Fake
In order to make their store names easier to be seen, each store tries to make its flag bigger and hang it high.
In this way, the entire east and west cities of Chang'an City are very messy with the appearance of various colored flags.
And Pei Mingli, the strange shopkeeper hired by Li Zhi, soon found new business opportunities in it.
After wandering around the eastern and western cities, Pei Mingli quickly discovered a problem.
The flags that wave in the wind are huge but not easy to identify.
People often have to stare at the flag for half a day to make out the real name of the store.
So he immediately thought: Wouldn't it be easier for customers to read these flags that swayed in the wind if they were replaced with plaques?
Pei Mingli is a typical man of action.
With that in mind, he immediately started contacting customers.
In order to verify his idea as soon as possible, the first thing he found was those restaurants and teahouses.
At first, these merchants were a little hesitant.
After all, their flags have just been hung out, and they have already seen results.
But Pei Mingli didn't give up.
He promised to make plaques for these merchants for free first, and if the results were not good, he could not charge money.
So at his instigation, someone was finally willing to try.
The early users of the plaques quickly saw results.
Since the plaque is firmly fastened, there is no need to worry about it swinging in the wind at all, so customers can easily distinguish it.
And because the signboard is made of wood, customers don't even need to introduce the name of the store when they communicate with each other.
Just tell someone that there's a plaque hanging in front of the business and you'll be able to help someone find a place.
In this case, more and more people followed the trend, and it didn't take long for hanging plaques to become a trend again.
Just when Li Zhi's carpenter workshop was making a lot of money because of Pei Mingli's creativity, Datang's first commodity counterfeiting case was about to break out.
And the party involved in the case is Li Tai, the king of Yue, who has been studying hard recently.
Since discovering the mark on the furniture of "Linde", Dou Xin quickly arranged for people to imitate it.
He then introduced these imitations to the market through secret channels.
Originally, it all went smoothly, and the person who bought the furniture didn't notice the problem.
However, the fake is a fake after all, and this matter was eventually discovered by accident.
The name of the person who sued the official was Cui Xian, from the Cui clan of Qinghe, and he was one of the seven most powerful families in the Tang Dynasty.
At noon on this day, he invited a few guests to a banquet at his house, and they talked about vassal elegance together.
Naturally, the children of these big clans will not be short of money, so he also bought a set of "Linde" brand furniture from the market at a high price.
Naturally, the tables and chairs used by everyone to drink and eat are also the same.
Coincidentally, two of the guests also bought Linde's furniture, so everyone exchanged ideas at the dinner.
Cui Xian was the first to start talking and said: "To say that His Royal Highness the King of Jin can really be regarded as a prodigy, he can actually come up with such a practical furniture style. ”
One of the guests surnamed Li said: "I agree with this below. ”
Speaking of this, he raised his hand and pointed to the dining table in front of him and said, "Just this set of tables and chairs has completely changed my dining habits in Datang." ”
Cui Xian said: "Brother Li is right, now we can eat around a table and indeed save the trouble of dividing the meal." ”
Someone next to him said: "If it weren't for the furniture seller explaining how to use it, I'm afraid I wouldn't have dared to buy it." ”
Speaking of this, he quipped: "After all, if there is no distinction between the young and the old, it is against the etiquette system!" ”
Cui Xian smiled and said: "That's because Brother Zheng bought it early, so someone will explain, but the younger brother doesn't have this kind of treatment." ”
After hearing this, the guest surnamed Li, who spoke before, asked with some doubts: "Didn't the seller explain it to Brother Cui?" ”
Cui Xian shook his head and said, "No, I bought it directly at that time." ”
The man shook his head and said, "It shouldn't be!" I just took a friend to buy it yesterday, and the merchant obviously explained it carefully! ”
Cui Xian waved his hand disapprerovingly and said, "Maybe the merchant forgot it for a while, so he didn't say it to the younger brother." ”
At this time, someone interjected and asked: "It is said that this Linde furniture is high-end, I don't know how it is different from the furniture sold in other workshops?" ”
After hearing this, Cui Xian said with a smile: "This Linde furniture is the first brand in my Datang to have a registered trademark, so each piece has a unique mark. ”
The man let out an "oh" and asked, "I wonder if Brother Cui can identify me?" The younger brother also has a reference when buying. ”
Cui Xian said: "Why not. ”
With that, he stood up and put his chair down on the floor.
Then he pointed to a mark on the panel and said, "Everyone, please see, this is the mark of Linde Furniture." ”
After listening to Cui Xian's words, everyone at the table leaned towards the chair except for the two guests surnamed Li and Zheng.
After everyone admired it in turn, someone said: "The pattern of this unicorn holy beast is so exquisitely depicted, it is really unforgettable. ”
After listening to his evaluation, the others also nodded in agreement.
At this moment, a guest surnamed Zheng, who had been sitting on the side, suddenly spoke: "You don't think that Linde's furniture just has such a simple icon, right?" ”
When they heard what he said, they were all at a loss.
Even Cui Xian, who is the master, was stunned.
He asked suspiciously, "Could it be that there is a secret in this that I don't know?" ”
After listening to Cui Xian's words, the two guests surnamed Li and Zheng blurted out almost at the same time, "Don't Brother Cui know?" ”
Cui Xian shook his head blankly and said, "I really don't know." ”
After hearing this, the guest surnamed Li said to himself in confusion: "Such an important matter, the merchant should not forget to explain!" ”
After saying this, he opened his mouth and said to Cui Xian: "Please Brother Cui take a closer look at the word Lin De to see if there is any difference." ”
After listening to his words, everyone, including Cui Xian, looked at those two words.
However, they looked at it for a long time, and they did not find any problems except that they thought the handwriting was neatly written.
So everyone looked at Li and Zheng blankly, wanting them to give an answer.
Everyone's performance made Li and Zheng stunned.
Then they came to the chairs with serious faces.
The two of them just glanced at their chairs, and immediately realized that something was wrong.
The guest surnamed Li said with anger on his face: "This damn merchant, he deceived Brother Cui!" ”
Cui Xian's face immediately changed after hearing this, and he hurriedly spoke: "Please also ask Brother Li for advice." ”
The guest surnamed Li pointed to the German character and said, "These two words are too standard." ”
After saying this, he seemed to think of something again, and quickly turned around and got under the table.
Immediately after, I heard him shout: "Brother Zheng, come and see, this table is not right." ”
Hearing this, the guest surnamed Zheng also got into it without hesitation, and soon let out an exclamation of "ah" from his mouth.