"I shake the most elaborate six-sided dice for the mercy of fate, and I throw cocktails called madness to try to prevent an apocalypse."

The low narration has a standard London accent, and the screen shows the basic gameplay of the game and the shocking climactic silhouette of the plot.

I've met decent vampires, mediocre syndicates, incompetent fascists, queer and drunkards, betrayals and amnesia, rusty bullets under the dust, snow that hasn't melted in March."

The BGM gradually becomes radical and high-pitched, and the screen switches flashbacks at high speed, showing the colorful, colorful and interactive characters and plots in the game world.

But after a gunshot, the BGM came to an abrupt end, the picture returned to a black screen, and white subtitles emerged.

"All these unsolved cases will be eaten away by a 2mm black hole, just like our cursed reality.

Stop asking me what a disco is. ”

Just when everyone thought that the promotional video should be over, the soothing and elegant melody sounded again, the game money changed frame by frame in the burning beauty, and the figure of the male protagonist and his partner standing side by side seemed to be quietly waiting for the end of the world.

"I felt like I was back in time in Borges's Ring Universe, Cortázar's Southern Highway and Proust's River of Time.

Kim "sincerely" believes in you. ”

"Tomorrow night at midnight, stay tuned."

Not only are game enthusiasts attracted by the promotional video that exploded with this effect, but also friends who knew that the producer behind this game was Su Chengyi.

Xu Yang begged his grandfather to tell his grandmother, and he wanted to go to the demo from him in advance, but unfortunately he was ruthlessly rejected by the selfless will of the iron face.

It can be seen that for heavy enthusiasts like Xu Yang, who are constantly monitoring the newly released games on the market, the attraction of "Disco Elysium" is still very good.

Miss Chu is satisfied with the art aspect of her own supervision, under her brushstrokes, compared with the original, the painting style is more exquisite, or more in line with the aesthetic tendency of most people in China.

However, the color scheme and general style are still in line with the characteristics of the original book, but it is very reasonable, otherwise it will not be called "Disco Elysium".

In the eyes of the picky lady, you still pass, so even if the game itself is bad, it can basically be called "making art with your heart and making games with your feet" in the eyes of others.

Han Bing represents the part of the population that is not interested in games at all, but she also found #DiscoElysium release promotional video ##极乐迪斯科0点上线#这样的话题 on the hot search list.

After clicking in and appreciating it, her evaluation was: "This film is so well cut, although I don't play games, I should also take the time to watch live broadcasts and the like."

By the way, BGM is also very good, not to mention that I thought Hans Zimmer, you spent a lot of money? ”

Su Cheng thought for a moment and replied truthfully:

"The BGM was made by Li Lao for free."

"Okay, you kid is really, Elder Li's status here is about equal to Hans Zimmer."

Han Bing was speechless for a while.

The X1 studio is full of joy, and the anxiety and worries of the previous days are now gone.

You must know that as a little-known Xiaopo studio, the popularity of the publicity period can actually achieve the effect of a famous game company.

This is already a win at the starting line, no, it can be regarded as a rush under the nose of the referee.

Although there are some negative comments that are sour, as long as there is attention, it is a 100% good thing.

After all, black and red are also red, and for any manufacturer, the coolness that no one cares about is the worst.

Even if you die violently, you have to "violent" first and then "die".

What's more, as a producer, they have absolute confidence in the quality of the game.

So no one slept tonight, waiting for midnight.

Su Chengyi leaned back in his chair and closed his eyes to recuperate.

After midnight, the work of this period can be tested in a serious way.

Feeling a bit like a monthly exam in high school?

No, if you put it more strictly, it should be the placement test.

Whether it is a rocket class or a parallel class or a basic class depends on the effect of this demo release.

However, as the king of the exam, of course Xueba surnamed Su will not let things develop freely.

He had already talked to He Wufei, and asked him to contact the up master who was relatively popular and hot on a certain station, and make a live video with commentary as soon as the demo came out.

Live video is the best choice for most people who are powerless and interested in the story, but don't have the equipment or time to play it themselves.

And this part of the people is likely to pay for or make up the ticket after the game is officially launched.

So it's important to attract them.

After the UP masters have negotiated, they will naturally work hard to make the most attractive part of the game the focus of the video, and at the same time play some fun stalks that are very effective and easy to get out of the circle.

