Chapter 139 Party A and Party B take advantage at both ends
Even if someone present has been to Germany, Qin Feng can be confident, you don't see everything, you are a survivor bias, the area where you are located may have more Mercedes-Benz and BMW, but if you look at the whole country, it must be Audi the most, do you know what car the German president sits?
He had every reason to make the other party speechless, and when he said this, everyone in Volkswagen who came with him breathed a sigh of relief, thanks to bringing Mr. Qin over, if we came by ourselves, I would be really embarrassed to say this.
"In the European market, Audi is the strongest, and at the same time, Volkswagen is also the most sincere, and when they heard that we needed an official car here, they immediately decided to come to the East." Qin Feng continued to talk eloquently: "Ladies and gentlemen, although this Mr. Carl Hahn, who has been sitting on me for a hundred years, is the first time to come to Changchun, it is definitely not the first time to come to the East. Successful joint venture projects, the production of Santana is sold well in China, and then look at the car factories in other countries, which one sincerely wants to cooperate with us, and which one is not high? When you come to our East, you must live in the Great Wall Hotel, the gas stove is four-eyed, are they sincere with our Mr. Kahn-Hahn? ”
The first cooperation project is really not Santana, but the Cherokee of the Capital Automobile Plant, the first to eat crabs requires courage, and the first cooperation project will inevitably have many problems, after all, there are various contradictions between the East and the West.
At the beginning, the cooperation between the Capital Automobile Factory and AMC Company was full of countless contradictions, and the people of the Capital Automobile Factory were dissatisfied, Lao Tzu was still beating the Americans twenty-three years ago, and now how can the Americans ride on Lao Tzu's head and?
On the other hand, the Americans also have a big shelf, to live in a good place, to pursue enjoyment, tossing until 87, it is the most precarious time of this cooperation, on the one hand, AMC's parent company Renault is in deep financial crisis, so it was sold to Chrysler for 800 million dollars, that is, the partner has changed, and it is not known whether the new owner will abide by the previous agreement.
On the other hand, localization is very slow, and it has been assembling in the way of CKD, and there is a shortage of foreign exchange in China, and the import of parts for several assembly applications has been rejected because of the lack of foreign exchange.
Looking at this failed project, you can see how important it is to choose a suitable partner to work with, and the meaning of what Qin Feng said is also very clear: you must not cooperate with the Americans! Because the Americans are high above and not reliable at all!
Although they have chosen to cooperate with Chrysler, and have negotiated the import of engines, Chrysler's attitude has always made them dissatisfied, and they have not even seen their number one in the past.
Look at the executives of Volkswagen, they came directly to Changchun, at this time, they were trembling in their military coats, these are two completely different attitudes towards cooperation, and who is more promising to work with, isn't it obvious?
Geng Shaojie sighed: "Mr. Qin, of course we know the sincerity of the Germans, and we also want to cooperate with the Germans, but we have contacted the Demon Capital before, but the Germans over there are not this kind of attitude!" We sat on the cold bench, so we asked the Americans to cooperate, and we have already negotiated with Chrysler to first introduce their 2.2-liter 488 engine technology, which is intended to be installed in our new official car. The technology of the whole vehicle is also being negotiated. ”
The Germans here were shocked again and had been contacted before? Why isn't there any feedback from the magic capital? Those damn guys, too much, only care about their own interests, not the interests of Volkswagen as a whole!
The cooperation with Mercedes-Benz is easy to stir up, after all, Mercedes-Benz cars are high, and the output is backward technology, and their Audi 100 is the most advanced technology, and Europe is synchronous delivery, full of sincerity.
However, who would have thought that FAW would actually find Chrysler!
Qin Feng frowned: "Director Geng, can you give us a conference room alone?" We need to discuss it individually. ”
"Of course, this conference room is fine, let's leave first, and when you discuss it, you can go to the third floor to find us." Geng Shaojie said.
A group of locals left, leaving behind a group of Germans wrapped in military coats.
"Guys, time is tight, and we have to make a decision as soon as possible." Qin Feng looked at the Germans: "We must snatch this piece of fat out of the mouths of the Americans!" FAW is the eldest son of the republic, they can get a lot more resources than SAIC, if they cooperate, the output of cars will be much higher than SAIC, if this business is taken down, then Volkswagen's production in our East will be expanded by one or two times! ”
"Yes, Mr. Qin, for the sake of our factory in the United States, you have to find a way for us to come out quickly, my brain is frozen and can't function." Karl Hahn said.
In his eyes, Mr. Qin would definitely do his best to help them, after all, Qin always got their factory equipment in the United States at a low price.
"Whether it's the Cherokee or the Santana, the negotiations have been going on for a long time, and now, if we want to grab this order, we have to be fast." Qin Feng said: "We already have a successful cooperation with Santana, and the terms of the contract have been discussed for a long time, so we can promise FAW that we do not have the time and patience to negotiate like a marathon, and as long as there is an intention to cooperate, we will ensure that the contract is signed within five months." ”
Karl Hahn nodded: "That's right, it must be fast now, in five months, Chrysler's side will definitely not be able to negotiate, we have to get ahead of Chrysler and sign a contract with FAW, naturally there will be nothing to do with Chrysler, but after all, they have signed a contract for the engine." ”
"Can Chrysler's engines be used in our Audi cars?" Qin Feng asked.
