Chapter 32: Successful Advertising
The time soon came to the announcement date of Heinz.
There was no difficulty in filming Heinz's commercial, because they only photographed a bottle of Heinz ketchup, and the entire commercial production relied on computer technology.
And their efficiency is very fast, after determining the style of the billboard, in just one day, 300 billboards in the United States were rented by them, and at the same time hung up Donde's creativity.
"Heinz, the only ketchup."
This advertising slogan was even put on the cover of the magazine, occupying the front page, and Henry also invited Don De to come to the company again after the company released sales figures.
He was sitting on a soft leather sofa that was different from the ordinary, with a delicate curved texture that was very comfortable to the touch.
The antelope leather carpet and the ivory hanging on the wall can also make people feel the luxury of this office.
"Drink?" Henry didn't seem to have any shelves, and took a bottle of wine from the ice bucket and asked Don De a question.
Don nodded and picked up the cup.
The clear yellow liquor was poured into the glass, and Henry poured himself another glass, and then clinked glasses with Donde.
"That's good." Tang De took a sip, and the taste was quite mellow.
"This is Cook Champagne, and I still have a bottle of Princess Louis in my wine cabinet, but unfortunately it is too expensive, and I am reluctant to drink it myself." Henry teased and took a sip.
Don raised his eyebrows, the corners of his mouth twitched, damn it, Cook Champagne he remembered that the price was around $20,000 a bottle.
And Louis Roederne has only released 25 bottles of limited edition champagne this year.
This is the confidence of the rich? A casual bottle of wine can be worth a year's worth of income for many people.
But Henry didn't continue to show off, and after drinking, he picked up the sales data next to him and handed it to Donde: "To be honest, I was a little surprised. ”
Tang De took the data, which was written in great detail, and it was calculated by day the sales of Heinz ketchup.
He took a closer look and found that since his billboards were all over the United States, the sales of Heinz ketchup had risen by 30 percent, and the data was getting higher and higher these days.
Obviously, his idea has already had an effect, very good results.
"Whether it's growing very fast is all thanks to your company's creativity." Henry laughed, his expression happy.
Tang De said modestly: "We just made the most suitable creative strategy based on the product. ”
"That's right, the most suitable!" Henry slapped his palm: "But I see that you are not the only advertising planner in the Lion Company, and you can't even determine the best plan." ”
"Uh......" Tang De shrugged, "I'm new to joining, I can't help it." ”
"So are you interested in coming to me?" Henry wrinkled his nose and narrowed his eyes: "We are lacking a planner like you, if you are willing to join, I am willing to open a separate advertising department for you." ”
Now Heinz does not have its own advertising department, it has always been outsourced, and after Henry saw the terrifying benefits brought by Donde's advertising creativity, he thought why not take the advertising creative into his own hands?
Tang De then understood why he contacted himself alone, and poured himself wine, showing the face of a corporal Lixian, but it was exactly what he wanted.
So he pretended to hesitate and thought for a while, and said, "To tell you the truth, Mr. Henry, I am very moved. ”
Henry nodded for him to continue.
"But Apollion has been kind to me, and I have always been grateful to him."
Henry raised his eyebrows, his expression more appreciative: "You are an emotional person." ”
"That's right." Donde took a big sip of wine: "Although Maroni was the first to propose the idea, he may think that I am relatively shallow, but I think it is only temporary......"
Henry pushed the bottle, and Donde immediately picked it up and poured himself another glass.
"I don't think so." Henry spread his hands: "Domino's, your first idea." Just because of that billboard, it has now sold out, and their takeaway business even makes me feel hot. ”
"The last thing you need in the advertising industry is qualifications, you just have to be creative, Donde. And I'm going to give you the best platform to get your ideas to come across the U.S. and around the world, and that's much more than Lions can offer. ”
"So think about it, Donde, you can call my phone number at any time, as long as you want."
"Thank you." Tang De already had a plan in his heart, but now is not the time, and there is Henry...... Ahem, no, it's a rich man, will there be a lack of investment in his new company?
This is what he really thinks, just like Jimmy said, it is impossible to work part-time, and if you want to mix up your personal appearance in the United States, you must become capital yourself.
In his opinion, the advertising industry is a good entry point, just like the MV, which is also a good entry point.
"By the way, you said a new word earlier, user mind? Sounds interesting, tell me about it? After Henry finished talking about his work, he quickly changed the subject.
After coming out of the Heinz Company, Don De took a taxi back to his neighborhood with a stomach full of expensive champagne, and was just about to buy Carmela the magazines she needed, when he suddenly saw several middle-aged people discussing something around the stall.
When I looked closely, it turned out to be a new issue of "New York Underground Art", and the cover was Lisa's purple dress.
"Why don't you feel as good as before?" One of the long-bearded men wondered.
Another baseball cap guy picked it up and looked at it: "It doesn't seem to have the impulsive feeling it used to be." ”
"Is it because of the change of clothes? But she showed a lot. ”
"No, I don't think it's a different photographer? It's not a style at all. What I want is hazy beauty, and I want to see naked so why don't I go and buy a dude! ”
"Damn, are we going to buy it again?"
"Buy it, maybe the inner page is the same as before?"
"Forget it, you can buy it, I'm not interested, it's better to go see the others, this one is a good shot."
After chatting for a while, several old brothers who originally planned to buy magazines together chose other magazines, but only one insisted on his opinion and bought "Newland".
However, after paying the money, the elder brother tore off the plastic film on the spot, turned the page, and immediately let out a wail.
"Shet! What kind of shit is this shooting! ”
"I'll see!" Others gathered around him, expressions of schadenfreude and regret.
"Look at this ass! The position is not right, she should be raised a little higher, my brother doesn't even feel it! ”
"yes, it's a terrible color scheme, my mother's socks don't go that way."
"And this posture, why is it so stiff, is the photographer asleep! Oh my God, it's boring, but I'm glad I didn't buy it. ”
The old brother who bought it wanted to cry without tears, and with a venting mood, he immediately persuaded after seeing Tang De coming over and picking up the copy of "Newland": "Don't touch him, friend, this dog day photographer is sparsely photographed!" If you have read the previous issues, you must not buy it, it is not the same level at all. ”
"Well, thank you for the advice." Don smiled and thanked him.
"It's okay! I just don't want this to spoil other people's eyes! ”