Xu Chen got up early and recorded a new album [Wang Shi].

Time is fleeting, and on April 3, [Qinchi Wine] was launched on the CCTV variety show channel in rotation.

In 97, Qinchi Liquor and BBK competed for the [CCTV Standard King], Qinchi Group defended the title of Biaowang with 320 million, and in the same year, Qinchi Group sponsored [Classic Book Lihuaxia] with 14 million yuan and signed Xu Chen as the spokesperson of Qinchi Liquor.

Under the high marketing expenses, Qinchi Group's revenue decreased by 300 million compared with 96 years, and the group's profits and taxes fell by 60 million.

The crisp lighter sounded, the cigarette stick burned half in an instant, the gloomy face was blurred in the smoke, and the angry roar clearly bombarded the eardrums of every executive: "330 million!" 330 million! It's a special pig, and 330 million can make it speak a human word. ”

"What about you, what about you, are you talking in the language of some special people? Lao Tzu wants to ask a question now, why can't the liquor be sold? ”

"Old Sun, you're a fart."

"Mr. Sun, we also have a way to do this, since 95 years to bid for the CCTV bid king, Mr. Sun has bid for ...... sky-high price" Lao Sun said with a wry smile.

Qinchi liquor competes for the king, under the high marketing expenses, in order to protect the group's profits, they have to work overtime and blindly produce, as of 98 years, Qinchi liquor has a backlog of 200 wagons of liquor.

In the whole year of 97, Qinchi wine was only half sold, and 14 production lines were shut down and production, leaving only 3 production lines, in this case, Wang Zhuosheng blindly embezzled 14 million funds in 97 to ask Xu Chen to endorse......

In short, all in all, the marketing funds are earth-shattering, the sales effect is minimal, and today, the loss of Qinchi wine is a foregone conclusion.

"Fuck your shit." Wang Zhuosheng grabbed Lao Sun's collar and slapped him in the face: "Sun Yong, I will give you an annual salary of 500,000 yuan, and at this time, you tell me this, so you can say something special." ”

"Mr. Wang......"

Sun Yong wiped the saliva from his face and said calmly: "We expect sales of 1.5 billion, less than 650 million last year, and 78 million this year. ”

"Put your mother's bullshit, sales increased by 500 points in 95 years, profits by 600 points, and the surname Sun said it to you personally...... "Wang Zhuosheng Shandong Han.

His face was like a tide of blood, and he said angrily: "Just two years, two years!" You dare to say that Qin Chijiu is not saved, Lao Tzu told you that you are so finished with calves, let Lao Tzu go. ”

"Mr. Wang, I give you one last piece of advice, sell the production line and plant, so that at least the wages of employees can be paid in full." That's all Sun Yong said.

glanced at Wang Zhuosheng sadly, shook his head, and took pity on Qin Chijiu, completely ruined under Wang Zhuosheng's blind [happy achievements].

Sun Yong withdrew, and the deputy general manager in charge of Qin Chijiu resigned, and in an instant, the conference room was filled with death, and everyone was in danger, thinking of a way out.

Wang Zhuosheng tore the cigarette case, shook out the cigarette and lit it, his body fell weakly, staring at the ceiling lamp, thinking of the joy of the first Qinchi wine sale and the celebration banquet.

The competition in the domestic liquor industry is very fierce, and it is not uncommon to die early and die at night.

Qinchi Liquor has fought a bloody road from the siege of Shandong, a major wine-making province, and the famous town is the whole country, he was full of pride, and he scolded Fang Xuan, and he was bound to start the signboard of Shandong [Qinchi Wine].

One step away from success!

"Mr. Wang, your hair is ......" The manager in charge of personnel on the left looked surprised.

In an instant, Wang Zhuosheng's dense black hair was white for a moment, a handful of gray on his forehead, and Dong Ge's hairstyle was the same.

"I'm fine......"