Everyone frowned, is it possible?
"The contract for the engine has been signed, we can't let this contract go to waste, even if we can't, we have to fool them first, saying that this kind of engine is a Volkswagen engine manufactured by way of a license, which can perfectly match Volkswagen, and whether it can be used in the future, but now, if you don't say so, then FAW will definitely hesitate."
A chill chilled in the hearts of the Germans.
Sure enough, it is best to use Orientals to deal with Orientals, after all, they are familiar with the national conditions of the Orientals, just like Santana's pricing, the Orientals insisted on doubling, and the results were still hot.
It doesn't matter if his engine can be used, I promise it first!
"Later, we can also help improve the engine production line and produce our Audi or Volkswagen car engines, which is another amount of money." Qin Feng continued.
Carl Hahn nodded: "That's right, Mr. Qin, you are too smart, go on!" ”
"In the end, it's about giving them a glimpse of the future." Qin Feng said: "Is the Audi 100 production line in your South African factory idle? They simply promised to lend this production line to FAW for use, so that with the engine and the whole vehicle, FAW will be able to produce first-class high-end official cars as long as it cooperates with Volkswagen, and I think they have no reason to refuse. ”
"Mr. Qin, how do you know that the production line of our factory in South Africa is idle?" A German asked curiously.
Qin Feng smiled but said nothing.
These three axes are not Qin Feng himself who came up with the scourge of FAW, but in history, when Volkswagen executives came in a hurry, they came up with three tricks in the face of an unfavorable situation, and now Qin Feng just took them out and used them, with these three moves, it is guaranteed that FAW agrees to cooperate.
Of course, it will take a few days to come up with these three tricks, and now the Germans' minds are very confused, Qin Feng will say it directly, which will naturally give everyone a feeling of empowerment, and make them realize that this money is not spent in vain!
"Mr. Qin, we can all agree to these three things you said." Karl Hahn said, "Why don't you go and negotiate with FAW first?" See how they react. ”
If the people from FAW are called in and continue to negotiate, there may still be disagreements, so it is better to let Qin Feng run back and forth in the middle. Anyway, this is also Qin Feng's responsibility.
"Okay."
The conference room was on the office building, Qin Feng climbed up to the third floor with ease, and walked to the small conference room at the end of the corridor, inside, a group of FAW leaders were also discussing.
"Looking at the appearance of the Germans, we seem to have been deceived by SAIC."
"Yes, we thought that by saying hello to that side, we would be able to contact the German headquarters, and the people over there definitely didn't report our request!"
"You must know that Volkswagen is willing to cooperate, we will never go to the Americans, look at how sincere the Germans are!"
"It's useless to say anything now, after all, the contracts for the introduction of engines have been signed, alas, if only the Germans had come earlier!"
While everyone was talking, the outside door opened, and a familiar and unfamiliar figure walked in.
"Mr. Qin, what's the situation over there?" Geng Shaojie stood up, his eyes full of anticipation.
"Well, I didn't know it would be so complicated." Qin Feng said: "However, this is also my fault, I didn't investigate the matter clearly, but I just met Volkswagen executives in Germany, and I wanted to fool them into bringing in the Audi 100." ”
"Mr. Qin, it's not your fault, it's all our FAW didn't contact you in advance, you saw the Germans, and you wanted to bring them to FAW, I thank you on behalf of FAW. The Germans are sincere, and I think that if we can work with the Germans, we will definitely be more sure of success than if we can work with the Americans. ”
The two sides had no contact before, the first time was when Qin Feng made a phone call at the airport, and then Geng Shaojie sent someone to inquire about Qin Feng's sacredness, and then he learned that he was a college student at Capital University, and he was currently helping his father take care of a small shoe factory.
Such a person could not have anything to do with them FAW, but they brought a large number of Germans and advanced German technology!
In this era, if you have milk, you are a mother, even if FAW is high, you have to be polite to Qin Feng, and there are more than FAW domestic car-making companies.
"Director Geng, I have already given a few ideas on the German side, seeking common ground while reserving differences, and these contradictions should be resolved, but..."
"But what?"
"You've talked about Chrysler's engines, and the contract has been signed, and it's a nuisance, and the Americans are very bad, do you know why the Americans are so arrogant now?" Qin Feng continued to follow the good path.
Everyone shook their heads, they didn't understand, why was it okay at first, but then the more they talked about the Americans, the more arrogant they became?
"Because you bought a Chrysler engine, you had to bring in their Dodge 600 sedan. After all, the engine and the car are compatible. Qin Feng said: "The Americans are fishing, and this engine is the bait." ”
Everyone reacted, their faces were ugly, engaging in foreign trade is a matter of recent years, the big guys are inexperienced, and there are pits everywhere!
