The news is all about the media.

And the audience of the Dragon Kingdom who watched the premiere was even more excited.

"Nezha's animated movie, although it has changed a lot, is refreshing! And it was also said at the beginning of the movie, adapted from the mythical story of Nezha and the sea! ”

"Light Media's ambition this time is not small, and the end of the movie is obviously leading to the god list! The story of Jiang Ziya! ”

"I think it's a bit of a fool, and the smell of the manga is very heavy, but it's funny when I read it! It's warm, it's funny, and it's burning! It's also hot-blooded! ”

"The Flying House Travelogue is also very good, quite warm, if it is not at the same time as Nezha, I feel that the box office will be better!"

"I'm moved by what you said, which one should I go to see? After all, the ticket price of the flying house is cheaper, Nezha I want to go to see the 3D version! I don't know which one to look at first! ”

Almost all the Nezha movies on the Internet are discussing this time, and to be honest, many people were not interested in this subject matter at the beginning.

After all, Nezha's story is familiar.

This is the same as what Meiying and Light Media are worried about.

If there was no Su Yi, maybe no one would dare to get this IP now.

Shangmei Film was also very cautious before, and the chairman of Shangying proposed that not to develop Nezha's movies first, but to test the waters with some copyright-free IPs!

The unanimous praise on the Internet, as well as the priority seating rate, gave them a lot of hope.

However, at the beginning, I was still very cautious, I didn't choose to broadcast it in the Lunar New Year, and I changed the broadcast time continuously, just for fear of affecting the box office of the movie, but I still ran into Pixar's animated movie!

Not to mention them, even some loyal fans are sweating.

This is a Pixar studio!

Disney attaches great importance to animated films, studios acquired at sky-high prices, and even the existence of Blue Sky Studios!

DreamWorks, Disney, Pixar and other animated film companies and studios, these are all old powerhouses.

This showdown with Pixar has also attracted global attention.

However, Nezha has not been released in many countries, so it is unfair to compare with the global box office.

Such a situation really made many people sweat, even Su Yi was a little worried!

····

Guangguang Media, Chairman's Office.

There were a lot of people sitting in the room, and Su Yi, who didn't go to the premiere yesterday, was also sitting at the desk.

The atmosphere is a little dignified, and the box office on the first day has come out.

"Flying House Travel, the box office of the Dragon Country Market on the first day is 110 million!"

Such a box office performance made everyone feel very shocked.

In Su Yi's time, Flying House Travels was also a classic animated movie, with a final box office of $735 million!

And Nezha's box office is nearly $700 million!

The two sides can be regarded as chess opponents, but one is the support of the global box office, and the other is the market of the Dragon Kingdom itself!

The first day of a dragon country market is 110 million, and the pressure on them is naturally great.

"This animated film is counted before and after, with an investment of nearly 300 million! There are also tens of millions of technical support costs. Here, I would also like to thank Director Su Yi for the script! There is no charge, only a 5% share of the box office. ”

The chairman of Guangguang Media sighed lightly.

The market is so big, the other party can get a box office of 110 million, and the box office allocated to them may not be so much.

"Don't worry, I just took a look, the reputation is still good, it's the first time we do it, it's a good thing that the audience has questions, if you rush over and watch it brainlessly, and then the box office collapses, this is the saddest thing!"

If someone else said this, it would definitely not be able to boost morale, after all, those present were either successful businessmen who had been in the mall for a long time, or high-ranking cadres in the system.

But Su Yi is the box office guarantee!

"Buzz!"

Su Yi's phone rang, and then he turned it on.

Han Sanping's phone!

This is first-hand information, Su Yi hurriedly picked it up, and then turned on the speakerphone.

"The box office on the first day was 105 million! Congratulations to Director Su Yi! ”

The chairman of Guangguang Media was in a good mood instantly.

100 million box office on the first day?

That's great news!

"What's wrong, Director Su? It won't be a little disappointing, right? In fact, this is already very good, if we used to count according to the pre-sale box office, it may not be as much, or even the other party's box office of 130 million on the first day, Nezha's box office is estimated to be about 50 million! ”

Han Sanping's voice was excited.

