Every year during the Chinese New Year, Yao Rong has to go to the Shenzhen branch factory to inspect. But she still found some time to catch up on the "Little Elephant" cartoon.

The little elephant Yiyi is the absolute protagonist of the cartoon, and Shanghai Studio spent a lot of thought when designing the image of Yiyi.

At first glance, it is just an ordinary baby elephant, but in fact, it is quite ingenious in terms of appearance and body shape, which is very in line with the aesthetics of the Chinese people.

Yao Rong likes it very much.

She looked at the itinerary for this period of time, and she happened to be free in the next few days.

Yao Rong said to the secretary: "You book a ticket to Shanghai on the 6th, and then contact the Shanghai studio, I want to negotiate a business with them." ”

The people at the studio were surprised when they received the call.

The person in charge asked: "Did the people in the fairy tale world reveal the specific situation?" ”

"Nope."

The person in charge wondered in his heart, thought about Yao Rong's intentions, nodded and said, "Okay, since the other party has proposed it, let's see it." ”

A few days later, the person in charge met Yao Rong.

There are many things that are not easy to say on the phone, but there is no need to hide them when they meet.

Hearing Yao Rong reveal the theme park, the person in charge was ecstatic and said: "I heard that there is a Disney theme park in California, I don't know what your company wants to do......

Yao Rong smiled slightly, calm and composed: "To be honest, I was indeed inspired by the Disney theme park to a certain extent. The United States has its own theme parks, and we in China should also have our own theme parks. ”

The person in charge was shocked by her statement.

Shanghai, such a developed city and in line with international standards, has never thought of building a theme park, and a small third- and fourth-tier city actually started to act first.

Thinking of the word "cooperation" mentioned by Yao Rong on the phone, the person in charge was hot, rubbed his hands, and said worriedly: "Then I don't know what cooperation your company wants to carry out with our studio?" ”

For such a large project, if Shanghai Studios can participate in it, the benefits must be very many.

Yao Rong wants to reach an in-depth cooperation with Shanghai Studios.

Judging from the successful cases of Disneyland in later generations, it is not difficult to see that on the one hand, Disneyland has been insisting on launching new IPs, such as Lena Belle, which was launched in 21 years.

On the other hand, Disney has been insisting on creating a series of movies, and the success of Disneyland is inseparable from the success of Disney movies.

This kind of success story is worth learning from and imitating.

So on the one hand, Yao Rong wanted to cooperate with the Shanghai Studio, buy the image authorization of Yiyi, Black Cat Sheriff, and Hulu Brothers, and also wanted to ask the Shanghai Products Factory to redesign the classic characters such as Sun Wukong and Nezha.

On the other hand, Yao Rong wants the Shanghai Studio to continue to produce sophisticated cartoons and continue to nurture IP.

At this time, the concept of IP had not yet become popular, and the person in charge was curious: "I don't know what IP Yao Dong means?" ”

Yao Rong said: "IP is a product. For example, Monkey King, Nezha, and Fengshen Bang, they themselves have their own popularity and attractiveness, and when fans watch cartoons, they may simply come for them. ”

The person in charge nodded and understood: "But it should take a long time for IP to be conceived." ”

"That's true." Yao Rong smiled slightly, confident, "So you need to lay out in advance." If it doesn't work in five years, it will be ten years, and if it doesn't work in ten years, it will be twenty years. ”

She looks to the present, but she also looks to the future.

She knows better than anyone in this era how China's economy will take off in the future.

The person in charge admires this kind of person who takes one step at a time to see ten steps and settles in advance, besides, this matter is beneficial and harmless to the Shanghai Studio, if it is operated well, maybe the Shanghai Studio can return to the top, or even surpass the past.

He stretched out his hand and said in a respectful tone: "Yao Dong, happy cooperation." ”

Yao Rong got up and shook hands: "Happy cooperation." ”

On the fifteenth day of the first lunar month, the winter vacation is basically over, and the cartoon "Dancing Little Elephant" has also been broadcast with excellent results.

