Chapter 356: Opening the Market

Although the business was not negotiated, Manager Zhao still tried his best to keep them enthusiastically and had a hospitality meal in the company's small canteen.

Originally, Ye Shubao was in a bad mood, thinking about hurrying to find the next one, and didn't want to eat this meal.

However, Manager Zhao was really enthusiastic, and Chen Fan gave him a look next to him, so he still stayed and ate this lunch.

Even if Chen Fan knew in his heart that Manager Zhao refused to purchase chickens, ducks and geese from Lujiawan, most of them were for the sake of exporting gas, otherwise with the size of the water transportation company, the canteen could casually consume more than a dozen ducks every day, and he still needed to use the rules to shirk it.

But he couldn't find out.

At the beginning, they didn't give them face, but now they don't give Lu Jiawan face, as for the favor of inviting Zhang Wenliang and Zhang Juemin to come over to give a lecture, they have already been repaid through gifts, so naturally they can't talk about owing favors.

One report and one report, this is the real "courtesy exchange".

But I have to admit that this Manager Zhao is really a good hand at public relations, and his surface work is not leaky, and the reception is even more comprehensive, and no one can find fault with it.

There is meat, fish, vegetables and wine for a meal, and the food is quite good, but Ye Shubao, who is blocked, has nothing to say, and I really think he can't do it.

So much so that when he came out of the water transport company, he was still sighing, "That is, now life is a little better, allowing all households to raise chickens and ducks, if two or three years ago, at that time, each family could not raise more than 3 chickens, and each unit begged everywhere to find meat to eat, my tens of thousands of chickens, ducks and geese, how can I still need to come out to find a market, and I can collect the money while sitting at home!" ”

"Oh, at that time, I also wanted you to have tens of thousands of chickens, ducks and geese! If people can't raise it, can you raise it? ”

An'an said with a smile on the side, "You also said that it was a few years ago, and you didn't need a meat ticket to eat pork the year before last, so you can buy it with money, and the pigs at the food station can't be sold." ”

Zhang Wenliang looked a little depressed at this time, "Alas, you also said that the pork can't be sold, and you can't buy it in the second year, and even the chickens and ducks of every household are sold out, and many people go to buy chickens and ducks to raise at that time."

In the past two years, it has been the turn of pork to buy tickets, chickens and ducks don't even need meat tickets, they can be bought with money, and they are hot and cold for a while, and they can't figure out which year there is a shortage of meat and which year there is no shortage of meat. ”

Chen Fan walked beside him and laughed softly, "It's not easy to know which year there is a shortage of meat and which year there is no shortage of meat." ”

Zhang Wenliang immediately turned his head to look at him, "Will you count?" ”

Chen Fan smiled, "It's not a calculation, it's a simple speculation." The higher-level policies are tightened, and there is a shortage of meat when the tail is cut, and the upper is relaxed, allowing the production team and families to engage in side jobs, and even giving breeding incentives, there is no shortage of meat. ”

Hearing this, Zhang Wenliang also reacted, "So this year is allowed to engage in side jobs, so there will be more people who raise chickens and ducks, and various units will not have to worry about not being able to buy meat?!" ”

Chen Fan nodded lightly, "That's right, that's it." ”

Ye Shubao frowned sadly on the side, "I don't care if they buy meat or not, I just need to sell these ducks and geese as soon as possible, and as soon as possible, because in more than a month, the chickens will also grow up to be slaughtered. ”

Zhang Juemin also nodded in agreement, "The most important thing is that after the number of breeding increases, the risk of poultry infection with epidemic diseases will also be greatly increased, and this aspect cannot be ignored." ”

Ye Shubao and Zhang Wenliang nodded in agreement, "That's it." ”

Security looked at Chen Fan and asked thoughtfully, "Xiao Chen, do you have any way?" ”

Just now, he saw that Chen Fan had been there, and he didn't seem to be worried at all, he wondered if Chen Fan had any other way.

As soon as these words came out, Ye Shubao and the three of them also looked at Chen Fan with blank eyes.

Chen Fan smiled disapprovingly, "There must be a way, but don't worry, there are more than 20 units in the county, and now only one has run, and let's talk about the rest." ”

Hearing this, of course Ye Shubao refused to leave, and said angrily, "I'm going to jump in a hurry, you're still selling Guanzi, don't hurry up." ”

Security also pointed at him with a smile, "When is this coming, you still haven't made it clear, you have to kill us in a hurry, right?" ”

Chen Fan saw that they were so anxious that he could only spread his hands helplessly, "Okay, okay, I'll say it first." ”

Then he pointed to the big tree on the side of the road not far away, "It's cool there, go there." ”

A few people walked over quickly, and stood under the shade of the tree, a cool breeze blew, and the mood was a little more relaxed.

