Jersey sales have nothing to do with the vast majority of players.

There are so many players in the five major leagues, there are also many big teams, and everyone can name a bunch of superstars.

If people want to buy jerseys, why don't they buy Ronaldo's, why don't they buy Messi's, they want to buy yours?

Not to mention the fact that jersey piracy is rampant all over the world.

If it's not so much love, why should people go to the official flagship store to support you with a genuine jersey?

Pirated jerseys are 20 euros - 35 euros, genuine jerseys are 128 euros - 300 euros (players are expensive).

There is not enough love support, and the discerning person knows how to choose.

But Chen Yufeng is obviously different, objectively speaking, his current influence has caught up with Messi Ronaldo, and his appeal in some aspects is not smaller than that of the two!

All the qualities he possesses make him one of the most popular players in the world!

The stickiness of the fans is also extremely strong!

This was already evident on the trip to Mexico.

Chen Yufeng has never marketed anything, nor has he played the game of the fan circle, but this does not affect others to be willing to pay for his story.

He can make a positive impact on others, make them believe in miracles, believe that there is still hope in life, and that is the most valuable thing he has in him.

On July 30, Atletico Madrid's official flagship stores around the world launched a new genuine jersey of Chen Yufeng.

Specifically, it is divided into three categories, the regular version, the player version, and the signed version.

The first edition, commonly known as the fan version, is the most common and costs around 128 euros, which may fluctuate due to the impact of tariffs in some countries.

For the second version, the price went straight to 300 euros, which is exactly the same as the jersey worn by Chen Yufeng when he played last game, and the materials and materials used are very top-notch.

The third edition is printed with Chen Yufeng's autograph, which was signed by Chen Yufeng when discussing the details of the jersey contract after joining Atletico Madrid.

The number is small, only 200 pieces, and they will not be sold directly, but will be given away in various activities, in order to naturally drive the popularity of jersey sales.

Atletico Madrid training base, on the second floor of the administration building, in a large office.

The general managers of various regions were sitting anxiously in place, their hands crackling and pressing, either typing the keyboard or poking the mouse, and some people directly picked up the phone to dial international calls.

"What's the situation? What's the situation? We can't see anything, can't we do the most basic synchronization? Do we have to worry that the server will crash, the data will be lost, and the flow of funds will also be lost?! ”

"Hurry up and tidy up!!"

"I know there's a lot of people, but isn't that something you should have been prepared for a long time ago?!"

"Oh...... Is it normal over there? That's good, that's good, then come over quickly, we'll see! Don't play tricks, hurry! ”

Putting down the phone, the man turned his head happily: "The server didn't crash, it's just that there are too many people, and it takes time to synchronize." ”

"At this time, there is garbled and don't care, that's not real."

"Huh......" Many people breathed a sigh of relief and wiped the sweat from their foreheads.

"Our share is 35 percent, isn't it?" Someone finally confirmed.

"Through manufacturers and major platforms, dealers sell 35%, but if it is our own official flagship store, the profit margin reaches 65%." One said with a smile.

"How did this contract come about?" Someone asked with a shortness of breath, as if only by constantly talking could they suppress the anxiety and eagerness in their hearts.

"Chen Yufeng, in general, Chen Yufeng's influence is too great, and there are too many producers who want to cooperate."

Someone smiled and explained: "You know, our jersey sponsors are not big sports brands, they are naturally not competitive, and they can't get the manufacturing rights. Once this right falls into our hands, then our operability will be greater. ”

"Another reason is that Chen Yufeng's personal sponsor is Puma."

"Under this premise, as long as other manufacturers and distributors dare to lower our prices, we can completely lose everyone and let Chen Yufeng act as a middleman to negotiate cooperation with Puma."

"In general, everyone knows that Chen Yufeng has a lot of influence, and everyone knows that this jersey sales are very profitable, and after bringing together many factors, we are very confident."

After the man finished speaking, the others nodded slightly, and then began to wait anxiously again.

