Chapter 43: The Pattern Opens Up
As soon as these words came out, Mr. Zheng directly slapped the table with a cold face and glared at him fiercely.
At the beginning, Luo Fei was an overseas talent brought in by himself.
It's not even as good as a non-marketing professional land manager.
Isn't this just slapping yourself in the face in front of Mr. Li?
Hmph, what a parallel import!
Lu Guan's words found out the hidden big problem of the Tilapia plan.
The gap between the two is high.
Luo Fei knew that he was invincible, so he had to bow his head and be ashamed and not speak.
At this time, everyone looked at Lu Guan.
Expect what good ideas he will have.
Lu Guan put his hands in his pockets, like a fish in water in the expectant eyes of everyone.
He said indifferently: "Our pattern must be opened." ”
"Instead of thinking about the flow of porcelain two-dimensional, it is better to broaden the market of young people."
The crowd wondered, what does this mean?
Lu continued: "Our entire Asian region is culturally very different from those in Europe and the United States. ”
"That's why our young people have a very popular subculture!"
"If you can capture the entertainment market of the entire young people, are you afraid that you won't make money?"
At this time, Mr. Zheng nodded in agreement, but he was still a little confused in his heart.
"Lu Guan, could you please describe the profit model you envisioned in detail?"
Even the word "trouble" was spoken, which shows that they attach great importance to land management.
Hearing this, Lu Guan took out his mobile phone.
In front of everyone's eyes, click on the game menu inside.
All of them are mainstream games in the domestic market.
Lu Guan pointed to the game and glanced at everyone around him, "Can you see anything from this?" ”
Someone slowly raised his hand and whispered suspiciously: "Explain Lu, Mr. Lu, you usually play games at work." ”
Lu Guan coughed a few times, pretending not to hear.
I guessed it.
No, it's not.
That's not what we're going to talk about now.
At this time, someone said: "I found that these are virtual role-playing games that are biased towards the ACG genre. ”
Lu Guan snapped his fingers at him, "You're right, you'll be rewarded for throwing away my coffee cup in a moment." ”
Correct answer: "??? ”
Lu Guan: "We not only have to count on fan traffic to make profits, but also make money from major virtual game platform manufacturers, and even more fields!" ”
"tOB, tOC money, we all have to earn!"
This time, Lu Guan completely woke up everyone present, including Luo Fei.
Oh, yes!
There are so many large game manufacturers in China that can cooperate.
The expenses can be balanced by the copyright income of virtual idols.
Moreover, the cooperation between the two sides can also quickly increase the fan base and get more exposure.
After all, what young person doesn't play games these days?
Even adults in their thirties are using games to relieve the stress of their lives.
At this time, everyone present was infected by Lu Guan's words, and their emotions were mobilized.
"Teacher Lu, you're so right! We can go to the game company right away. ”
"That's right, it's just a matter of which company to choose."
Lu Guan shook his head.
"You can't teach a child......"
"Is the real awesome marketing made by money?"
"Only marketing that can harvest massive exposure traffic without spending money is king!"
Everyone was fooled by his words.
Is there still a way to do advertising and marketing without spending money these days?
Platform streaming, celebrity endorsements, and offline pushes don't need to be millions.
At this time, Lu Guan looked at Mr. Li, and the corners of his mouth rose.
"I have a plan, but I don't know if Mr. Zheng and Mr. Li are interested in buying it."
Now is the era of paying for knowledge.
I'm not from the marketing department.
Why tell them their marketing plan in vain.
The two companies did not give themselves a single planning fee.
There was so much saliva just now, isn't it just to wait for this moment.
Lu Guan's words made Mr. Zheng a little embarrassed.
But after thinking about it, he is not a subordinate of his own department, and there is really no reason to reveal it for no reason.
And Mr. Li listened with great interest, he himself was more interested in Lu Guan.
After thinking for a moment, the two did not think that there was anything wrong with his words.
Compared with the department's investment of hundreds or tens of millions of advertising costs, it is wasted.
If Lu Guan's plan is really feasible, then the money saved will be distributed to him for nothing.
However, they did not reply on the spot, but first dismissed the people who had nothing to do with the meeting.
"Well, let's discuss this matter privately, let's stop here for today's meeting first."
Mr. Zheng and Mr. Li looked at each other, and then slowly got up.
Then the others watched in amazement as Lu Guan followed him out.
After a while, everyone came to their senses from the conference room.
Some people couldn't help but feel aggrieved: "Did I study advertising planning, why is he more professional than me!" ”
"Yes, no wonder I heard that the people in the development technology department are reluctant to work with Lu Guan for fear of running into him."
"Working with him, I'm having self-doubts, whether I'm a fucking ...... or not"
"Horror, great horror!"
At this time, someone noticed that Luo Fei had not returned from the office.
The person who knew the inside story laughed and said, "Oh, you said that sea turtle." ”
"He was punished by Mr. Zheng to buy coffee for Mr. Lu, and his face was darker than that of a when he left."
"Haha......"
Half an hour later.
Lu Guan walked out of the general manager's office with a comfortable face.
There were also two old men behind him who were sweating profusely, as if they had experienced an unprecedented battle.
"Do you think his plan will work?"
Mr. Zheng and Mr. Li looked at each other, indescribable.
"Forget it, it's all an attempt anyway, and there's nothing to lose for us."
Truth be told, they asked themselves, they had never seen such pompous advertising.
In accordance with the industry contract signed with the land management.
If the zero-cost marketing meets the company's expectations, then he will receive a prize of 1 million.
If the expected amount is exceeded, an additional cash will be awarded as a percentage.
This money is jointly borne by the marketing department of Huafei and the company, which can be said to be very insurance.
Because it is zero cost, the land management does not need to bear any major responsibilities.
It's almost a win-win.
After getting the promise, Lu Guan strode to the studio.
Four female artists from B-HEART are rehearsing their moves there.
"Teacher Lu, you're here."
After Ma Pingfei saw him, he immediately put on a smiling face.
The biggest contributor to the rapid completion of B-HEART's virtual project development is the land management.
Especially when he just got the news, Lu Guan also received the full support of the two leaders, Mr. Zheng and Mr. Li.
The other party's immediate status was raised again.
At least in the company, no one dared to mess with this Lu technician.