Chapter 177: Two Messages
Although the news of the northern suburbs garden caused a sensation in the entire Jiangcheng, it was still a little small compared to the later news.
Because of this news, it directly caused a sensation in the entire Yanguo entertainment circle!
Edelweiss Group, which has just completed its acquisition, announced that it will spend a huge amount of money to produce a singing reality show "I Am a Big Singer"!
In recent years, it is not uncommon for entertainment companies to spend a lot of money on variety shows.
It stands to reason that this news should not make any waves.
However, when someone revealed the production budget of Edelweiss Group's "I Am a Big Singer", the entire Yanguo entertainment industry shook the ground!
Edelweiss Group has prepared one billion production costs for this show!
Billion production costs!
This is not only the most invested show in the history of Yanguo variety shows, but I am afraid that looking at the variety show circles around the world, it can also easily win the crown.
Therefore, as soon as the news came out, it caused a sensation across the country and appeared on the hot search overnight.
Many people are curious about what this show produced with a billion production fees will look like.
The program "I Am a Big Singer" has not yet started filming, and it has already copied a wave of popularity.
Seeing this momentum, satellite TV from all over the world also revealed olive branches to Edelweiss, hoping to get the exclusive broadcast right.
However, compared with the enthusiasm of the audience circle and the TV station, the entertainment industry has a burst of cynicism about this show.
"A billion production costs? Can you believe this? ”
"Yes, there must be water in this production fee, if it is true, then the Edelweiss Group will not be able to wait for the show to start broadcasting, and it will go out of business!"
"Their hearts are too big, where will a billion-dollar production cost show recover its costs? Is it sold to TV stations? That's good to sell for 100 million. Or are you looking for an advertiser to sponsor? Hehe, do you really think that people have less money now? Which company lacks the heart and will use a billion to sponsor? ”
"Now that the Internet is rampant and the TV market is depressed, there are fewer and fewer TV programs that can attract more than tens of millions of sponsors, billion? Or maybe it's the Stygian coin. ”
But most of the people in the circle who heard the news were not very optimistic about the return rate of the show.
In their view, it is impossible for the Edelweiss Group to recover its costs.
Under the influence of these people, on the day the news was announced, the stock price of Edelweiss Group fell sharply, and the stock price that had risen due to the group's restructuring fell back in just one day.
The outside world is so unoptimistic, and even within the Edelweiss Group, there are gradually more voices.
On this day, Lin Chen came to the company in the form of Lin Duanmu, and as soon as he stepped out of the elevator, he heard someone talking about it in the safe passage next to the elevator.
"I heard that the program team of "I Am a Big Singer" may be disbanded."
"Isn't it? The program team died just a few days after it was established? ”
"It's not because the steps above are too big and they hit the egg! Investing a billion production fees at once sounds good, but the return on investment is not considered at all, it is said that now Tianren Investment has quarreled and issued a question to the company's management to ask them to cut the cost of the program! ”
"It's a pity, but I heard that in order to catch up with the schedule, the big singer program team gave a lot of money, and I want to sign up."
"There's no pity, I'm still worried about my work, the first project of the company's reorganization is so messy, who knows how long this company can last?"
The door of the safe passage was closed, so the people inside didn't know that their conversation was heard clearly by Lin Chen.
Hearing these conversations, Lin Chen already had a plan in his heart, and when he arrived in his office, he immediately called the company's current CEO, John Li.
John Li is a personable man in his thirties, although he looks no different from the Yan Country, but he is from the Anode Country, and once served as the CEO of a top entertainment company in the Anode Country, and was dug up with a lot of money.
As soon as he came in, Lin Chen gave him two things.
"John Li, there are two things to deal with for me."
"Lin Dong, please speak." John Lee said respectfully.
Although he didn't have much contact with Lin Chen in the past, he knew that the real identity of the person in front of him seemed to be a certain big man invested by Tianren.
This can be seen from the respectful attitude of Hong Yu, who temporarily asked for leave to leave, in front of him.
Lin Chen's fingers flicked lightly on the desktop a few times, and said, "First thing, I heard that some people in the company have been worried recently? ”
John Li looked embarrassed: "There are some." There seems to be some controversy about the production fee of the new show. ”
"After tomorrow, that's not a problem."
Lin Chen put out a list and said to him: "Contact these companies and send them sponsorship offers." ”
John Li took the list, glanced at the companies above, and was stunned: "Lin Dong, can these companies really be discussed?" ”
Lin Chen smiled slightly: "You can try it." ”
"I see." John Lee collected the list and then asked, "What about the second thing?" ”
Lin Chen touched his chin and thought for a while: "The second thing, I hope you ......"
That evening, just as the financial commentators of major TV stations were focusing on analyzing the continuous decline in the stock price of Edelweiss Group that day, and said that they were not optimistic about the future of Edelweiss Group, a shocking news directly slapped these commentators in the face.
Yanguo's top automobile giant, Hongfan Group, announced that it will sign the naming rights of Edelweiss Group's "I Am a Big Singer" program with 200 million yuan!
Yanguo's top beverage giant, Lijian Group announced that it will provide 100 million yuan of sponsorship fees for Edelweiss Group's "I Am a Big Singer Program" and obtain the right to sponsor it.
Yanguo e-commerce giant......
Yanguo game giant......
A top 100 company that is famous in Yanguo has announced its sponsorship cooperation with Edelweiss Group's "I Am a Big Singer" program.
In the end, when all the sponsorships are combined, the sponsorship fee of Edelweiss Group's "I Am a Big Singer" has exceeded one billion!
This time, the media was stunned.
The TV station was stunned!
Insiders in the entertainment industry were stunned!
The populace was stunned too!
A billion dollars!
Just a variety show actually got a billion sponsorship fees!
Some people are puzzled.
Someone was surprised.
There are also doubts.
But in any case, the people who clamored for the Edelweiss Group to lose Maicheng because of a variety show have all become mute.
Because now everyone already knows that even if the final ratings of the "I Am a Big Singer" program fail, Edelweiss Group will laugh at the end, because their investment costs have been fully recovered by sponsorship fees!