(Minor changes in the previous chapter)

"You're happier?"

Meiting lay on Gao Yuan's chest and drew circles, asking the doubts in her heart.

She didn't suspect that this capsule had any side effects, after all, Gao Yuan had taken it, but she couldn't figure out why Gao Yuan came all the way over to give her a pill.

"What's the hurry!"

Gao Yuan said that his hand touched Meiting's body, and the traditional Chinese medicine massage techniques began to be performed, and after a while, Meiting experienced happiness.

And not only happy, but also eager.

This is the first time Meiting has experienced this kind of double happiness, Gao Yuan stayed at Meiting's house until noon and did not leave.

Of course

It's impossible to cook, Meiting's family doesn't prepare ingredients at all, she hasn't cooked for a long time.

Almost every meal is eaten outside.

The two ordered a sumptuous takeout and made do with it.

Back to the office again.

He found that the office was getting busy.

After inquiring, I found out that it was the Douyin live broadcast platform that exploded.

In the case of full investment, although the live broadcast room is still maintained at more than 20 people, there have always been people placing orders.

There are already 100 orders from the morning to now.

This result is very good, and the Douyin team is live on the second day.

Gao Yuan glanced in the direction of the live broadcast room and found that the lights were not turned on in the live broadcast room, so he asked curiously: "Where did they go live broadcast?" ”

"Vientiane City!"

Gao Yuan immediately took out his mobile phone and opened the account of the GY flagship store.

This look really made him laugh.

I don't know if it was the idea of the operation or the anchor's idea.

At this time, the background of the live broadcast of the GY flagship store turned out to be LV's counter, and the anchor's face was still covered with a mask.

Gao Yuan looked at it for a while, and found that his anchor's ability to control the scene was still good, and he did a good job of interacting with the tourists in the live broadcast room.

"Anchor, let's go inside the LV store and have a look."

"yes, look at luxury."

Gao Yuan saw the content sent out in the comment area, and also knew that everyone's attention to luxury goods was still quite high.

The Douyin team's choice of this model can be regarded as a small innovation.

"No, we'll only be able to stay outside for a while."

"After a long time, it will affect other people's business."

Hearing the words of his own anchor, Gao Yuan didn't care, it was definitely inappropriate to broadcast in the store, affecting others to do business.

It's still okay to broadcast it in the aisles of the mall.

Gao Yuan didn't pay too much attention to the live broadcast anymore, just leave these things to the people below, it's a good thing to have ideas, and he will also support them to try.

But the ultimate goal is definitely to sell.

Gao Yuan also has something to do today.

The first is that he made an appointment with the second child in the beauty industry on the Douyin platform.

After doing Douyin for so many years, he knows very well how to engage in traffic and how to engage in online brands.

One of the most important points is to achieve a win-win strategy with the platform.

Every platform hopes to cultivate some brands on its own platform, and these brands will have a high dependence on the platform after they grow up, and it is not easy to lose.

Just like the cat brands before them, those brands are still operating and selling with Tmall as their base camp.

Gao Yuan knew that Douyin also had its own brand plan, and he just wanted GY to take this ride.

He has worked his own side, how can Douyin give him support and push the stream to eat enough.

Therefore, he contacted Xiaoer, a beauty brand on Douyin, hoping to chat together and see if he could promote this matter.

Two o'clock in the afternoon.

Gao Yuan drove to the Douyin headquarters in Yuhang District.

From a distance, he saw the East China Center Future Science and Technology City under construction opposite the office building, which is the office center of Douyin Future in Hangzhou.

Looking at the current construction progress, it is estimated that it will be completed in another year.

Gao Yuan couldn't help but think that when he would be able to build the Yuanfang Company into a giant Yuanfang Group, with his own office building.

Gao Yuan buried this idea in his heart for the time being, believing that one day he could stand on his own office building and look down on the whole of Hangzhou.

Byte Company, meeting area.

Gao Yuan and Xiao Er of the beauty brand are chatting about brand building.

In recent years, the rapid development of Douyin has been recognized by all merchants and brands.

There are quite a few companies that want to build a brand on the Douyin platform, but very few can afford this price.

Bytes also has a set of their branding strategy, which is divided into several levels according to the level of users.

The best is the splash screen ad + topic list + hot search list + exclusive crowd package traffic support.

And these contents and traffic will form a super brand day exclusive to the brand.

The two communicated for a while, and Gao Yuan returned to the company with some information.

Xiao Er did not despise him because he was a start-up and a new brand, but gave a lot of advice.

The most important thing is two things.

First, before doing Super Brand Day, we must do a good job in the product system and make a package that meets the purchasing habits of consumers.

Second, the brand account should publish relevant vertical content and have a certain material reserve.

As for the money, Xiao Er did not mention it.

In the information brought back by Gao Yuan, the price of each stall has been clearly marked, and this thing is not something that a small second can decide.

What Xiao Er can do is to give some guidance and strive for more traffic support after reaching a cooperation.

