In this way, the result was "ordered in danger", and he used his connections in the media industry to quickly spread the news of Panasonic's lawsuit against Datang Electronics to the hands of major newspapers.

Li Siwen organized an urgent meeting of the company's senior management in the evening of the same day, and the task he assigned was very simple, that is, to let Zhao Zilong personally lead the team to increase production crazily in the last 21 days of 1992.

"I have only one request for these 21 days, the lights can't be turned off, the machines can't stop, and the meeting is dismissed!"

Li Siwen's language is clean and neat, and he expects that for a long time in the future, Datang Electronics will take advantage of the entanglement with Panasonic to ride on a rocket that goes straight to the sky.

Although this approach is a bit shameless, it does grasp the psychology of all consumers, and touching porcelain is a timeless hype method.

The next day, major newspapers began to publish the news of Panasonic's lawsuit against Datang, and the situation fermented quickly, and within a day, the news spread to the whole country.

In this process, there are some smart businessmen who guessed Li Siwen's scheming, but this is only a very small part, and most of them feel that the Tang Dynasty is over, especially those who are against Li Siwen, almost all of them are gloating.

Because we all know that high-tech is not like the food industry, once it is sued for infringement, the light will be compensated, the heavy will be closed, and the most important thing is that the brand reputation will be greatly affected.

Panasonic can be said to be the first echelon company in the field of science and technology.

"Retribution, retribution!" Du Heng took the newspaper and went into his father's office, pointed to it and said, "Dad, look, Datang Electronics has been sued, and now the headlines of major newspapers are about it." ”

"I know." Du Dong nodded the newspaper on the table with a cold face, it turned out that he had already read it.

"Dad, I don't think you're very happy, do you? It's a good thing for us that Li Siwen was cleaned up! Didn't you tell me before that you were going to bring down his business in Pengcheng? Du Heng sat on the sofa, crossed Erlang's legs and continued: "If you want me to say, taking advantage of the Panasonic attack this time, I will also lead a group of people to stab him behind his back, I don't believe that I can't kill him." ”

"You sit up straight for me." Du Dong smashed the pen holder directly, looking at the other party's appearance, he was angry: "Isn't it big enough to provoke something?" I said it all, you are not allowed to provoke Li Siwen again in the future, the other party is not something you can deal with. ”

"As for it?" Du Heng was aggrieved.

"As for it? Even the chairman stepped on the air, are you a fart? Du Dong took a deep breath: "This kid is not as simple as you think." ”

"Dad, you're too exalting him, aren't you? Besides, Panasonic will definitely be able to clean him up this time. Du Heng said unconvinced.

"Hmph, I don't think it's that simple." Du Dong looked at the newspaper and said.

"Not that simple?" Du Heng was a little puzzled.

"As far as I know, all the newspapers in Pengcheng have published this matter today, do you know that Datang Electronics is an enterprise supported by the General Office, even if there is a scandal, the newspaper will also look at the situation to publish, such a large-scale newspaper, there must be someone behind the promotion."

"Maybe it's the pressure of public opinion created by Panasonic?"

Du Heng muttered.

"Is your brain? Panasonic's Huaxia headquarters is in Beijing, this is Pengcheng, even if Panasonic has an office in Pengcheng, it is impossible to make all the media obedient, not to mention the enterprises supported by the office. ”

Du Dong said angrily.

"And who will drive public opinion?"

Du Heng scratched his head.

"There is only one possibility, Li Siwen himself."

Du Dong is categorical.

"What? Himself? He's crazy, isn't he? ”

Du Heng was a little puzzled.

"Recently, I investigated the history of Datang Electronics' color TV,From the beginning of sales to today's hard to find a machine,In addition to the extremely rare marketing strategy,The most important thing is to touch the porcelain Panasonic color TV,This makes many consumers mistakenly think that buying Datang Electronics' products,That is, buying Panasonic products at a low price。

Therefore, Li Siwen is likely to use this method to spread public opinion to the whole country, so that Datang Electronics will not only explode in the market, but also become famous. ”

After Du Dong finished speaking, Du Heng also reacted and said in shock: "It's the first time I've heard of selling things like this." ”

"There are pros and cons to this approach, although it can grow rapidly, but it will also have a negative impact on the brand image, and the rapid development of the enterprise will also form a fat." Du Dong analyzed: "To put it simply, Li Siwen is so risky, it must be because of financial problems. ”

"So what do we do? You can't watch Datang Electronics explode, right? Du Heng asked.

Du Dong pondered for a moment, and after a while, he said: "Let's see the market's reaction first, if I really can't suppress Datang Electronics, I will find a way, but before that, you must stay here, and you are not allowed to see your fox friends again." ”

"Since Li Siwen made me have such a big trouble, do you think there will be anyone who will mess with me?" Du Heng gritted his teeth: "I will definitely avenge this revenge!" ”

"Didn't you remember what I just said?" Du Dong saw that his son was obsessed and questioned fiercely.

"Oh, I'll just say it casually, don't worry, I won't toss around." After Du Heng finished speaking, he left in a gloomy manner.

——

In the next few days, the impact of the news became more and more significant, not only Zheng Jiayu Song Xueli and others called to inquire about the situation, but even Zhou Wenjing also asked about it.

"Wife, don't worry, it's going to be fine, you tell Xiaoni that I will definitely go back to see her during the New Year, okay, okay, I'll hang up first, there is still work to be done here."

Li Siwen didn't have time to greet Zhou Wenjing, and as soon as the phone hung up, Chang Hai, who was waiting on the side, said excitedly: "Brother Wen, we are completely on fire, and even Manager Yang of Hujiang World Trade Mall called me to ask if I had any goods." ”

"Hujiang's calls have all come?" Li Siwen was overjoyed, although he often received orders recently, it was the first time in Hujiang.

"That's right, this Hujiang is a big place after all, so I told Manager Yang that no matter how difficult it is, I will get him a batch of goods." Chang Hai said.

"It's good, but explain to them that you have to pay for it before you deliver it, and then you tell him that it's too far away and generally doesn't include freight, but if you want to make friends with him, we're out of the freight." Li Siwen said.

"Don't worry, I'll say, hehe." Chang Hai laughed from the bottom of his heart.

The market is as hot as Li Siwen expected, the more the news is hyped, the faster Datang color TVs are sold, and the fame is soaring.

By the time of December 31st, the sales target of 30,000 units of Datang color TV has doubled, and 60,000 units have been sold directly, which is still done under the condition of insufficient production capacity.

Up and down the company, from the janitor to the senior executives, they admire Li Siwen for their five-body throwing, especially some little girls who have just entered the company, and Li Siwen's eyes are always a nymphomaniac.

In just a few months, a company on the verge of bankruptcy has been brought back to life, and no one seems to be able to do it except Li Siwen.

Even the general office specially told Xu Gaoming to call condolences.

If it continues to develop according to this situation, it will basically take less than a year, Datang Electronics will take advantage of Panasonic's fame to squeeze into the second echelon of domestic color TVs, and there is no problem with annual sales of hundreds of thousands or even millions of units.

However, this time, Lady Luck did not favor Li Siwen.

On January 1, 1993, only 21 days after Panasonic sued Datang Electronics, Xu Weiwei rushed into the office with a document: "Mr. Li, it's not good!" ”