Although Li Siwen's statement is tough, many people still think that he is just bluffing, after all, in this era, terminal sales are cut off, which is basically equivalent to losing the lifeline.

Therefore, when Li Siwen said that he would terminate his cooperation with major shopping malls, not only Du Heng on the scene, but also Dong Jiacheng, Liu Zhonglie and others who watched the live broadcast expressed their attitudes with the same four words.

"Don't be ashamed!" Du Heng snorted coldly and said very arrogantly: "Li Siwen, you are asking for your own death." ”

Li Siwen didn't even look at Du Heng, who was shouting beside him, and smiled at everyone at the scene: "Everyone must be very curious, since Datang Electronic Products has terminated the cooperation with the shopping mall, what channels should consumers use to buy."

Here, I offer you two ways to buy. First, Datang Group has signed a cooperation agreement with thirteen mainstream TV channels, and the product will be introduced by professional anchors at a fixed time every day, and you only need to order according to the phone number prompted in the TV, we are responsible for door-to-door delivery, and it is cash on delivery, and the transportation costs incurred on the way are all borne by our company. This new type of purchase is the TV shopping that has just emerged in China.

Second, Datang Group has opened 300 Datang stores in 16 provinces and 70 major cities across the country, and it is expected that the number of stores and the number of cities will increase exponentially in the next five years. In the specialty store, you can buy all the technological products produced by Datang, and you definitely don't have to worry about buying fakes.

Compared with the backward, complex and insecure place of department stores, specialty stores will provide all consumers with the most perfect experience and the best quality service, and will completely change the market pattern.

In addition, I would like to assure you that all Datang Technology products purchased from regular channels will also provide you with a seven-day no-reason return on the original warranty service, which means that as long as the goods are not satisfied, we will refund the full amount within seven days..."

The silence of the scene was terrifying, and Li Siwen's voice echoed throughout the hall like a wave of sound, from TV shopping to the opening of 300 specialty stores, to the last seven days of no reason to return, every link made people open their mouths.

Let's not talk about how avant-garde these sales methods are, let's just say that Li Siwen was able to respond so quickly this time, obviously he has already started to prepare for all this, which is what everyone feels terrifying.

And the most admirable thing is that in Li Siwen's dictionary, it seems that there is never compromise and admitting defeat, he will only keep looking for new paths.

After a few seconds, the applause finally rang out, and it was extremely intense.

In the stands again, Du Heng's face has turned from red to white, he no longer has the anger he had when he was competitive before, but he felt a burst of fear, according to the previous plan, this raid should have caught Li Siwen off guard, who would have thought that the other party was so well prepared, which not only made his plan fail, but even made him feel that standing on the stage was a humiliation.

Even if Du Heng was stupid, he knew that he shouldn't continue to stay, so he gritted his teeth and shook off a sentence: "Li Siwen, don't think that you can save Datang by doing some bells and whistles, let's take a look in the market." ”

After he finished speaking, he walked to the stage without looking back, obviously this move had been defeated.

"Du Shao, wait a minute." Li Siwen suddenly stopped Du Heng.

"What do you want to say?" Du Heng asked angrily.

"Go back and inform Dong Lao, I have signed a contract with the two CEOs of Mu and Lai Hengxing, and in the next four years, I will build a world-leading super shopping mall on the three core plots of Beijing, Shanghai and Yang, and the resources in his hands will be completely eliminated at that time." Li Siwen pursed his lips and smiled: "I also want to tell him that if you fight with me, he is destined not to succeed." ”

Du Heng frowned, did not answer, but strode away from the scene, he didn't want to stay in this place for a minute, especially looking at Li Siwen's disgusting face.

Xiangjiang Villa, Dong Jiacheng threw the ashtray directly onto the screen, making a loud bang, and the screen exploded instantly.

Dong Jiacheng clenched his fists and was silent, no one knew what kind of struggle he was going through in his heart, the only thing he knew was that he was angry now.

This state lasted for a few minutes before he said in a deep voice: "I really didn't expect him to turn against my army, I was going to force him to be cornered, but now it's good, we have become a joke." ”

"The most infuriating thing is that he actually used the ragged market to describe the resources in our hands."

"Don't you see, this kid has already thought of these words, just waiting for us to jump in."

"It's useless to talk about it now, we should think about how to deal with it."

Everyone, you and I are talking one by one, it was originally to make them bad, but now they are in a hurry.

"Okay, stop complaining, it's useless to complain." Dong Jiacheng took a deep breath: "Although Li Siwen proposed two marketing plans for TV shopping and specialty stores, he may not really be able to adapt to the market, and even if he can adapt, he will not be able to replace department stores in the short term, after all, Datang can only provide its own goods, and the retail market is a hundred schools of thought." ”

"I'm afraid that once Datang's approach is successful, it will cause other manufacturers to follow suit, and if all the major brands engage in monopoly form, our shopping malls will really become a tattered market."

"If you want me to see that the road of reform must be taken."

"Yes, Dong Lao, let's reform!"

"We've already invested more than 15 billion, and this money can't be wasted, right?"

With the persuasion of everyone, Dong Jiacheng fell into deep thought, and he was a little unsure of how to deal with it for a while.

And these incense merchants couldn't have imagined that Li Siwen's last provocation was to force Dong Jiacheng and his gang to reform.

Because although there are many drawbacks in department stores, in this part of China, this model has a certain market no matter what year it is, as long as the incense merchants follow the step-by-step basis, in the next ten years, they will only make money and not lose.

But if reform is not necessarily, many enterprises are dying on the road of reform, not to mention that there is Li Siwen as a roadblock, once the incense merchants fall into the strange circle of reform, Li Siwen will let them lose all their investment.

At the press conference, after Du Heng left in a gloomy manner, Li Siwen made a final summary, and then took a bus to Pengcheng Datang store for the ribbon-cutting ceremony.

Inside the bus, everyone looked at Li Siwen with a puzzled expression, and I don't know how long it took before Chang Hai took the lead in asking: "Brother Wen, do we really have three hundred specialty stores?" How did I not know? ”

"Brother Hai, not only do you not know, but everyone also doesn't know, and we have been in Beijing these days, how can we have time to engage in the affairs of specialty stores." Xu Weiwei also interjected.

After the two finished speaking, everyone's eyes fell on Li Siwen again, waiting for the answer.