090: Hua Yue, China Leap
It was noon, and there weren't many people in the bookstore.
Several people sat cross-legged in the reading area.
"Now what we're going to discuss is the name of the electrical store."
Xiang Yadong nodded slowly, and took a tune. After all, he is also a start-up capital angel round investor, who paid the down payment for the store, and participating in such an important decision-making meeting made him deeply feel his "importance" and felt very face-saving.
Qi Yueran took out a pen and paper, and was just about to take a part-time job by the way to record the content of the meeting.
Who knew that Xiang Yadong started again, hurriedly took her pen and paper, and immediately wrote a title "The First Conference on the Naming of the Electrical Appliance Store", and turned his head to listen to her seriously.
"What are you doing?" Ye Huaping was confused and asked him.
"Make meeting minutes, how can you trouble the eldest brother to come in person when you are a secretary? It must have been handed over to me. โ
"Are you okay?"
It's not that Yue Ran doesn't believe him, right......
Forget it, to put it bluntly, I just don't believe him.
Alas, after all, Xiang Yadong has nothing to say, I don't know if the minutes of this meeting will be written in a mess by him.
"Big brother, don't worry, this is the first thing you ask your younger brother to do, and I will definitely be able to do it for you. Our corporate culture is to focus on a sincere, auspicious, and well-behaved company. โ
"Yes, I believe it." Yue Ran nodded solemnly and patted him on the shoulder.
Believe, but not fully believe.
Let's coax first, a little kid.
Don't keep the minutes of this meeting on file, just play with it, let him write it.
"And what do we want to call it?"
"If you look at most of the bookstores on this street, it's just called 'so-and-so bookstore'. For example, Cheng Chengjia Sunshine Bookstore, there is also a music bookstore over there...... Either it's the kind that is very simple and direct, for example, there is a stationery store called Xinyi here, and you can tell the name of the proprietress or the proprietress at a glance. Ye Huaping made a sample.
"Our electrical appliance shop, won't it be called Qi Yueran Electrical Appliance like Wang Mazi Electric Shop?" Ma Chenggong said.
What's the wrong idea?
Before Qi Yueran could veto it with his own hands, Xiang Yadong gave Ma Chenggong a punch to the shoulder.
"You can't speak! Our eldest brother's electrical appliance shop, discuss it with Wang Mazi's garbage stuff, is his scum worthy? โ
"It's not rough, it's good!" Cheng Cheng also recognized it very much. "And just put the name out, isn't it a bit dirty?"
"That's right, it's not in line with the identity of the big brother." Xiang Yadong replied.
"Who am I?"
"A master of the rivers and lakes hidden in the mortal world."
Qi Yueran: "......"
"And what's our name?"
Ye Huaping was already surprised by Xiang Yadong's intermittent convulsions, and calmly continued the next topic.
"How about building an electrical appliance store? You see what was called the liberation brand bright card before, and now it is a good period for construction, or is it called the construction of electrical appliances or the development of electrical appliances? โ
In the end, it is Warburg Pincus, a serious science and engineering girl, who has such a straightforward name as soon as she comes out.
Qi Yueran shook her head and said politely: "It's not good, the name of this small power plant may follow us to open a chain in the future, and then this name will have to be louder and distinguish it from other people's homes." The streets are full of some light, diamonds, gold beads...... We have to be special. โ
"Do you want to call it a convenient household appliance? Our electrical appliances are also designed to improve people's living standards. "Propose to Yadong.
Qi Yueran shook her head, feeling that it was still not good, "It's still a little too direct, not quite like a brand name." โ
"Big brother, you really want to engage in branding." Xiang Yadong was amazed, he began to think that Qi Yueran said that he wanted to engage in a brand, but he was just painting cakes and letting him invest money.
Realizing that she had accidentally slipped her mouth, there were still a lot of people here, and she didn't want to say too much.
"It's nothing, I don't see that you have designed the store so high-end, and I also want to fit your route and look a little more high-end."
"Oh." Xiang Yadong lowered his head and recorded what Yue Ran had just said in the meeting minutes as it was.
Qi Yueran's face was full of black lines, but he could only rely on him.
"Why don't you call Yuehua Electric Appliances? You see, there is just the name of Yueran, and there is the name of Sister Ye, just right, it doesn't sound so earthy, it's more people-friendly and a little high-end. โ
"Yes!" Ye Huaping nodded, seemed to like the name, and said, "Cheng Cheng has not stayed in vain in the bookstore for so many years, and he still has ideas for culture and creativity." โ
Suddenly hearing Ye Huaping's praise, he was still a little embarrassed.
Qi Yueran also felt that it sounded good, and nodded.
"So which Yue and which Hua are specific? Just use those two words in our name? Warburg Pincus asked.
Xiang Yadong wrote the words "Yue" and "Hua" on the paper, Qi Yueran looked at it and thought it was not bad, but if you want to use this LOGO name in black appliances, such as TVs, range hoods, and major appliances, it still looks a little unstable.
