Chapter 22: The Golden Bull's Head
Ji Guogong said slowly:
"The person who wrote the article is really shrewd to the extreme, and he is invincible as soon as he comes. ”
"What?" said Fu Min'er.
Ji Guogong said lightly:
"What kind of business is the champion building of the Jingshi for, and it will not decline for a hundred years?"
Fu Min'er was stunned and said:
"Because of his fame. ”
A glimmer of light flashed in Ji Guogong's cloudy old eyes:
"Even I, a bad old man, have heard of this barbecue restaurant that has not yet opened, isn't the reputation small?
Fu Min'er was stunned for a long time, her ruddy little mouth opened slightly, and she suddenly showed a smile in shock.
It's been ten days since the world's first roast opened.
The shop's signature is a cow's head covered in gold leaf.
A bull's head as brilliant as gold!
However, the interior decoration of the world's first roast is almost completely different from the luxury of the exterior, the stools are the stumps with tree rings, the wooden tables are so rough that they are not painted, and there are even traces of knives and axes on them, and the walls are not calligraphy and paintings, but large animal skins and cow skulls, which look full of primitive and rough atmosphere.
In the private room, the style of the yurt is restored, the ground is covered with snow-white sheepskin, and the wool is fluffy, like grass, and the feeling of stepping on it is soft.
In the first three days after the opening, he defeated twelve of the top chefs in the capital with his barbecue skills, and even included two imperial chefs, the fame here has soared, with forty-eight positions on the ground floor and thirteen boxes on the top floor. It is said that they have been booked until two months later.
Of course, since the business hours are from 5 p.m. to 12 p.m., there are often vacant seats, and at this time, some people will ask why they are not doing business. The world's first roast to them replied: the barbecue in this building is selected from specific parts of the livestock, and each cow and sheep can only have five catties of suitable barbecue materials, so they can only receive a limited number of guests every day.
Although such a limited supply made many people scold, these people were very active in taking out their wallets and continuing to queue while scolding. Even if you don't like to eat barbecue. Now being able to treat guests in the world's first roast is also a face-saving thing.
Of course, this situation also gave birth to a new profession, that is, the number party, that is, the scalpers of later generations, because the number obtained is to recognize the number and not recognize the person, so now it is said that the price of a day has been increased to one hundred taels of silver, of course, one hundred taels of silver to buy the number plate is only on behalf of the qualification to enter the consumption inside, and the additional consumption generated in the first roast in the world is counted.
Meanwhile. Lin Fengjin had already spread out a map of Yedu on his desk, and he looked cautious If the generals who want to capture this place are all people from the Lin family from Nanzheng, they may have such and such shortcomings. But it is better in two points: obedient and loyal, and now the Lin family's grain business has been fully transferred, and these people are just used as the cornerstone of Lin Fengjin's expansion of Yedu's catering industry.
Lin Fengjin began to draw circles on the map of Yedu. The location of the circle is that these subordinates are going to that area to find the location of the storefront, and then Lin Fengjin said to them:
"The world's first roast is the first step for us to become famous. However, to make money here, a month's interest is 10,000 pieces of silver, it is impossible to make a fortune, the real business opportunity, just like doing grain trading, the difference of one cent, but because of the huge amount of grain trading and become very huge, our main profit direction now, can not aim at those rich, but let the vast majority of people come to eat what we get out, and can afford to eat what we get out, which must be done in two words: cheap!
"At the same time, if we want more people to eat our food in a fixed time, it means that the time for serving food must be compressed to the extreme, and then we must achieve the second point: efficiency. ”
"At present, the world's first roast should pay attention to quality, so a cow can only use 30 catties of meat, a sheep can only use 15 catties of meat, the rest is a waste, what we have to do next is to use the remaining scraps of these corners on the first floor of the world, beef and sheep bones, corner meat, offal and so on, then we must do the third point: compatibility!"
"Therefore, the industry that meets these conditions at the same time is to make soup, you can make full use of these leftovers, if you want to offset the cost, just add more water, for customers, there is no need to wait, the time to scoop a bowl of soup is only one-tenth of the stir-fry time, and the delicious beef and mutton soup with the cold and hard wowotou is also delicious. As for the rest of the things, you can solve them, I will see within a month, and the first soup in the world will be opened in the ten houses of Yedu at the same time! The cheapest price is set at ten cents a bowl!"
