Wang Huan clicked on the comments on the video.

The top comment is:

"If it's a senior dog who comes in, please take it off, otherwise I'm afraid you'll lose your temper. ”

And this comment has more than 500,000 likes, and its following comments show more than 20,000. One comment has already surpassed the popularity of nine out of ten videos.

Click on the comments collapsed below it.

"Landlord, you're late to remind, and you've lost your temper. ”

"I was on the bus, crying like a fool. ”

"I also lost my temper, and I led the whole dormitory to lose my temper together. ”

"It's good that I came in and paused, can anyone tell me what video this is? ”

......

The second popular comment, with more than 400,000 likes and more than 20,000 comments.

The content is: "If you want to cry heartily during graduation season, come and listen to this song." ”

The third popular comment, with more than 300,000 likes, has more than 60,000 comments.

As for the content of the comment, it made Wang Huan cry and laugh.

"Within three minutes, I want all the information of the little brother who sang in the video!"

The point is, the owner of this comment he clicked on was actually a man.

Is it so scary online?

Wang Huan couldn't help but shudder.

I watched it for a while.

He swiped his phone up.

The next second video is also a clip of him singing at the party last night, but this time it was not Qiqi, but an unfamiliar avatar, which should be a fan.

In the video, Wang Huan is singing "You at the Same Table".

The publisher of this video wrote:

"Until the man next to you toasts me......"

Simple words, but contain different emotions.

Even when Wang Huan saw this, his heart was inexplicably touched.

He clicked on the comments.

"One seat, a lifetime of memories. ”

"What a blessing to be at the same table with you in this life. ”

"I am a husband, and she is a wife. ”

"Never comment, today I made an exception, nostalgic for our lost youth. ”

This video has 1.22 million likes and more than 300,000 comments, which is only slightly worse than the video data just now.

Next, he flipped through dozens of videos.

Almost every few videos, there will be a video related to him.

Even the scene of him singing in the Thousand Paper Crane Barbecue Bar has been uploaded to the Internet.

"It's no wonder that in one night, my popularity exceeded 100,000, and it is still rising rapidly. ”

Wang Huan finally understood the ins and outs of the matter.

I was pleasantly surprised.

......

At the same time, Douyin Company.

The conference room is holding a daily meeting.

Director Yao sat on it and spoke.

"In a few days, July will be coming, and the first half of the year is basically over. In the past six months, the development of our company has been quite good, and it has been ranking first in the same industry. But I hope you don't be proud, I have a hunch that there may be a fierce battle in the second half of the year. I heard that Kuaihuo has pulled an investment of 100 million yuan, and it will fight a tough battle with us to seize resources. ”

As soon as his voice fell, there was a lot of discussion below.

Director Yao waited for a while before continuing, "So, everyone has to cheer up. In particular, the operation department must control the quality and promote high-quality videos as soon as possible, so as to attract users. In today's Internet era, users are the foundation for victory, and whoever can retain users will be able to achieve the ultimate victory. ”

"Okay, Mr. Yao. ”

The room echoed.

Director Yao nodded: "Okay, do you have anything else to say? If not, today's regular meeting will end here." ”

Manager Ye of the Operations Department stood up and said, "Mr. Yao, I have something to report here. ”

"Oh, please. ”

Director Yao looked at Manager Ye.

"At around eleven o'clock last night, there was a hot event on the platform. A student in Bingcheng suddenly became popular singing at a graduation party. By nine o'clock in the morning, it had spread in the three eastern provinces. I checked the background data, and in just ten hours, this matter has generated more than one billion views, involving more than 30 million users. And the heat is still rising rapidly. ”

Manager Ye said as he handed a few pieces of information to Director Yao.

Director Yao looked at the information in his hand and asked casually.

"Is there a driving force behind this?"

In the past, it is not that there have been similar hot events, but most of them are hyped by teams behind the scenes, and the data is not true. That's why Director Yao asked.

"I asked the technical department to check it, and all the data was very real and there was no falsification. ”

"Are there many related videos on the fast fire?"

"It's a lot, but the popularity is much worse than our platform, and the highest number of likes is not more than 100,000. I guess it's the repetitive computing system of their platform that limits the popularity of similar videos. ”

Manager Ye said.

Director Yao nodded and looked at the information carefully.

Suddenly, he raised his head: "The songs sung by this student named Brother Huan are basically graduation tear jerking songs?" Manager Ye, have you analyzed the age level of users who click on the video?"

"85 per cent are young people aged 16-24, 10 per cent are young people aged 24-35 and the rest are 5 per cent. Moreover, the average time spent on each singing video page by young people is more than 30 seconds, and 80% of this part of users view videos more than twice. ”

Manager Ye had already done an analysis and investigation, so he blurted out.

When Manager Ye finished speaking, more than a dozen department managers in the conference room all showed shocked expressions.

This kind of data shows that users are quite sticky to such videos.

In the past, as long as there was similar sticky data, then there must be a kind of event that exploded on the whole network.

Because all the data analysis shows that it has the potential to become popular.

For example, half a month ago, a certain star derailed. A month ago, the superstar got married. At that time, the related videos on Douyin showed a similar stickiness of user data.

Sure enough, in the next three days, these events brought huge traffic to Douyin.

After listening to Manager Ye's words.

Director Yao stood up abruptly and looked at Manager Ye with blazing eyes.

"Manager Ye, first select a part of this kind of related video to open it to the whole country, and do a new data survey before getting off work. ”

On Douyin, the videos posted by users may not necessarily be swiped by audiences across the country.

Douyin's programmers will make certain adjustments, for example, the videos posted by users in Northeast China can basically only be swiped by other users in Northeast China. The videos posted by Guangdong users can only be seen by Guangdong users.

Unless the video you publish has a certain popularity, then the relevant operation editor will put it into a larger traffic pool until it is finally open to the whole country.

And now, Wang Huan's four singing videos have been opened to users across the country.

This kind of large channel resource, Douyin is only open for its own traffic, and under normal circumstances, the marketing account cannot be bought with money.

"Okay, I'll do it right away. ”

Manager Ye nodded.

"At the end of the day today, everyone came over for another meeting. When the time comes, let Manager Ye present the data to everyone. If the data is ideal and worth promoting, then all departments will take action to see if we can make most of the graduate users in the country stay on our Douyin platform this graduation season. ”

Director Yao said in a deep voice.