"We've been in touch before, Mr. Vichai, Mr. Ranieri." Simeone sat across from the two, and an assistant immediately brought the coffee.

This is the case in the UK, either coffee or tea, both are common and often present in business situations.

Comparatively speaking, there are many fewer cases of drinking alcohol when talking about business.

"Yes, we still have some doubts on some points before quoting the price."

Vichai nodded and said straight to the point: "What is the transfer method that Atletico Madrid wants?" ”

"Leicester City don't want to accept the offer of instalments, and they don't want to accept the floating clause, and Mr. Simeone must know how hot Chen Yufeng is."

As a business person, how could Vichai let himself suffer, as soon as he came up, he threw out his firm position.

He was afraid that everything would be said later, and as a result, Atletico Madrid would come up with a floating clause, or some instalment, which would definitely be unacceptable to Leicester City.

If they don't accept it, the transfer will not be successful, the fantasy win-win or even win-win situation will not be possible, and one side may even break with the other.

This is something that Vichai doesn't want to see.

"Of course, Atletico are more than willing to bring Chen Yufeng to our team in a crisp and clean way."

Simeone doesn't seem to have much of an opinion on this, "The team is already preparing a purge plan, and it is expected that by the second half of the month, we will be able to scrape together enough money. ”

For a club, it is not that the owner has the money to transfer the budget is necessarily large, and many factors will affect the team's financial situation in a certain transfer window.

Anyway, for Atletico this season, they don't have that much money...... If you want to buy Chen Yufeng, you need to make up.

From this aspect, we can also see Simeone's sincerity, he has resolutely cut off his back road when he is at the bottom of his heart, and really 'goes all out' to chase Chen Yufeng.

Opportunity is reserved for those who are prepared, and that's true.

"Mr. Simone's money, how much does it mean?" Vichai smiled.

"All I can say is that we are sincere. Because there is also a need to set aside player signing fees and salaries, I can't say the exact amount in advance. Simone wasn't stupid either, he didn't say it directly.

"Then let's get straight to the point."

Ranieri took over at this point, "Our offer for Chen Yufeng is 175 million euros, which is a very reasonable price. ”

"You know, he was the best player in the whole game last season, especially after the Champions League, and his value in the German transfer has increased a lot."

"Of course, everyone knows that the German transfer doesn't mean anything, we just use this as a reference."

Leicester City really needs a reference, this small shop, where has this kind of business been done before?

175 million?

Tens of millions of people have never been!

"175 million?"

Simeone crossed his hands together, pursed his lips and said, "I know this is not the final offer, and if it is this price, we can't afford to pay it." ”

"It's a bit unkind to say that, but I'd like to say that I want to know your bottom line price."

"If I can afford it, I will do my best, if not, then I will not be able to."

"Floor price?" Ranieri glanced at Vichai, pretended to think about it for a while, and said: "165 million is the bottom line of Leicester City." ”

This time, Simeone did not wait passively, but said his psychological expectations: "Atletico Madrid's assessment of Chen Yufeng is around 130 million euros. ”

"That's pretty much all we can pay, and it's really hard to come up with another 20 or 30 million."

The negotiations reached an impasse here, and neither side seemed to be willing to drag the topic here again in the chat, and everyone expressed their strong position on the side.

It wasn't until Simeone saw Griezmann's call and made an excuse to leave his Leicester office that the atmosphere eased.

"After answering the call, he will definitely discuss the fundraising plan with the team chairman, and he will definitely know that we will negotiate the final result at this time." Vichai smiled and looked at Ranieri.

"Hahaha, that's right." Ranieri laughed too.

After the two deliberated for a while, they nodded heavily.

Not long after, Simeone, who had gone and returned, sat down on the sofa again, and this time, the representatives on both sides talked for a long time.

…………

After his usual workout, Chen Yufeng met with Peter in the UK at a café in the afternoon.

Lao Chen also shirked some other agent affairs and came to meet this old friend.

The relationship between them has long been described as a hardcore friend. You don't need to meet, and you often worry about each other.

The reason, of course, is the close cooperation between the two sides for a long time. Not even a word of closeness is enough to describe their cooperation, it is more like taking tons of green bills and tying each other to fight for their lives.

Puma has been investing heavily in football in recent years, winning a number of Premier League clubs and first-class players.