2008 was an economic crisis for most of the world.

But in fact, for the Dragon Kingdom, it is the beginning of take-off.

Because of that Olympic Games, Dragon Country has become one of the countries that has attracted worldwide attention.

Don't look at the geographical location of the Dragon Kingdom before, but many countries actually don't know much about the Dragon Kingdom, and the continuous smearing of the Dragon Kingdom by the media of some countries can make them generate huge profits.

But in fact, the Dragon Kingdom is not at all what they advertise, but it is always so, which makes the people feel some fear.

The reason why Zhang Yi is called a national teacher is also because the opening of the Olympic Games is very exciting, which greatly increases the face of the Dragon Kingdom, Zhang Yi also said in an interview that it is because Su Yi's 2007 Spring Festival Gala gave him a lot of inspiration.

Because what attracts foreigners is the culture of the dragon country itself!

Confidently show the culture of your country, that's the most important thing!

You can't blindly imitate the culture of other countries, which will even have the opposite effect.

It is precisely because of the good opening ceremony of the Olympic Games that many foreigners can see the cultural charm of the Dragon Country, which will promote the development of the economy and the commercial development of the whole country.

In Su Yi's time, 2008 was also an era of full-speed development of various industries.

Su Yi was also using his identity layout before, especially for the construction of 3D cinemas, and now it is time to harvest.

However, this Pixar animated movie actually surpassed Nezha, which somewhat made Su Yi's mood a little heavy.

"This is only the first day, and many people are still not interested in the IP of Nezha, and I believe that it will be much better with publicity! Director Su Yi, no matter what, this is the honor of domestic animated films! Also a great start! The next box office will definitely create a miracle! ”

Han Sanping's tone was very excited.

Dragon Kingdom once had an animated movie that shook foreign countries.

Havoc in the Heavenly Palace!

Still in the 60s!

Since then, it has been in a disconnect stage, and until this film, animated films have always been the domain of foreign companies.

For example: The Lion King, Toy Story, etc., and in terms of whimsical plots, Xiaori's animated movies are also very strong, although the later animated movies are not sophisticated, but they rely on feelings and comics to attract traffic.

Only the Dragon Kingdom, there are so many cultures and myths in the void, and they have not been able to show it.

It's a pity.

Now the box office of more than 100 million on the first day has surprised Han Sanping!

"More than 100 million at the box office! Director Su Yi! We don't have your ambitions! ”

The chairman of Guangguang Media had joy in his eyes and excitedly shook Su Yi's hand.

In fact, a phone call can be done without this meeting.

But Shangying came with sincerity, even if the box office can only return to its original cost, it will continue to cooperate with Light Media!

"How much box office?"

Others asked excitedly.

After all, this is not the work of director Su Yi - just a nominal screenwriter.

Although it has a famous bonus, it is also completely based on its own hard power!

Perhaps in later generations, animated films are becoming more and more mature, and there was not so much shock and repercussions when Dragon Kingdom launched this animated movie.

But in this era, it's a dimensionality reduction strike!

Su Yi's brows gradually loosened, the audience needs a process, after all, this movie ticket is not cheap.

"Chairman Han said just now that I also went to the cinema in Asia today. The audience of Xiaori and Stick Country is also looking forward to this movie. ”

These two countries were once vassal states of the Dragon Kingdom, and their views on the Dragon Kingdom were very complicated, with admiration and disdain.

But they still have a sense of identity with the culture of the Dragon Kingdom.

When some clips of Nezha appeared on the Internet, especially when they were circulated in these two countries, they immediately went viral on the Internet.

There are some funny dialogues similar to Japanese comics, as well as some realistic styles similar to Korean comics, and familiar characters.

Soon became popular on the Internet.

"I know, it's been released at the same time. Just passed the trial - Bang Ziguo is still scared by Director Su! ”

The person in the shadow was joking, talking about the time of the parasite.

Smiles appeared on the faces of the others.