Wang Zhuosheng shook his head, stared at the clock on the wall, his mind was unprecedentedly calm, and he said indifferently with an expressionless face: "Even if our Qinchi wine is gone, we have also appeared on CCTV, the iron-clad Shandong man, Xiao Li, turn on the TV, let's have the last meeting, just look at the past glory of Qinchi wine." ”

Secretary Xiao Li turned on the TV and tuned to the CCTV comprehensive channel.

At 20:00 in the evening, the TV picture is instantly [full of greenery], the rivers and mountains are picturesque, such as Dai Qingshan, the clouds cover the mist, and the refreshing mountain spring is flowing, and it is like being in the green mountains in an instant.

In TV, the advertisement is called "Love is Rolling Like a Tide", words: Xu Chen, song: Xu Chen, singing: Xu Chen, princess.

"The theme song sung by Xu Chen and the princess!" Secretary Xiao Li's mouth was surprised to stuff an egg.

The hottest singers in the mainland music scene are Xu Chen and Princess, the two are a couple, and the [Qin Chi Wine] advertisement can invite the two to sing together, and the advertising effect can be imagined.

Wang Zhuosheng's face was confused.

He asked Xu Chen to endorse him, but as a result, the group was worried about internal and external troubles, and he was in danger, and he didn't bother to ask about the details of the advertisement, not to mention when he signed the contract.

[Time Pictures] said in advance that Party A shall not interfere with Party B's creation, and if Party B's creation has a poor publicity effect on Party A, Party A will refund in full.

Under this kind of contract that makes sure that he doesn't lose money, Wang Zhuosheng has no face to urge, and the result is ......

Xu Chen, you're holding back a lot!

The TV screen switches, the green bamboo sea, the crystal dew swaying on the green bamboo leaves, and the vast lake water, the green robe and ancient costume are holding the bamboo pole, and the bamboo raft is on the river.

Daishan is picturesque, and the smoke is vast.

Xu Chen's antique fairy style style, handsome and ethereal, the raft overlooks, the delicate and lovely girl in green has white and pink ankles, the bell rings, and stands on the tip of the bamboo.

The green tide is rolling, the bamboo sea is picturesque, the red umbrella, the girl in green, the scene is blended, beautiful and fantastic.

This kind of movie-level advertising film, not to mention advertising, there are no domestic movies.

Xu Chen and the princess's ethereal fairy singing, the words and songs that they listened to, the past and present life of [Qinchi Wine] gradually kicked off.

Winemaking, distillation, ingenuity, Qinchi fragrance floats thousands of miles, drunk for thousands of years.

A group of people in the conference room were stunned, [Qin Chi Wine] can still be so awesome, the cultural heritage is so profound, there is a kind of poor rural little soil baby, and the transformation of the little young master in the city is visual.

Instantly high-end domineering grade!

The employees don't know, and Wang Zhuosheng doesn't understand either, [Qinchi Wine] put it bluntly, Shandong famous wine, the advertisement forcefully praised the effect of Huaxia famous wine [Wuliangye], dumbfounded and regretful: "14 million can have this kind of advertising effect, I will smash 330 million down, it must not be more authentic than [Wuliangye]!" ”

Soon.

At the end of the advertisement, the end of the credits acknowledged: "Sincerely thank Director Zhang Yimou for his support of the visual effects of this work." ”

"The theme song is sung by Xu Chen and the princess, and the camera is directed by Zhang Yimou."

The conference room was silent, it was too shocking, it not only shocked the effect of the advertisement, but also shocked the lineup of the advertisement.

No......

This kind of shooting level, composition aesthetics, and the bamboo scene presented by Zhu Xiaofei, the most wonderful martial arts movie in China, must be willing to bow down.

CCTV's comprehensive channel ranked first in the national ratings, and [Qinchi Wine] was broadcast three times in a row.

Soon, the clear and ethereal voices of Xu Chen and the princess were once again sung on TV.

A couple of immortals in the rivers and lakes, living in seclusion in the bamboo forest, living a life of idle clouds and wild cranes without fighting with the world, drinking tea together, drinking together, bamboo houses, bamboo forests, bamboo rafts, green mountains and clear waters, Lang love concubines, it is simply the most beautiful thing in the world.

