Chapter 54: Corporate Strategy

CAA moves quickly, and Avril and her band are invited to the company's headquarters to meet Donde.

Because Avril wanted to know how she planned to shoot her MV, she asked to meet Tang De to talk.

Tang De naturally arrived as promised, but by the time he arrived, Avril and the others had already sat in the conference room.

Tang De took Mike and pushed it open without knocking on the door, only to see Avril and several people holding paper airplanes made of A4 paper stacked everywhere, and even a paper airplane came straight at his face!

"Oh!" Tang De stretched out his hand to block the paper airplane, closed the door, and walked into the conference room.

"Hello!" Tang De is wearing a black trench coat today, with a white shirt inside, and a melon skin hat on his head, and his image looks a bit like Leon in "This Killer is Not Too Cold", but he is more handsome.

"Hello, I'm Avril." Avril awkwardly put down the paper airplane in her hand to introduce herself, her smile was cheerful, and her face was still wearing classic smoky makeup.

She shook hands with Don De with her two iconic tiger teeth, followed by the other band members returning to their places to introduce themselves.

"Charlie, bass player."

"Evan, guitarist."

"Matt, drummer."

The three big boys were not too shy, and sat down after saying hello to Tang De.

"Let's talk about the shooting of the MV." Tang De was the first to speak.

Avril shook her head: "I've seen your MV, it's amazing, but to be honest, I don't like it very much!" ”

She expressed her preferences quite directly, which was quite in line with her punk rebellious music style.

Tang De knew this, so he didn't get angry, but put his hand on his chin and asked, "Why don't you like it?" ”

"Because I think the colors are too heavy, I like brighter colors." Avril also danced with her hands as she spoke, as if she was about to take out her guitar and start singing in the next second.

Hearing this, Tang De laughed: "Avril, any MV must be filmed according to the style of the song, of course your song can't follow Nelly's tone." ”

Avril immediately rejoiced: "That's good, I hope it's a bright afternoon when the shoot is done, and I'm with my band!" ”

"Yes, together." The other boys nodded.

Tang De pondered for a while: "I have read your lyrics, and the main thing I want to express is a rebellious attitude towards life. The audience of your songs is also young adults, so of course the music video should be shot in this style. ”

"As for the specific content, what do you think of the shopping mall, street graffiti, skateboarding, how do these elements go together?"

The elements that Donde said are partly extracted from her original MV, and partly from her future MV, Avril's style is its own, and the youthful punk rock is her most eye-catching.

Her songs are not the kind that can be matched by just finding a well-known MV, but rather looking for them from her own future songs.

Tang De combined several of her future MVs, extracted various elements and classic pictures from them, and then perfected them into new MVs with his vision and aesthetics far ahead of the times.

In fact, the MV of the song depicting youth should be as concise and bright as possible, so that young people can quickly accept it, and it can't be like the kind filmed before, although the texture is better, but it also loses the restlessness of youth.

And Avril and the band members also nodded frantically after hearing these elements: "Yay! It's great, I love it, it's just this feeling of going crazy with impunity! ”

"yes, I can't wait to make a big splash at the mall!"

"What, Evan, do you want to wear women's clothes?"

"Shit, fuck off, Charlie, I'm going to make you wear women's clothes!"

Several boys had a heated discussion, and Tang De also chatted with Avril.

Only Mike sat in his seat with a cold face, because he felt that Donde's idea this time was very boring, that is, to pile up several elements together, not to imitate the movie, and there was no eye-catching picture, which was very different from Nelly's song.

Although he admits that these elements are liked by young people, in his opinion, Avril is unlikely to become an instant hit, so many beautiful girls every year, where is the turn of a smoky makeup girl to become popular, so he is not too hopeful for this MV.

And in his opinion, Tang De is floating, he has not taken a job since he won the first place on the billboard, and he has vividly expressed this fluttering mentality.

So seeing that a few people were still chatting, Mike left the conference room directly and came to the office of Brady, a CAA executive.

"What's wrong, Mike?" Brady was playing golf in his office at this time, accompanied by a female secretary with a glass of water.

"Don De and Avril have already decided on the shooting of the MV." Mike walked over and took the golf club from Brady.

Brady is a middle-aged man in his forties, with brown hair and pigtails, and he looks quite maverick.

He picked up the water cup in the secretary's hand and took a sip: "What do you think of him?" ”

"To be honest, I think it's a little too ordinary." Mike wondered, "Why are you giving him the right of first choice?" There are so many well-known MV directors, Mr. Brady. ”

Brady shook his head and hit the ball into the hole in a nice gesture before explaining, "Because the company's strategy ...... Mike, we've already grabbed a big piece of the cake in the film market, but the other agencies aren't vegetarians, and with the boycott of those film companies, we can only go here for the time being, you know? ”

"I understand, Mr. Brady." Mike knew he was talking about the current state of the CAA, and after more than a decade of rapid growth, the film market was close to saturation, and even the income of their agency was close to the upper limit.

"So the company has recently adjusted its strategy to repeat the success of the film market in the music market. Do you know how many artists release albums in New York every year now? ”

Brady paused for a moment and said a number: "344 bits!" And that's just New York, not to mention other cities, as well as other countries. And this number is growing every year. A large number of new generations of singers are emerging, and sales in the record market are also growing rapidly! Mike, we at CAA are going to seize this opportunity! ”

"So music production, music video production, is CAA's next strategy, although we have a large number of film teams, but their salaries are too high, and the client will not agree. So next, we need to have a large number of talents in music production positions to create the most professional production packaging services, and this business needs a few leaders! ”

Mike understood Brady's intentions, but he was still a little surprised: "But Donde, he has only filmed two MVs, can he be the leader?" ”

Brady shrugged: "Of course he's not the only one, there are others in this plan. So, Mike, it's up to him to perform next, and if he can maintain a good level in every song, then he will be one of the leaders in the future. But if he can't, his right of first refusal will naturally be withdrawn. ”

"Understood." Mike nodded, but in his heart, he had already sentenced Tang De.

Picky, obstinate, fluttering, and always likes to control everything in his own hands, such a MV director in his opinion only needs to make a mistake once, which is enough to make him completely silent.

So it's time to look for a few more MV directors, and if the future leader comes from his own banner, this is undoubtedly a huge boost to the status of the agent.

Maybe......

Mike looked up at Brady, who picked up a golf club and continued to swing, maybe he could sit in this position in the future.