Chapter Ninety-Six: Breaking the Advertising Records of CCTV and Capital TV!

"Bamboo leaves grow in the hot south climate, and the locals like to use it to wrap a traditional food of the Dragon Kingdom."

Seeing this scene, many students asked with a blank eye.

"What's that, Mom!"

"Bamboo leaves, used to wrap zongzi!"

Wrapping zongzi?

Many young people who have got the answer have already done popular science on the post bar.

"That's not right! We don't use bamboo leaves to wrap zongzi! Corn leaves! What nonsense is this show! ”

", we're all using reed leaves!"

"Bamboo leaf plus one!"

As soon as it started, the ratings reached 20.3%!

After several episodes of precipitation, the program has become diversified and has a larger audience.

In addition, these two issues have the resources of CCTV, and the production is more sophisticated.

A discussion began on the Internet.

Some people argued for a long time, and seeing that there were many people who supported each other, they turned around and asked the old people at home.

Quite a few people joined in the debate.

There are no short popular science videos in this era.

Baidu Encyclopedia doesn't have it yet – this was in 2006.

I can only rely on the Internet to search for some answers.

In the blog, even many celebrities who have opened blogs have posted.

"Since I was a child, I have eaten bamboo leaf zongzi, aren't you?"

"Hey, who's the chief director? Director Su Yi! That's a Beijing person! People in Beijing eat zongzi, who doesn't use reed leaves? That's called an authentic tunnel! ”

"Upstairs, the chief director Su Yi is from the capital, and then play the growth environment of bamboo leaves?"

As soon as it started, there was a lot of controversy.

Su Yi looked at the post bar, forums and blogs.

Joy in my heart.

That's what you want!

The old Wang next to him looked puzzled.

But he didn't ask.

The program is recorded and broadcast, so it will not be affected.

"The locals use bamboo leaves to wrap zongzi, which has a history of more than 3,000 years!"

Such a phrase was given in the program.

After hearing this statement, many people couldn't sit still.

"Three thousand years? Didn't you say it was a festival in the country of sticks? ”

"Yes, 3,000 years ago, didn't there be a stick?"

"I guess even if there is, it's just established. Tsk, it's really amazing, I just have my own culture, and it's the Dragon Boat Festival! ”

Many people complain online, but there are also staunch guardians.

"Don't talk nonsense, our big stick country has a long history, and the Dragon Boat Festival is also a festival for sacrifice."

The topic has gradually been related to the Dragon Boat Festival.

But at the moment it is only on a small scale.

Because most people still look at food.

"The zongzi wrapped in bamboo leaves has a faint fragrance of bamboo leaves, but my country has a lot of land, and it is not just bamboo leaves wrapped in zongzi."

"There are also corn leaves in the northeast, reed leaves in the capital, ....."

This is the end of the previous topic.

"Before the arrival of the Dragon Boat Festival, Lao Zhang has already started a busy day."

There are not many lines, and the routines are similar.

But I love to see this cultural heritage!

The show itself is a food show, and it must have been recorded in great detail.

"Salted rice dumplings, meat rice dumplings, roast meat rice dumplings, spicy rice dumplings, yellow rice dumplings, honey cold rice dumplings, gray water rice dumplings, bamboo tube dumplings, long rice dumplings...."

The program tells in detail how the zongzi in various places are wrapped, using high-definition cameras imported by CCTV.

In the past few days, filming has also started nationwide.

All of them are documents directly under the General Administration, and the central station is responsible for liaison.

The connections and resources of Central Taiwan are very terrifying.

Propaganda is the mouthpiece, so CCTV occupies at least two-thirds of the system.

It is also with their help that Su Yi can complete such a big production in such a short time.

Today's show is completely different from the previous one.

Because of this show, the recording is more sophisticated and attentive.

They were all filmed and recorded in different places, although they were all filmed according to Su Yi's requirements.

But after all, it is not a one-person shooting, but in order to show the style of each place, it is also carefully shot.

All kinds of zongzi, almost a three-minute or so recording.

That's almost half an hour.

"What? Meat in the rice dumplings? I admit that the bacon is delicious, but you must not put it in the rice dumplings! Because this is a rice dumpling! ”

"Pull it down, just put red dates and candied dates in the zongzi? The glutinous rice itself is fragrant and delicious, and I will definitely not be able to eat it with sweet things! ”

This time, the dragon kingdom on the tip of the tongue actually opened everyone's eyes.

Because this is not the era of short videos in later generations to understand each other, you can know almost any problem as soon as you search.

How many capable people have traveled from south to north?

Most of them are similar to the three masters in Su Yi's courtyard.

There were a lot of students in this yard, but when they looked at the tip of their tongues, they were almost together, because it was lively.

The three masters stared at the screen, and they were a little shocked in their hearts.

What he called 'traveling the world' was actually fleeing in all directions when the war was raging.

To be precise, it is actually to live by food.

Who can give a beggar rice dumplings to eat?

And at that time, who would tell the three masters about sweet and salty zongzi?

So he was also shocked, and he hummed twice about the questions of other people in the courtyard.

Because he also knew it for the first time.

······

"Today's show, it is estimated that it will be hotly searched, and the newspaper will also report it, but isn't Director Su Yi's purpose to protest against the application of the stick country for World Heritage Status, is today's show off topic?"

The secretary of the General Administration said with some puzzlement.

"Hey, who can figure out this kid's mind? Let's look down - cough, I guess I can't buy zongzi today, and I really want to eat a bite of bacon zongzi. ”

Hearing Director Wang's words, the secretary couldn't see it on his face, but he secretly said in his heart: salted meat dumplings are the king!

The one-hour program is already halfway through.

Many people have already started to look for places to sell zongzi.

Those who sell steamed buns are dumbfounded.

But it's August now, and it's estimated that mooncakes will be available soon, not to mention any zongzi.

It's out of season, and I'm not prepared at all!

Lao Chen of Capital TV answered a few phone calls, all of which were scolded.

But he could only bear it with a wry smile.

Who allowed themselves to provide the wrong information?

It's all been filmed, why did you change it?

······

"Eating zongzi is a must-have for the Dragon Boat Festival, but in various places, there are some interesting customs."

"When Aunt Wang gets up in the morning, she boils the garlic and eggs prepared in advance, and puts a few mugwort leaves on it! This way of eating can 'avoid the five poisons'! Good for your health! ”

"Some residents in the Yangtze River basin love to drink realgar wine!"

"In Jiangsu and Zhejiang, there is a custom of eating five yellows."

....

Sometimes it's a tempting yellow eel, and sometimes it's a local snack.

Those who watched were foaming at the mouth, not knowing which bite to eat.

"The Dragon Boat Festival has a history of more than 3,000 years in China, but do you know the origin of the Dragon Boat Festival and sacrifices?"

This is for the country of sticks!

"After the advertisement, please enjoy "The Dragon Kingdom in the Classics", Chu Ci. China's first romantic poet - Qu Yuan! ”

"I will show you in detail, the causes and consequences of the Dragon Boat Festival!"

Perfect!

The two programs work seamlessly.

"Wang Laoji herbal tea, it's good to drink but not hot!"

The ratings exceeded 20%, and most importantly, it also broke the advertising records of CCTV and Capital TV!

Because of the ads in the middle of these two programs.

No matter how long it is, no one will change the channel!