But no matter what, the person they gave the most must be Chen Yufeng.

What brought them the most was Chen Yufeng!

"Long time no see."

"yes, it's been a long time, and these two months have been too dreamy, haven't they?" Peter wore a hat today, and the British Fan was a little more weightless.

After taking his seat, he took off his hat and bowed with a habitual nod.

This made the father and son happy at once.

The two sides chatted, reminisced, and then got down to business.

"A year is about to pass, have you counted all kinds of income for this year?" Peter asked with a smile.

"Roughly calculated, in terms of salary and endorsement fees, the total is 41 million, and there are about 20 million left after tax deduction. All kinds of bonuses should also be around 10 million after tax. Chen's father accurately calculated Chen Yufeng's income for this year.

The tax rate for English footballers is very high, around 50%, and there is no room for manoeuvre.

The Premier League is stuck at this point, and the government is very strict about it.

It's common to hear that players in other leagues have tax avoidance, and the Premier League is rarely heard of, right?

Chen's father and son actually don't have any idea of tax avoidance, and if they have time to study that, it is better to sign a few more endorsements to solve the problem fundamentally.

Take the right path, don't leave a handle, don't bury a mine for yourself, this is the outlook on life of the two.

"The bonus of more than 10 million yuan is not added to Puma, right?" Peter's eyes lit up, as if to say that he would definitely surprise you later.

"Yes, isn't this just meeting you and settling accounts after the autumn?" Chen's father spread his hands and pretended to be arrogant.

"Hahaha......" Everyone was happy again.

"The Champions League winner has a prize of three million euros, the best player in the Champions League, the Golden Boot, the best player in the five major leagues, and the Golden Boot, each of which is 1.5 million euros, and these items add up to 9 million euros."

Peter made a list of details, without a trace of pain, "With the FA Cup and the Community Shield, the big prize money is just about 10 million. ”

"Counting some other clauses, as well as some small classifications, it is about 13 million, and there is still 7 million euros left after tax deduction, this is a detailed list, please take a look."

Peter smiled and handed the list to the father and son, who picked it up and looked at it in detail.

"It's more than I thought." Chen Yufeng smiled.

Puma and he have 12 million endorsement fees a year, and in addition to this, they can also provide this bonus income, which is indeed very generous.

There was nothing wrong with that choice.

"We will pay the individual tax at the time of the prize distribution, and then add a special prize for the Quadruple Crown, increasing the after-tax bonus to eight million euros." Peter laughed and made a big news.

It seems that he has had a very comfortable life during this time, and signing Chen Yufeng has indeed brought him a lot of things.

"Then we'll just thank you." Father Chen picked up the teacup.

Chen Yufeng also raised his hand to signal.

After sitting for a while, Peter gave his second purpose for coming to Leicester today.

Series sneakers!

It's not an unfamiliar phrase, it's just a close proximity to the players.

But coming and going, the only ones that have done better may be Ronaldo's CR7 brand and some of Messi's series in Adi.

Pogba's Falcon series with the same seems to be okay?

"We've hired the best designers to create three high-looking sneakers that are perfect for you to wear."

Peter took a document and introduced, "These three sneakers are not only different in appearance, but also in softness and hardness, and the nail shape, which will definitely make you comfortable in any harsh environment." ”

"Unlike before, this time we are ready to do our best to promote the brand and strive to make it a best-selling sneaker beyond the CR7!"

"We plan to release new models at a semi-annual iteration rate, and from time to time we will launch some limited models, so that they can spread all over the world and make children proud to have a pair of PUMA shoes."

Peter gushed endlessly, and Chen Yufeng saw the burning desire in his eyes.

This should be Puma's fierce attack on Adinike in football, and its confidence may come from the sales that have increased year after year after signing with Chen Yufeng.

"What do I need to do?" Chen Yufeng turned his head sideways, and he was still quite interested in this proposal.

He loved to wear the same styles as those stars when he was a child, and now he can mass-produce and sell his limited edition sneakers to the world, which is really good and fulfilling.

"I wore a triple-double today, and I hope you can find a time to give it a try and see if it can meet your match needs."