····

"The Arrival of Nezha's Demon Boy cooperated by Shanghai Film Group and Guangguang Media has aroused heated discussions! Some people think it's disrespectful to mythological stories, while others think it's a successful adaptation! ”

"The box office on the first day broke the record of domestic animated films! It's a pity that it's a little less than the Flying House Travelogue, but I believe it will catch up soon. ”

"Our reporter interviewed the moviegoers in Xiaori Country and got a lot of good comments——"

"Some people say that the Flying House Travels is very healing, and the script is very good. But the advent of the magic boy makes people want to brush it twice! ”

The two are like the collision of literary films and semi-commercial films.

"That's right, it's so burning! Especially when the Demon Boy comes! I didn't expect the traditional Nezha Naohai to be so attractive after being changed by magic! ”

"@苏毅! When will Jiang Ziya be broadcast? ”

The discussion on the Internet is lively, and many people who have not seen it have a little itch in their hearts, and the box office is not cheap.

But it's not unacceptable!

More people rushed to the cinema with anticipation!

·····

Soon, a month passed.

Liu Shishi sat next to Su Yi with a smile on his face.

"Congratulations! Senior! The final box office of the Demon Boy in the Dragon Country, 2.3 billion! ”

There was even disbelief in Liu Shishi's tone, after seeing the network data released by China Film, she was even in a trance for a moment.

2.3 billion!

Ranked third in Dragon Country Film and Television!

"Haha, I'm not the director of this movie, so I don't need to label it - Tongxi, this time you got the exclusive right to publish the figures and sell the peripherals. The movie is a big hit, and your sales will definitely not be bad this time. ”

Su Yi smiled and nodded, his mouth and nose were full of a faint fragrance, refreshing.

Originally, Liu Shishi didn't like to use any perfume, after all, perfume is only something that Caucasian people love to use.

Caucasian people have a lot of body odor, so perfume was invented to cover up body odor, and perfume shops can be found everywhere in their country.

But now Liu Shishi is the spokesperson of Chanel, and many times he has to use the Chanel brand.

This time, the fragrance was also specially developed for Asians, and the smell is lighter and more natural.

"Isn't it the seniors who help? If it weren't for your face, the light wouldn't have agreed so quickly. ”

Liu Shishi was tender and sweet in his heart, but he was very indifferent on the surface.

"These are all small things, but I have a suggestion, this figure must be released in a limited edition, and now it should expand its business even more, both the Fengshen List and Journey to the West."

Su Yi knows that Liu Shishi doesn't like to do business, and many things are to get close to herself, and now that she has embarked on the road of the system, she may also change it for herself.

He was moved in his heart, after so many things, his heart was also tempted, not to mention that Liu Shishi was dignified and generous, although he was still young now, but during this time he was recording a program on the TV station, and his temperament became more and more calm.

"My father did the business, so I just joined in the fun. Whether it's recording programs on children's channels or international channels, I'm quite interested. ”

Liu Shishi, who was born in Northern Dance, has participated in several dance programs, and wants to follow the path of the host or Yang Liping in the future.

Now the future path of the three girls is also finalized.

Yang Mi is the most desperate, rarely comes to Su Yi, after his acting skills have improved, the drama road has widened a lot, and he has also starred in the great cause of the founding of the country, but he is more of a TV series.

Liu Yifei's father is well-connected, and he relied on him to connect with Warner Bros. before.

And after being nominated for Magnolia and Cannes Actress, her value skyrocketed, and famous crews at home and abroad were invited, but Liu's mother's asking price was not low, and most of them were movies.

Liu Shishi followed Su Yi's example and took the institutional road.

And her family only invested in Su Yi's TV series, and then she also did business.

"Okay, tell me if you have any difficulties then. The ratings of the international channel are good, and I want to get a few programs related to the ancient style. Programs related to costumes and history. ”

This is not only Su Yi's sudden idea, as the director of the overseas program center, he has also been thinking about promoting the culture of the Dragon Kingdom.

When filming Hurricane before, the style of dressing actually caused discussion, and a few years have passed, and the filter of the times is slowly changing, but in Su Yi's opinion, it is still a bit too slow.