Chen Fan looked at the pedestrians coming and going on the street, exhaled a long breath, and then said, "It's not that I want to sell Guanzi, it's just that now Lujiawan is poor and white, and he can't even make up dozens of yuan, and the latter method is useless, you must first sell some ducks and geese, and after making up enough capital, you can proceed to the next step." ”

Ye Shubao was stunned, looked at him and asked, "Do you want to invest money?" ”

Now Lujiawan owes thousands of dollars in foreign debts for seedlings, and has also bought hundreds of yuan of medicine from the veterinarian station to prevent diseases and keep them for backup treatment.

If you want to continue to invest money, you really have no heart.

But what do you do with your money?

Chen Fan nodded, gestured and said, "That's the case, I've seen it in Nanhu Town, the chicken in the vegetable market is 1 yuan and 1 catty, the duck is 5 cents, and the goose is 1 yuan, these are the prices of live poultry." This price is set by the vegetable market, and we can't blindly reduce the price and sell it, right? ”

Ye Shubao nodded, "Yes." ”

The price of meat and vegetables in the vegetable market is determined by the "Price Committee", and as early as 52 years, the Ministry of Commerce set up a price bureau. Then, in '57, local "price committees" were set up at the provincial, prefecture, city and county levels to be responsible for the unified management of prices.

It was not until the establishment of the National Price Committee in 62 that the price of the whole country began to enter the stage of "great unification".

However, great unification does not mean that prices are the same across the country, and there will still be slight differences in prices according to the actual situation of resources in various places.

For example, the price of rice in the south is cheaper than in the north, and the price in the northeast is cheaper than that in the north, because both the northeast and the south are rice producing areas.

In addition, even in the same place, the price is not always the same, but a limited "on-the-go" market.

If the quantity of vegetables or meat is relatively small in a certain period of time, the purchasing department of the vegetable market will increase the purchase price within a certain range of values, and the retail price will be added on the basis of the purchase price according to a fixed proportion, for example, the price of vegetables in winter will be higher than usual.

This markup rate is also strictly regulated.

At the earliest, that is, in the 50s, with grain as the starting point, it was once stipulated that the retail price could not exceed 3% of the purchase price, and this price may not even be 1% of the profit after excluding the cost of labor, transportation, warehousing, etc., and even often lose money.

Because in addition to the cost, there is also attrition, and the loss in this area is completely unpredictable.

It wasn't until something happened later (this period was gone) that the price committee successively increased the proportion of the difference between the purchase and sale of almost all products.

However, in general, the price difference ratio of industrial products is higher, some products in demand can exceed 20%, and the price difference of agricultural products is generally controlled within 10%, or even more than 5%.

Take pork as an example, in just three years, the lowest price of meat can hit 7 or 8 cents a catty, but the highest time is more than 1 yuan 5, and the higher the price, it means that the supply is less, the more difficult it is to buy, and the lower the price, it means that the supply is oversupply, and the stock of production teams around the country is too much.

However, whether it is high or low, the selling price must be implemented in accordance with the scope stipulated by the local price committee.

Chen Fan continued, "But according to this unified price, sometimes we can't sell out in the vegetable market, we have so many chickens, ducks and geese, when will we sell them?" ”

If you can't reduce the price by yourself, it means that you can't fight a price war, otherwise you will sell cheaper than the vegetable market, and people will come to buy you, who will sell the goods in the vegetable market? Therefore, in response to this situation, it is absolutely necessary to find one by one, and never tolerate it.

At this time, the security officer asked strangely on the side, "Then you still said that you want to apply for a stall in the county vegetable market?" Is it easy to sell in the county? ”

Chen Fan shook his head, turned his head to look at him and smiled, "If you sell live poultry directly, let alone in the county seat, even if you get it to the prefectural committee, or even the provincial capital, you may not be able to sell it."

