If Du Heng is a soldier, then Dong Jiacheng is a handsome, even more terrifying existence than handsome.

Dong Jiacheng's every step of the operation is confusing, even Du Dong next to him, sometimes he can't see through it.

But Du Dong knew that with Dong Jiacheng's move, his son's tone was somewhere else.

"Chairman, after the news is released, there will definitely be media coming to the door, and now you want to drag Sun Quanyou again, will the rumor refutation be delayed?" Du Dong reminded.

"Don't worry, it is necessary to refute the rumors, but we will also refute the rumors after the general office, under the double public opinion, the price of land will definitely plummet, we just need to ensure that before the big fall, Sun Quanyou's canning factory is rotten in our hands." Dong Jiacheng said.

"So how do we take down the canneries after the crash? According to what my dad said before, you can't continue to pull with Li Siwen, right? Du Heng on the side asked curiously.

"How to take down the cannery, I won't tell you for the time being, I just remind you of one sentence." Dong Jiacheng lowered his voice: "This time I will help you for the sake of your father's face, and only this time, after the problem is solved, wipe my ass clean, otherwise don't want to do it in the company." ”

"Got it." Du Heng nodded hurriedly.

"Alright, that's all for today." Dong Jiacheng left without looking back.

The next day, Datang Electronics Factory, Li Siwen got the good news reported by Chang Hai early in the morning: "Brother Wen, your hunger marketing really works, the factory has not opened in the past two days, and there is already a long queue outside, and some people even come to line up with a small bench in the early morning." And after media reports, our fame is also growing.

I've received calls from several shopping malls.,All want to buy color TVs from us.,Some shopping mall owners.,Directly ask you to dinner.,But I've prevaricated.。 ”

After Chang Hai finished speaking, Zhao Zilong also spoke: "Don't say that those shopping mall owners are in a hurry, even the second-class dealers I know have come to the door and asked me if I have a way, this cigarette, I don't smoke less." ”

Zhao Zilong said, found that Li Siwen raised his head and glanced at him, realized the problem, and hurriedly said: "Brother Wen, I don't have a fake public benefit, your trade-in plan is too amazing, I directly told them that it is useless to resell our color TV, because consumers are worried about buying refurbished goods in the hands of outsiders."

However, these second-class dealers are also smart enough, they can't get color TVs, so they go outside to line up, and then sell the location to consumers, how can they make a hundred or eight dollars outside here. ”

"I said why there is always a queue to change people outside, so that's what happened." Chang Hai said and looked at Li Siwen and said, "Brother Wen, you have to take care of this matter, otherwise consumers will definitely be dissatisfied." ”

"If you just help people queue up, this problem is really difficult to deal with. The only thing we can do is continue to ramp up production. Strive to get out of the mode of hunger marketing within a month. Li Siwen said.

"This model is good, why get rid of it." Chang Hai scratched his head.

"The biggest benefit of hunger marketing is the advertising effect, but long-term hunger marketing will cause consumers to rebel, for example, those who have not been able to buy products will lose confidence in our brand after a long time, and this cycle is up to one month." Li Siwen said and cocked Erlang's legs and said, "So in this month, you two have to do a lot of things. ”

"Brother Wen, you just command."

The two said in unison.

"Our current production capacity is less than 600 units per day, although the target of 30,000 units this year can be done, but according to this sales method, our market can not be rolled out, this direct sales model is only temporary, and in the end it is necessary to let the color current to the market. Therefore, I decided to set up two more production lines, and this task was conveyed by Changhai to the production department and the equipment department, and if there were not enough workers, the human resources department would recruit people. Strive to achieve a production capacity of 1,000 units a day. Li Siwen said.

"Okay, I'll take care of that." Tsunekai agreed.

"In addition,Zilong brought Xie Zhengyu, the director of the sales department, to be responsible for the market arrangement,To supply our excess color TVs to major shopping malls,Sign the authorization letter at the same time,We must also do a good job of reasonable distribution,Make good use of the inventory of color TVs for market layout。

And the impact of this advertising is not only our Pengcheng, the major cities in the south will definitely be interested in our products, if there is a foreign boss to pick up the goods, more or less let the other party take some. ”

When Li Siwen said this, Zhao Zilong interjected: "But what if the five hundred units we sell directly are not enough?" ”

"You're stupid, first guarantee the number of units we sell directly, and then give it to outsiders!" Chang Hai said directly.

"Okay Changhai, don't mess around." Li Siwen smiled bitterly and said:"The purpose of our hunger marketing is to let the product spread out to the market,Now the market has given feedback,We can completely reduce the number of direct sales,Let color TVs flow directly into the market。 ”

"But our previous advertisement was to sell 500 units a day." Chang Hai scratched his head.

"Your brain, 500 units is just a gimmick, and selling in shopping malls is not sales? Consumers can't buy it here, so they tell them to go to the mall to buy, we are an electronics factory, not a store. And once the goods are rolled out in the market, only we know how many units are sold every day. ”

When Chang Hai heard this, he couldn't help but widen his eyes: "Brother Wen, you are too smart, secretly increasing sales can not only maintain consumers' enthusiasm for goods, but also make major shopping malls pay attention to our products, absolutely." ”

"Yo, this time my mind has finally turned." Li Siwen said with a smile: "But this method can only last for a month, after a month we will continue to increase the production line, increase the production capacity to 2,000 units per day, and then apologize to consumers through the media, engage in a wave of emotional marketing, so that our products can completely gain a foothold in the market." ”

"First hunger marketing, and then apologize to save those consumers who lost because of hunger marketing, during this period, not only solved the production capacity problem, but also revitalized the capital chain through back and forth operations, Brother Wen, what did you do in your last life? I thought I was smart before I met you, but now I find that my head is full of mush. ”

Zhao Zilong also followed.

"Nonsense, Brother Wen has opened the ham sausage market in two years, who can do it? Otherwise, how could someone as smart as me be so determined to follow him. ”

Chang Hai patted his chest on the side.

"Are you smart? Brother Hai, can we have a face? ”

Zhao Zilong laughed.

"You stinky boy."

Chang Hai just scolded, a knock on the door suddenly sounded, and the result walked in from outside, holding a newspaper in his hand and said, "Brother Wen, look, Dong Jiacheng has arrived in Pengcheng." ”