More costumes with traditional culture should also be for the public in the Dragon Kingdom.

Suits have become formal wear for many occasions, so to speak, to blend in with the world.

But whether it is a kimono for a small day or a hanbok from the country of sticks, it can be worn on some festivals or on the street.

And in this era, many people in the Dragon Kingdom do not know the traditional costumes of their country.

Even many people think that cheongsam is.

The Dragon Kingdom is a fusion of many ethnic groups, and after a thousand years, the dynasties have changed, and there are many beautiful costumes.

For example, the Hanfu of the Han Dynasty, the dress of the Tang Dynasty, the Hanfu crown of the Song Dynasty, the horse-faced skirt, pleated skirt, Yuehua skirt of the Ming Dynasty, the cheongsam of the Republic of China and so on.

"This show is good! However, many costumes need to be changed to be more in line with the current aesthetic. ”

Liu Shishi's eyes lit up, but he got a little closer.

As a director, Su Yi is keenly observant, but he doesn't seem to notice.

"After all, it's an international channel, we can't make those glamorous catwalks, but we can show our culture and costumes."

The two chatted about the new show from Nezha's peripheral figures.

Liu Shishi is very suitable for some classical costumes, and now he is also the temporary host of the TV station, and his identity is very suitable.

And after knowing Liu Shishi's thoughts, Su Yi also wanted to help her.

"Okay, I'll spread the word then. You can also find more celebrities who don't have any negative news. ”

Liu Shishi wrote them down one by one, looking at Su Yi's appearance of talking and laughing, and he was extremely impressed in his heart.

The magic boy descended and became the No. 1 box office animated film in the Dragon Kingdom, and even beat Pixar Studios' "Flying House" in the Dragon Country Market!

But the senior is as if he is facing a trivial matter.

····

September 15, 2009.

Although a few months have passed, Nezha's popularity is still there.

Especially after being on the online platform, it is even more popular.

This animated film is also very popular all over the world, and the rating finally reached 8.8 points!

Although there is still some controversy, it is known as the rise of domestic animation.

Even some of Hollywood's old animation film companies have their eyes on the Dragon Country's film market!

Although the North American box office did not explode, the global box office still contributed nearly 100 million US dollars!

This is quite an impressive achievement.

The total box office exceeds 3 billion!

This achievement has given many companies that are on the sidelines confidence in an instant.

China Film Group, like a blowout, has almost hundreds of superhero movie projects.

It is impossible to pass them all, and the General Administration will also select high-quality scripts.

Although Su Yi is not a director this time, this script has inspired many screenwriters and directors!

However, these movies, especially some superhero film adaptations, are not so easy to shoot.

Although this incident has been in the news and sparked heated discussions, now the movie really directed by Su Yi is about to be released.

September 16th!

The date of the release of the great cause of the founding of the country!

This film is jointly created by 176 stars, built a major film and television city with a continuous investment of more than 10 billion, and directed by Su Yi, the world's No. 1 film at the box office - the great cause of the founding of the country!

A gift to the motherland!

And this is also the first work to be cooperated by the six major film studios after the reorganization.

In the promotional video, there are water battles with the great powers, three major battles, and various famous scenes!

Su Yi looked at the date, and his nervous mood relaxed a lot.

After this time, there will definitely be no more movies for a short time.

"Buzz!"

Su Yi's phone had already begun to ring.

After filming the great cause of the founding of the People's Republic of China, the business on the mobile phone is not so lively.

"Director Zhou?"

Su Yi was a little surprised.

"Director Su! The people in our education department also communicated with the leaders of the General Administration, and this movie must have a lot of educational significance! We are ready to watch it in a number of movie theaters! ”

It's not just about what the policy is, it's about movie tickets. It's a bit hard to buy!

"Director Zhou, you can embarrass me. Xiao Xuan asked me for a ticket just now, but I didn't have it. ”

Su Yi is not exaggerating.

Whether it is the joining of 176 stars, or for Su Yi.

It's all worth going to the cinema to see! (End of chapter)