales!
This group of people won't find a killer to kill themselves, right?
"Su Yi! Su Yi! ”
While the two were chatting, a hurried figure appeared, it was Director Luo.
This time, I really lost one of my shoes.
can make the director of CCTV Nine Sets excited like this, and it is really a good thing to happen.
Su Yi wasn't very excited.
On the contrary, I feel that the days of leisure may come to an end.
"The script... Passed! ”
Passed!
"In the name of the people?"
If you can get through this, that's great.
"It's all passed!"
The audit is so generous?
Not afraid of losing your job?
"Shoot Hurricane first, in the name of shooting the people."
Two parts?
Su Yi was a little helpless.
I just planned to shoot one.
"5 percent of the ad share."
This sentence can be regarded as making Su Yi soften.
Don't compete with the system, and give so many dividends.
This can be regarded as a respect for Su Yi.
Assistant Wu on the side was surprised.
CCTV's advertising share?
Even if there is no such resounding reputation as Su Yi is now, CCTV's advertising fees are basically sky-high.
1 million ads are divided into 50,000.
It's very face-giving.
Now it's 05 years, and 10,000 yuan households are no longer rare, but how much is Director Luo's salary?
"But because... The incident happened suddenly, and this time CCTV made an exception and filmed it weekly, two episodes in advance. Take a look at the reaction and what it means. ”
Weekly shooting!
It would not have been possible if it had not been within the system.
The audit will be able to card you, and the audience will scold your mother.
"There are no other conditions attached, it's still according to the previous regulations during our interview."
Basically, the power is on Su Yi.
Script, shooting, actor customization.
Shoot Hurricane first, it must be a little smaller in scale.
Take a look at the reaction above.
The scale must be bearable, but I'm afraid that there will be out-of-the-ordinary shots that will not be detected.
At that time, if it is really not allowed to shoot on it, you can stop it directly.
The people in this CCTV have super high acuity.
You won't be at risk.
If Hurricane is played in its entirety, it will be even more logical in the name of the people at that time.
You need to take it step by step, and you can't eat hot tofu in a hurry.
And it is also possible to change the follow-up plot with the adjustment of the policy.
To be honest, it's still relatively lenient.
That's why the shooting mode changed.
That's good, too.
If you have nothing to do, you can learn One Piece.
Closed next week!
Su Yi nodded in agreement.
"Because it is filmed by CCTV, CCTV equipment and funds are used, if necessary, I can apply to the leader, suspend the work of your Capital TV, and go all out to complete the production and filming of "Hurricane".
"No, I can get busy."
Su Yi thought about it, but in fact, it was not entirely because of 'diligence'.
Now that I have some achievements, if I use the fame of CCTV to suppress the local TV station, it will also make the leaders of the TV station unhappy at that time.
It's better to take the initiative to ask yourself, this is the safest.
"Good.. It's good that young people are busy with work, so prepare and start as soon as the time comes. ”
Director Luo became excited.
Filming began in the form of a pseudo-documentary.
And it needs to be modified.
The year 2000, where "Hurricane" first took place, has now been shortened.
This kind of script change is not too difficult, and it can be fixed well by finding a screenwriter.
"Then I'll think about the actors first."
The most brilliant in "Hurricane" is Gao Qiqiang.
Even the soul in this play.
Zhang Songwen!
Su Yi's heart moved, it is now zero five years, he is a senior vocational officer in Beiying, and he has also graduated.
I think I stayed at the school to teach.
It certainly won't be too hard to please.
········
"Yang Mi, do you know Teacher Zhang Songwen?"
"You know, you taught us how to act."
Yang Mi immediately nodded.