"Keep this for now, we can think about it again." Qi Yueran said so.
In the gesture of this screening plan, there is really a boss's style.
"Well, then why don't you change a few words, let's list all the homophones."
So, they listed the homophones of the word "Yue" and the homophones of the word "Hua", and then compared them in pairs.
Yue Ran is very satisfied with the word "Hua", but she still has to think about the word "Yue".
I hope to change to a more emotionally neutral word, which will be a little more formal and serious.
"Yue", "Yue", "Yue", "Le", "Yue", "Yue", "Yue", "Yue", "Yue", "Yue", ......
Hua Yue.
Hua Yue.
Hua Yue!
"Leap away, I think that's good." Yue Ran finally pointed to the word.
"Okay, it's just that in this case, your name is not on it, but mine, will it be a bit of a cart before the horse? After all, you're the one who gives 100 percent. Warburg Pincus was a little worried and voiced his concerns.
"No, sister, we said it all at the beginning, it's ours. I haven't even said what you gave me in the first place. โ
"Don't mention that, it's all a small act, and it doesn't really help you. But the name depends on your opinion, and now you are the leader. โ
"Okay, since it's all up to me to decide, let's call it this."
Qi Yueran filmed the case.
Xiang Yadong also put away his hippie smile, took out the block letter, and wrote the word "Huayue" in a dignified manner, in the column of the results of the meeting.
Although his words are not very beautiful, they are serious and important enough.
Yue Ran also solemnly tore off a page and wrote the word "Huayue".
The standard block letters, self-contained, upright and beautiful.
She looked at it carefully, and seemed to think that it was too upright, so she changed the line of writing.
But it still feels a little bit less interesting.
Expecting to be able to design a brand logo and font at this time is still more difficult.
She no longer struggled, but turned her head away and told them why she finally picked the word "Yue".
This name, in addition to the names of the mother and daughter, has other meanings.
The word "Hua" is easy to understand, she thinks of the meaning of the noun "China" on one layer, and the modifier "gorgeous" on the other.
The word "leap" is an obvious verb.
Together, it is the Chinese leap.
Made in China is making a further leap, moreover, is to make a gorgeous turn, a gorgeous leap.
She hopes that China's industry, manufacturing and creative industries can be further developed, and electrical appliances can be independently developed more quickly, and there will be no need to rely on imports from other countries in the future, so as to master the real core technology.
This name is not only the crystallization of the emotions of the mother and daughter, but also symbolizes the patriotic feelings of Yueran.
She hopes that not only the manufacturing industry, but also the tip of the iceberg, can see the big from the small, and the whole country can take advantage of the good opportunity for development to develop higher and farther directions.
She will dedicate herself to this, continue to learn from the design masters, and strive to see a China that has developed better than her previous life.
ยท
The group waited for the meeting to end.
Walking out of the bookstore, Ye Huaping couldn't wait to go back to the dormitory.
She wanted to give Lin Lin a big hug to express her gratitude for everything she had done silently for her.
Xiang Yadong and Ma Chenggong left a phone call and said, "If the eldest brother has dinner in the evening, he must call us." โ
"Yes, and me." Cheng Cheng also said, "Let's Yueran only came back today, I haven't seen you for a long time, we should have a meal together." โ
"Okay."
Yue Ran nodded, and followed Hua Ping to prepare to go back to the Shada dormitory together.
When I arrived at the dormitory, I found that Lin Lin was sitting at the table reading quietly.
Seeing that they were back, Lin Lin was still very arrogant, and said quite coldly, "Are you back, go see the store?" โ
Ye Huaping didn't squirm, he pounced on Lin Lin very enthusiastically, and said, "Alas, I only knew that you were cold on the outside, but I didn't expect you to hide so deeply and prepare such a big surprise behind my back." โ
"Really? What did you find...... How would a cold-blooded person like me prepare a surprise? Lin Lin quietly put down the book, turned around and joked with a smile.
"Okay, you know that my language is half-baked and can't speak, how can I say that you are cold-blooded, but our Ah Lin usually talks less, is more serious, and is easy to give people a sense of distance. Let's not hide our minds, you made me a background wall, and designed a new door, and a shop sign......"
Lin Lin tilted his head, didn't appreciate it much, and turned over the "old accounts" of the summer vacation.
"You haven't talked to me on the phone for a summer vacation, but I have prepared a little thing for you, and you are so grateful to me."
Ye Huaping also knew that it would be difficult to escape Lin Lin's questioning today, so he hurriedly rubbed his good sister's shoulders, beat her legs again, and said: "Good sister, I am really busy with family affairs this summer, and you also know that our family has to make a phone call, and we have to go far, far away - I really didn't have time." No, the first thing I did when I returned to Shacheng was to come to you, and my sister with me. โ