Chapter 79 What is Popular&Textbook Submission
Jian Xingzhou's expression became happy again.
Every month, after the dreamy editors of Huaxia Shulin submit the project topic, they will stand on the stage at the topic selection meeting to accept the soul torture of the editor-in-chief, deputy editor-in-chief, distribution, marketing and other people, and the process is similar to the defense.
In short, it is necessary to demonstrate that your project has a need to be done, and that it can have certain social and economic benefits.
The elimination rate of the topic selection meeting is very high, so that every time on the eve of the topic selection meeting, the cat book number has to sit on the tree and sit on the ground to start the price.
Even if you buy the most expensive cat strip and shout "ISBN down" 10,000 times to the ISBN, the ISBN may not take care of you. After all, before you, countless desperate editors have secretly fed the ISBN to a round belly.
Lao Ni asked again: "Do you plan to rush for gold, awards or markets?" ”
Jian Xingzhou immediately said: "This project plans to make a set of graphic book series, go through the channel of bookstores, and face the mass market,"
Zuo Youyou was shocked.
The content of this book is so hardcore, he wants to sell it to the public?
This kind of relatively professional book should be of high quality, have a small print run, and be mainly sold to libraries and professional researchers or enthusiasts. Under the limited cost, the pricing also needs to be controlled at a relatively low level. How to guarantee profits?
Zuo Youyou felt that it was not good as soon as he used his brain.
She listened to Jian Xingzhou earnestly talk about her ambitious vision of impacting the market, and she couldn't sit still.
Lao Ni didn't make any comments on Jian Xingzhou's thoughts.
When the two of them had chatted about the same, Lao Ni asked Zuo Youyou: "Zuo Youyou, what do you think?" ”
Zuo Youyou wanted to say that she had no opinion, but her expression betrayed everything.
"Say it." Lao Ni said.
Jian Xingzhou was impatient: "If you have something to say, you will be sick." ”
Zuo Youyou secretly scolded the second dog in his heart.
"Okay." Zuo Youyou said, "I don't think this book is suitable for the market, but more suitable for going directly to the library." Because this book ...... Not popular enough. ”
Jian Xingzhou retorted: "This is a picture book, the ratio of pictures and texts is almost 2 to 1, these pictures are very exquisite, why is it not popular?" The ancient books I found are also relatively famous, such as the Yongle Canon. ”
Of course, the Yongle Grand Ceremony is very famous, but everyone just knows the name.
Where is this level sufficient?
Zuo Youyou has a headache.
She didn't want to talk to Jian Xingzhou about what is popular, and said directly:
"I think you might as well make the content more professional, and then make an album, directly rush to the gold award, the corresponding library, the price can be a little higher, and sell it to Chinese culture lovers. If you go to the market with this content, first, the content is not enough to catch people, and second, the hardcover atlas is printed on coated paper, which is too heavy and not suitable for the carrying needs of the public to read. Third, the printing cost is too high! The more you print, the greater the risk! And the pricing is not easy to set! ”
Jian Xingzhou turned the PPT page: "This book is printed on light paper. ”
Zuo Youyou: "Light paper? ”
Jian Xingzhou said: "Yes. Lightweight paper is the Munken paper commonly used in the West, which is very light and thick. ”
He flipped through the PPT, pointed to the pictures on it and said, "These Western albums are made of light paper, literary and beautiful." And you said that the problem of heavy and high cost of coated paper can be avoided by light paper. ”
Zuo Youyou looked at a few pictures displayed by Jian Xingzhou, which were indeed beautiful. I heard him say that he could avoid the problem of heavy and expensive, and his face eased a lot.
"I think the content needs to be optimized." "For example, can you exchange the ancient books in the museum for the artifacts in the museum?" she said. Cultural relics are actually more beautiful, diverse in form, more gripping, and some cultural relics themselves are more popular with the public and have their own traffic. Then the topic should also be clearer, and there are recommendations......"
Jian Xingzhou was a little reluctant: "I'll consider your suggestion." ”
Zuo Youyou felt that he was talking too much, so he consciously shut up: "Okay." ”
Since the printing cost problem was solved with light paper, Lao Ni also felt that this topic was okay, and asked Jian Xingzhou to prepare for the topic selection meeting.
The two of them came out of Lao Ni's office, and Zuo Youyou returned to his workstation and turned on the computer.
A pop-up window in the bottom right corner of the computer says she has a new email.
Zuo Youyou clicked in and saw that there was an unfamiliar English name in the sender's place, and the surname was "Kang".
She clicked on the email and only glanced at it.
With just one glance, she knew who the sender was.
Jiang Shiqin!
Because his poor Chinese writing level is so familiar!
Zuo Youyou's eyes darkened, and he took a few breaths before he sat up straight and took a closer look at what the other party was writing.
Last time, Zuo Youyou found out that Jiang Shiqin's research had misjudged the relationship between the Wantaihe and the Japanese businessman, so he wrote him an email and thoughtfully attached the source and scanned version of the corresponding materials.
Jiang Shiqin replied to an email and said that he was very grateful to the editor for his correction, and that he would re-read that period of history. To make it easier to communicate, ask Zuo Youyou to add his Facebook account.
Oh, where is the prestige of our country?
Zuo Youyou replied: "It's a bit difficult to log in to Facebook in China, so I recommend you to use WeChat." ”
After speaking, Zuo Youyou enthusiastically introduced him to China's WeChat software and pasted his WeChat account behind.
After sending this email, Zuo Youyou put this matter behind him for the time being.
She began to review the textbooks.
There are not many pages of kindergarten and elementary school textbooks, and Zuo Youyou can read them quickly.
Confused, she turned back and asked Lao Shi, "Master, I don't understand. ”
Lao Shi circled with a pencil and looked up: "What don't you understand?" ”
Zuo Youyou said embarrassedly: "I'...... Can't see the problem. ”
She held up a textbook and handed it over.
Lao Shi stretched his neck, looked at it casually, and drew a circle on the illustration.
"Oh, this one talks about saving young people who have fallen into the water. The boy who jumped into the water to save people gave him a rope around his waist. ”
“…… Yes? Zuo Youyou Dead Fisheye, "What kind of change is this?" ”
Lao Shi said: "Because it is a textbook for elementary school students, it is necessary to avoid children from imitating dangerous measures. Then you also have to note a small line next to it: dangerous action, do not imitate. ”
Zuo Youyou felt that it was very reasonable, very teachable, and nodded violently.
She tried to flip through it herself, and then asked, "Why did you delete this glasses material on the back cover?" ”
Lao Shi glanced at it: "Propaganda myopia, bad orientation." ”
Zuo Youyou: "Putting glasses to promote myopia?" It's bad direction?! ”
Lao Shi said: "Children are no trivial matter. You see, the scissors on the spine of the book have also been removed. ”
Zuo Youyou asked, "Why is this?" ”
Lao Shi said: "I was complained to the Education Bureau by my parents, and I felt that scissors were sharp objects, and children would be dangerous when they saw scissors. ”
Zuo Youyou didn't understand. But it was a big shock.