As a businessman, they are naturally sensitive to business opportunities, although they do not have the concept of advertising, but the concept of publicity must exist. The identity of "Datang Weekly" before made them dare not think about it, and they never thought about it, but this time, everyone saw the effect!

Within a day, the entire Chang'an City knew the news, if it was in the past, how long would it take to know about it? Even if you specifically find someone to spread this matter, it is impossible to publicize such a thing in less than half a month and a month.

And now it's the day! And there are so many people in Chang'an City, and there are so many people working for His Royal Highness King Qin, when these people communicate with each other on the construction site where they work, soon the news will spread to all the counties around Chang'an City!

And they also know that "Datang Weekly" is not only in Chang'an, but also in Luoyang, Taiyuan and other cities have also begun to be published, although it will be more than ten days late, but for the efficiency of these businessmen, ten days is too fast!

This means that it won't be long before this news will spread to the world!

What if you change industries? Is it the same?

That's why they are so excited, but it's a pity that now His Royal Highness is not in Chang'an City, and it is impossible for a decision such as "Tang Weekly" to be open to businessmen like them, so even if they are greedy, they can only look at it.

But they naturally saw the sales of these new salt in Chang'an City, Bai Ling and others bought the most expensive 500 Wen a pound of salt, for them, this bit of salt is still consumed, after all, salt is used for less food, 500 Wen a catty, for them these businessmen, although the number of people in the family can not be too few, at best, two or three catties of salt per day, it can't cost much at all.

Bailing they don't distinguish between them, as businessmen, they understand people's hearts too well, like what to eat for the master for 500 Wen a catty, for the servant to eat 50 Wen a catty, Bailing They are not stupid, these salts are to some extent, except for packaging, it is very difficult to distinguish others, let alone put them in the dishes.

So it's better for everyone to be the same, let the servants be grateful to Dade, this is just a little money, so fine, you don't know if they give you a cheap one, and you can't stare at it in the kitchen every day.

500 Wen a pound of salt does not seem to be cheap, but in fact, not to mention the big gate valve family, it is some ordinary small households, some merchants' homes, the price of this thing can not be regarded as expensive, especially when its dosage is not much, which means that almost all those who can get a little more than 500 Wen a catty will buy this.

This is much better than pricing one or two pounds, or even more than a dozen pounds, in that case, it seems that the profit is high enough, but in fact, the number of people who can consume it is reduced too much, but it is not as much as 500 wen a catty.

That's why, more than a thousand years later, Rolls-Royce, Bentley, Bugatti, Veyron and the like are selling super expensive, but in reality they are just a small brand owned by Volkswagen.

The size of the market is very different, and Li Ke's pricing is not arbitrary.

Don't look at Li Ke's several levels, but Li Ke can already be sure when setting the price, 200 Wen and 300 Wen a pound of salt are definitely the least sold among the four grades, and 500 Wen and 50 Wen a pound are the most sold among the four grades!

The value of the existence of 200 Wen and 300 Wen is to increase the sales of 500 Wen, or the sales strategy of later generations, any car, the lowest configuration is always the lowest sales, its existence is to support the existence of other configurations, and then increase the price of other configurations, and let you on other configurations.

The sales of salt are predictable, Li Ke didn't care at all, but he asked Jiang Feng to also invest in new research and development, that is, to really develop a method of filtering salt, in fact, Li Ke took out the book to analyze the different concentrations and temperatures required for condensation according to the different minerals in the salt solution, so as to separate these different salts.

However, Li Ke didn't take out this part, but let Jiang Feng and them realize it themselves.

Li Ke can teach, but what Li Ke teaches is never as good as what he understands, and he may be a scientist when he realizes it, but what he teaches is always an assistant.

After Jiang Feng completes the research and development of this separation method, Li Ke will launch a new "20-layer" filtered new salt to replace the highest price of 500 Wen salt, and then "reduce the price" of other salts.

The salt of 50 Wen will be reduced to 1.5 Wen at that time, well, for the health of the people of the Tang Dynasty, His Royal Highness King Qin has finally reduced the cost of preliminary filtration, and 50 Wen can be reduced to 1.5 Wen per catty, and His Royal Highness King Qin will continue to work hard!

There are four levels in total, a little bit of promotion.

Li Ke is very serious in research and development, and he has not done anything fake.

On the second day of the release of "Datang Weekly", Li Shimin learned that all the salt sales points in Chang'an City began to queue up, and after some former coarse salt merchants began to reduce prices, Li Shimin would come over to some tastes, and the reason why Li Ke sold 1.5 Wen per catty of salt was probably also to force those salt merchants to reduce their prices? ! Because many people in the Tang Dynasty couldn't even afford to eat coarse salt before.

When Li Shimin realized Li Ke's purpose, Li Ke was also lecturing some sales employees of Yuelai Commercial Bank who had never seen him.

"Remember! Food, clothing, housing and transportation, which are closely related to ordinary people, are always not high prices for profiteering! Many people think that salt is profitable because of its high price! Not really! It is a consumable, like food, it will be consumed continuously, you set a high price, when the vast majority of people can't afford to eat, the society will be in turmoil! What do you do to make a profit?! ”

"Remember, a stable society is the biggest source of profits! When the price of Datang rice is only 1 Wen 1 catty, the general monthly labor income of the people of Datang is only 100 Wen a month, and the people who farm do not have much surplus grain, if the coarse salt of the whole society is sold for 150 Wen per catty, or even higher, it means that the country is not far from collapse. ”

"Huge profits do not equal high prices! Salt is profitable because its cost is so low! And it is also a necessity for human survival, so it is profitable! As far as I know, the several major salt ponds in Datang, although their efficiency in making salt is not as good as ours, but they have already bought non-editors in advance, Kunlun slaves and other slaves are doing these jobs, and these people's expenses are all one-time expenses, just buy them back, just give them food, and they don't even have to pay monthly money. That's why it's profitable! ”

"Therefore, when we need to launch a commodity, we must make a low-end or force a commodity to stabilize the low-end market with the largest quantity, and then we will launch the middle and high-end harvest the most profitable part, which is the most reasonable way to operate. This is true for any industry! ”

"Stabilize the social fundamentals, appropriately release some goodwill, through the creation of jobs, or donate roads, etc., to gain the goodwill of the people, to obtain the basic plate of society and morality, and then to attach brand, high technology, high role and other seemingly high-end added value to the goods, to divide the class, positioning the precise demand, this is the source of profiteering."