Syllable! Someone slammed the table: "This American is too bad!" ”
"So, we have to find a way not to let the Americans' conspiracy succeed." Qin Feng said: "You say, can you find a way to install Chrysler's engine on the Audi 100 sedan?" ”
The crux of the matter is the engine, because the contract for the engine has already been signed!
Everyone's eyes lit up.
"yes, if only we could fit a Chrysler engine into an Audi 100 sedan!"
"Yes, Mr. Qin, can you talk to the Germans?"
"As long as everyone agrees, I'll go and tell you, by the way, we have introduced Chrysler engines, will we use the existing plant or the new plant?"
"The existing plant. Our previous engine technology is backward, and when Chrysler's engine is introduced, of course, the old Hongqi engine must be eliminated. ”
"That's right." Qin Feng said: "Are those old equipment useless? ”
"Qin always has an idea?" Geng Shaojie reacted.
"Yes, we want to open a motorcycle factory, it's all starting from scratch, it's too difficult, we don't dislike the old Hongqi's engine production equipment, if you can sell it to us at the price of scrap iron, it would be great."
Of course, Qin Feng knew that Volkswagen's American factory only had three workshops for body welding, painting and final assembly, and did not include the engine, but since the opportunity was in front of him, he had to take advantage of it, and 20 million US dollars to get those equipment back, it was definitely worth the money, and it could be used to produce motorcycles now, and it could be converted to car production at any time in the future.
As for the engine production line, don't rush, you can take your time, isn't there a ready-made opportunity now?
"Okay, if we reach a cooperation with Volkswagen, these old equipment will be sold to you at the price of scrap iron." Geng Shaojie nodded: "I will write a report on the whole incident to my superiors, and my superiors will definitely agree." ”
"Well, don't worry, I will definitely work hard, after all, this is for the development of our country's industry." Qin Feng said: "The most important thing in this cooperation is to be fast, we must persuade the Germans to try to sign the contract within five months, before signing the Dodge 600 sedan with the Americans." ”
"Five months? Is it possible? ”
"Yes, it took six years for SAIC to introduce Santana!"
"It was before, now it is now, all our terms are in accordance with Santana's, the negotiation time will naturally be very fast, if there are any differences between the two sides, you can find me, I will help you find a win-win solution, how about it?"
"If we can really negotiate within five months, we can give you all those scrap iron!" Geng Shaojie said excitedly.
FAW does not have a joint venture car factory, Mercedes-Benz is just a CKD assembly, or a product that has been eliminated, Audi 100 is the most advanced car in Europe!
"Thank you, Director Geng." Qin Feng said: "Then I will try to fool the Germans again, they have an idle Audi 100 production line in South Africa, and I will try to let them lend this production line to us, which can also be used as their joint venture investment." ”
"Really? That's great! "Everybody was excited.
"Mr. Qin, if this thing can be done, you will make a great contribution to our FAW!"
"Yes, Mr. Qin, you still have many private enterprises and a wide vision, let's communicate more in the future!"
"The old engine production line is nothing, what do you want in the future, come to our FAW, this is your home!"
Qin Feng flattered on both sides, profited on both sides, and now he has done almost it, and decided to throw out the biggest king bomb: "Everyone, Audi 100 is just the beginning, I try to persuade the Germans again, let them cooperate with us in an economic car, I went to Germany, and saw the Jetta on their production line, and Santana is a level, it can be introduced to FAW to produce, we have to compete with SAIC, save them from being a big family, do not take others in their eyes, and even use various means to hinder the development of others." ”
"That's right, they went too far, and actually prevented us from cooperating with the Germans!"
"If it weren't for Mr. Qin, you would have been kept in the dark."
"Mr. Qin, if these things are negotiated, we will share a part of the profits to you, and your factory will produce whatever auto parts you can produce, and be our downstream supplier!"
Qin Feng was done, went downstairs in a hurry, entered the conference room on the first floor, and looked at the waiting Germans.
"Mr. Qin, how is it?"
"Did they agree?"
"They didn't agree at first, but after I did the ideological work repeatedly, they finally agreed." After Qin Feng finished speaking, he picked up his teacup and drank it into his stomach, Nima, people go to tea and cool, should this thing have diarrhea after drinking, right?
Agreed?
That's great!
Carl Hahn said excitedly: "Mr. Qin, on behalf of Volkswagen, I would like to thank you for your contribution to this cooperation!" ”
"This is just the general direction of the agreement, there are still many details to discuss, I will leave in a few days, but if you have any problems, come to me at any time, I will help mediate." Qin Feng patted his chest: "Don't worry, I'm your best friend." ”
The big guy was impressed.
"It's too cold here, we'll have to find a warm place." Qin Feng covered his stomach: "Let's go to the production line and take a look, how about going to the casting workshop first?" ”
The whole Changchun is as cold as an ice cellar, and the factory is the same, but of course, there are warm places, and no matter how cold the season, there is also a place where you can work bare-chested.