The next day, early in the morning.

Mo Hai didn't sleep all night last night, and practiced directly in the room all night.

It's still the same as usual, I got up early to prepare breakfast for everyone, and I haven't eaten Mo Hai's cooking for a while, which makes Qin Lan and Chen Xin a little unaccustomed.

At the dinner table.

"Business is getting better now, but it's so tiring!" Qin Lan sat on the chair, tied her hair and said with a silent sigh.

Mo Hai turned his head and looked surprised: "The medicinal materials are collected by special people, and the products are produced by the factory, why are you tired?!" ”

"Do you know how many warehouses there are now?!"

"What do you mean?!"

Fenghua Group received orders from many companies in one go, but suddenly all six companies defaulted, and even preferred to pay liquidated damages rather than those medicinal materials.

There are several drugs of the same type on the market, the price is lower, and not only that, but the boasted efficacy is more powerful than that of these drugs of Fenghua Group.

All of a sudden, those drugs seized the market, resulting in several unsalable drugs of Fenghua Group.

"You mean to say that overproduction makes it impossible to sell?!" Mo Hai asked with an incredulous expression.

Qin Lan nodded slightly: "Yes!" There were too many orders before, which created a false impression that the supply exceeded demand, and I expanded to ten foundries, and as a result, the sales of this drug continued for a period of time and then it could not be sold in many places! Do you think we have to find someone to endorse it?! Now Tongrentang has invited a lot of celebrities to endorse, and it seems that they have deciphered your prescription, they have changed it slightly, and the efficacy is not as good as ours at all, but they are advertised everywhere, and now many pharmacies are about to remove our product from the shelves! I've been contacting customers every day, they used to beg me to ship quickly, but now I'm begging them to help sell some goods! ”

"I haven't been in charge of the company's affairs for a long time, why can't I run again?!"

“…………”

This made the corners of Mo Hai's mouth twitch slightly, he had already built the frame, according to his own prescription, plus the Zhu family's medicinal materials, it was simply a combination of Wang Fang!

Tongrentang can indeed copy those products, but according to the time when Fenghua Group's products are on the shelves, it stands to reason that it has reached the recognition of the market, how can it be so easy to seize the market.

"Recently, new Western medicine products are about to be launched, and the Chinese medicine sector has led to a bit of laxity, and now I have stopped the factory and resumed production after selling the previous inventory!" Qin Lan sighed helplessly, "Are you free today?!" Why don't you come to the company to help me come up with an idea?! ”

It was at this time.

Mo Hai's mobile phone also rang.

When I took it out, it was the phone call from Old Man Mo.

"Take the call first!"

He took out his phone and stood on the windowsill and whispered, "Okay, you've already cleaned up, haven't you?!" I'll come to you when I've had breakfast! ”

After a few simple greetings with the old man, Mo Hai returned to the dining table, and the conversation he had just called was also heard by Qin Lan.

"Looks like you're going out again?!" Qin Lan looked at him and asked softly.

"Will be back soon! When I come back, let's deal with the decline in the company's medicinal material sales! ”

Mo Hai said while looking at her while eating.

Before Zhu Mengying signed an order of 30 billion yuan with Fenghua Group, now Fenghua Group has only completed two-thirds, and the remaining one-third can be completed according to the current progress, but it is only barely completed.

The sales in the early stage were so fierce because Mo Hai had full authority to manage this matter, and he could use the connections in his hands casually to bring in a great relationship.

So the front is like Wang Bang, how smooth the start is, and how smooth the start is, the hundred-year-old enterprise Tong Ren Tang who directly hit it was confused, and almost seized all their markets, forcing the market of a century-old enterprise to shrink to 30% of the original.

But Mo Hai later signed a 300 billion order with the Zhu family and became a first-class agent in Southwest Province, so his attention naturally fell on his own project.

It's not that Qin Lan is incompetent, but what she is facing is a century-old enterprise, and dozens of people from the think tank over there have come to deal with her head!

Naturally, Fenghua Group has changed from an advantage to a disadvantage, which just shows how awesome Mo Hai is, he alone can compare to dozens of think tanks of Tongrentang combined, and even what he plays with is also a group of people!

In the past, Qin Lan always felt that she was very smart, but since Mo Hai came, she understood what it was called a dimensionality reduction attack, a very complicated matter, which could not be solved in a few days or even months, and people came to deal with all the processes smoothly and smoothly in one day.

"It's really not good, let's reduce the price! Let's sell them all first! Qin Lan looked at him and asked in a low voice.

But Mo Hai hurriedly said: "Falling again and again will only make this product more and more worthless, and now Tongrentang can't wait to fight a price war with us!" cracked my prescription and made a product with a lower price than ours, which means that he has cut corners! The cost is definitely not as high as ours, and the price of both sides is reduced at the same time, and our losses are greater, he just wants to drag it out! Until we withdraw from this market ourselves! So my advice is ......"

"What is it?!"

"Price increase! Twenty percent price increase! ”

"Now it's no longer selling, and the price is going to rise?! Engage in hunger marketing?! ”

"That's right! Just engage in hunger marketing, and you tell those buyers that they need to book a month if they are out of stock! ”

"Wouldn't Tongrentang's medicinal materials be able to quickly seize the original market during this time?!"

"This trick is called fake idiocy! Let's let the market out first, let him occupy it all, and the first thing a normal businessman must do after occupying the market must be to recover the cost! ”

“…………”

Mo Hai is enough to reduce the cost, the key is that he has not done marketing, has not advertised, and the product price is low, which is already a product with small profits and quick turnover.

Now Tong Ren Tang has to imitate this product on the shelves, and the key is to advertise overwhelmingly, celebrity endorsement fees and other expenses, all of which are pasted upside down, and this money can only be used from the cost of the product.

First avoid its edge, deliberately increase the price, and then Tong Ren Tang is bound to try every means to occupy the market, and the final result is that Fenghua Group's products are unfortunately delisted.

He thought he had won, but in fact it was all under Mo Hai's control.

A good product does not need to be advertised everywhere, low price, and advertised everywhere, there must be a big problem with the quality of the product, such a big weakness is exposed in front of Mo Hai, if he doesn't let this century-old enterprise have a long memory, he feels a little too much.

The century-old enterprise did not study medicinal materials well, but chose to play business wars, and in this regard, Mo Hai was enough to turn the think tank on his side around.

"After they occupy the market, the price will definitely increase! When that time comes, let's make another move?! Qin Lan also asked with a stunned expression.