Then, Su Chengyi will pay them according to the popularity of the video.

It's a win-win partnership.

In addition to the up hosts, of course, there are also the strategy bloggers on the forum who are specifically responsible for evaluating new games.

Here, Su Chengyi has also asked He Wufei to take care of it.

Of course, it doesn't mean that you can only say good things, in that case, the smell of the water army is too obvious.

Of course, bad points can be raised, but shortcomings cannot be allowed to become "lightning protection points", and there is an essential difference between the two.

It's normal for games to have shortcomings, and there is no such thing as a game that is 100% praised, but shortcomings can be harmless and flawless.

The production team can also respond positively to this and make a fix on the official version.

Not only will this not bring bad impact, but it is also a reflection of the production team's seriousness and sincerity.

The lightning protection point is different, most people's reaction when they see the lightning protection point is to pinch their nose and walk away, and never want to click on any relevant information again, let alone wait for the production team to improve.

When Su Chengyi was making these preparations, He Wufei was actually a little confused.

Because he had seen the quality of Disco Elysium with his own eyes, he had never seen a game like this, and of course he subconsciously felt that it should be a fire and should not fail.

Su Chengyi didn't intend to explain it at first, but in the end, he still mentioned it vaguely.

The development of the domestic gaming industry is not so healthy.

The explosion of "Meow Meow" can be seen, although it is his own project, he also made money from it.

But Su Chengyi knew very well in his heart that this had nothing to do with the quality of the game, but only the credit of marketing and herd mentality.

He did want to make money, but he didn't want to make such quick money unless he had to.

The results are immediate, but they don't last long.

Games that will really be remembered should be meaningful, or at least fun, if they take a step back.

The game should be fun, that's the most basic requirement.

And when the studio is making this kind of game, the pressure is also very high.

Let's not talk about the monopoly plagiarism factories in some industries, if the studio is not strong enough, they can give you the entire copycat version, and then turn their production efforts into krypton gold online games.

In addition, times have changed, everyone's mentality is gradually impetuous, and there is very little time to calm down and play a game.

If the game makes him feel like "damn it, wasting a weekend", he will mercilessly point out the review and choose the bad one.

Therefore, those carefully arranged plots and plots should not be too obscure.

The production team needs to let everyone know that the plot here is not nonsense and is valuable.

At this time, the commentary and strategy are particularly important, so that those players who have less time can experience the plot that originally took two or three weeks to understand.

Su Chengyi believes that this is an effective means to reduce negative reviews.

Finally, it is still the cliché herd mentality and fan effect.

As up owners and strategy bloggers with a fan base, their evaluation has a certain validity.

Some people may not like it when they play it themselves, but when they think that the bloggers they often watch have praised it, then this game must have its own advantages, so they will continue to play it.

So, in any case, such preparation in advance is necessary.

Su Chengyi opened his eyes and glanced at his watch, where the hands of the Rolex diver's watch were glowing in the dark.

He still doesn't have a clue about the so-called business struggles, and all this is just based on his instinct as a gamer and the production experience accumulated in his previous life.

Fortunately, X1 Game Studio is a dark horse that came out halfway, and most of its friends have a wait-and-see attitude, thinking that they should not be ready to stab a knife in the back.

Su Chengyi hopes that this situation can last a little longer.

At least let the first serious game land smoothly, right?

"Ding-dong."

The mobile phone rang, and Su Chengyi originally thought it would be Dong Yu, who was overexcited.

Unexpectedly, it was Han Bing, she sent a video file.

"By the way, I made Sister Lin's video, and I originally cut it overnight, but I forgot it.

You choose a good day and an auspicious day to create a number to release. ”

I almost forgot that there was such a thing.

Su Chengyi replied "received" and received the documents.

Only then did I realize that Han Bing's post-production ability is also very good, no wonder he can operate his account into millions of fans.

The overall style of the video is small and fresh, and the BGM is a brisk piano song, which makes people feel happy when they listen to it.

In addition, the process of Sister Lin's cooking is even more pleasing to the eye, and watching such a food video is completely enjoyable.

Su Chengyi watched the video, and then realized that Sister Lin's hands were already very beautiful.

