Pei Mingli listened to Li Zhi's questioning and said with shame: "Don't hide it from Your Highness, your subordinates are worried about the fact that the furniture has been counterfeited. ”

After listening to Pei Mingli's words, Li Zhi was a little confused.

In his mind, he had asked Liu An to invite a master craftsman from the Shaofu to design an anti-counterfeiting logo, which should effectively put an end to this matter.

At this time, listening to Pei Mingli's meaning, it seems that there are still people trying to fake.

Li Zhi asked suspiciously: "Could it be that our anti-counterfeiting has not worked?" ”

Pei Mingli said: "Please rest assured that Your Highness has no problems with anti-counterfeiting, and the imitation furniture has also been discovered and reported to the official yesterday." ”

Li Zhi asked, "In that case, what is Shopkeeper Pei worried about?" ”

Pei Mingli said: "Your Highness doesn't know, there are many merchants selling new furniture in Chang'an City right now. ”

Speaking of this, he smiled bitterly and continued: "In addition, His Highness allows them to pay to imitate our style in order to take care of other merchants, so..."

When Li Zhi heard this, he probably understood what Pei Mingli meant.

So he said: "What does Shopkeeper Pei mean that there are too many similar products on the market today, which affects our sales?" ”

Pei Mingli nodded and said, "That's right." ”

Li Zhi waved his hand and said: "It's okay to do this, our furniture is facing high-end customers, and those people who want to come will not choose other furniture." ”

Pei Mingli shook his head and said: "Your Highness's words are wrong, the concept of the brand has just appeared, and many people's understanding is not deep enough, so many high-end customers have bought furniture from other brands without knowing it." ”

After listening to Pei Mingli's words, Li Zhi suddenly realized that he had overlooked an important issue.

That is, although he has cleverly used the following and imitation of many merchants to establish the brand of "Linde" in a very short period of time.

But people in this era have not been exposed to the concept of branding before.

In the eyes of many people, since the styles are similar, there is no difference between buying Linde furniture and other brands of furniture.

Everyone only cares about the practicality brought by the new furniture, but ignores the sense of luxury brought by the brand itself and the promotion of status.

That is to say, the brand "Linde" has not yet formed an invisible value, and it cannot highlight the identity and status of the buyer.

After figuring out this, Li Zhi also had an idea.

He smiled and said to Pei Mingli: "This matter is simple, we only need to make an advertisement to solve this problem." ”

After listening to Li Zhi's words, Pei Mingli asked suspiciously: "Dare to ask Your Highness, what is the meaning of this advertisement?" ”

Li Zhidao: "Advertising is to advertise, we can set up advertising spaces all over Chang'an City, the uniqueness of our "Linde" furniture is widely advertised, so that people can truly understand the invisible value of the brand. ”

Pei Mingli deserves to be an excellent businessman, and after listening to Li Zhi's words, his eyes immediately lit up after just a little thought.

I only heard him say to Li Zhi excitedly: "Your Highness is really a genius, so those high-end customers will no longer look down on other brands of furniture." ”

Speaking of this, he added: "As long as our store is famous, we will no longer have to worry about someone fake. ”

Li Zhi nodded and said, "That's true." ”

After saying this, he bowed his hand to Pei Mingli and said: "Please ask Shopkeeper Pei to worry a lot about the advertising words, Xiao Wang still needs to go to Master Li Zhe of Jingzhao Mansion to apply for some advertising space for him." ”

Pei Mingli asked with some confusion: "What does Your Highness mean by this?" There are so many places in Chang'an City, why do you have to apply for advertising space? ”

Li Zhi shook his head and smiled: "Shopkeeper Pei is wrong again, now that merchants have just begun to contact the brand, they naturally can't understand the importance of the brand." ”

At this point, he turned his words around and asked, "But what happens once our ad is successful?" ”

Pei Mingli replied after thinking for a while: "There will definitely be many people who will follow suit when the time comes." ”

Li Zhi nodded and said, "That's why the government needs to specifically stipulate some locations that can be used to display advertisements, so as not to cause trouble to the supervision department." ”

After Pei Mingli listened to Li Zhi's words, he immediately saluted him respectfully.

Then he said: "Your Highness is very thoughtful, and your subordinates are very impressed. ”

Li Zhi waved his hand and said: "Shopkeeper Pei has praised it, Xiao Wang is just in his position." ”

After saying this, he bowed again, and then turned around with Liu An and went outside.

Pei Mingli sent them outside the door and watched them leave.

At this time, he already admired Li Zhi in his heart.

He is confident that among the merchants in Chang'an City, his mind is definitely the top one.

However, today, Li Zhi can easily solve the problem that he has not solved for a while.

You can even think of other consequences of this, so you can think of solutions in advance.

Such a resourceful Pei Mingli thinks that he is incomparable.

Li Zhi soon met Li Zhe and told him his thoughts, and finally Li Zhi said to him: "Lord Li, the newly set up advertising space can charge some fees appropriately. ”

Originally, Li Zhe was still a little resistant when he heard Li Zhi ask Jingzhao Mansion to set up advertising spaces in Chang'an City.

After all, this will bring a lot of unnecessary trouble to the management of Chang'an City.

But when he heard that advertising space could be used to make money, his resistance immediately turned to shock.

Not to mention how novel Li Zhi's idea is, the mere fact that he proposed to set up advertising space to generate income for Jingzhao Mansion was enough to make him sigh.

Li Zhe, as the de facto chief official of Chang'an City, of course knew that the currently popular "Linde" furniture was the idea of Li Zhi.

But what he didn't expect was that His Royal Highness the King of Jin could still think of a way to increase the income of Chang'an City.

Since he was able to make money, Li Zhe would certainly not refuse Li Zhi's proposal, so after being a little shocked, he immediately agreed to Li Zhi's request.

So just two days later, Jingzhao Mansion launched hundreds of advertising spaces throughout the city, and posted advertisements for merchants on each advertising space.

Soon Pei Mingli became the first guest, and he bought nearly half of the advertising space for half a year's advertising rights in one go.

While other businesses are still waiting, Pei Mingli has made the vast majority of high-end customers in Chang'an City realize the value of Linde furniture with his excellent advertising slogan.

In addition to this, he also used advertisements to clearly tell customers the location of the Linde furniture store.

He also emphasized that only the Linde furniture purchased from here is genuine, and anyone else sells fakes.

Pei Mingli's advertisement not only quickly attracted many high-end customers to the store, but also inadvertently brought disaster to Li Tai's counterfeiting workshop.