According to the price of goods at that time, the purchasing power of a penny was about two cents, which is converted into the current values, that is, the minimum consumption of this store is two yuan, which is really grassroots enough.
Lin Fengjin's low-level strategy has no impact on the mid-to-high-end catering industry in Yedu at all, so no one will make it difficult for Lu Jiuyuan and Wang Yangming's face, as for the harassment of land hooligans, it can be easily handled with Lin Fengjin's current connections.
Gu Xian and the others don't talk about it, among the disciples of Xinxue, there is a son who is in charge of the Criminal Department, he saw Lin Fengjin and honestly called Senior Brother Lin, he came forward, plus Lin Fengjin is not the kind of iron rooster who does not pull out a hair, those gangsters were frightened by the pressure exerted by the officials above, and at the same time, there are benefits, and it is still a long stream of water every month, so there are also things that take the initiative to help sweep the street at the door.
Soon, there were ten names in Yedu at the same time, and the names of the "No. 1 soup in the world" exploded. When the shop at the corner of the street is a big stove, the big pot on the stove can be boiled if it slides down, and there are piles of beef bones and lamb chops in it, and the snow-white soup is rolling all the time, and the aroma is fragrant.
On the tail of the stove is a pocket cage that stands to the height of a person, the cage is oily and bright with bamboo green inside, the size of a palm, and when it is opened, it is ochre-red steamed meat, and the aroma is fragrant.
There are seven or eight wicker dustpans lined up next to the stove, which are divided into categories of boiled beef and mutton, intestines, liver, belly, etc., all of which are cut into thin and translucent slices with good knife work. A guest came in with a face, spent ten cents to buy a brand in the account room next to it, the master on the stove recognized the brand and did not recognize the person, and when he saw the brand, he grabbed the meat into the bowl, poured a scoop of snow-white hot soup on it, sprinkled with green and snow-white shallots and served on the table.
The shop is very clean, and there are long tables and long stools, the layout is completely different from the layout of the square table of the ordinary restaurant, and the characteristics are also very distinct: convenient, warm, delicious, oil and water are enough, and then spend five cents to buy three multigrain cakes with it, how can you smoothly coax the belly, and add two extra scoops of soup is not money, the man with a large amount of rice eats three or four stiff and hard multigrain cakes with soup, which is enough to top until dark.
Of course, there are also those idlers with a few dollars in their waists, they can also enter the store and sit down, the steamed pork for three pennies is a good dish for wine, so cheap that there is nothing to say, sell two corners of wine, order five or six baskets of steamed meat, drink while Kan, time squeaks and passes, drink until the red face and red neck go home and pour, happy until dawn.
Because there are so many conveniences and benefits, it is not surprising that the first soup in the world is overcrowded, during the peak hours of morning and noon, even the door is full of coolie men, holding a full bowl of soup in the left hand, holding a multigrain cake or a nest head brought by home, soaking in the hot soup and eating it in a sudden.
Because there is no need for a master chef to sit here, the master in charge of the taste only needs to prepare all kinds of spices and mix the ingredients every day, and there is no need for people to go to the store, so the opening hours are also surprisingly long, from half past five in the morning to half past nine in the evening.
Of course, if this kind of work is brought to the world before Lin Fengjin crossed over, it will definitely be complained and reported, but when he got it, he felt that it was normal, many apprentices worked longer than this, not only did they care about two or one down, but the extra salary was two or three percent higher than that of the rest of the restaurants, and they didn't need any skills, so naturally people who wanted to come in flocked to it.
Of course, when the business is good, someone will come to find fault, the first roast in the world before the heart of the road can not clean up you, although the taste of this soup is boiled out of beef and sheep bones, natural and delicious, of course, it can only be called delicious two words, now grandpa will see the brand of the world's first soup to smash your donkey day.
But as soon as he heard about the other party's intention, the shopkeeper smiled faintly and said that the first soup in the world in our store is the most in the world, not the freshest in the world.
Now the ten stores of our store are united, from the morning to the evening, every day to sell more than 10,000 catties of miscellaneous soup, is a mule is a horse to lead out for a walk, if you can sell 20,000 catties of miscellaneous soup every day, then this brand is served with both hands - blocked people are stammering and speechless - oh, speechless, the guest officer does not taste the miscellaneous soup and steamed meat in our small shop......?