It didn't take long for CCTV and Shanghai TV to start rebroadcasting.

There are also local stations that spend a lot of money and buy broadcast rights.

"Little Elephant" achieved such good results that Shanghai Studios immediately made a decision and prepared to let the original team produce the second season of animation.

During the summer vacation, the second season of "Little Elephant" has not yet been completed, but the "Wishing Mirror" cartoon has been broadcast.

This cartoon did not achieve as good publicity resources as "Little Elephant", but the results were quite impressive in the same period.

Surprisingly, at this time, the Shanghai studio proposed to restart the past animation projects and continue to produce the second and third seasons of these cartoons.

Some people sang about the decline of the studio, thinking that they were really in decline, and began to stir up old rice and feelings.

Some people are quite excited, saying that their childhood is coming back.

In the midst of the disturbances, the Shanghai studio did not make any response, but only calmed down and controlled the quality of the cartoon.

In the blink of an eye, the bell of the year 2000 rang.

The whole world enters the millennium.

In this year, Song Zhizhi participated in the club and met his destined male protagonist, Chen Yunshuo, a student of the same level in the Department of Finance.

The two fell in love at first sight, and it didn't take long for them to come together.

However, unlike the original book in which he was immersed in love, neglected to write, and only published one book a year at most, Song Zhizhi often set a date in the library, and forgot about his boyfriend as soon as he picked up the pen to create.

Once, when the two of them went to the cafeteria for lunch, Chen Yunshuo asked curiously: "For so many years, have you insisted on creating every day?" ”

Song Zhizhi shook his head: "I didn't have it before, I did it after I met Yueyue." ”

Long before participating in the Youth Literature Creation Competition, she realized that she was not as good as Yao Fanyue.

But Song Zhizhi also has his own pride.

If the skills are not as good as others, forget it.

After all, there are people outside the people.

If she loses to Yao Fanyue even in her diligence, then she will be left far behind by Yao Fanyue for the rest of her life.

So in addition to the busiest senior year of high school, in the past few years, she has published two novels and several essays every year, and even tried to publish a lot of modern poems in the school newspaper.

Maybe this is a very powerful achievement in the eyes of many people, but Song Zhizhi knows that it is not enough, it is far from enough.

Two days later, Song Zhizhi invited her roommate and Yao Fanyue out for dinner, and introduced Chen Yunshuo to them by the way.

From beginning to end, Chen Yunshuo was very thoughtful, and asked them if they had any taboos.

Yao Fanyue quipped: "I heard many people say that you are talented and beautiful, a match made in heaven, but now when I see you sitting together, I know that the rumors are true." ”

Song Zhizhi's cheeks were slightly red when she said this.

Afterwards, Chen Yunshuo said to Song Zhizhi: "I didn't expect Yao Fanyue to have this character. ”

Song Zhizhi said with a smile: "Then what kind of character did you think she used to be?" Dull, unsophisticated, a nerd? ”

Chen Yunshuo hurriedly forged: "I just heard you say that she doesn't participate in class activities and club activities much, so I preconceived that she would be a little withdrawn." ”

Song Zhizhi stopped ridiculing him, and said with some envy: "She just found the most comfortable rhythm of life." ”

It didn't take long for a famous third-year talent in the Department of Literature to pursue Yao Fanyue in a high-profile manner and show his love to Yao Fanyue many times.

Before everyone could see the excitement, the news of the talent's return spread throughout the school.

Song Zhizhi deliberately ran to Yao Fanyue's dormitory, his eyes flashing with the light of eating melons: "What's the situation?" ”

Yao Fanyue smiled slightly: "I just commented on the confession poem he read, let him calm down and write the poem first, and then think about the confession." ”

Song Zhizhi: "......"

Although I don't know what Yao Fanyue specifically evaluated, it is definitely very sharp when I think about it.

I heard that that genius has made a detour to Yao Fanyue since then!

Seeing that their undergraduate careers are coming to an end, everyone has begun to think about their future career plans.

There are quite a few people who plan to continue their studies, and there are also many people who plan to work directly.