Slender and fair, soft and delicate like freshly smoked wicker in spring.

This is about the credit of Yang Liu, who applied hand cream to her. Even when you are working, you may have gloves and other protective measures.

vaguely remembers that when they first met, Lin Zhiwan didn't dare to reach out to pull him because of the calluses on his hands and the red and swollen knuckles.

Not anymore.

But it just so happens that it's more suitable to shoot such videos as a food blogger.

There is no face in the entire video, except for the last scene with a blurred back.

But just looking at it this way is enough to make people sure that this must be a beauty.

Sometimes beauty is really a feeling, Su Cheng thought.

Lin Zhiwan's quiet temperament, even if it doesn't match her beautiful face, is already very attractive.

In this way, not only Sister Lin, but this law also holds true for other people.

Chen Jinzhi, as the C position, basically gave her the first scene of the stage.

Although in order to create a sense of atmosphere, such shots are usually blurred, and the face is not visible at all, but she just randomly stops there, which makes people feel amazing.

Many people also use such screenshots as wallpapers.

Therefore, beauty is like a flower across the clouds.

Su Chengyi thought about it while clicking on the registration interface.

Then from the first step, the ID is stuck here.

I vaguely remember that Han Bing put forward guidance suggestions, saying that it should be simple and clear, so that the audience can know at a glance which region of the blogger it is.

But I always feel that if that's the case, it's not good.

Su Cheng thought about it and simply knocked down the "two bowls".

Simple and easy to remember.

After casually changing his avatar, Su Chengyi uploaded the video he had just received.

The copywriting is also very casual, just three big words.

"Egg fried rice."

After forwarding the link to Han Bing, he really received a violent cendiary from the other party.

"Oh my God, no one like you will be able to watch your video at all! There are no keywords, and there are no attractive gimmicks, guess who will come to the Internet to search for the word "egg fried rice"?! ”

Su Chengyi listened and silently took a sip of hot tea.

"Forget it.,Wait for me to like it first on my own account.,It should be able to attract a stream.,I want to think about how to write a copy that is reasonable.

Jimei, I was hungry in the middle of the night and wanted to eat egg fried rice and search for tutorials, I found this rookie blogger, it's too stupid.

Sisters, this is my good friend's sister, it's the first time to make a video, please support it~

This seems to be more sincere. ”

When Han Bing was struggling, Su Chengyi had already switched back to his account.

This account was created when I was chasing the "Idol 101" program, and the blog posts posted were all automatically popped up by the system after voting for Chen Jinzhi.

Su Chengyi searched for two bowls of the account and clicked into the video.

No one cared, and the number of video views was a pitiful 2 times.

It is estimated that he watched it once, and Han Bing watched it once.

Han Bing is editing and forwarding the copy.

"Please pay attention to it, forward this one to draw two 520 and one 1314!

If you add a lottery, it should be okay. Although it may be closed after the draw, it can be regarded as a means of exposure. ”

And Su Chengyi has already paid successfully with a "ding".

He quietly filled this Weibo with the highest amount of promotion.

Han Bing was about to press down and forward, when he saw that the number of views of this Weibo suddenly increased rapidly at an exponential rate, and it had reached five figures in the blink of an eye.

"Damn, did you buy and promote?"

"Hmm."

Su Chengyi replied lightly.

“.”

Han Bing was stuck, and just wanted to say that this might be a scam of the platform, and the rise is all zombie fans.

But on second thought, it doesn't matter.

In the past, I have seen many bloggers get up through such means, and the way to get traffic is not important, the most important thing is the quality of the video.

The clock struck midnight, the demo of Disco Elysium was officially released, and the first video of the food blogger's two bowls was officially released.

Su Chengyi turned off the background where he could view video data, got up and came to the window.

There are no floor-to-ceiling windows, and this is not the CBD of the city, so you can't see the traffic and lights that should appear in the scene at this time.

In front of you is only the sleepy old town, and the lights in the distance are dotted in the night like shooting stars.

But that doesn't matter.

Su Chengyi had the same thoughts at this time as after the college entrance examination.

This is after the Lantern Festival in 2015, Su Chengyi, who has reached the age of eighteen, has just completed the first official game project in his life.

He was still confident about what was to come.

(End of chapter)