Looking at the literati below who were looking at him seriously, Li Ke said with a smile, "In this kind of behavior of mobilizing the emotions of the people and publicizing national policies, we all call it public opinion, and in public opinion, there is a word called: silent spiral." ”

A spiral of silence? Everyone was a little dazed and didn't understand well.

"The so-called spiral of silence refers to the fact that when people express their ideas and opinions, if they see that the views they agree with are widely welcomed, they will actively participate, and such opinions will become more and more bold to publish and proliferate."

"Notice here, this point of view, right or wrong!"

On the other hand, when people find that a particular point of view is ignored and that there is a group attacking it, even if they agree with it, they will remain silent. The silence of one side of the opinion will lead to an increase in the opinion of the other side, and so on, forming a spiral development trend in which the voice of one side becomes stronger and the other side becomes more and more silent. ”

"It's the spiral of silence." Li Ke explained.

"Oh! For a month, rumors about Your Highness and support for Your Highness were this spiral of silence. Everyone understood at once, and there was a living example right next to it.

"Yes, because whether it is the Datang Weekly or the small-print poster in the comment column, we only post the content of scolding, so we have found the same kind for these people, and everyone can continue to scold unscrupulously."

"And people are social, collective, and with more and more silence, those who support me don't dare to speak up, because they are afraid of isolation, which will lead to a reluctance to speak out."

"The second point is that when the Datang Weekly constantly hints at rumors about me, it is also setting an agenda for me." Li Ke threw out a new word.

Naturally, everyone is at a loss.

The so-called agenda-setting means that when an important issue is repeatedly reported and highlighted, the general public will have a high degree of "correspondence", that is, feedback effect, on the relevant issue. ”

"To give the most simple and straightforward example, now when I go to Chang'an City, as long as I Li Ke is mentioned, no one mentions the good things I have done, and everyone's first impression is the rumors about me that have been circulating in Chang'an City recently."

"There is a word called "all mouths are golden", and this is the truth, which is to put a label on a certain person, so that people like or dislike it when they mention it." Li Ke smiled, he was too familiar with this thing.

Let's not talk about what he learned in MLM, let's just say that there are countless typical examples in later generations, but ordinary people can't tell the difference at all, so the rumors stop at the wise, which is actually very accurate, but many times, this wise man is not so easy to be.

Li Ke's spirit was a little dazed, thinking far away, thinking far away, that was a matter of the previous life, he looked back at the scholars below, and continued with a smile: "Today, since these gate valve families are playing conspiracy with us, we will play science with them. ”

"Science is a discipline that can be summed up, but it is not the meaning of imperial examination." Li Ke added that Datang has the word science, but it refers to the meaning of imperial examination learning.

"Whether it's a spiral of silence or agenda-setting, in a way, there is no solution until there is a stronger propaganda channel." Li Ke said with a smile.

"So...... Is our comment bar a more powerful channel for publicity? A gentleman reacted immediately.

"That's right! The next step, our plan is to flip the disruptive! Li Ke nodded.

"But can this turn your reputation upside down, Your Highness?" A scholar was a little entangled, but they knew that Li Ke's black material was all made up by them.

It was directly revised from some other gentlemen, and even from the things that some of the gentlemen did recorded in the history books.

"Of course you can, that's why I asked you to make up so much black material, if it's a piece of black material, it may be true, but hundreds of them have popped up during this time, in fact, as long as you think about it with your head, you know that it can't all happen to one person."

"And the reason why those who curse don't want this problem is because they have been coerced by public opinion, and now we can wake up to this problem, or even be bold, we can directly abolish Datang Weekly." Li Ke said confidently.

To put it bluntly, Lanling Xiaoxiaosheng is like a marketing account, and he is now going to use the influence and incitement of the marketing account to cut off and reduce the influence of the official media of Datang Weekly, and even lose credibility.

"How? Just by the comment column? "All the scholars were a little confused.

"Yes, I just told you about the agenda setting, and now, we need to be bold and set an agenda for Datang Weekly as well! What is the agenda? Set up one, Datang Weekly is "controlled by the gate valve family", "rigid", "only for the door valve family", and "does not consider the general public" agenda. ”

"Now whether it is Lanling Xiaoxiaosheng, or some of you have posted small posters, a large number of people come to watch them every day, and many people don't like to read the weekly newspaper, whether it is because they can afford it or not, but they all like to come to us to read it, after all, we are free here!"

"At this step, we will activate those spirals that were silenced before, the so-called things must be reversed, if there is no strong propaganda channel, it will be suppressed for a long time, and it will be gradually abolished, but when there is a channel, some suppressed people, they are passive and do not want to express, but when they have an outlet for catharsis, they will burst out with exponential power!" Li Ke said with a calm face.

Only those who have experienced the Internet era in later generations know the horror of public opinion, and some means are the most favorite uses in the West, it can be said that in the next few years, countless international events have made many netizens have their own judgments.

In later generations, many people felt that they had independent thoughts, but in fact, it was really difficult to maintain independent thoughts.

But these means are put in this era...... That's the king fried! What court conspiracy, who plays this with you, I play science with you! It's the theory!

Let me show you how thick the lecturer is!

"Now you can start thinking about what to post tomorrow according to the agenda I just proposed, and then organize it on paper, show it to me later, and we will communicate it." Li Ke smiled and said, "You can discuss with each other." When you've learned that, I can let you go to some of the smaller countries around and try it out. ”

These scholars' eyes lit up instantly, and they immediately began to discuss with great interest, because Li Ke opened an unprecedented window for them.

And it's so interesting to have something in it that makes them realize countless life values! Think about it, public opinion can manipulate a small country! It's so exciting!

Looking at the hundreds of scholars below, Li Ke smiled, there is some strength, and there is no blood in killing.