Peter pulled three pairs of sneakers out of his backpack, and he finally revealed why he was carrying a large bag, "If you can, I want you to wear it for training games, at least 40% of the time." ”

"Puma will open a single contract for a joint series, and at that time, you will receive 6% of the profit from the transaction value of the series."

6% of transaction value...... It is important to note that this is certainly not the same as the share of profits.

Generally speaking, the gross profit of a sports brand like Puma should be about 35%, which means that for every million transactions they have, there is about 350,000 gross profits.

A 6% share of the transaction value may seem low, but if you add it into the profit, it is 21%.

Of course, this is good, PUMA is responsible for development, mass production, marketing and publicity, and bears all the costs, all the risks, and can also give you 21% of the profit.

And there is still room for this price to rise, as long as Chen Yufeng is willing, of course, there is the possibility of fine-tuning.

"I'll try it in the afternoon, and we'll have an answer tomorrow." Chen Yufeng agreed.

"I hope that the new round of cooperation will allow your father and son to get a higher share than the bonus and endorsement fee." Peter stood up and held out his hand.

"It's a pleasure to work with." Father and son also stood up.

Walking out of the coffee shop, Chen's father and son walked together and took a rare walk.

Under the advice of Chen Yufeng's 'vicious vision', Chen's father's agency has now signed more than a dozen players, most of whom are relatively young players.

"I'm ready to buy some assets." Chen Yufeng put forward his own idea.

"Exactly?"

"Real estate, this is the least energy-consuming and relatively valuable investment." Chen Yufeng said.

His current personal assets are close to 100 million euros, and he has reason to believe that with his transfer signing fee, he can accumulate more than 100 million euros in assets.

It is still necessary to make some real estate investment in international first-tier cities. Housing prices in these places are almost impossible to reduce significantly, which is a major means for the rich to stabilize their wealth appreciation.

Wealth appreciation is actually a trivial matter, and the money he earns in this career, as long as he doesn't make it blindly, will definitely not be able to spend it in his lifetime.

There is a foothold in important cities such as London, Paris, Madrid, Beijing, Shanghai, Guangzhou and Shenzhen, which can make life much easier in the future, and you can also choose a good place to go on vacation.

"Let's start in London and look at the houses in Madrid." Chen Yufeng made a decision.

That night, he found a well-known real estate investment company and connected with the salesman.

His fame is terrible, and as soon as the other party receives his news, he immediately treats him as the highest level of customer and serves him in every detail.

Picking, starts from this moment.

The top, those with more than 100 million pounds or more than 100 million euros, Chen Yufeng did not consider it for the time being.

He set his sights on a house between 1500 and 30 million euros, so that even if he couldn't live in the future, it would be easy to make a move.

In the next two days, while steadily advancing, Chen Yufeng roughly confirmed the purchase of real estate in London, and the final contract stage was missing.

Instead of rushing, he began to pick out the property in Madrid, while he began to wait for news from the Madrid side.

He knows that Simeone is in talks with Leicester City and that Simeone will have a final deal with him at that time.

Everything, it's just a matter of time.

And in the current period of time, time happens to be something that Chen Yufeng is not so lacking.

On June 7, Chen and his son met Peter at Puma's headquarters in London.

The negotiation of the contract is in the city of Leicester, and the signing of the contract must still be on the right track, and there will be some promotional photos and advertisements to be recorded.

After fighting, the final share price is 9% of the transaction amount.

That is, about 30% of the profit, depending on what the specific gross profit percentage is after the first round of goods are sold.

At four o'clock in the afternoon of the same day, Chen Yufeng signed a sharing contract with Puma, and then went to the real estate investment company with his father, where he signed the purchase contract for a penthouse luxury retest apartment in Newham.

This is a 24 million euro purchase contract, and it is also Chen's biggest expenditure to date.

In the future, when he comes to London, he will have a place to stay.

"The decoration is as close to the minimalist style as possible, and you can give me a rough overview of the design first." Chen Yufeng also found a decoration company at night and discussed the decoration style with him.

At night, when he and his father went to the vicinity of Tower Bridge in London, Chen Yufeng was full of emotion.

Now he is famous, rich, and most importantly, he has fulfilled his dreams and is doing what he likes.

He no longer felt that everything here did not belong to him, and he no longer felt lonely and lonely.

His heart was completely settled, and then he gained a sense of satisfaction that he had never felt before.

(End of chapter)