In the final analysis, it is still the same sentence, the vegetable market has a fixed source of goods, and the daily sales volume is maintained at a level, and it may soar during holidays, but it is actually similar in normal times, and residents are also used to buying things in public places, so why buy us for no reason? ”

The more Ye Shubao listened, the more confused he became, "This can't be sold, that can't be sold, so what is your solution?" And said that you want to invest money? ”

Chen Fan smiled and raised two fingers and said, "Two ways, one is to find unit customers, which is also what we are doing now, the number of units is large, the demand is large, even if a unit only needs 20 a day, ten is 200, and 6,000 can be sold in a month." ”

Ye Shubao slapped his face and said with a bitter face, "But just now Manager Zhao also said that almost all the large units in the county have signed agreements with the vegetable market, and if the vegetable market supplies them, who will buy ours?" ”

Chen Fan shrugged, "Give it a try, just in case." ”

Security frowned slightly and asked, "What if you tried it, or didn't you have it?" ”

Chen Fan snapped his fingers and said with a smile, "If there is no county seat, we will go to the prefectural committee, I dare not say anything else, I still have a little face in the prefectural committee health system, especially in several hospitals in Yunhu, each hospital in addition to its own hundreds of medical staff, in addition to thousands of patients and family members accompanying the bed, patients need nutrition the most, and they are willing to spend money." Even if the supply of the local government vegetable market is sufficient, as long as the demand is large enough, we can always sell some no matter what! ”

Although he also accepted a gift from the health department, which is considered to be the end of the favor, there is still a "friendship", and he feels that he can still earn back this face.

Hearing his words, Ye Shubao's face immediately turned cloudy, the corners of his mouth opened to both sides, and he laughed, "That's right, how did I forget that there is still a prefectural committee hospital." ”

Zhang Wenliang also danced on the side, "Don't say it, with the relationship between Xiao Chen and the leaders of several hospitals of the prefectural committee, it will definitely not be a problem to sell them a few ducks." ”

Zhang Juemin also smiled, "Oh, why didn't you say it earlier, you see that I'm in a hurry." ”

After a pause, he said, "Then we can go directly to the prefectural committee, why bother to run into a wall in the county?" ”

Chen Fan pursed his lips and shook his head, "This is where I said I still have to invest money." From Lujiawan, there are two buses a day, but to go to the prefectural committee, we have to transfer from the county, and we are not familiar with the drivers of the county and the prefectural committee, can people allow us to pull chickens, ducks and geese into the car, or put them on the roof of the car to get dirty? ”

He looked at a few people, and Zhengse said, "My idea is that it is best to find a few big customers in the county, make a sum of money first, and then use this money to build a cooked food workshop, and then you can go by water and directly supply cooked food to the local committee." ”

Ye Shubao's eyes widened suddenly, "Delicatessen workshop? ”

Safety is thoughtful, "Take the waterway? ”

Chen Fan looked at the two of them and said, "There is no cooked food sold in the vegetable market of Nanhu Commune, only in the state-run restaurant. When I was eating just now, I also asked Manager Zhao that there are no stalls selling cooked food in the vegetable market in the county, and you also have to go to the state-run restaurant to buy it, which shows that this is a blank market.

As I said earlier, if we sell live poultry directly, we may not be able to sell it, but if we sell cooked food in the vegetable market and sell it at a reasonable price, we can not only make more money, but most importantly, we can stagger the live poultry stalls of the vegetable market companies, so that they will not cause their resistance, and at the same time, we can open up a part of the market. ”

"So you have to sell a batch of live poultry before you can have the money to start a cooked food workshop." ”

"Hmm."

Chen Fan nodded and smiled, "The best result is to walk on two legs, while delivering goods to unit customers, and at the same time making cooked food for sale, so as to make steady and steady steps, step by step, and gradually open up the market."

But if the county really can't sell it, that's okay.

I also thought about it just now, we can first go to the Nanhu Water Transport Company to get an old small paddle machine on credit, and the diesel engine will use the pumping machine to transform the wooden boat of the production team into a speedboat, and go by water to the local government to sell live poultry directly.

From the waterway to the wharf of the local government, it is about 50 kilometers of river, if you paddle over, it will take a whole night, but by speedboat, it is estimated that it can be reached in one or two hours, and the loading is more.

It's just that it costs money to buy a paddle machine, it also costs more to burn diesel, and wooden boats also need to be refitted, and live poultry is not as good as cooked food to transport, so it is a second choice. ”

Hearing this, the four of them all understood what Chen Fan meant.

After making money by selling live poultry first, on the one hand, they can modify wooden boats, and on the other hand, build cooked food workshops, so that they can avoid the live poultry market and open up a market.

As for whether cooked food sells well, it depends on whether the cooked food is good or not. With Chen Fan's cooking skills, do you still need to worry about this?

Ye Shubao's worries were dissipated at this time, his hands clenched and he laughed, "One step is three steps, this road is not passable, there will be the next one soon, it is worthy of Teacher Chen." ”

Security also laughed a few times, and when the laughter stopped, he said, "One last question." ”

Chen Fan turned his head to look at him, "What kind of cooked food?" ”

Security nodded and smiled, "I definitely believe in your craft, it's just curiosity." ”

Chen Fan shrugged, "Roast duck, braised duck, duck neck, duck offal, roast goose, braised goose, foie gras, soy sauce chicken, roast chicken, lotus leaf chicken, chicken offal, chicken, duck and goose can make more cooked food."