Until someone stood up first and laughed loudly: "East Asia, East Asia has come out!" ”

"The most rampant piracy and the most difficult place to sell genuine jerseys, the number of orders in the first half hour was 90,000! It's sent! Hahahaha!"

"Record-breaking, it's record-breaking sales! Give another two hours, and all the single-day jersey sales records in East Asia will be broken! ”

"Two hours and twenty-four hours!"

"Hahahaha......"

This man seemed to be the head of the Asia-Pacific region, and by this time he had completely turned into a bulky man, yelling to himself: "My strategy is correct, and the efforts I have made are not useless!" ”

"At this rate, we have a good chance of recovering Chen Yufeng's transfer fee! Hahaha! ”

I don't know, I thought he was sitting in a Wall Street investment bank, and he was trading stocks.

"Chen Yufeng is Chinese, there must be a lot of fans in that place, and the long-tail benefits are good, wait, there are surprises." The person in charge also spoke up at this time, and his face was full of smiles.

"Europe, the first half hour also came out, 170,000 orders, and the British order accounted for 65%." The person in charge of Europe also spoke out quickly, his tone was relatively calm, but the whole person was completely lying in front of the computer screen, and his right hand was frantically refreshing.

In the first half hour, this is of course the best time for jerseys to sell, due to the early rendering, as well as the popularity of Chen Yufeng's transfer, many fans are waiting to buy it directly as soon as it is launched.

And so on, the first hour is better than the second, the first half of the day is better than the second half, and the first full day is better than the second full.

If you want to explode suddenly, it depends on whether you can get any gold champions in the future.

"I'm out here, too!"

"Me too!! Me too! ”

"Is it all half an hour? I'm also out, it's unbelievable that there are a lot of orders in Africa! Hahaha! It's sent! ”

“……”

Many people stood up at the same time, and the person in charge immediately started the final settlement.

Eventually, after a simple period of addition, subtraction, multiplication, and division, they came up with a data.

In the first half hour, Chen Yufeng's fan trading volume was - 310,000 orders!

Roughly calculated, Atletico's share is definitely more than 20 million euros!

First, there are certainly not a few people who buy the player version, and generally speaking, the jersey is calculated according to the average price of 180 euros.

On the other hand, if you buy it from the official flagship store of Atletico Madrid, the share is 65%.

Therefore, this sales can be roughly estimated.

This result is indeed comparable to Mero!

"Papapapa......" Everyone immediately applauded, and everyone felt that their fatigue was swept away, and all that was left was full of energy.

Spread the word! Boost the firepower! Upgrade and repair the server and prepare for 60 million sales in 48 hours!

Even when Atletico Madrid's president, Cerezo, called to inquire about the situation that night, the general manager here only understated: "I'm sorry Mr. President, we are too busy to hang up." ”

"You can wait until tomorrow to come and see for yourself, we are all in a hurry, and we don't have time to count every hour."

There was no sound on the other end of the nod, because it was conceivable that Cerezo was definitely extremely speechless.

The next day, with the Audi Cup about to begin, Cerezo and Simeone had a busy day.

It wasn't until late at night that I came to this office.

"How's it going? Our new jersey looks great and must be selling well. Cerezo walked over confidently.

Simeone was more curious, because he didn't take any money in it.

"All I can say is, it's crazy. The level of support from the British and Chinese fans is simply amazing, I've never seen them so crazy, especially the people around Leicester. The person in charge didn't seem to be resting well, and his expression was dazed and excited.

"How much?" Cerezo leaned aside and looked at the computer.

The failure of the system has already been repaired, and now it is presented that the amount has been carefully calculated and counted.

Time – 35 hours

Trading volume – 841294 trades

Transaction volume – 146385156 euros

The total amount after the split is 64217312 euros

Tax rates are not included in it.

Serezo bent over the computer and counted for a long time, before finally slamming to his feet and standing still.

As if he had discovered his stunnedness, he immediately bent down again, squeezed the sour water out of his eyes vigorously, and then looked down again.

"Hiss......" In the end, he could only gasp.

