Although Chang Hai is a little clumsy in business, he is still very sensitive to the accounts, and he shook his head without thinking about it: "Brother Wen, since I came to Datang, I have carefully calculated that the cost of this industry is completely different from the cost of Journey to the West, not to mention that there are tens of millions in my hand, even a few hundred million may not be enough." Nowadays, although the profit margin of our color TV is close to 800 yuan,But once the profit is reduced,We will directly face the risk of breaking the capital chain。 From imported accessories, to labor, to taxes, all kinds of miscellaneous expenses are astronomical.

If you want to ask me if I can afford to fight, I will tell you very decisively, I can't afford to fight, let alone reduce it by 300 yuan, even if it is 100 yuan, I don't think I can afford to reduce it. ”

"That's right, I can't afford it." Li Siwen nodded lightly: "And there is another important factor,Although the price reduction can win the market in a short period of time,But it will also make the brand lose its due value,Although Datang color TV starts cheap,But the targets are high-end electrical appliances,And we just had a big fire a week ago,We can't compete for the market through price reduction。 ”

"What then?" Zhao Zilong asked.

"After Gao Luhua announced the price reduction, we notified the seller to carry out a countdown to the price increase." Li Siwen said.

"Countdown to price increases?" Several people in the office were stunned at the same time.

"That's right,That is to say,Our Datang color TV sales at a price of 3599 have entered the countdown,Wait until the first day of the Lunar New Year,Directly increase the price by three hundred。

"What?"

"Price increase?"

Chang Hai and others were stunned, facing a price war, even if they didn't reduce the price, it was the first time they had seen the reverse price increase.

"Brother Wen, you're not kidding, are you?" Chang Hai asked hurriedly.

"Nonsense, is this the time for a joke?" Li Siwen replied seriously.

"But, can anyone buy our color TV?" Chang Hai asked puzzled.

"What would you do if you knew that the price of a product would increase by three hundred in half a month?" Li Siwen asked rhetorically.

"I'm sure I'll buy it now!" Chang Hai replied directly, but immediately said: "But our products can't only be sold in the first half of the month, right?" ”

"You're right, so we want to make Datang Electronics famous as soon as possible." Li Siwen said calmly.

"Our Datang Electronics is already popular enough in Pengcheng, right?" Tokokaido.

"It's really hot, but it's not famous enough." Li Siwen pinched his nose: "Although it will make us very uncomfortable to join Gao Luhua, maybe this is an opportunity to hit the high-end market." Zilong, this matter is left to you to do, and now, most manufacturers have a one-year warranty, and we have directly increased it to five years, and we want to promote this as a selling point. ”

"Five years?" Zhao Zilong frowned and said, "Then we must not die?" ”

"Phew, why is the TV so easy to break? And aren't you confident in our quality? I've been in business for so many years, and I haven't heard of a manufacturer that has closed down because of a long warranty. Li Siwen took a sip: "I'll tell you, if you don't have a good quality job, I'll be the first to find you." ”

"Hehe, that's what I said, don't worry, our factory will never cut corners." Zhao Zilong said with a smile.

"Speaking of cutting corners, I thought of a solution." Li Siwen looked at the results with a wicked smile and said: "You keep an eye on the situation on the side of Gao Luhua, try to make some fuss about the quality of the other party's products, at least don't make them too happy." ”

"Okay." The result nodded.

"Haizi, how much money do we have in our finances?" Li Siwen asked.

"More than 40 million, if you don't delay production, you can embezzle 30 million." Chang Hai said.

"Thirty million, it should be enough."

Li Siwen thought for a few seconds and said.

"Brother Wen, what are you going to do with this money?"

Chang Hai was a little curious.

"Of course, it's consumption." Li Siwen glanced at the time, and then said: "I'm going to go out this afternoon, the factory is in order, Zilong is in charge of production, Chang Hai is in charge of management, and there is a big deal for Sister Jiang to help deal with." ”

"When will you be back?" Jiang Liang asked.

"After the New Year, so you must take care of the factory during this time, and you must not miss your work, the most important thing is to remember to pay benefits to employees before the year, and employees who work overtime must also be given three times the salary." After Li Siwen finished speaking, he looked at the results and said, "Don't forget the things handed over to you, as for your red envelopes, I will wait for me to come back after the New Year." ”

After he finished speaking, without waiting for a few people to reply, he picked up his bag and walked out.

"Are you in such a hurry?" Jiang Li was a little reluctant.

"Sister, there's no way, Panasonic put a gun on my head like this, if you don't solve this matter, you can only wait for death."

After Li Siwen finished speaking, he left in a hurry.

The atmosphere in the office was a little solemn, and Li Siwen left in such a hurry, which showed that things were not so simple.

In fact, if you think about it, it is true,According to Datang's current situation,Don't look at the more than 40 million liquidity,But once it is overturned by the price war,The foundation laid will be destroyed in an instant,Li Siwen's words point out the essence,Datang color TV is very famous,But the fame is not big。

Fire and big are not the same concept.

At Pengcheng Airport, Zhao Jian handed over the ticket to Li Siwen: "Brother Wen, the ticket in an hour, you can get to Beijing at seven o'clock in the evening." ”

"You kid can." Li Siwen smiled, he called the airport before he came, but people said that there was no ticket, so he asked Zhao Jian to come over to try his luck, but he didn't expect to buy it.

"Hehe, I bought it from someone else at a high price." Zhao Jian smiled and sat next to Li Siwen, then took out another one from his arms and said, "I also bought one, mainly because I was afraid that no one would take care of you when I arrived in Jingshi." ”

Li Siwen glanced at the other party: "You kid has other intentions, right?" Do you know what I'm going to do in Beijing? ”

"Ahem." Zhao Jian coughed: "Of course I don't know, but I think it's about to be the New Year, and I can always see Yang Yuying when I go to Jingshi, right?" By the way, I heard that she may be at this year's Spring Festival Gala. Brother Wen, I'm sure I'll be able to see her, right? ”

Syllable!

Li Siwen slapped the other party's head: "Didn't you say to take care of me?" I'll tell you, I pay for the air ticket by myself, and I won't reimburse you, by the way, you don't count it as a business trip, and it will be treated as absenteeism. ”

"Brother Wen, for the sake of me helping you buy a ticket, don't be so ruthless!" Zhao Jian said with a pretense of pleading.

"Alright, don't pretend here." Li Siwen glanced at the ticket in his hand and said, "Don't you need to use your real name to buy a ticket now?" ”

"Real-name system?" Zhao Jian was stunned: "What is that?" ”

Li Siwen didn't explain, he simply glanced at the ticket and found that there was indeed no real name on it, and then changed the topic and said, "How is Chen Qiuyu doing?" ”