Chapter 688: Open Fight and Secret Fight
The corners of Li Siwen's mouth raised slightly, and he said in a low voice: "The two of you only know that Liu Zhonglie competes for advertising space to promote products, and from the perspective of publicity, he will not spend so much money."
However, the competition for advertising space is not only publicity, but also a redefinition of the brand, and the sales of Liansheng Group have been rising in the past two years, and it has ushered in the tuyere of scientific and technological progress. The most important thing is that after Liansheng fired Kong Guangnan, he has given up independent research and development and completely embarked on the trade link of buying and selling.
From this change, two problems can be summarized, one is that Liansheng can save a lot of money in research and development, and the other is that this money will be completely used in the trade link.
At this juncture of transformation, Liansheng will naturally spend a lot of money on publicity, and Liu Zhonglie's presence today shows that he will inevitably get the king.
The watch industry and the liquor industry do have a lot of money, but don't forget that Liansheng is also a large company with annual sales of nearly one billion. ”
Li Siwen laughed softly twice when he said this: "Do you still think it's a matter of luck?" Or is there no problem with your vision? ”
The two bosses' faces were flushed when they were said, but they really couldn't refute Li Siwen's analysis, they wanted to teach Li Siwen a lesson, but now they were taught a lesson by the other party, and one of the bosses finally couldn't help asking: "Even if what you said makes sense, it is impossible to guess that it is 19.98 million at once, right?" ”
"yes, can you explain how you guessed that?" Another boss also asked.
"What is this...... Li Siwen paused slightly: "Secret." ”
After he finished speaking, he stood up straight, and then took a step back intentionally, and the two bosses couldn't ask questions when they saw this scene, so they could only turn around and sit down.
"Brother Wen, it's so relieved that they will look down on us." Zhao Jian lowered his voice and reminded: "This time, let's talk quietly, don't be heard by them again." ”
Li Siwen smiled faintly and nodded.
"By the way, Brother Wen, how did you guess?" Zhao Jian asked curiously.
"Read on." Li Siwen didn't explain, his voice suddenly became a little colder, and at this moment Zhao Jian noticed that Li Siwen's eyes had already met Liu Zhonglie's, who turned around and smiled, obviously demonstrating to Li Siwen.
Seeing this scene, Zhao Jian seemed to understand a little.
With the announcement of the bidding offer, the first round of quotations lasted for more than an hour, and when all the 32 companies were finished, everyone was surprised to find that in addition to Liu Zhonglie's quotation of 19.98 million, Wanlong of Shuanghui Group actually quoted 19 million, and Aris Clock was only ranked third.
This scene made all the CEOs breathe a sigh of relief, and everyone also realized that this year's bid amount is likely to greatly exceed the budget.
"Brother Wen, I understand a little." Zhao Jian whispered: "Look at what I said is right, Liu Zhonglie quoted 19.98 million, Wan Long, who was sitting on his left, quoted 19 million, and Boss Wu, who was sitting on his right, quoted 18 million. The three of them occupy the first, second, and fourth. Of course, this is not the most important thing, the important thing is that their amount is very different from the amount we gave to Wang Zhanmin, especially Liu Zhonglie, which is only 20,000 yuan. ”
Zhao Jian paused slightly: "If what I said is correct, Wang Zhanmin leaked our deposit amount to Liu Zhonglie. ”
Li Siwen heard Zhao Jian's analysis and said with appreciation: "Good performance, Quanzhong, you know why I asked you to give us a certificate of 20 million for our deposit of 30 million yesterday, right?" I think there must be something wrong with this, knowing our deposit is equivalent to knowing our hole cards. ”
"Brother Wen, you are too prescient." Zhao Jian wiped a cold sweat: "If these people really let us know the bottom of us, this advertisement can't fight at all." ”
"That's right, they thought that our hole card was 20 million, so Liu Zhonglie directly quoted 19.98 million in the first round, his purpose is very simple, just like treating us as prey, approaching our defense line little by little, and his offer in the next round will be 19.99 million." Li Siwen explained in a low voice: "He is very conceited, so he enjoys this feeling, and he wants to use this method to slowly eat away at us."
Of course, there is also a certain element of luck in being able to guess. ”
When Zhao Jian heard Li Siwen's words, his back was already soaked with sweat, and the psychological game between the big guys made him feel more than exciting, but more of an invisible pressure and an indescribable admiration for Li Siwen.
After the end of the first round of quotations, there was a short break in the conference hall, and many CEOs were chatting with each other, only Li Siwen and Zhao Jian stood in the back row and looked a little lonely.
"Mr. Li, why is your first round of quotation only one million." Yang Qingfeng walked over and said with a smile: "Although Datang Electronics is not famous, this number is really too stingy. ”
"It's just the first round, so there's no need to show your cards so early." Li Siwen replied calmly.
"Really? What are Mr. Li's hole cards? Yang Qingfeng asked pretendedly.
"It's inconvenient to disclose." Li Siwen responded with a smile.
"Okay, since Mr. Li doesn't want to say it, I won't ask too much, but I still have to bring you a message for our Liu Dong." Yang Qingfeng said slowly and logically.
"What?" Li Siwen asked.
"This year's CCTV advertisement, we Liansheng Group is bound to win, if you are smart, it is best to propose to abandon the bid with the organizer, so that you can go decently, if you want to fight to the end, the shame must be yourself." Yang Qingfeng said, putting on a serious look and said: "Liu Dong said, you are a junior, he doesn't want you to lose too embarrassed." ”
The so-called abandonment of bids, that is, the abandonment of bidding, this is a common situation in bidding, some companies will abandon the bid after the first round because they feel that their own strength or budget is insufficient.
It is not only to sell personal favors to the companies participating in the bidding, but also to save face, after all, the prices of the next two rounds are getting higher and higher, and if there are some low prices mixed in it, the face is really unbearable.
It's like the first round of quotations was relatively low, and Jiang Yu didn't even give them a chance to speak after it was announced.
In the face of Yang Qingfeng's provocation, Li Siwen replied very calmly: "Before the end, it may not be who wins and who loses." ”
"Yes, I like your temper." Yang Qingfeng coughed lightly as he spoke, and his voice raised: "Mr. Li, you bid one million in the first round just now, right?" I don't think it's better to come to the central station to bid at this price, and you should be able to book a year's headlines at your newspaper office in Caozhou. ”
After speaking, the hall burst into laughter!