Chapter 605: Real Hunger Marketing
Listening to Li Siwen's words, Chang Hai smiled and asked, "Brother Wen, then how will we sell next?" ”
"Hunger Marketing." After Li Siwen simply spit out four words, in the office, Zhao Zilong, Fruit, and Lu Shuhang looked at him at the same time, because everyone had never heard of this concept.
"Brother Wen, what do you mean by hunger marketing?" Chang Hai asked puzzled.
"To put it simply, it is to use a small number of high-quality products to arouse consumers' desire to buy, because there is an eternal truth, that is, the harder it is to get, the more people want to get it." Li Siwen calmly explained: "Although color TV is not a scarce item now, we have unique advantages, coupled with the recent hype, we can use the strategy of hunger marketing to continue to expand the influence of Datang color TV."
You must know that the market we want to do is not only Pengcheng, but the entire eastern Guangdong, the entire south, and the entire China.
Therefore, starting today, Pengcheng only sells 500 color TVs a day, and the news will be published from the official media newspapers tomorrow, and the elder brother also helped contact several newspapers and periodicals distributed throughout the country, and it is difficult to find a Datang color TV to build momentum.
In this way, we can not only open up the national market in a short time, but also use hunger marketing to relieve our early production pressure. ”
Everyone nodded when they heard this, and Chang Hai also praised: "This is a good idea." ”
"Zilong, we have returned more than 7 million cash today, and tomorrow you will immediately go to the dock to bring back the accessories, and the production will not stop for a moment."
"Don't worry, I'll take care of this."
"By the way, how many units were recycled from the trade-in today?"
"Four hundred and ninety-seven in total."
"It's less than 50 percent." Li Siwen frowned, looked at Chang Haidao: "You bring two powerful sales tomorrow, and go door-to-door for me to find them, and you must get back the first batch of color TVs we sold." ”
"Okay, what if the other party insists on not changing?" Tokokaido.
"Send gifts, give discounts, even if you cheat, you have to cheat those color TVs back, but remember, don't show your feet, and you can't embarrass consumers." Li Siwen looked at Chang Hai and added: "It's really not good, you call Zhao Jian, that kid is clever." ”
"Zhao Jian is busy building a factory on the construction site, and I will handle this little thing myself." Chang Hai patted his chest and reassured.
Li Siwen nodded, and then muttered: "Now we have a factory and a technical team, but I always feel that something is missing." ”
"What's missing?" A few people asked curiously.
"Legal." Li Siwen explained: "When the company is big, there will be many problems in the future, and our legal department must find a professional team to take charge. What's more, Panasonic doesn't know when it will act, and we have to be prepared for both. ”
"It's easy to find a lawyer, but it's not easy to find a good lawyer." Zhao Zilong said.
"Have you heard of China Commercial Law Firm?" Li Siwen looked at Zhao Zilong and asked.
"Of course I've heard of it, it's a very famous law firm in Pengcheng, and it is said that the few apprentices brought out by the founder, Mr. Yan, are all top barristers in Pengcheng." After Zhao Zilong finished speaking, he asked, "Brother Wen, you don't want to hire a lawyer from a Chinese businessman, do you?" It is said that the lawyers there are particularly difficult to hire. ”
"I do know one." After Li Siwen finished speaking, he picked up the phone and dialed a pager number, and a few minutes later, the phone rang, but when he saw that the number turned out to be from Han Jiaren.
"Hey, what's wrong?" Li Siwen picked up the phone and asked.
"I can't call you if it's okay?" A woman's voice came from the other end of the phone, but the voice was not Han Jiaren's.
"You are?" Li Siwen thought of something: "Lawyer Xu? ”
"Not stupid, now it's my turn to ask you, right? Is there something wrong? Xu Weiwei replied in Li Siwen's impatient tone just now.
"Shall we meet?" Li Siwen said.
"I don't have time right now if I talk about business, but if you want to soak me, I might consider meeting you." Xu Weiwei's bewitching voice came.
Li Siwen frowned, when he first saw Xu Weiwei, he felt that the other party was a good girl, even if he was dressed very formally at the birthday banquet, but when he talked about it, how could he be more explicit than Han Jiaren.
"Lawyer Xu, don't be kidding, didn't Han Jiaren tell you about my situation? I have a wife. Li Siwen directly admitted.
"Hmph, you still know that you have a wife, so you still provoke a beautiful woman." Xu Weiwei said coldly.
"How did I provoke her?" Li Siwen is now more wronged than Dou E.
"Let's come to the queen's song hall and see for yourself." Xu Weiwei said.
"I'm sorry, I don't have time, I'd better wait until you have time." Li Siwen replied directly.
"Don't have time? Okay, then I'll never be available. Xu Weiwei hung up the phone directly after speaking.
Li Siwen was confused, he didn't understand what medicine was sold in the other party's gourd, he looked at the time and found that it was almost late at night, and said helplessly: "If you know that this is the point, I won't pager her." ”
"Brother Wen, does the other party have any special requirements?" Zhao Zilong was a little curious.
"It's nothing, just let me go to the Queen's Cabaret." Li Siwen got up and put on some clothes, then looked at Lu Shuhang and said, "Brother, I can't accompany you today, I have already arranged the hotel, and I will let Chang Hai drive you over in a while." ”
"Okay, you go get busy first." Lu Shuhang said.
Li Siwen nodded, and just took two steps, Zhao Zilong said: "Brother Wen, I'll go with you, the queen is in a lot of chaos." ”
"Forget it, you have to go to the dock tomorrow morning to pick up the goods and have a good rest, and there are still overtime workers in the factory, you stay and watch."
"Brother Wen, I'll go with you."
The result stood up.
"No, you can help me get the media out as soon as possible, I'll see the newspaper tomorrow, and as for this little thing, I'll just go myself."
After Li Siwen finished arranging, he went downstairs and drove away, and the crown car went straight to the queen's song hall, and after about half an hour, the car stopped at the door of the song hall.
The queen's song hall is divided into two floors, the first floor is a place to dance, the second floor is a place to sing, after Li Siwen asked the location, he came directly to the box on the second floor, as soon as he entered the room, he saw Xu Weiwei and Han Jiaren sitting on the sofa, and there were more than a dozen bottles of beer on the coffee table in front of them, all of which were empty bottles.
"Drink so much?" Li Siwen frowned.
"It's not me who drank it, she drank it alone, I just accompanied it." Xu Weiwei shrugged her shoulders: "Didn't you see that she was almost drunk?" ”
"You...... You come less, I'll ...... I'm not drunk. Han Jiaren said, and fell into Xu Weiwei's arms.