Because of this, in the hearts of Xia Chun, Su Min and other art bigwigs, this kid is simply an alternative, spending money lavishly, and never spending two cents for five cents, how can he find anything delicious when he smells it,

This is unforgivable in the hearts of these old people who advocate thrift and thrift.

But this child is also very motivated, and he is very involved in acting, and he is a rare good seedling.

Jiang Xun looked at Yu Yuan, Director Xia, and Teacher Su Min who were sitting in front of him, he was grateful, but he didn't think so.

The older generation has the thinking of the older generation, and the new generation has the way of life of the new generation.

"Advertising is also an art, and if you are creative, it will also stimulate my artistic thinking, and I myself am often infected by such advertisements......"

"For example, for example, I shot an advertisement for Blue Island Beer, which condensed the ten years of wandering of two young people in more than ten seconds, and the shooting was very moving......"

"Then the audience watches your advertisement all day long, you don't have a little mystery in the play, as soon as you appear, the first thing the audience thinks of is your advertising image, so how can you act in this play?" So he didn't think so, and said that making money was so lofty, and only Jiang Xun was left.

"Then the audience can't always think that I am Tang Maochang, Bo Yi Kao, Zhou Ping, Gao Xiang, and Wang Husheng......"

Hey, I didn't know it, so I smiled and flicked it on his head.

Jiang Xun sighed, this time, the atmosphere was not as serious as just now.

However, since you have chosen the profession of an actor, there is a lot of fame and fortune, just like a star, good-looking, always winking at you.

"Business is also an art, and commercial advertising is also an art, so I can shoot it as an art......" In front of these artists who can be his grandfather, Jiang Xun is very childish.

"You can't act in those shoddy advertisements, it's like going around the rivers and lakes to sell strong pills, like you said, you have to act in art commercials," so he was very serious, and warned again, "Xunzi, I can tell you, you are not alone, behind you is Renyi!" ”

……

"Spring has arrived, and the begonia flowers in the West Flower Hall are in full bloom again. The owner of the flower has gone, left us, and will not return.

Don't you love begonia flowers?

In the early days of liberation, you happened to see this courtyard where begonia flowers were in full bloom, and you fell in love with begonia flowers. I fell in love with this courtyard and came to live in this courtyard with blooming begonia flowers......"

In the past few days, it is hard to do without his play, and in the early morning of winter, it is difficult for Jiang Xun to perform morning work.

After reciting "Begonia Flower Festival" again, he felt that the turbidity of these days came out at once, and his whole body and mind were happy.

Although Li Geng is ugly, he doesn't have to say anything about the advertising creativity, he has to shoot this advertisement.

"Xunzi, where to eat," the cafeteria was bustling, and the teacher in charge of clothing walked by with a smile, Jiang Xun borrowed the cheongsam from others back then, and only then did he get the corner of Tang Maochang, "I have a fellow countryman, I want to ask you for a favor and shoot an advertisement, do you think you have time?" ”

Oh, Jiang Xun is a little embarrassed.

Yesterday, Mr. Su Min, the teacher of the Xia Dao of the Yu Academy, just talked to him, and he couldn't think of himself as a dog skin plaster, who gave money to shout for whom.

But this female teacher is really good at herself.

"Teacher, what kind of product is it, can I take a look?"

"Cheng, people have watched your TV series, and they are waiting for me to reply in the hotel." The female teacher was also very happy to see that things were going on.

The female teacher's fellow lived in a nearby guest house, and when the two rushed over, he hadn't finished his meal, and when he saw the two, he quickly stood up with a smile.

Well, Jiang Xun glanced at his leather shoes, which had probably not been wiped for a long time, and there was a layer of dust on them.

It seems that this is a small factory in Zhejiang, and he wants to refuse it in his heart.

"Excuse me, what kind of factory are you?"

"We are Zhejiang Ningbo Yonggang Garment Factory." The factory director is not tall, and he speaks with a strong Jiangsu and Zhejiang accent.

Oh, the name is unknown, Jiang Xun also sat down, and motioned for him to continue to eat oil and drink soy milk, "Then what products do you produce?" ”

"Suit." The factory director didn't eat anymore and introduced the products directly.

In May 1989, he took over Ningbo Yonggang Garment Factory.

This is a difficult enterprise that is insolvent and has changed its director three times in three years.

"At that time, in the factory, the male workers were playing poker, the female workers were knitting sweaters, and no one had any work."

After investigation, he found that although Yonggang Garment Factory is the most advanced in the world in terms of equipment and process technology, it has continuously lost money because there is no market for its products.

"Now, the directors of garment factories across the country are busy with production and making a fuss about products. And I didn't know how to make clothes, and I started to think, what is more valuable than the clothes themselves? ”

"On the train from Shenzhen to Guangzhou, I saw a young man on the opposite side wearing an imported old suit. I was thinking, why don't young people buy our new suits at a good price, but wear old suits that are imported?"

"In the end, I came to the conclusion that a product without a brand cannot resonate with consumers."

"That's why you remembered to advertise?" Jiang Xun asked.

"Yes, I want to do a big job, our target market is Shanghai!" The factory director's voice is not high, but it is very powerful.

At this time, Shanghai is the capital of the textile industry in the country, and the garment industry has entered Shanghai.

"What I need is someone who knows the goods like the Shanghainese. They can tell at a glance what is good. ”

"I've been to Guangdong, I've seen you play Gao Xiang in the TV series, it's really good for you to wear a suit, it's better for you to wear our suit. I would like to ask you to be our brand spokesperson. The middle-aged factory director spoke loudly.

"Oh, what do you call it," Jiang Xun suddenly became interested in the director of the garment factory, such a director deserves respect, "then what is your brand?" ”

"My surname is Zheng, this is my business card, and my brand is called Lin Shan."

Oh, costume king! The first brand of clothing in China! Jiang Xun understood, but Yu Yuan's words were especially in his ears, and he was a little hesitant.

"I won't tell you," Zheng Yonggang smiled, "I know that going to Shanghai will definitely cost money, and there is no money in the factory, so I borrowed 60,000 yuan, either to pay wages to the workers, not to buy fabrics, or to go to Beiping, to CCTV advertising." ”

Is this advertising money still borrowed?

"But we don't owe money on advertising, we can do as much as we want." Zheng Yonggang said immediately.

"Director Zheng, I don't mean that, I mean, our advertisement, we have to shoot a little more artistically, we can't shoot like an ordinary advertisement selling strong pills, what Linshan suit is good, what technology is used in Linshan suit, what fabric, let's put it this way, we have to shoot it as a movie." Jiang Xun tried to be more straightforward.

Borrowing money to shoot commercials, who could do this with the factory director in the eighties?

"I don't understand when it comes to commercials," Zheng said

Yonggang considered, "As long as you are willing to be our image spokesperson, I will spend the money, and I don't care how you shoot it." ”

Oh, Jiang Xun also had a headache for a while.

He wanted to make the suit advertisement look like a movie, and he couldn't make trouble for the factory director, who was not wealthy, so he wanted to come alone.

……

"Xunzi, you mean to let me be a director?"

Peking TV, Feng Xiaogang just filmed a good man and a good woman, and he didn't take a break for a while, when he heard Jiang Xun's thoughts, his voice trembled.

An artist who doesn't want to be a director is not a good artist, seeing that Zhao Baogang has just become a director, he is still an artist, his daughter-in-law is pregnant, and he doesn't know what to do in the future, today, a pie suddenly fell on his head.

Feng Xiaogang looked at Jiang Xun with a smile on his face.