Everyone has their own needs, which are different at different times, in different places, and in different hormone secretion situations, and it is not difficult to accurately grasp each other's needs and achieve their own goals.

The needs of a group of people in Datang or the entire ancient period are actually very simple, the pursuit of higher status and fame! Or rather, a name in history! A person's life is nothing more than fame and fortune, and beauty is strictly not counted, because with these two things, beauty is not difficult.

And this need is often filled in the minds of these people throughout their lives, and even rooted in the minds of their children and grandchildren, which is the result of years of subtle influence. Because in this feudal society, unless there is a major change, the fixed words of the responsible class are permanent! Generations can't do anything!

The greatest need of ordinary people is often profit, because the fundamental need hidden in human nature is survival, and no matter in any era, survival and profit are closely related.

When the greatest benefit is solved, there is a spiritual need for survival, and the most basic spiritual need is food, beauty, and physical enjoyment, in fact, these can be regarded as spiritual needs, because after meeting the basic needs of survival, these enjoyments are also a kind of spiritual pleasure.

And when the excessive spiritual pleasure begins to become numb, then a higher spiritual pursuit is required.

This part of the pursuit...... Often, many people will not be able to achieve it in their lifetime. It is actually hidden from the need to survive, and there is a good saying that the three deaths you experience in life, the first is consciousness, the second is the complete death of the physical body and all your physical existence, and the third is your death in the memory of everyone else.

And the third death is also like engraved in the bones of every life, and the only way to do this is to have a name.

And it's a name that can go down in history. Ordinary people don't want this, because their basic needs have not been completely solved, and there is only one kind of people who want this part, after satisfying the needs of survival and enjoying the most basic spiritual needs, but because of the permanent solidification of the class, they have no right to pursue higher spiritual needs.

They are extremely perverted in this pursuit, Fang Xiaoru is a typical example, people can die, but my name must.

For such people, the benefits that ordinary people have been asking for are already within their reach, and they do not care. And for the ultimate spiritual pursuit, they can give everything, and there are some outstanding people who are often able to burst out with unimaginable power because of this, and this part of the people is the most brilliant brilliance in the entire history of mankind!

For now, these people standing in front of Li Ke are those who pursue the ultimate ideal, but suffer from no way, Li Ke gave them a way!

Money they have, but chances ...... No! For many people, there is no shortage of money, but there is a lack of opportunities.

You know, many people here have paid for the construction of roads and bridges in the local area for the sake of this name! For those bridges to be named after them! The cost of building bridges in this era is not a lot at all.

But what kind of name can be more tempting than the name of Chang'an City?

Speaking of Li Ke's current behavior, it is a bit like that he is a unicorn company with extremely broad and bright prospects, and these people are venture capitalists! Smell and run faster than anything else!

For Li Ke's words, everyone was stunned for a moment, why is this still restrictive?

"Your Highness, isn't the more money the better?" In the crowd, A Shilu, who was arranged by Li Ke, asked loudly.

"Nonsense, His Royal Highness is not short of money, there is a profit from a mall, His Royal Highness doesn't want to tell you, but His Highness is not short of money, let alone renovate Chang'an City, and it will be no problem to renovate Luoyang in a few years!" Li Ke said impatiently, it's just bragging, who wouldn't?

Everyone thought about it...... Seems to be the truth, huh? There is a mall profit they don't know, but ...... They know the profits of monopolies! Even if they don't have the concept of this word, they understand the truth!

The right to produce, the right to set prices, the right to bargain, the right to explain and even the most outrageous jurisdiction are in Li Ke's hands, and this profit ...... Well, everyone is in business, and everyone understands it, but Li Ke doesn't make it public, and everyone doesn't know the profit margin.

But they speculate that at least more than double the profit.

"I tell you, this opportunity is an opening that I have fought with the court ministers for a long time, as for why I am not afraid to tell you, but please keep it secret today, of course, you can decide whether to keep it secret or not, because it is related to your own family and future generations."

"Why? Because I want to give all the poor families and the Shangjia family a chance, so that your descendants have the opportunity to take the imperial examination. Li Ke lightly threw a bomb out.

Everyone was stunned! What it means to have the opportunity for the imperial examination, everyone present understands! They had heard of the conflict between Li Ke and the gate valve family before, the small posters and the news that were all over Chang'an City, and they were all secretly looking forward to it at that time.

But it's just an expectation, because they don't think Li Ke can succeed! But no one expected that His Royal Highness the King of Shu would really succeed!

"However, the rice must be eaten one bite at a time, and you can't become a fat person by eating one bite, and the road must be walked step by step, so this matter can only be opened first. Otherwise, I'll keep this opportunity to earn fame for myself. Li Ke said lightly.

Everyone was stunned in an instant, no wonder His Highness was willing to give them this opportunity, it turned out to be like this, although they sounded like this, they seemed to be chess pieces in His Highness's hands! But it's good to be a pawn! No one else has this chance!

"Come on, send pen and ink, everyone donate a little less, so many people, give others a chance." Li Ke waved his hand. "By the way, don't force it, here I think everyone does what they can, it's best not to donate so much, after all, you still have to do business or something, it's just a reputation, it's useless, there are many opportunities in the future."

"By the way, after it is written, it can be sent to each shopping mall in Chang'an City within three days, if it is not received after the expiration, this place will be invalid, you don't have to worry, before the project is completed, I will not announce the list to anyone. Remember, your name, your origin, your family are all written. ”

Li Ke waved his hand, and all the Qinglou women who had already prepared next to him immediately took paper, pen and ink, and a silk bag made in advance and handed it to everyone. At this time, you have to send things quickly, you can't give them time to think, let them do it by instinct to write, as long as they write, they are afraid of regretting.

Hearing the words of His Royal Highness the King of Shu, everyone lowered their heads and began to write without saying a word, and even hid from others to prevent people from seeing them.

After about a cup of tea, Li Ke asked people to collect all the bags.

"Ladies and gentlemen, even if today's matter is over, you can leave on your own, and Your Highness will not leave you if you still have something to do." Li Ke said loudly, he didn't mention the money.

"Thank you, Your Highness." Everyone bent down to salute Li Ke.