Gao Yuan directly called Sun Qiang, Wang Hao, Ma Yiming, and Si Xue to the office.

pulled a small group on WeChat and said: "There is something for you to hurry up and arrange today." ”

"First, we're going to work with an advertising agency in the direction of content production."

"Content includes both print content and video content."

"The two teams of you sorted out the requirements, and I pulled the person in charge of the advertising agency into the group, and they communicated in the group."

This is a good thing for both Tmall and the Douyin team.

Good materials and content not only reflect the brand tonality, but also drive the growth of traffic and reduce promotion costs.

After Gao Yuan finished speaking, he directly pulled the person in charge of the advertising company into the group, and @ Wang Hao and Ma Yiming, and introduced them to the advertising company.

When Wang Hao and Ma Yiming went out, Gao Yuan turned his head and said to Sun Qiang: "The company will continue to recruit people, and will build another national style brand, and the same three platforms will be opened at the same time." ”

"Time is tight and the task is heavy, you can cooperate with several more headhunting companies, and give them an additional commission of 5%-20% according to the talent provided."

After Gao Yuan finished speaking, without waiting for Sister Sun to leave, he said to Si Xue again: "Next, I will add another amount of funds to the company's account, and you must do a good job in their service here, and the approval store manager of less than 10,000 yuan can sign it." ”

Gao Yuan: This is starting to delegate power to the people below.

He is not worried that the people below will fill their pockets, to be honest, people do not destroy the heavens and the earth for themselves, everyone is selfish.

When he was a director, he also took kickbacks and had some gray income.

But he has improved the company's performance, and the whole team is full of cohesion.

The truth that when the water is clear, there are no fish, Gao Yuan has a profound experience.

As long as it's not that kind of moth, he can tolerate more beneficial insects in the company.

Sun Qiang and Si Xue left the office, and Gao Yuan came to the window again.

He realized the difference between the boss and the director.

When he is a director, he only needs to be responsible for performance, and he only needs to do a good job in team building.

But the first thing to be a boss is to be responsible for the funds, because he has no superiors, and he has to provide all the expenses in the company.

And now,

Gao Yuan is short of money again!

If it is to maintain the current operation, the money in his hands is enough.

However, in this way, the operation cycle will be much longer, and even longer than some employees can bear it first.

Besides, in the Internet era, who will give him time! It's all about seizing the day!

The opportunities he can see, there will be many smart people who can see them, and the plans he can't grasp will also be seized by other companies!

Time does not wait for him!

Opportunities don't wait for him!

The Douyin platform and traffic will not wait for him either!

December 15th.

Gao Yuan sat in his office and looked at the latest sales report.

As of today, the GY flagship store has been officially open for a week.

1,107 orders were generated, with a total sales of 53,869.3 yuan.

The promotion cost was 39,700 yuan.

This week, it can be said that it is all about losing money and making money, but Gao Yuan is very satisfied with this result.

It's only been a week.

Moreover, more than 1,000 orders generate more than 1,000 users.

Women are a very share-hungry group, and they will share things with their girlfriends, colleagues, family, and even their regular partners.

In the second half of the month, there are many festivals, and when the time comes, the number of orders will definitely increase exponentially.

In December, Gao Yuan's goal was to make the same amount of money as the promotion fee, and he lost employee salaries and office costs.

"Knock knock."

"Come in."

The person who pushed the door in was Wang Hao, the manager of GY.

"Mr. Gao, I want to apply for a batch of products for trial, and the proposal has been sent to your DingTalk."

"Sit down and talk."

Gao Yuan got up and left the desk, sat on the sofa with Wang Hao, and began to make him tea.

After Wang Hao's narration, Gao Yuan understood his plan.

To put it simply, it is to go to Taoke, 1 yuan per order, to do seckill and try it, so that users can experience the product, and then buy genuine products.

Wang Hao's idea mainly came from her girlfriend.

Before, he just thought that the company's products were ordinary skin care products, but he didn't expect his girlfriend to praise them after using them, and said that they were better than those big brands.

This made him realize the importance of early adopters.

As a senior e-commerce operator, Wang Hao is familiar with these operational methods.

He understands very well that being an early adopter and Taoke is a pure loss, and the stickiness of users is very low, and these crowds are full of wool parties.

But

Now that he knows that the company's products are so good, he felt that he should try it after checking various data.

Gao Yuan is also very familiar with the preferred trial of Taoke and Tmall platforms.

This is a good way for the FMCG industry, although it will lose money, but it can also bring a group of users to repurchase.

It's just that he doesn't plan to play like this in the early days, and this channel should be something that the brand is doing after it finishes speaking out, to improve the brand's breadth and user base.

But Gao Yuan didn't want to dampen Wang Hao's enthusiasm, but encouraged: "Your idea is good, wait for me to look at your plan, consider the amount of products we invested in the early stage, and give you a reply." ”

After Wang Hao left with a happy face, Gao Yuan fell into a deep thought.

PS: Thank you for your support!

(End of chapter)