Song Zhizhi thought about entering the newspaper after graduation and taking a similar path as her mother.

"What about you? What are you going to do? Song Zhizhi asked Yao Fanyue.

Yao Fanyue said: "I plan to be a full-time writer, and I may try some screenwriting work in the future." ”

Song Zhizhi sighed lightly, his expression a little complicated: "I guessed." ”

There is no difference between her choice and Yao Fanyue's choice.

It's just that in comparison, Yao Fanyue is more pure, and she devotes herself to writing.

On the contrary, after realizing that she couldn't surpass Yao Fanyue on the road of writing, she decisively took a different path.

Song Zhizhi's thoughts, Yao Fanyue could probably guess a few points. She smiled and changed the topic: "After graduation, before joining the company, there is a half-month vacation. Are you and Chen Yunshuo going for a walk? ”

Song Zhizhi nodded: "Yes, do you have any recommendations?" ”

She knows that over the years, Yao Fanyue has followed Aunt Yao through many cities.

Yao Fanyue: "Are you interested in going to Changjin City?" ”

"Toy Capital? Is there any other natural beauty there besides the toy industry? ”

"Nope. The geographical features of Changjin City are mediocre. ”

"Where's the food?"

"It's not very special."

"Huh?" Song Zhizhi was a little dazed, but he still readily accepted Yao Fanyue's invitation.

When he went to have dinner with Chen Yunshuo at noon, Song Zhizhi told Chen Yunshuo about it.

Chen Yunshuo was stunned, and suddenly said excitedly: "She won't invite us to visit the fairy tale world theme park, right!?" ”

Song Zhizhi sighed lightly: "What kind of place is this?" ”

Chen Yunshuo introduced Song Zhizhi and said, "I thought about taking you there before. However, I heard that 80,000 tickets were released on the first day, and all of them were snatched up, can Yao grab so many people's tickets? ”

Song Zhizhi Wan'er, sold a pass, and only said: "It seems that Yueyue wants to take us to join in this fun." ”

Yao Fanyue not only invited Song Zhizhi and Chen Yunshuo, but also invited a few friends who had a good time in college, as well as Sun Taotao's family.

Except for Song Zhizhi and Sun Taotao's family, others knew that the fairy tale world was actually Yao Fanyue's family's industry.

"Your family runs a toy factory, you write fairy tales, oh my God, it's so perfect when it comes together."

"Having had countless toys since I was a child, isn't that something I've always dreamed of, your childhood was so happy."

Sun Taotao quietly glanced at Yao Fanyue, and saw that her expression was as usual, so he didn't interject.

As soon as the group got off the train, they were picked up in the car by Secretary Zhang, who was waiting outside.

Secretary Zhang explained: "The city leaders suddenly said that they wanted to visit the opening ceremony of the theme park, and Yao Dong wanted to receive the city leaders, and he couldn't leave for the time being, so he sent me to pick up the young lady." ”

Yao Fanyue said with a smile: "Mother's work is important. ”

The car was driving fast in the city, but there was congestion when entering the area of Yifeng Town.

Chen Yunshuo was surprised: "I thought that only the capital would have traffic jams. ”

He is not discriminating against Changjin City.

It's just that from the perspective of economic development, Changjin City, a third- and fourth-tier city, really shouldn't be congested. Even in the capital, there has been a traffic jam in the past year.

Secretary Zhang smiled: "After all, today is a special day. ”

Thinking of the 80,000 tickets that were sold out, Chen Yunshuo nodded: "That's right." ”

As early as half a year ago, the construction of the theme park came to an end.

The Municipal Tourism Bureau and the Provincial Tourism Bureau continue to build momentum for the theme park.

Under the bombardment and indiscriminate propaganda of the tourism bureau, people from other provinces may not have heard of the fairy tale world theme park, and people from this province are definitely thunderous.

In order to open today, the Transport Bureau has transferred dozens of buses and only takes the route from the train station/bus station to the fairy tale world.