And this is not an industrial product, we have done a good job of pulling it out and selling it ourselves, which is also in line with the policy of the production team to develop a side business, so it is absolutely no problem to do this.

As for the price, we can refer to the pricing of state-run restaurants, but the cooked food is certainly not as 'exquisite' as the dishes made by the masters, so if it is a little cheaper, the competent authorities should agree. ”

Security nodded again and again, "Agreed, you have to agree, as long as it is a little more expensive than live poultry, after all, it is cooked food, and it can't be sold at the same price as live poultry, as for being cheaper than that in the restaurant, as long as the reason is sufficient and reasonable, the price department will also be appropriately accommodating, this must be no problem." ”

Zhang Wenliang rubbed his hands on the side and smiled at Chen Fan, "Oh, when I heard you say that you can make so much cooked food, my saliva is going to flow out." ”

Then look at the others, "Then let's start, hurry up and make money, sell a batch first, and hurry up to get the transport ship and the delicatessen workshop!" ”

Ye Shubao was also in good spirits at this time, and waved his big hand, "Let's go." ”

I have a bottom in my heart, and I have a different momentum when I start doing things.

In the next two or three days, Ye Shubao seemed to go back to the time three years ago, when various units of the commune begged him to buy chickens, ducks and geese.

From morning to night, he shuttled between various units in the county, talked with their leaders, and talked freely about the bright prospects of cooperation between chickens, ducks and geese.

We have meat, you have money, we supply meat, you eat more meat, how good!

Although there are only a few words back and forth, after some hard work, after running 27 large and small units, 15 major customers have finally been negotiated.

Among them, there are 7 units of the health system, including the county health bureau, the county health school, the county people's hospital, and the county hospital of traditional Chinese medicine.

So Mr. Chen's face in the health system is still very sufficient, no, even if he has never seen him, this first meeting, people called on all units to add two dishes to the canteen.

From now on, the entire health system will order 200 ducks and 30 geese from the Lujiawan production team every day, which will solve more than half of the sales at once.

Of the remaining eight units, the county construction company and the agriculture and animal husbandry bureau have ordered more than half of the remaining units.

Needless to say, the county construction company originally had Master Qiu and Master Ma to do the internal response, after Chen Fan took out the first draft of "Steel "Dam", the general manager of the construction company personally went out to accompany him, first placed a large order of 200 ducks and 50 geese in one go, and then signed a supply contract with Lujiawan for 30 ducks and 10 geese per day, and with a stroke of the pen, he paid for half a month's goods in advance, which directly solved the urgent need of Lujiawan for lack of money.

A duck averages 1 yuan 2, a goose averages 7 yuan 5, and this alone sells for 780 yuan for ducks and 1500 yuan for geese.

Ye Shubao, whose purse bulged all of a sudden, laughed for three days, but he didn't close his mouth.

Another animal husbandry bureau is willing to be so generous, or it is related to Chen Fan.

Don't forget, Chen Fan's only serious certificate is the "Rural Veterinary Qualification Certificate", and when he was studying at the commune veterinary station, he raised many constructive questions, and the Animal Husbandry Bureau summarized these problems and reported them to the Animal Husbandry Department of the prefectural committee, which was publicly praised by the superiors.

Moreover, the breeding industry was originally under the jurisdiction of the Animal Husbandry Bureau, and now the following production team has come to the door, and of course they have to express it.

So in the absence of other "competitors", the Animal Husbandry Bureau also reached a long-term supply agreement with Lujiawan, but the Animal Husbandry Bureau is not many, and it is basically scattered in the following communes, so the number of orders is not much, 10 ducks and two geese a day, which is a gesture of affection.

The remaining 6 units, is really "not grudges, to face" good customers, but they said that the initial cooperation, all of a sudden is not good to buy too much, and the Animal Husbandry Bureau, each family only booked 10 ducks per day, two geese, first look at the situation, if the staff reaction is OK, and then add the number.

Of course, if you don't say it, if you don't react well, then cancel it.

This time I came to the county, a total of 3 days, a total of 200 ducks, 50 geese, a large order of 200 ducks, 50 geese, and other daily supply orders, a total of 300 ducks, 54 geese per day.

Although it was much lower than expected, Lujiawan's aquaculture industry has finally taken a solid first step towards the market.

(End of chapter)