"How much?" Simeone curiously walked around Cerezo and leaned over beside him, then turned his head: "Hiss......"

The two really didn't know what to say.

…………

The next day, Chen Yufeng, who had arrived in Munich, came to Cerezo's room.

As soon as he entered, Cerezo didn't say a few words, but he already patted him on the shoulder excitedly and gave him a heavy hug.

"How much?" Chen Yufeng knew that it should be good news again.

In the past few days, he has seen a lot of news on the Internet about the hot sales of his jerseys, but the media must not get any accurate data, and he still has to ask Cerezo.

He had signed a contract with the team to take 25% of the profits from the sale of jerseys when the details of the contract were being discussed.

This means that he has a share of this.

As for whether he is afraid that the team will cheat, he must not be afraid, the financial reports of big clubs every season are public, and he can check them.

Moreover, Atletico Madrid will not give up their friendship for the sake of this little thing.

"The total sales in 48 hours exceeded 67 million, which is a record for Atletico and a record for football."

"As long as Ronaldo doesn't show up to return to Manchester United and rewear the number 7, Messi doesn't show up to return to Newell's old boys, or change his number at Barcelona, your record will continue." There was a glint in Cerezo's eyes.

"That's a real honor." Chen Yufeng suddenly smiled and hugged Cerezo again.

Roughly calculated, he was able to take more than 16 million of them.

What a windfall.

However, he must understand that the number of sales will gradually decrease, and the sales of the previous month can catch up with the sales of the previous two days, even if the long-tail effect is good.

If Atletico operates well, and they can win important championships together, then it is possible to help Atletico earn back the transfer fee later.

"We never imagined that Atletico would have a star of this calibre. To be honest, I haven't fully felt your real impact in terms of transfer fees. ”

Cerezo said proudly: "It is an honor to invite you to join Atletico Madrid. Whether from the perspective of football cooperation or from a business point of view, it is our light.

"I now have every reason to believe that together we can do great things."

"Come on Audi Cup, Yufeng, the first half of the season is good, and we will definitely start a new contract negotiation."

Cerezo naturally meant a salary increase.

As soon as the jersey sales came out, he didn't have any opinion on Chen Yufeng's salary, on the contrary, he felt a little indebted.

This world is like this, the exchange of interests is the king, if you are complacent all day long because you take a small advantage, and you don't know how to score money to make you money, then you must not be able to go far.

Atletico Madrid has given Chen Yufeng a 25% share of the jersey, but that is the duty, which the player should have earned.

Without Chen Yufeng, just relying on the jersey sales of Griezmann Torres, how many people on the streets around the world wear Atletico Madrid's jerseys, and how many people come to know this team?

In all respects, Chen Yufeng has brought too many things to Atletico Madrid, and Atletico Madrid has not given him too much in comparison.

Over time, what if Chen Yufeng has a slight opinion and the two sides get out of line?

Cerezo thought of this, and was very clever enough to squeeze the possible contradiction to death.

"Hahaha, if we go on three fronts and all compete for the championship, then Mr. Cerezo must be ready to bleed." Chen Yufeng could hear what Serezo meant, and said jokingly.

"Even if Atletico Madrid has no money by then, I will put down my real estate capital, and I will have to raise an extra 10,000 euros per week." Cerezo said generously.

The chat between the two ended, and Chen Yufeng hummed a little song and went back to the room to rest, obviously in a very good mood.

At two o'clock in the afternoon, the players who had packed their equipment early arrived at the Allianz Arena in Bayern Munich.

All matches in the Audi Cup will be played at the Allianz Arena, with Atletico Madrid and Napoli on the first day.

Liverpool's match against the home team will kick off the following day, followed by the final on the third day.

Overall, Atletico will have a slight physical advantage if they reach the final, as they have a one-day buffer period.

"Gotta win." After Chen Yufeng took the bus to the gate of the Allianz Stadium, he looked at this magnificent stadium full of honor and glory, and his desire to win increased a lot.

Then, he suddenly remembered an old man named Kane.

(End of chapter)