Lu Shuhang looked at Li Siwen's relaxed smile, and couldn't help laughing, just as the so-called few people are happy and a few people are worried, at this moment sitting at home watching TV Wanlong, his expression is gloomy and terrible, it is hard to imagine that on this happy day, he is gritting his teeth.

It's all because of the advertisement for Journey to the West ham.

"Journey to the West ham sausages, all over the earth, blowing, blowing hard, I am still all over the universe." Wan Long angrily pointed his finger at the TV: "Lao Tzu has never seen such a brazen person. ”

"Lao Wan, why did you start a fire again during the Chinese New Year." A woman in an apron approached and asked.

Wan Long didn't reply angrily, but the son who was sitting next to him said: "My dad is angry with the Westward Journey Group, the other party's advertisement is Westward Journey ham sausage, all over the world, and the momentum of this advertisement is more than our Shuanghui." ”

"Hey, I thought something was going on." The woman smiled and turned to leave.

"What do you know as a woman?" Wan Long muttered.

"Dad, there's no need to be angry, isn't this Westward Journey Group just a small enterprise in Qilu Province, and it can't be a threat to us." Wan Long's son persuaded: "Besides, how much more waves can a Spring Festival Gala advertisement make?" ”

Wan Long was even more angry when he heard this: "That's why I let you learn more, look at your knowledge." ”

"Hmph, then tell me about the role of this advertisement." Wanlong's son was a little unconvinced.

"In 1983, the Spring Festival Gala was launched, and in 1984, Arris clocks and watches pulled 3,000 clocks to send to the central station to offset the advertising expenses, from that year, Aris clocks and clocks for you to tell the time will be passed into thousands of households, in 1985, the central station public bidding, until 1992, in the past eight years, Aris won five times the king, last year's clock sales have reached three million.

And you would never have imagined that before Aris Watch entered the central station, it was a company on the verge of dissolution. ”

"Is that an exaggeration?" Wanlong's son pursed his lips.

This is not an exaggeration, this is a fact, with the progress of the times, TV has become one of the three essential items for the family, and TV advertising has become the best publicity carrier.

In the past, the advertising department of the TV station was everywhere to attract enterprise investment, but now the company is begging the TV station to advertise, and in the next ten years, advertising will definitely become another battlefield for enterprises. Forward-thinking companies will fight hard, and visionary companies will be drowned in the torrent.

Look at how beautiful the advertising film is, in the next month or two, the Spring Festival Gala will be broadcast every day, and the people know the Westward Journey Group thoroughly.

I suddenly felt that Li Siwen's money was really worth it. ”

Wan Long couldn't help but sigh, these few words really proved his excellent business acumen, and he was worthy of his future success.

Of course, he didn't have Li Siwen as an opponent in the past, so now even if he admires Li Siwen, he still silently curses the other party in his heart for planting his head on Datang Electronics.

At the same time, Datang Electronics Factory, Li Siwen and a group of relatives and friends finally ushered in the opening song of the Spring Festival Gala "Hanging Red Lights".

"In the first month, in the first month

Slap the flower and light the lantern

What a lamp, a carp lamp

There is more than five grains every year

You light the lamp, I light the lamp

Hang red lights in every house

……”

The stage of the Spring Festival Gala unfolded slowly, and the two-story box design was also the first time for the Spring Festival Gala, although the scene was a little narrow, but it was full of three-dimensionality, and the first and second floors were full of audiences.

Directly east of the scene is the main stage, the stage background is taken from the shape of the rooster's tail, directly opposite the main stage, connected to a secondary stage, the background is designed as an arch, blocking a huge curtain.

This design is mainly for 360-degree live viewing, the main stage is used to perform martial arts, dance, sketches, and the secondary stage is mainly used for curtain announcements and singers singing.

From a modern point of view, both the design and the way of performance will make people feel rustic, but one thing must be admitted that the Spring Festival Gala in this era does not look generally comfortable.

According to Li Siwen's own summary, there is less pickiness and more human touch.

The performance was soon over, and watching the children leave, the employees of Datang Electronics couldn't help but applaud, and even Xiaoni hugged Li Siwen and said, "Dad, I also want to buy red lanterns." ”

"Okay, Dad will buy it for you tomorrow." Li Siwen gently touched the other party's head, and at this time Chang Hai sighed and said, "Brother Wen, when will Miss Yang appear to sing?" ”

"I really don't know." Li Siwen looked at Zhao Jian: "Zhao Jian, how do you communicate over there?" ”

"After the opening song, there is the song and dance of the four golden flowers of military art, and then it is Miss Yang's popular song, originally I wanted to squeeze the position of the four golden flowers down, but there are regulations above, the position cannot be moved, and it can only be filmed in the second singing, which is still a position snatched from magic, opera, and sketches." After Zhao Jian finished speaking, he added: "Of course, the performance flow of the finale must be greater, but there are also fixed programs that can't be moved, so it's good that we can appear in second place." ”

"Oh, Zhao Jian, you kid, it's okay, the second appearance is already very good." Chang Hai laughed.

"This is not my credit, the main reason is that our Brother Wen is tough, and you can't imagine how much Brother Wen invested in the Spring Festival Gala." Zhao Jian replied.

"What else is there besides advertising money?" Chang Hai asked.

"Hey, you'll know in a while, look, four golden flowers have appeared, that Song Liuliu is so beautiful!" Zhao Jian exclaimed.

Li Siwen couldn't help but glance at it, revealing a meaningful smile.

The performance of military art is naturally magnificent, and after the show, the applause is more intense, and the heat of the audience is directly driven.

At the same time, Ni, who was the lover of her dreams, also appeared on the side stage, and even Li Siwen couldn't help but secretly admire her beautiful face, although one day she would be young forever, but it couldn't cover the light of her youth.

"Hello everyone, the following is a solo singer brought by Miss Yang Yuying to the people of the whole country, and I will tell you gently."

With a generous smile and a neat newspaper, when Yang Yuying blurted out three words, the host himself applauded unconsciously.

At the same time, I saw Yang Yuying wearing a pink skirt slowly walking out of the sub-stage, her fair skin was full of smiles, making the audience feel like bathing in the spring breeze in an instant.

And with her appearance,What is even more amazing is that,The curtain behind the sub-stage slowly opened,A huge screen appeared in front of everyone,The screen shows a rose,Directly below the screen,It is the huge Chinese and English LOGO of Datang color TV。