In addition, today is the weekend, not only the residents of the city, but also several nearby cities have many people dragging their families and driving to join in the fun, which has caused congestion.

Fortunately, this congested section of the road is not long, and after a while, the car will pass again.

Yao Fanyue sat in the co-pilot, rolled down the window, and looked out the window.

When Yao Rong just won the land, Yao Fanyue came to Yifeng Town.

Four years ago, it was so desolate that even two- and three-story buildings were rare.

In the space of four years, countless high-rise buildings were erected.

The roads are all asphalt and concrete floors can be seen everywhere.

Department stores, hotels, hospitals, ...... Countless service industries have emerged.

All this is because of this theme park called "Fairy Tale World".

≈2/628, the third day after the graduation ceremony of the Class of '98 students of A University, is also the day of the opening of the Fairy Tale World theme park.

At seven o'clock in the morning, the theme park opens its doors to welcome guests.

Wukong Street, Huaguo Mountain Water Curtain Cave, Monkey King stepped on the sky.

In the ancient mythology area, the lotus boy slays the dragon in the East China Sea, and Erlang Zhenjun takes the mountain to catch the sun.

In the Toy World area, there are 2,002 kinds of toys of all kinds, which bring together the world's pinnacle of wooden toy craftsmanship.

In the fairy tale castle area, the black cat sheriff, the gourd brothers, the little mouse Shuk and Beta, countless people's childhood memories meet them unexpectedly.

Adventure Island, where the colorful Gesang flowers are overwhelming, hides rewards for baby elephants and all the brave.

Five areas, which eventually form an entire theme park.

This is a fairy tale world that belongs to Yao Fanyue, and it is also a fairy tale world that belongs to all tourists.

"Oh my God! Am I still dreaming! ”

"Mom, that's the Great Sage! Look, the Great Sage is flying through the clouds! ”

"Hahahaha actually sent me a peach, did I mistakenly enter the scene of the Havoc in the Heavenly Palace?"

Tourists walking on Wukong Street exclaimed.

"Ahhhh Nezha is so handsome! ”

"Wow, this version of Erlang God is not angry and self-righteous, heroic, and the Shanghai Studio is really not old."

"Fengshen has Jiang Taigong, but you don't have to put so many fishing rods by the lake."

"The lotus flowers in the lake are really good, and there is a lotus platform there! Oh my God, really God restored! ”

Visitors to the ancient mythological area are also conquered by human figures and various ingenuity.

"Only a toy city can build a toy museum like this."

"Great, who wouldn't want to have so many toys."

"It's so spectacular, I'm dazzled by it."

In the toy world area, tourists look up one after another, only to feel that they are in a toy corridor.

……

Yao Rong accompanied the leaders for a while, and handed over all the things here to the secretary.

She left alone and found Yao Fanyue, who was standing at the door waiting for her

"Have you waited a long time?" Yao Rong asked, put the rabbit headdress he bought on the road on Yao Fanyue's head, and pinched the rabbit ears by the way.

Yao Fanyue smiled and grabbed Yao Rong's arm: "I didn't have to wait long, Mom, let's go." ”

Several of the theme park's campuses are open.

Except for Adventure Island.

Yao Rong summoned a small train and sat on it with Yao Fanyue.

Adventure Island is in the deepest part of the theme park, and there are no visitors here yet.

Yao Rong took Yao Fanyue to the general control room and motioned for her to press the red button in front of her.

Yao Fanyue raised her hand and pressed.

The doors of Adventure Island slowly opened in front of her.

"Dancing Little Elephant" is presented in a new form before her eyes.

Yao Rong nudged Yao Fanyue: "Let's go in and see for yourself." ”

Yao Fanyue woke up like a dream, slowly walked out of the general control room, and walked into this sea of Gesang flowers.

Her most familiar friend, Yiyi, the little elephant who loves to dance, is dancing in the sea of flowers.

Agile and light.

Completely out of line with its bulky size.

Yao Fanyue stood in place and enjoyed the whole dance.

Then, she raised her hands and clapped, bursting into tears.

"Yiyi, I came to see you dance."