At the end of the three times, Qinchi wine was deeply impressed: [Qinchi has a brilliant spring, and the fragrance is intoxicating the world for three thousand years! 】

Then.

The door of the conference room was pushed open, and the employees ran out of breath, and said to Wang Zhuosheng: "Mr. Wang, the dealers are about to burst, many people want to see you, you ......"

"I'm a fart, hurry up and make special arrangements, the production line will give me full power!" Wang Zhuosheng's chest was full of blood.

The world was turned upside down, his eyes were covered with blurred blood, his neck was stalked, and he yelled at the conference room: "What are you doing in a daze, you are deaf, the dealer's phone is about to burst." ”

Suddenly, the chairs and benches moved, and the conference room was deserted.

Wang Zhuosheng calmed down for two seconds, go special, calm down your uncle, the corners of his mouth grinned to the back of his head, and said to the secretary: "Book an earliest air ticket, I want to see Mr. Xu, his advertisement, timely rain!" ”

Qinchi Group was shocked, and the mainland audience was equally shocked.

In this era, movies have not been revived, and there are also very few TV series, and the popularity of CCTV's hit [Water Margin] at the beginning of the year has not disappeared.

At this time, the advertisement [Qinchi Wine] broadcast by CCTV comprehensive channel.

The picturesque scenery, lingering love songs, and fairy-like handsome men and women in ancient costumes instantly attracted the audience's attention.

It's too much for the Chinese audience's appetite for [Returning to the Countryside].

Inevitably, Yibin, which presents the scenery of the bamboo sea in the advertisement, and the actors who starred in the advertisement are all targeted by entertainment reporters.

Compared with Xu Chen and the princess, the domestic media are very interested in Gao Yuanyuan, who plays the fairy [Baguio], she is beautiful, a female high school student, and has an ambiguous relationship with Xu Chen, and she is suspected to be Xu Chen's junior.

The combination of several keywords instantly made the headlines of entertainment newspapers across the country.

In addition, [Time Pictures] is completely out of the circle.

In 98 years, the advertisements on mainland TV were too low-level, too pediatric, shoddy, and there were no rules at all, and there were also very few advertising companies in the mainland, a barren and barbaric era.

[Qinchi Wine], which was launched under [Time Pictures], completely woke up the advertising industry, and in particular, advertisements can still be filmed like this! It's better than the movies.

can invite Xu Chen, Princess, Zhang Yimou, the top bosses in the entertainment industry, this company is not trivial.

…………

The liquor industry fought fiercely, [Qinchi Liquor] sprung up, and the liquor industry boss [Wuliangye] paid attention to it for the first time.

On the second day after the broadcast of [Qinchi Wine], the advertising and marketing analysis report and the information of [Time Pictures] were placed in front of the person in charge of the group.

Conference room.

Wang Chunguo, the boss of Wuliangye, took the senior management of Wuliangye to watch the [Qinchi Wine] advertisement.

At the end of the three advertisements, Wang Chunguo twisted his eyebrows and said to the senior management of Wuliangye: "I will tell you my views on this advertisement, first: the concept is consistent with us, second: the brand concept behind this advertisement is of great significance, and third: immediately sue Qinchi Liquor." ”

Plagiarizing the concept of [Wuliangye], Wang Chunguo subconsciously changed [Qinchi Wine] to [Wuliangye], Wuliang is brilliant in spring, and the fragrance is intoxicating the world for 3,000 years!

It's so special, and it's delicious!

Yibin, the place where the advertisement was filmed, [Qinchi Wine] Shandong Wine, went to Yibin to shoot a poetic advertisement, is this particularly scientific?

[Wuliangye] base camp is especially Yibin! When I woke up, the brand culture was gone, and the base camp was stolen.

"Mr. Wang, the chances of winning a lawsuit against Qin Chijiu are too low, judging from the content of the advertisement, it does not involve plagiarism." The in-house counsel tried to be as tactful as possible.

Plagiarize your uncle, now [Qinchi Wine] is not bad if he doesn't sue [Wuliangye] for plagiarizing cultural concepts, this matter is really embarrassing.

(End of chapter)