Chapter 40: Malicious Smearing
Monday morning, Hairui Jewelry Conference Room.
Shen Shiwei sat in the center of the conference table, looking at the performance report on the projection, and the more she looked down, the tighter her brows wrinkled.
"Vice President Qiao, wasn't yesterday and the day before yesterday a weekend? Why is the business of the store so bad? ”
Under normal circumstances, malls will have more foot traffic on weekends than on weekdays, and their performance will be better.
However, in the past two days of the weekend, sales did not rise but fell.
"Mr. Shen, look at this." Qiao Yan clicked on the sweet potato software and put his mobile phone in front of Shen Shiwei.
There is a post on Sweet Potato, which is all about the quality of Hai Rui's jewelry.
The cause of the incident was that someone posted that Hai Rui Jewelry's pearl bracelet suddenly broke during normal wear, causing her to make a fool of herself on important occasions.
The quality is just so bad!
This post has tens of thousands of likes and collections, and it is estimated that hundreds of thousands of people have read it, which has a great impact.
It's no wonder that this weekend's performance suddenly declined.
Shen Shiwei returned the phone to Qiao Yan, raised his eyes to look at the executives, and asked in a deep voice, "Has anything similar happened before?" In your area, have any customers complained about the quality of the bracelet? ”
"In the area I am responsible for, I have not received this kind of customer complaints."
"There's no area I'm responsible for either."
"I don't have ...... on my side either"
All of them said that the stores in their areas did not receive this kind of feedback and complaints.
Shen Shi nodded thoughtfully: "It seems that someone has poured dirty water on us." ”
Qiao Yan said: "Mr. Shen, this matter must be resolved as soon as possible." Otherwise, it will affect the reputation of the brand and the stock price of the group company. ”
"Hmm." Shen Shiwei swept his eyes around and said, "Do you have any ideas?" You can express your own opinions. ”
"Mr. Shen, the source of this matter is this post. In my opinion, we should go and find this poster, give a little money, and let this person delete the post. ”
Shen Shiwei immediately vetoed: "No." If we buy money, won't it become our weakness? ”
In this way, it is a bigger handle and falls into the hands of others.
Then a few more executives put forward their own suggestions.
Shen Shi nodded slightly, but still felt that the solution was still not perfect.
At this time, Qiao Yan said his suggestion: "I think we can do a live event. ”
"Well, you go on." Qiao Yan's idea coincided with Shen Shiwei.
"At the live event, we showed the quality of the bracelet live. In this way, it should be able to salvage the reputation. ”
"Vice President Qiao's advice is very good." Shen Shi nodded slightly, and then said, "Is there a suitable candidate for live broadcasting?" It's better to be a little famous, which can bring better publicity. ”
Qiao Yan replied: "Not for the time being." The official account of our brand has never been live before, so there is no dedicated anchor. ”
Shen Shiwei clasped his hands, put them on the table, and said: "After the meeting is over, everyone will look for it, if there is a suitable candidate, you can send it to me." ”
One of the department managers muttered: "At this time, I'm afraid that famous people won't come out to broadcast live for us." ”
This is indeed a real problem.
If before that, if you want to find a star to show your face in the brand's live broadcast room, it is very easy to talk about it.
But now the reputation of Hairui Jewelry is not very good, and many people are probably avoiding it......
"You report the list to me, and I will solve the rest with Vice President Qiao."
Hearing Shen Shiwei say this, everyone else was obviously relieved.
After the meeting, Shen Shiwei called Qiao Yan to the office and continued to discuss the live broadcast.
I was busy until noon, and I arranged all the details, and I was short of a suitable candidate.
If you want to talk about celebrities...... Shen Shiwei also knew him.
Her best friend is an actress, and she is not too famous.
It's just that Shen Shiwei was a little hesitant about this matter, whether to ask Sheng Sangyu to come forward to help.
Shen Shi opened his mouth slightly, Sheng Sangyu would definitely agree.
But Sheng Sangyu has been working in the field recently, and if she wants to come over to help, she has to put down what she is doing.
When Shen Shiwei had a headache about this, Sheng Sangyu took the initiative to call her.
Shen Shiwei immediately picked up the phone: "Sang Yu? Aren't you busy? How can you call me when you are available? ”
"Shi Wei, I'm back to Haicheng."
"Huh? Why so suddenly? Shen Shiwei asked in surprise.
"My sister is in trouble, can I stand by and watch? Is there anything I can help with? I have a good set of ways to deal with public opinion. ”
After speaking, Sheng Sangyu laughed to himself.
"Originally, I was still hesitating to ask you for help. Now that you're back, you're welcome. ”
"What is the relationship between the two of us, what are you polite? It's really ......."
"Then come to my company, let's talk face to face."
"OK, I'll be there in about half an hour."
After hanging up the phone, Shen Shiwei called Gu Shiyu again and told her that there was something temporary at noon, and there was no way to go to her store to eat.
After Sheng Sangyu arrived, Shen Shiwei took her to a restaurant near the company and sat in a private room reserved in advance.
While eating, the two chatted briefly about things.
Sheng Sangyu agreed without hesitation and said to his friend, "No problem." You guys get the live venue up as soon as possible, and I'm always ready. ”
"Thank you, Sangyu."
"We don't have to say thank you."
Sheng Sangyu is a studio established by himself and has not signed contracts with other media companies. So she can make her own decisions about all her work.
After the candidate was decided, Shen Shiwei relaxed a little, returned to the company in the afternoon, and arranged for someone to warm up on the Internet first.
Sheng Sangyu also posted on Weibo here, previewing tonight's live event.
This is the first public relations crisis that Shen Shiwei encountered after taking over the jewelry company.
Old Man Yu asked, and after he learned Shen Shiwei's thoughts, he asked her to let it go.
He believed that Shen Shiwei would be able to solve this matter smoothly.